Alexandra Madison Weddings

What Alexandra Madison Weddings does

Alexandra Madison Weddings is a privately held, boutique wedding planning firm founded by Alexandra Woodlief in 2017 (with the founder's industry training beginning in 2013) and headquartered at 1332 Main St, Suite 205, Columbia, South Carolina. The firm produces an average of 40 weddings per year across its core markets of Columbia, Charleston, and Greenville in South Carolina, plus Charlotte, North Carolina, served by a team of approximately 21 employees including five to seven lead planners who each accept no more than 10 weddings annually to preserve service quality. The company is entirely founder-controlled with no venture capital or private equity backing disclosed.

The firm's service portfolio spans full-service wedding planning, partial planning, custom planning, and design-only engagements, complemented by a proprietary in-house AMW Decor Collection rental program (ginger jars, candles, signage, frames, cake stands, lanterns, and related accessories) that is expanded weekly. A sister-company partnership with Monarch Paper Co. (announced March 2025) extends the offering into custom wedding stationery including invitations, programs, signage, and place cards. The technology stack is a Wix-hosted marketing website that supports inquiry capture, alongside organic social channels on Instagram, TikTok, Pinterest, YouTube, and Facebook used for top-of-funnel visual marketing.

The go-to-market model is sales-led and direct: prospective clients submit inquiries through the website contact form with their estimated wedding budget, date, venue, and vision, and the firm is currently accepting bookings for Fall and Spring 2027. Pricing is custom quote-based and not publicly disclosed. Distribution is reinforced by a strong editorial presence, with features in Style Me Pretty, Vogue, The Knot, Brides, Junebug Weddings, Magnolia Rouge, and more than 25 other publications, which drive organic inbound alongside word-of-mouth referrals from past couples.

Name

Alexandra Madison Weddings

Legal name

Alexandra Madison Weddings

Website

https://alexandramadisonweddings.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexandra Madison Weddings is a boutique, founder-owned wedding planning firm in Columbia, South Carolina, producing roughly 40 weddings per year across South Carolina and Charlotte, North Carolina for premium couples, with a proprietary decor rental program and a sister stationery company.

Ownership category

akta.pro rank

Product category

Wedding Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding planning services
• Event design services
• Wedding decor rentals
• Bridal stationery design
• Destination wedding coordination

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full Wedding Planning Services: Comprehensive end-to-end wedding planning, from initial consultation through day-of execution. Covers all aspects of event design, vendor coordination, timeline management, and logistical execution.
2. Partial Wedding Planning Services: Clients who have already begun planning receive support in specific areas. The company also provides design-only services for clients seeking aesthetic and décor guidance.
3. Decor Collection Rentals: The company's proprietary AMW Decor Collection is available for rent by collection. All decor is rentable and the collection is expanded weekly.
4. Custom Paper Products (via Monarch Paper Co.): The company partners with its sister company Monarch Paper Co. to offer custom wedding stationery including invitations, save-the-dates, ceremony and reception programs, bar and welcome signs, menu and place cards, and other custom paper products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alexandra Madison Weddings is a boutique wedding planning firm offering full-service, partial, and custom wedding planning packages alongside professional wedding design services. The firm manages approximately 40 weddings per year across South Carolina, Charleston, Greenville, Charlotte, and destination locations. A proprietary AMW Decor Collection of rentable wedding props (ginger jars, candles, signage, cake stands, lanterns, and similar items) is offered as a cost-saving rental program, and a sister-company relationship with Monarch Paper Co. provides custom wedding stationery and paper goods.

Product overview

Alexandra Madison Weddings is a boutique wedding planning firm offering a comprehensive suite of wedding services. The core offering consists of Full Wedding Planning, Partial Wedding Planning, and Custom Wedding Planning packages, complemented by professional Wedding Design Services. The company operates a Decor Collection rental program featuring tablescapes, lighting, signage, and decorative accessories. Through its sister company Monarch Paper Co., the firm provides custom stationery and paper products including invitations, programs, and signage. Services are delivered by a team of lead planners who collectively manage approximately 40 weddings annually across South Carolina, North Carolina, and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Wedding Planning Services Comprehensive end-to-end wedding planning from initial consultation through wedding day execution, including vendor coordination, design implementation, timeline management, and day-of coordination. Available across Columbia, Charleston, Greenville, Charlotte, and destination venues.
• Partial Wedding Planning Services Flexible planning support for couples who have already begun planning their wedding but need professional guidance, vendor recommendations, and execution support in specific areas.
• Custom Wedding Planning Services Tailored wedding planning packages designed to meet specific couple needs with flexibility in service scope and customization across the planning spectrum.
• Wedding Design Services Professional wedding aesthetic design including color palette development, decor selection, spatial layout planning, and visual cohesion across all wedding elements. Offered as a design-only service for clients who do not need full planning support.
• AMW Decor Collection (Rental Program) Curated rental inventory of wedding decor items available for rent by collection, including ginger jars, candles and votives, table numbers and frames, signage and easels, pillows, cake stands, lamps, lanterns, lawn games, trays and vessels, and welcome table and bar accents. The collection is continuously updated weekly and serves as a cost-saving alternative to purchasing disposable decor.
• Custom Wedding Paper Products (via Monarch Paper Co.) Custom wedding stationery and paper products offered through sister company Monarch Paper Co., including invitations, save-the-dates, ceremony and reception programs, bar and welcome signs, menu and place cards, and other paper goods. Designs carry through the same colors, fonts, and aesthetic elements as the wedding's broader design.

Quantifiable outcome

• 40 weddings produced annually on average across the team
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Monarch Paper Co.coreStrategic or Co-development Partner · 18 March 2025Monarch Paper Co. is a sister company to Alexandra Madison Weddings, founded by lifelong friends Abbie Thielke (owner and designer of Monarch Paper Co.) and Alexandra Woodlief (founder of Alexandra Madison Weddings). The partnership provides custom paper products for weddings including invitations, save-the-dates, ceremony and reception programs, bar and welcome signs, menu and place cards, and other paper goods. Monarch's custom designs carry through the same colors, fonts, and design elements as the wedding's broader aesthetic, creating a cohesive brand identity throughout the event. This is a strategic partnership rooted in friendship and shared passion for creating unforgettable weddings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Engaging Events by Ali: Boutique wedding and event planner serving the Carolinas with full-service planning and design offerings. Comparable in service scope, regional footprint, and emphasis on design-led execution.
• A Charming Fête: Charleston-based boutique wedding planning firm offering full-service and design-led planning in the Lowcountry. Direct competitor for destination weddings in the same SC market with similar team structure and editorial positioning.
• Easton Events: Luxury boutique wedding planning firm also based in Charleston, SC, serving destination weddings across the Southeast. Comparable in scale, premium positioning, editorial recognition, and high-touch capacity-capped service model.
• JLK Events: Charleston-based wedding and event planning firm serving South Carolina destination weddings. Comparable boutique services, regional focus, and reliance on editorial PR as primary demand channel.
• Laurie Arons Special Events: Established luxury wedding planning firm serving high-end destination weddings across multiple US markets. Comparable in premium positioning, capacity-capped service model, and editorial-driven inbound demand.
• HoneyFitch Events: Boutique event design and planning firm with regional US presence, focusing on high-touch weddings with strong design sensibility. Comparable capacity-capped, design-led service model and editorial positioning.
• Ivory & Oak Events: Charlotte, NC-based boutique wedding planning firm serving the Charlotte and greater Carolina markets. Directly comparable regional peer competing for the same local couple base and premium venues.

Broad incumbents

• Zola: Wedding planning platform offering registry, vendor marketplace, and planning tools. Adjacent competitor capturing couples earlier in the planning journey; relevant as a tech-enabled alternative to boutique planners.
• Magnolia Rouge: Wedding editorial and vendor platform featuring styled shoots and planner portfolios. Comparable in editorial reach and PR-driven demand generation, though operates as media rather than planning service.
• The Knot Worldwide: Largest US wedding marketplace and planning platform, connecting couples with planners, vendors, and registries. Overlaps as a discovery channel and competitor for vendor-network-driven planning services, but operates at vastly different scale and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvNQPDyG3aEeex_nLLZFGA
• Facebookfacebook.com/alexandramadisonweddings
• Instagraminstagram.com/alexandramadisonweddings
• TikToktiktok.com/@scweddingplanner
• Pinterestpinterest.com/alexandramadisonweddings1/_activity
• LinkedInlinkedin.com/company/alexandra-madison-weddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandra Madison Weddings