AS Alexela Terminal

What AS Alexela Terminal does

AS Alexela Terminal is part of the Alexela group, an Estonian energy company founded in 1992 and headquartered at Roseni 11, 10111 Tallinn. The group operates a diversified multi-vector energy platform spanning retail automotive fuels through a nationwide service-station network, piped natural gas and cylinder/tank gas for residential and business customers, liquid-fuel wholesale and home-delivery (fuel taxi), and retail and small-business electricity supply including Nord Pool exchange-priced packages and a green-energy product (Rohes\u00e4rts). It also runs a public and home electric-vehicle charging network with Autocharge automatic recognition, the Alexela T\u00e4kupoiss restaurant sub-brand at stations, the Minu Alexela loyalty program, and the Alexela mobile app on iOS and Android providing self-service and digital payments.

Underlying the offering is a digital infrastructure that includes a self-service portal (minu.alexela.ee), Nord Pool integration for residential electricity, mobile-app-enabled EV charging payments, and Tark Elekter (smart electricity-management) tooling. The company is ISO 9001 certified and maintains an active social and content presence including the Energiakool podcast for customer education.

Commercially, Alexela sells across three customer segments: retail customers (Eraklient, primary), business customers (\u00c4riklient), and wholesale customers (Hulgim\u00fc\u00fck). Revenue is generated through per-transaction fuel sales, recurring electricity and gas subscriptions, usage-based EV charging, and transaction-based restaurant services. Distribution combines a regional physical station network with single-country digital channels (self-service portal and mobile app) and direct sales via fuel-taxi home delivery. The company operates domestically in Estonia with cross-border presence in Latvia (alexela.lv) and Finland (rohe.fi), and a 2026 news item confirms growth both in Estonia and in neighboring markets.

Name

AS Alexela Terminal

Legal name

Alexela AS

Website

https://alexelaterminal.ee

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

AS Alexela Terminal is an Estonian diversified energy retailer (founded 1992) selling automotive fuels, residential and business electricity (including Nord Pool packages), natural gas, liquid fuels, and EV charging through a nationwide service-station network, digital self-service channels, and cross-border operations in Latvia and Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Retail: Sale of automotive fuels (gasoline, diesel) through chain of gas stations
2. Electricity Sales: Electricity packages for residential and business customers including Nord Pool exchange-traded electricity
3. Gas Distribution: Natural gas and bottled/LPG gas distribution for home and business use
4. Liquid Fuel Wholesale: Bulk liquid fuel sales and fuel taxi services for home delivery
5. EV Charging: Public electric vehicle charging stations and home charging solutions
6. Restaurant/Cafe Services: On-site cafe and restaurant operations (Alexela Täkupoiss restaurant)

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AS Alexela Terminal is an Estonian energy retailer that sells electricity, natural gas (piped, cylinder, and tank), and liquid fuels to residential and business customers through service stations, a self-service portal, a mobile app, and home delivery (fuel taxi). It also operates public EV charging stations, an EV home charging service, and on-site convenience amenities including car wash, restaurants (Alexela Täkupoiss), and a smart trailer rental service.

Product overview

AS Alexela Terminal is a diversified Estonian energy company offering an integrated portfolio of energy products and services. The core offering includes electricity (with Nord Pool exchange access, smart management, and green energy options), natural gas (piped and cylinder/tank), and liquid fuels (wholesale and delivery). The company operates a network of service stations providing fuels, EV charging (public and home solutions), smart trailer rental, and car wash facilities. Adjacent services include the Alexela Täkupoiss restaurant brand and the Minu Alexela loyalty program platform. The Alexela mobile app enables customer self-service across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Alexela Täkupoiss: Restaurant brand operating at Alexela service stations, offering catering services and recognized as a family-friendly restaurant with gold certification.
• Minu Alexela
• Alexela Nutihaagis

Products and services

• Electricity Packages (Elekter) Electricity supply packages for residential and business customers, including Nord Pool exchange-based pricing, smart electricity management tools, and green energy options.
• Natural Gas (Maagaas) Piped natural gas supply packages for residential and business customers in Estonia.
• Cylinder Gas (Balloonigaas) Bottled/LPG gas in cylinders for customers who do not have piped natural gas access.
• Tank Gas (Mahutigaas) Bulk gas supply via on-site tank storage for residential and commercial customers with higher gas consumption needs.
• Automotive Fuels at Service Stations (Kutused) Gasoline and diesel sold through Alexela's network of service stations across Estonia for retail and commercial motorists.
• Liquid Fuel Wholesale and Fuel Taxi Delivery Bulk liquid fuel sales for wholesale customers and a fuel taxi home delivery service bringing liquid fuels directly to homes and businesses.
• Public EV Charging Network Public electric vehicle charging stations available across Estonia, with web-based payment for ad-hoc users.
• EV Home Charging Solutions Electric vehicle charging hardware and solutions for residential properties, including single-family homes and apartment associations.
• Alexela Täkupoiss Restaurant and Catering Restaurant and catering service operating at Alexela service stations, serving travelers and catering customers. Gold-mark certified as a family-friendly restaurant.
• Car Wash (Autopesula) Car wash service offered at Alexela service stations for visiting motorists.
• Smart Trailer Rental (Nutihaagis) Rental service for smart trailers available at Alexela service stations, particularly for electric vehicle owners.
• Autocharge Public EV charging service that automatically recognizes and charges registered customers without manual payment at the station.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olerex: Estonian fuel retail chain with station network across Estonia. Directly competes with Alexela in automotive fuel retail and convenience services in the Estonian market.
• Teboil: Finnish fuel retailer with stations in Estonia and Baltic markets. Directly competes with Alexela in automotive fuel retail and convenience services.
• Elenger: Estonian gas distributor and energy company competing with Alexela in natural gas and LNG distribution for residential and business customers.
• Neste: Finnish fuel retailer and renewable fuels producer with Baltic retail network. Competes with Alexela in fuel retail, EV charging, and multi-energy retail across the Nordic-Baltic region.
• Circle K: Alimentation Couche-Tard-owned fuel retailer with extensive station network across Estonia, Latvia, and Lithuania. Directly competes with Alexela in fuel retail, EV charging, and convenience services in the same Baltic markets.

Regional players

• Baltic Petroleum: Latvian fuel wholesale and retail company. Comparable in fuel distribution business to Alexela's liquid fuel operations across the Baltic region.
• Utilitas: Estonian energy group focused on district heating and electricity generation. Comparable in scale and regional focus to Alexela's broader energy activities in the Baltic market.

Broad incumbents

• Eesti Energia: Estonian national energy company offering electricity, heat, and oil shale mining. Overlaps with Alexela in electricity retail and broader energy sales but operates on a much larger scale and is state-owned.
• Shell: Global energy major with extensive fuel retail network across Europe. Comparable in fuel retail and EV charging strategies though operating at much broader geographic and operational scale.
• Equinor (Statoil): Norwegian state oil company with Nordic fuel retail network. Operates fuel stations and EV charging across the Nordics, overlapping with Alexela's Nordic expansion plans in fuel retail and charging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJeQ2HrTrgFucH8AU2nnG8g
• Facebookfacebook.com/ASAlexela
• Instagraminstagram.com/alexela.ee
• LinkedInlinkedin.com/company/as-alexela-terminal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Alexela Terminal