What Baltic Petroleum does

Baltic Petroleum (UAB "Baltic Petroleum") is a privately held Lithuanian fuel retail and distribution company operating the fourth-largest gas station network in Lithuania, with 92 stations distributed nationwide. Founded on June 26, 2000 as the corporate successor to AB "Lietuvos kuras," the company sells gasoline (EFEKT® E95, E98), diesel (EFEKT®), agricultural marked diesel, marine diesel, heating diesel, LPG, and E85 bioethanol, sourced entirely from Lithuanian refiner AB ORLEN Lietuva. The company employs 500+ people across Lithuania and is headquartered in Užubalių kaimas, Vilnius district.

The operating platform combines 24/7 self-service fuel kiosks, a mobile application (iOS and Android) supporting station location, in-app pump payment, purchase history, and a personalized "Mano Kaina" pricing tier, plus a wholesale oil base in Marijampolė serving agricultural, marine, and commercial bulk customers via dedicated regional sales managers. Ancillary revenue is generated through an in-house GOOD FOOD fresh-food and UTZ-certified coffee program, automated and self-service car washes, trailer rental, road-user-charge vignettes, Perlo lottery and financial terminals, and a loyalty discount card. Business fleet customers are served through a long-term partnership with UAB Fleet Union (FUNN), which provides fleet cards, mobile/SMS payments, electronic vignettes, and real-time expense reporting accepted across the entire station network.

The business model is primarily transactional: per-liter fuel margin at retail and wholesale, plus per-unit fees on car wash, trailer rental, food and beverage, lottery terminal commissions, and vignette sales. Customer segments are deliberately horizontal — individual motorists via retail and loyalty, business fleet operators via FUNN, and agricultural and commercial buyers via the wholesale division — with a CASH PRICE+ sub-format (55+ stations) offering 6–8 euro cents per liter off fuel for cash/card payers as a price-discrimination mechanism. The company is GDPR-compliant in its handling of personal data and continues to expand its station network and ancillary services within Lithuania.

Name

Baltic Petroleum

Legal name

UAB "Baltic Petroleum"

Website

https://balticpetroleum.lt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Baltic Petroleum operates a 92-station retail fuel network — the fourth largest in Lithuania — selling gasoline, diesel, LPG, and E85, plus a wholesale fuel business, convenience retail, car wash, and a B2B fleet card program via Fleet Union.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Retail sale of gasoline (E95, E98), diesel (EFEKT), bioethanol E85, and LPG through 92 gas stations across Lithuania. Prices vary by station type (regular vs CASH PRICE+ discounted stations).
2. Wholesale Fuel Sales: Bulk fuel sales to agricultural, commercial, and maritime customers from the Marijampolė oil base. Products include marked diesel for agriculture, ship fuel, and heating diesel.
3. In-Store Merchandise and Food: Sale of fresh food (GOOD FOOD sandwiches, hot dogs, pastries), beverages (including GOOD FOOD branded coffee), packaged snacks, confectionery, and non-food items at gas station stores.
4. Car Wash Services: Automated and self-service car wash facilities at select stations. Programs range from basic (€10) to polishing (€15) at automated washes; self-service wash bays also available.
5. Trailer Rental: Car trailer rental service at major stations, offering hourly to weekly rentals (€17-115). Partnered with BaltTrail for trailer fleet.
6. Perlo Terminal Services: Revenue from hosting lottery terminal services including money deposits, withdrawals, bill payments, mobile top-ups, and insurance services through Perlas lottery terminals.
7. Loyalty and Fleet Cards: Discount cards for retail customers offering €0.03/liter discounts on fuels and percentage discounts on food and car washes. Fleet cards for business customers through Fleet Union partnership with monthly invoicing.
8. Road Toll Vignettes: Sale of Lithuanian and foreign road user charge vignettes at designated stations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Baltic Petroleum operates a nationwide network of 92 retail gas stations across Lithuania selling gasoline (EFEKT E95, E98), diesel (EFEKT), agricultural marked diesel, LPG, AdBlue, and E85 bioethanol. The offering is bundled with on-site convenience retail (GOOD FOOD fresh sandwiches, hot dogs, and UTZ-certified coffee), automated and self-service car washes, automobile trailer rentals, road vignettes, Perlo lottery/bill-payment terminals, self-service kiosks, and a mobile app. Wholesale fuel distribution to commercial, agricultural, and maritime buyers is operated from the Marijampolė oil base, and corporate fleet cards are issued through the Fleet Union (FUNN) partnership.

Product overview

Baltic Petroleum is a Lithuanian retail fuel station network and fuel distribution business operating a multi-format, service-oriented portfolio. Its core offering is a nationwide network of ~92 retail fuel stations selling gasoline (E95 EFEKT®, E98), diesel (EFEKT®), agricultural diesel, marine diesel, heating diesel, LPG, and E85 bioethanol. The portfolio extends beyond fuel into convenience retail (GOOD FOOD in-store prepared hot foods and UTZ-certified coffee), automated and self-service car washes, trailer rentals, road vignettes, cash payment discount zones (Cash Price+), Perlo lottery/financial terminals, self-service kiosks, a mobile app for station-finding and in-app payments, a loyalty discount card program, and a business fleet card (FUNN). Wholesale distribution from the Marijampolė oil depot rounds out the B2B offering. The company also maintains an information security policy, a privacy policy aligned with GDPR, and equal opportunities policies.

Differentiator

Problem solved

Functional benefit

Brands

• EFEKT®: Fuel additive brand used for petroleum products including EFEKT® 95 gasoline, EFEKT® diesel, and other fuel variants
• GOOD FOOD
• CASH PRICE+
• Fleet Union (FUNN)

Products and services

• Baltic Petroleum Gas Station Network

Quantifiable outcome

• 4th largest gas station chain in Lithuania
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fleet Union (FUNN)coreChannel Partner/ Reseller/ DistributorFleet Union is a long-term partner providing fleet fuel cards and business payment solutions. FUNN enables Baltic Petroleum to serve enterprise customers with fleet cards, mobile payments, expense tracking, and electronic road vignettes. Baltic Petroleum accepts FUNN cards at all stations.
• AB ORLEN LietuvacoreTechnology or IntegrationPrimary fuel supplier for Baltic Petroleum. All fuels sold at Baltic Petroleum stations and distributed through the wholesale oil base are sourced from Lithuanian supplier AB ORLEN Lietuva.
• BaltTrailminorStrategic or Co-development PartnerTrailer owner providing car trailers for rental at Baltic Petroleum stations. BaltTrail is the registered owner of the trailers (juridical person code 304597211) which Baltic Petroleum subleases to customers.
• UTZ CERTIFIEDminorOthersCoffee certification program for GOOD FOOD coffee, ensuring responsible coffee sourcing with respect for people and environment in coffee farms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circle K Lithuania: Circle K operates a major branded retail fuel network across Lithuania under the global Couche-Tard parent, offering fuel, C-store, car wash, and loyalty programs with overlapping formats and customer base to Baltic Petroleum.
• Baltijos Nafta: Baltijos Nafta is a smaller Lithuanian retail fuel network with stations concentrated in western Lithuania, overlapping with Baltic Petroleum's footprint and targeting similar retail and small-business customers.
• Viada: Viada is the largest Lithuanian fuel retail network with ~150 stations nationwide, offering gasoline, diesel, LPG, convenience retail, and car wash — the closest direct competitor to Baltic Petroleum and the #1 chain it is aiming to challenge from its current 4th position.
• Neste Lithuania: Neste operates retail fuel stations across Lithuania under its global brand, offering gasoline, diesel, and EV charging — a direct competitor in the same Lithuanian retail fuel market with overlapping customer segments.

Emerging players

• UAB Fleet Union (FUNN) parent network: Fleet Union operates a Lithuanian fleet card and payment network accepted at multiple fuel retailers — comparable to Baltic Petroleum's B2B fuel card offering and representative of the broader Baltic fleet-fueling ecosystem.

Regional players

• Latvijas Nafta: Latvijas Nafta operates a retail and wholesale fuel network in neighboring Latvia with a similar multi-station format — a regional Baltic peer offering comparable fuel retail and convenience services across the border.
• Alexela: Alexela is the leading Estonian fuel retailer with a similar multi-format station model including convenience stores, car wash, and loyalty — directly comparable in size, mix, and Baltic-region operating model, though it primarily serves Estonia.

Broad incumbents

• Statoil/Equinor branded retailers in Lithuania: Equinor (formerly Statoil) is a global integrated energy major with branded retail presence in the Baltics; it competes with Baltic Petroleum at the high end of the fuel retail market with premium positioning.
• Reitan Convenience: Reitan Convenience (Norway) operates Scandinavian and Baltic fuel-and-convenience networks, comparable to Baltic Petroleum in its integration of fuel retail with C-store and foodservice revenue streams.
• AB ORLEN Lietuva: ORLEN Lietuva is Baltic Petroleum's primary fuel supplier and also operates its own branded retail stations in Lithuania, combining wholesale supply with retail competition — making it both partner and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baltic-petroleum-uab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic Petroleum