ALFA FARMACIA

What ALFA FARMACIA does

Alfa Farmacia is an Argentine retail pharmacy founded in 1996 and headquartered at San Martin 353, Villa Mercedes, in the province of San Luis. The company operates a single physical storefront combined with a national e-commerce site (alfafarmacia.com.ar) that ships across Argentina and offers free in-store pickup, home delivery, and WhatsApp-based ordering. It is privately held, employs 12 people, and is structured as a general consumer ("horizontal") pharmacy serving individual end customers rather than enterprise or institutional buyers.

The product assortment spans 15+ categories — including dermocosmetics, personal care, health care and OTC remedies, makeup, nutritional supplements, fragrances, baby and maternity, electro-beauty devices, home care, and medical supplies — across 300+ brands such as Dermaglos, Eximia, L'Oreal Paris, Al Shams, Cerave, La Roche-Posay, Vichy, Maybelline, and Colgate. Distinctive service lines include Formulas Magistrales (compounded medications) and a virtual pharmacy service. The e-commerce platform is built on Tiendastic (tiendastic.com), a third-party Argentine storefront technology, and payments are processed via MercadoPago and Modo, with Modo offering 3 interest-free installments as a headline promotional feature.

Revenue is generated transactionally through retail pharmacy sales (one-time purchases of pharmaceutical, dermocosmetic, personal care, baby care, nutritional, beauty, and fragrance products). Pricing is in Argentine pesos with promotional discounts ranging from 10–50% off and free shipping over ARS $20,000 within Villa Mercedes. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors, and there is no evidence of AI/ML capability or proprietary technology beyond its use of the third-party Tiendastic commerce platform.

Name

ALFA FARMACIA

Legal name

Alfa Farmacia

Website

https://alfafarmacia.com.ar

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfa Farmacia is a privately held Argentine retail pharmacy founded in 1996 in Villa Mercedes, San Luis, operating one physical store plus a nationwide e-commerce site that sells pharmaceutical, dermocosmetic, personal care, beauty, nutrition, and fragrance products to general consumers across Argentina.

Ownership category

akta.pro rank

Headquarters

HQ city

Villa Mercedes

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Pharmacy Sales: Revenue generated from direct sales of pharmaceutical products, dermocosmetics, health supplements, personal care items, beauty products, and fragrances through both physical store and online channel. Products span multiple categories including baby care, adult care, medical supplies, nutrition, and makeup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alfa Farmacia is an Argentine retail pharmacy operating a hybrid physical storefront and e-commerce channel. It sells prescription pharmaceuticals, over-the-counter medications, dermocosmetics, health supplements, personal care, baby and maternity products, fragrances, and medical supplies. The business also offers custom compounded medications (Formulas Magistrales) and virtual pharmacy services, with home delivery across Argentina and in-store pickup in Villa Mercedes.

Product overview

Alfa Farmacia is an Argentine pharmacy chain founded in 1996, operating both physical retail and e-commerce platform. The company offers a comprehensive portfolio of health, wellness, and beauty products organized into categories including Dermocosmética, Cuidado Personal, Cuidado de Salud, Maquillaje, Nutrición, Perfumes & Fragancias, Bebé & Maternidad, Electro, Hogar, Infantiles, Insumos Médicos, and more. The platform sells hundreds of brands including Al Shams (luxury Arabian fragrances), Eximia (skincare), Dermaglos (dermocosmetics), Cerave, La Roche-Posay, Vichy, L'Oréal Paris, Maybelline, Colgate, and others. The ecommerce operates on the Tiendastic platform and serves customers throughout Argentina with free shipping on orders over $20,000 in Villa Mercedes. Payment options include MercadoPago, Modo (3 installments without interest), and bank transfer. The pharmacy also offers magistral formulas (custom compounded medications), virtual pharmacy services, and in-store pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Formulas Magistrales (Compounded Medications)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TiendasticcoreTechnology or IntegrationTiendastic (tiendastic.com) provides the ecommerce platform technology for Alfa Farmacia's online store. The platform enables product catalog management, shopping cart functionality, checkout processes, and order management. Alfa Farmacia operates independently as the retailer while Tiendastic provides the underlying technological infrastructure.
• MercadoPagocoreTechnology or IntegrationMercadoPago is integrated as a payment method for online transactions, allowing customers to pay for orders through the MercadoPago platform.
• ModocoreTechnology or IntegrationModo is the digital wallet payment partner enabling 3 interest-free installments for customers. This is a key promotional offer highlighted on the website.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dr. Ahorro: Discount-format Argentine pharmacy chain offering pharmaceuticals and personal care across many locations with active promotional pricing. Comparable as an Argentine multi-store pharmacy competing for the same price-sensitive consumer.
• Pigmento: Argentine online beauty and dermocosmetics retailer with a curated assortment of premium skincare and makeup brands. Comparable as an Argentine e-commerce-first retailer competing in the same dermocosmetic and beauty categories.
• Farmacity: Largest Argentine pharmacy chain with physical stores across multiple provinces and a national e-commerce site. Directly comparable as a hybrid retail-plus-online pharmacy selling pharmaceuticals, dermocosmetics, and beauty in Argentina.
• Sephora Argentina: International prestige beauty retailer with Argentine operations selling skincare, makeup, and fragrance. Comparable as a destination for the same premium beauty brands (e.g., L'Oréal-adjacent lines) Alfa carries.
• Farmacias La Santé: Argentine pharmacy chain with both physical locations and online ordering, offering pharmaceuticals, dermocosmetics, and beauty products. Comparable hybrid retail/e-commerce pharmacy operating in the same Argentine market.

Broad incumbents

• Mercado Libre: Dominant Latin American e-commerce marketplace that lists pharmaceuticals, dermocosmetics, and beauty alongside many other categories. Comparable as the broader incumbent channel where much of Alfa's online assortment also competes.

Regional players

• Farmacia San Pablo (AR): Argentine pharmacy chain with strong presence in CABA and Buenos Aires province offering retail and online sales of pharma and beauty. Comparable regional pharmacy competitor operating outside Alfa's San Luis base.

Others

• Nuvemshop (Tiendanube): E-commerce platform provider active in Argentina and Latin America, similar in role to Tiendastic. Comparable as the ecosystem infrastructure enabling independent retailers like Alfa to run online storefronts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alfafarmacia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALFA FARMACIA