Tiendastic (antes Batitienda)

What Tiendastic (antes Batitienda) does

Tiendastic (formerly Batitienda) is an Argentine SaaS e-commerce platform purpose-built for pharmacy and perfumery chains, founded in 2018 by Guillermo Gutti and Ariel Esteban Pasini (former Globant and DATCO executives) and operated through the legal entity GESHARP SRL in Lomas de Zamora, Buenos Aires. The platform delivers virtual storefronts with a pre-loaded catalog of more than 80,000 SKUs (photos and copy included), native integrations with nine pharmacy management systems (Plex, Touch Sale, Zetti, Zafiro, Praxys, Doka Tech, SIFACO, GEMA, Nova Evo), and stock-less selling through integrations with major drug wholesalers (Suizo Argentina, Droguería del Sud), enabling a chain to launch online operations in approximately one week. The company rebranded from Batitienda to Tiendastic in 2023 following a trademark dispute with DC Comics.

The product surface has expanded into a layered SaaS stack. Optional paid add-on modules include Trendastic (national product rankings and competitor price intelligence derived from the platform's aggregated merchant data), Mercado Libre Integration (price, stock, and sales sync with Argentina's largest marketplace), Local Delivery Management (in-house couriers and in-store pickup with QR dispatch labels), and Alfred IA (a 24/7 AI assistant for customer support). The platform is hosted on Google Cloud Platform, exposes a REST API for stock and price updates, and integrates with more than 30 third-party systems spanning payments (Mercado Pago, Mobbex, Modo, Getnet, Wibond, GoCuotas, Talo, Nave, OpenPay, Click de Pago Macro), couriers (OCA, Andreani), loyalty (Woowup, FidelyNet, Wibi, Connectif), analytics (Google Analytics, Facebook Pixel), and multichannel selling (Instagram Shopping, Google Shopping, WhatsApp bots, Facebook Messenger).

Tiendastic sells through direct enterprise field sales targeting mid-market pharmacy and perfumery chains, with online consultation as a secondary motion. The core revenue stream is a recurring monthly or quarterly subscription for the base platform, with a 3-month initial contract and automatic renewal, augmented by separate subscription fees for Trendastic, the Mercado Libre integration, and Local Delivery. The platform reports more than 100 active pharmacy and perfumery chains across 21 Argentine provinces and Uruguay, with category leadership demonstrated by 12 stores participating in Cybermonday 2024 — the highest of any platform. Supermermarkets are listed as a secondary vertical but no customer logos are disclosed. The company is privately held, founder-controlled, and bootstrapped, with no institutional funding rounds on record.

Name

Tiendastic (antes Batitienda)

Legal name

GESHARP SRL

Website

https://tiendastic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiendastic (formerly Batitienda) is an Argentine SaaS e-commerce platform specialized for pharmacies and perfumeries, offering a pre-loaded 80,000-SKU catalog, native pharmacy ERP and drug wholesaler integrations, and market intelligence modules to 100+ chain customers across Argentina and Uruguay.

Ownership category

akta.pro rank

Product category

Vertical SaaS E-commerce for Pharmacies

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Services-Prepackaged Software (7372), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Pharmacy e-commerce platform
• Vertical SaaS software
• Retail e-commerce solutions
• Drugstore online store
• Pharmacy ERP integration

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. E-commerce SaaS Platform Subscription: Monthly or quarterly subscription for access to the Tiendastic e-commerce platform as a SaaS. Includes virtual store creation, product catalog, administrative panel, integrations, analytics, and technical support. Billed in advance. Initial contract period of 3 months with automatic renewal.
2. Trendastic Module (Optional): Optional extra module providing national market trend reports and competitor analysis. Monthly subscription, independent of the main platform contract.
3. Mercado Libre Integration Module (Optional): Optional module for automatic synchronization of prices, stock, and sales with Mercado Libre. Contracted separately with specific tariffs detailed in Annex I.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tiendastic provides a subscription-based e-commerce SaaS platform designed specifically for pharmacies, perfumeries, and supermarkets, including a pre-loaded catalog of 80,000+ products, automatic stock/price synchronization with drug wholesalers, ERP integration, and optional add-on modules for marketplace integration, local delivery, and market intelligence. The platform enables a pharmacy chain to launch a fully integrated online store in approximately one week, with no transaction-based commissions on sales made.

Product overview

Tiendastic (formerly Batitienda) is a unified SaaS e-commerce platform serving pharmacies, perfumeries, and supermarkets across Argentina and Uruguay. The core offering is the Tiendastic E-Commerce Platform, which includes built-in product cataloging (+80,000 products), payment gateway integrations, wholesaler stock connectivity, and an admin panel. The company offers three optional paid add-on modules: Trendastic (market intelligence and competitor analysis), Mercado Libre Integration (multichannel synchronization), and Local Delivery Management (courier and pickup logistics). An AI-powered support assistant called Alfred IA provides 24/7 customer service. The platform also maintains an educational blog for client training.

Differentiator

Problem solved

Functional benefit

Brands

• Trendastic: Optional strategic information module providing national market reports and competitor analysis for clients.

Products and services

• Tiendastic E-Commerce Platform Subscription-based vertical SaaS e-commerce platform for pharmacies, perfumeries, and supermarkets, with a pre-loaded catalog of 80,000+ products, automatic stock/price synchronization with drug wholesalers, and native ERP integrations; no transaction-based commissions are charged on sales.
• Trendastic (Market Intelligence Module) Optional add-on module that provides market intelligence, assortment analytics, and pricing/category insights for pharmacy and perfumery chains using the Tiendastic platform.
• Mercado Libre Integration Module Optional add-on module that connects a Tiendastic-powered online store to Mercado Libre, enabling the pharmacy chain to publish and synchronize products on the marketplace from a single catalog.
• Local Delivery Management Module Optional add-on module for managing local deliveries, including route optimization and WhatsApp-based driver assignment, for pharmacy and perfumery chains operating their own last-mile fleet.
• Alfred IA (AI Assistant) AI assistant offered as part of the Tiendastic platform to support client operations, support workflows, and platform usage.

Quantifiable outcome

• Platform enables store setup in one week
• +2 more outcomes

Named customers42 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability4 records

Feature8 records

Partnerships

17 partnerships are on record, tiered core.

• Plex (Pharmacy ERP)coreTechnology or IntegrationNative integration with Plex pharmacy management system for synchronized prices, stock, and sales between the e-commerce platform and the pharmacy's back-end ERP.
• Touch Sale (Pharmacy ERP)coreTechnology or IntegrationNative integration with Touch Sale pharmacy management system for synchronized prices, stock, and sales.
• Zetti (Pharmacy ERP)coreTechnology or IntegrationNative integration with Zetti pharmacy management system for synchronized prices, stock, and sales.
• Zafiro (Pharmacy ERP)coreTechnology or IntegrationNative integration with Zafiro pharmacy management system for synchronized prices, stock, and sales.
• Praxys (Pharmacy ERP)coreTechnology or IntegrationNative integration with Praxys Observer Gestion for pharmacy inventory and sales synchronization.
• Doka Tech (Pharmacy ERP)coreTechnology or IntegrationNative integration with Doka Tech pharmacy management system.
• SIFACO (Pharmacy ERP)coreTechnology or IntegrationNative integration with SIFACO pharmacy management system.
• GEMA (Pharmacy ERP)coreTechnology or IntegrationNative integration with GEMA pharmacy management system.
• Nova Evo (Pharmacy ERP)coreTechnology or IntegrationNative integration with Nova Evo pharmacy management system.
• Mercado LibrecoreTechnology or IntegrationIntegration module allowing automatic price, stock, and sales synchronization with Mercado Libre marketplace, expanding sales channels beyond the store's own e-commerce.
• MobbexcoreTechnology or IntegrationPayment gateway integration enabling acceptance of all bank, non-bank, and prepaid cards with stored card details for returning customers, offering a simplified 3-step checkout.
• Mercado PagocoreTechnology or IntegrationIntegration with Mercado Pago for payment processing and acceptance in the e-commerce checkout.
• Google AnalyticscoreTechnology or IntegrationAdvanced Google Analytics Ecommerce integration tracking traffic, user behavior, sales conversions, and ad performance with standard events.
• Facebook PixelcoreTechnology or IntegrationFacebook Pixel with standard events for measuring visitor behavior and tracking conversions from Facebook and Instagram advertising campaigns.
• Suizo Argentina (Drug Wholesaler)coreTechnology or IntegrationDrug wholesaler integration allowing pharmacies to sell products from Suizo Argentina's catalog without physical stock, with stock updated automatically.
• Droguería del SudcoreTechnology or IntegrationDrug wholesaler integration allowing pharmacies to sell products from Droguería del Sud's catalog without physical stock, with stock updated automatically.
• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud hosting infrastructure provider for the Tiendastic SaaS platform, providing scalable and redundant cloud infrastructure.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce suite. Comparable as a higher-end commerce alternative for larger pharmacy or retail chains that may outgrow Tiendastic's mid-market focus.
• Shopify: Global incumbent in commerce SaaS. Comparable to Tiendastic as an alternative platform for SMB retailers wanting to launch online stores, though it lacks Tiendastic's pharmacy-specific ERP and droguería integrations.
• BigCommerce: Global commerce SaaS targeting mid-market and enterprise merchants. Comparable as a multi-region commerce platform competitor that Argentine retailers could evaluate against Tiendastic.
• Adobe Commerce (Magento): Enterprise commerce platform with significant LATAM penetration. Comparable as a generalist e-commerce alternative for retailers with more technical resources than typical Tiendastic SMB pharmacy customers.
• Wix: Horizontal SaaS platform with built-in e-commerce capabilities popular with LATAM SMBs. Comparable as a generalist commerce/storefront alternative to Tiendastic for small retailers, though without vertical pharmacy specialization.

Direct peers

• MercadoShops: Mercado Libre's SMB store builder that lets merchants create online shops integrated with the Mercado Libre ecosystem. Comparable to Tiendastic as a low-friction commerce platform used by Argentine SMB retailers, including pharmacies.
• Tiendanube (Nuvemshop): Leading LATAM-focused e-commerce SaaS platform headquartered in the region. Comparable to Tiendastic as a cloud commerce platform for SMB retailers, including the pharmacy and perfumery vertical in Argentina, Brazil and other Spanish-speaking markets.
• VTEX: Brazilian-origin enterprise and mid-market commerce platform with strong LATAM footprint. Comparable to Tiendastic in providing e-commerce infrastructure to retailers in the region, including pharmacy chains looking to digitize.

Regional players

• Empretienda: Argentine-origin e-commerce SaaS focused on the local SMB market. Comparable as a domestic Argentine storefront platform competing for the same mid-market retail customers Tiendastic targets.

Emerging players

• Woocommerce: Open-source WordPress-based commerce plugin widely used by small retailers globally. Comparable as a do-it-yourself storefront alternative that Argentine SMB pharmacies sometimes adopt instead of a managed SaaS like Tiendastic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tiendasticOK
• Facebookfacebook.com/tiendasticOK
• LinkedInlinkedin.com/company/tiendastic-antes-batitienda
• Instagraminstagram.com/tiendasticok

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiendastic (antes Batitienda)