What InPlay Global does

InPlay Global, Inc. is a Miami-based, privately-held financial technology company building a regulated securities marketplace that converts real-time sports team performance into a continuously-priced, tradeable asset class called Performance Securities. The platform is being constructed so users can buy, sell, hold, and reposition securities tied to the live performance of professional and college sports teams, with prices updating throughout games and seasons in response to on-field events rather than settling at game-end the way sportsbook wagering or prediction market contracts do. The company positions its differentiation around continuous price discovery, a single shared liquidity pool, and two-sided trading — explicitly contrasting itself with sportsbooks (house odds, one-sided wagering), prediction markets (event-based, fragmented), and one-off event contracts. Performance Securities is trademarked and the marketplace is subject to SEC qualification and FINRA approval before launch.

The platform is built on an institutional-grade technology stack delivered through three strategic partnerships: MEMX provides exchange technology and operational support, tZERO delivers digital and tokenized securities infrastructure for compliant capital markets, and Sportradar supplies real-time global sports data that connects live on-field events to price movement. To prime demand ahead of the marketplace launch, InPlay has built the 2026 InPlay Football Challenge — a free-to-enter trading competition built around the NFL and NCAA seasons offering up to $25M in total prizes, operated behind a waitlist. The launch of the regulated marketplace is targeted for the FIFA World Cup 2026 window, contingent on regulatory approval.

Monetization is planned across two revenue streams: transaction fees on Performance Securities trading (take-rate on the two-sided marketplace) and advertising/sponsorship revenue from brands seeking to reach highly engaged users during live sports moments via a dedicated "Advertise With Us" channel. The go-to-market model is hybrid — product-led consumer acquisition via the waitlist and Football Challenge combined with enterprise field sales targeting institutional investors, family offices, and advisory firms. The leadership team includes Founder/Chairman/CEO Edwin Johnson, President & COO Troy Kane, CCO Cody Haugen, and CMO Skye Capazorio, with strategic advisors drawn from NYMEX and CME Group alumni. The company is pre-launch and pre-public, with offices in Miami (HQ) and Chicago (engineering), and explicitly claims a global distribution footprint anchored to a FIFA World Cup 2026 launch.

Name

InPlay Global

Legal name

InPlay Global, Inc.

Website

https://inplayglobal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

InPlay Global is a Miami-based fintech building a regulated securities marketplace that continuously prices and trades financial instruments tied to real-time sports team performance. It targets sports fans, retail traders, and institutional investors, with platform launch planned during FIFA World Cup 2026 pending SEC and FINRA approval.

Ownership category

akta.pro rank

Product category

Sports Performance Securities Trading Platform

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232), Commodity Contracts Intermediation (52316), Gambling Industries (7132)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Secondary Market Infrastructure (escrow, pricing, anti-scalping) (MPAFAJAG)

akta.pro secondary industries

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ), Player-to-Player Marketplaces & Trading Platforms (MPAFAJAE), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

Keywords

• Sports performance securities
• Regulated trading platform
• Alternative asset class
• Continuous price discovery
• Sports financial markets

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Securities Trading Fees: Revenue generated from transaction fees on the buying, selling, and trading of Performance Securities on the regulated marketplace. The platform facilitates two-sided trading with shared liquidity, generating take-rate revenue on each trade executed.
2. Advertising & Sponsorship: Brands advertise within the InPlay platform to reach highly engaged users during live sports moments. The platform targets sports fans, traders, fantasy players, fintech audiences, and gaming audiences through a live-intent advertising environment. Commercial partnership inquiries are directed to [email protected].

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

InPlay Global operates a regulated securities marketplace for "Performance Securities" — a new asset class of financial instruments whose prices move continuously in response to real-time sports team performance. The platform enables two-sided trading (buy, sell, hold) with a single shared liquidity pool and continuous price discovery across games and seasons. It is complemented by the 2026 Football Challenge, a free-to-enter trading competition with up to $25M in prizes built around the NFL and NCAA football seasons.

Product overview

InPlay Global operates a single integrated platform for trading sports performance as securities. The core offering is the Performance Securities Trading Platform, a regulated marketplace where users trade financial instruments tied to real-time sports team performance. This is complemented by the 2026 Football Challenge, a free-to-enter trading competition with prize potential that serves as an entry point and engagement mechanism for the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Securities A new asset class of SEC-regulated financial instruments linked to the real-time performance of college and professional sports teams. Securities reflect the economic value created by team performance, fan sentiment, and commercial demand and trade continuously like equities, with prices moving in response to live events (turnovers, injuries, kickoff returns, etc.). For retail sports fans/traders, institutional investors, and family offices.
• Performance Securities Trading Platform A regulated web/app-based securities marketplace that enables investors to buy, sell, hold, react, and reposition sports team Performance Securities in real time throughout games and seasons. Built on institutional-grade infrastructure from tZERO and MEMX with real-time data from Sportradar. For sports fans, retail traders, family offices, and institutional investors.
• 2026 Football Challenge A free-to-enter trading competition built around the NFL and NCAA football regular seasons, offering up to $25M in total prizes with live rankings. Provides a risk-free way for fans and traders to experience the InPlay market ahead of the broader platform launch.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MEMXcoreTechnology or Integration · 13 November 2025MEMX serves as InPlay's technology partner for its Performance Securities trading platform. MEMX provides exchange technology and operational support enabling fast deployment and scaling of InPlay's innovative asset class. The partnership was announced on November 13, 2025.
• tZEROcoreTechnology or IntegrationtZERO provides technology-led capital markets infrastructure for digital and tokenized securities, helping companies create compliant access to differentiated investment opportunities. InPlay's path to market is being developed around tZERO's institutional-grade infrastructure that can support regulated, real-time trading environments.
• SportradarcoreTechnology or IntegrationSportradar is a global sports technology company operating at the intersection of sports, media, and betting. Its data and technology infrastructure supports sports federations, media companies, consumer platforms, and betting operators worldwide. For InPlay, real-time sports data is a critical layer in connecting live performance, market movement, user engagement, and media value.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bet365: Global sportsbook leader with deep in-play pricing and continuous markets on sports outcomes — adjacent competitor for live-sports trading engagement.
• DraftKings: Largest US sportsbook with deep sports-fan UX, licensed in 25+ states. Competes for the same sports-engagement wallet as InPlay but via house-odds wagering rather than two-sided trading.
• Robinhood: Retail-first trading platform with a sports-event-contract product and large sports-engaged user base; comparable as a self-serve, mobile-first securities-trading UX targeting similar retail personas.
• FanDuel (Flutter Entertainment): Market-leading US sportsbook under Flutter Entertainment, with the largest sports-betting customer base in the US. Direct competitor for sports-fan engagement and ad inventory.

Others

• tZERO: Digital-securities infrastructure provider and InPlay's capital-markets technology partner; comparable as a regulated venue for tokenized/alternative securities.
• CME Group: World's largest derivatives exchange — referenced in advisor Brett Vietmeier's background — providing the closest blueprint for taking a novel contract type from concept to scaled, institutionally-traded venue.
• Sportradar: Global sports data and content provider — already an InPlay infrastructure partner — that also operates adjacent sports-betting and media products; useful comp for the data layer of InPlay's stack.

Direct peers

• Kalshi: CFTC-regulated event-contract exchange offering trading on real-world outcomes — the closest regulated-market analog to InPlay's sports-performance securities, with shared regulatory and market-microstructure challenges.
• PredictIt: CFTC-no-action-letter prediction market for political and current-events contracts — a regulated, exchange-style venue trading event outcomes, with comparable regulatory complexity to Performance Securities.

Emerging players

• Polymarket: Crypto-native prediction market for event outcomes, including sports. Comparable to InPlay on outcome-linked trading UX, but operates outside SEC securities oversight and uses blockchain settlement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inplay-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPlay Global