Predict It
PredictIt is a small New York-based internet service, founded in 1996, that measures, identifies, ranks, and rewards individual users based on their prediction-market performance. It operates as a 1–10 employee private firm via its predictit.org website.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Predict It does
PredictIt is a privately-held internet service founded in 1996 and based in New York, United States. According to its company description, the platform measures, identifies, ranks, and rewards users based on their prediction performance, indicating it operates as a prediction-market or forecasting-ranking service targeted at individual users. The firm is small-scale, with 1–10 employees, and its primary distribution channel is its website at predictit.org.
There is very limited visibility into PredictIt's product architecture, revenue mechanics, or customer base. No applications, APIs, integrations, certifications, or partnerships are documented. The only capital event on record is a $1,000,000 funding round closed on 1999-12-15 from Commonwealth Associates and Dawntreader Ventures — no subsequent funding rounds are reported across more than two decades. The disclosed leadership includes Andreas Katsouris as Senior Vice President for Product and Strategy.
Given the absence of disclosed pricing, customer segments, marketing channels, or product details, the business model cannot be characterized with specificity. The platform's longevity (operating since 1996) and its minimal headcount together suggest a low-capital, possibly community- or hobby-scale operation rather than a venture-backed growth business. Operating status appears active based on website accessibility, though no recent product launches, partnerships, or strategic initiatives are documented.
Predict It firmographics
Firmographics- Name
- Predict It
- Website
- https://predictit.org
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 1–10 employees
- Short description
- PredictIt is a small New York-based internet service, founded in 1996, that measures, identifies, ranks, and rewards individual users based on their prediction-market performance. It operates as a 1–10 employee private firm via its predictit.org website.
- Ownership category
- akta.pro rank
Predict It industry classification
Industry- Product category
- Prediction Markets
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Investment Banking and Securities Intermediation (523150)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Prediction Markets & Information Finance (FSADAMAJ)
- akta.pro secondary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
Keywords
Where Predict It is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Predict It business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Predict It product offering
Product offeringCore offering
PredictIt is an internet service that measures, identifies, ranks, and rewards users based on the accuracy of their predictions on political and event-based questions. Users participate through a real-money exchange at predictit.org where they trade contracts tied to the outcomes of events. The platform functions as a centralized prediction market focused on forecasting performance rather than on selling third-party goods or services.
Differentiator
Problem solved
Functional benefit
Products and services
- PredictIt Prediction Market Platform An internet-based prediction market platform that measures, identifies, ranks, and rewards individual users based on the accuracy of their predictions on political and current-event outcomes, settled through real-money contracts traded on the exchange.
Companies that use Predict It
Customer profileIdeal customer profiles1 record
Predict It technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Predict It partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Predict It competitors and assessment
Company assessmentEmerging players
- Augur: Decentralized prediction market protocol on Ethereum. Comparable as a peer in the event-derivative / prediction-market category, though delivered via a blockchain-based mechanism.
- Gnosis (now GnosisDAO): Blockchain infrastructure provider that operated the Omen prediction-market platform. Comparable as a prediction-market builder within the crypto ecosystem.
- Manifold Markets: Play-money prediction market with strong community ranking and leaderboard mechanics. Comparable in gamified ranking of users by prediction accuracy, which mirrors PredictIt's stated value proposition.
Direct peers
- PredictIt (Victoria University of Wellington): Long-running US-facing real-money political prediction market operated under a CFTC no-action letter. Operates the same predictit.org domain referenced in this company's data; effectively the most direct same-product competitor.
- Kalshi: CFTC-regulated US event-contract exchange offering real-money prediction markets on political, economic, and other outcomes. Directly comparable in product (binary event contracts) and target user (US retail/professional predictors).
- Polymarket: Crypto-native prediction market platform with deep liquidity on political and current-events contracts. Comparable in product category (event-outcome trading with ranked users) and in serving users who want to monetize prediction skill.
Broad incumbents
- Smarkets: Licensed betting exchange offering peer-to-peer trading on event outcomes (sports, politics). Comparable as an event-derivative exchange with a ranking/reputation component for active traders.
- Betfair Exchange (Flutter): Large-scale peer-to-peer betting exchange. Operates a similar exchange model for event outcomes with user performance tracking, and represents an incumbent against which smaller prediction-market entrants must compete for liquidity.
Regional players
- Iowa Electronic Markets (University of Iowa): Academic, US-regulated real-money prediction market used primarily for research and limited political-event trading. Comparable as a small-scale, US-facing real-money prediction market with a long operating history.
Others
- ElectionBettingOdds: Aggregator that ranks and surfaces prediction-market odds across platforms. Comparable in the 'ranking predictions by performance' mechanic that PredictIt describes as core to its product.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Predict It social profiles
Digital presencePredict It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Predict It leadership team
Management profileNumber of profiles
Profiles1 record
Predict It funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Predict It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Predict It
What does Predict It do?
PredictIt is an internet service that measures, identifies, ranks, and rewards users based on the accuracy of their predictions on political and event-based questions. Users participate through a real-money exchange at predictit.org where they trade contracts tied to the outcomes of events. The platform functions as a centralized prediction market focused on forecasting performance rather than on selling third-party goods or services.
When was Predict It founded?
Predict It was founded in 1996. It employs 1 to 10 people.
Where is Predict It based?
Predict It is headquartered in New York, United States, in the North America region.
Who are Predict It's main competitors?
Emerging players on record are Augur, Gnosis (now GnosisDAO) and Manifold Markets. Direct peers are PredictIt (Victoria University of Wellington), Kalshi and Polymarket. Broad incumbents are Smarkets and Betfair Exchange (Flutter). Iowa Electronic Markets (University of Iowa) is listed as a regional player. ElectionBettingOdds is listed as an others.
Does Predict It have an API?
No public API is recorded for Predict It.
What industry is Predict It in?
Predict It's product category is Prediction Markets. Its primary akta.pro industry code is FSADAMAJ, Prediction Markets & Information Finance, with a secondary code of HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence. Its NAICS code is 522320 and its SIC code is 6200.