ALFA - PAINT
ALFA - PAINT is a paint-specialised automotive aftermarket distributor based in Antwerpen, Belgium (11-50 employees), operating under LKQ Belgium B.V. and serving body repair shops and workshops with paint, body repair equipment and adjacent consumables.
- Company typePrivate
- Founded-
- HeadquartersAntwerpen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ALFA - PAINT does
ALFA - PAINT is a paint-focused automotive aftermarket business operating from Antwerpen, Belgium, with 11-50 employees per firmographic data. Its website (alfapaints.com) is owned by LKQ Belgium B.V. (Kamer van Koophandel: 0693.786.956), the Belgian arm of LKQ Europe, which is itself part of LKQ Corporation — a globally listed (NASDAQ: LKQ) automotive aftermarket parts distributor with a catalog of over 245,000 product references and approximately 4,000 employees across the Benelux. Within that broader assortment, ALFA - PAINT is positioned as a specialised paint and body-repair brand, distributing paint-related consumables, workshop tools and body repair equipment alongside adjacent categories (thermal management, lighting, sealing, diagnostics, workshop consumables) introduced through a series of 2026 product launches.
The business model is B2B distribution: products flow from third-party manufacturers through LKQ Belgium's supply chain to automotive aftermarket buyers, primarily body repair shops, collision centres and workshops. Customer orders are captured and processed through the CarCat Bestelportaal digital ordering platform launched in January 2025. Revenue mechanics are consistent with low-margin parts distribution, monetised on unit sales rather than subscription or licensing; the wider LKQ Corporation generates revenue at corporate level through volume-based distribution across multiple geographies. Pricing follows standard wholesale-distribution conventions, with assortment breadth and supplier-brand portfolio (GoJak, Gates, ERA, SACHS, Nissens, Sidem, Powerhand, Midtronics, Dreumex, WD-40, Berkleba, Sonic, CATU, PCL, Elring, Reinz) serving as the principal levers for customer acquisition and retention.
ALFA - PAINT therefore operates as a category-specialised node inside a large European distribution platform. Its competitive positioning rests on the LKQ Belgium B.V. logistics infrastructure, the LKQ group's procurement scale, and the convenience of a one-stop assortment for SMB body-repair customers. The headquarter entity is LKQ Belgium B.V., De Kleetlaan 4, 2100 Deurne, Antwerpen, Belgium. No first-party revenue, headcount or AI/ML disclosures are available for the ALFA - PAINT unit specifically; the analysis is constrained to the firmographic footprint and the parent-level commercial context.
ALFA - PAINT firmographics
Firmographics- Name
- ALFA - PAINT
- Legal name
- LKQ Belgium B.V.
- Website
- https://alfapaints.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALFA - PAINT is a paint-specialised automotive aftermarket distributor based in Antwerpen, Belgium (11-50 employees), operating under LKQ Belgium B.V. and serving body repair shops and workshops with paint, body repair equipment and adjacent consumables.
- Ownership category
- akta.pro rank
ALFA - PAINT industry classification
Industry- Product category
- Automotive Paint and Refinishing
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
- akta.pro secondary industries
- Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Automotive & Transportation Coatings (IMAEAHAC)
Keywords
Where ALFA - PAINT is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
ALFA - PAINT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Automotive Parts Distribution: LKQ Belgium generates revenue through the distribution of automotive aftermarket parts including parts, tools & equipment, oils & fluids, tires, paint, industry products, and accessories to automotive repair businesses.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ALFA - PAINT product offering
Product offeringCore offering
ALFA - PAINT distributes automotive paint products and refinishing solutions for body repair shops and vehicle refinishing applications. The company offers a range of automotive paint, coatings, and related supplies designed for professional body repair, collision repair, and refinishing operations in the Belgian market. It operates as a specialized paint distribution entity linked to the broader LKQ Belgium automotive aftermarket network.
Product overview
LKQ Europe Belgium operates as a comprehensive automotive aftermarket partner offering a multi-category product portfolio. The core offering includes Parts, Tools & Equipment, Oil & Fluids, Tires, Paint, Industry products, and Accessories. The company distributes products from major brands including ERA (automotive lighting, TPMS, thermal management), Emotive (private label brand), Gates (timing systems), Sidem (steering and suspension parts), SACHS (shock absorbers), OPTIMAL, Meyle, Berkleba, Powerhand, PCL, CATU, Midtronics, WD-40, Dreumex, and Swarfega. Digital services include the CarCat ordering platform (24/7) and LKQ Academy training. The business model combines physical distribution centers with a broad product assortment spanning over 170,000 references across 120 locations supported by 180+ wholesaler partners.
Differentiator
Problem solved
Functional benefit
Brands
- CarCat: Multi-function ordering system for workshop workflow optimization.
- LKQ Academy
- LKQ Benelux-France Foundation
- LKQ Tour 2026
- Emotive
Products and services
- Automotive Paint (Verf) Automotive paint products and solutions for body repair and refinishing applications, supplied to professional body repair shops and collision centers across Belgium.
- Parts (Auto-onderdelen) Largest assortment of car parts in the automotive aftermarket, covering a wide range of vehicle makes and models for replacement and repair by professional workshops.
- Tools & Equipment Professional workshop tools and equipment for automotive repair, maintenance, and body refinishing operations.
- Oils and Fluids Comprehensive range of automotive oils and fluids including engine oil, transmission fluid, steering fluid, and specialty lubricants for workshop use.
- Tires (Banden) Wide selection of tires for passenger vehicles, commercial vehicles, and specialty applications from brands including Vredestein and Michelin.
- CarCat Ordering Portal Multi-functional ordering system enabling 24/7 ordering for partners and garages, optimizing workshop workflow by receiving customer orders through the digital platform.
- LKQ Academy Training and education services for automotive professionals, providing technical knowledge and expertise development including paint application training.
Companies that use ALFA - PAINT
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ALFA - PAINT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ALFA - PAINT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- GoJakminorLKQ distributes GoJak Heavy Duty vehicle movement kits, designed for maneuvering heavy vehicles in workshops and showrooms. The GoJak G9516 features 1,077 kg load capacity per wheel and is designed, tested, and manufactured in the United States.
- GatescoreLKQ distributes Gates automotive parts including timing kits, Multi-V kits, timing belts, and tensioner/idler pulleys. With 258 new references added, LKQ offers a complete Gates range for timing and auxiliary drive systems.
- SidemcoreSidem is a supplier of steering and suspension parts. LKQ provides Sidem's technical guidance, installation tips, and wheel alignment checklists to help garages with repair procedures.
- ERA (Emotive Brand)coreERA, under the Emotive brand, provides thermal management solutions including condensers, thermostats, TPMS sensors, automotive lighting, intercoolers, radiators, and blower fans. LKQ distributes ERA products across Belgium.
- CATUminorCATU is a leading manufacturer of safety and measurement solutions for electrical work. LKQ distributes CATU voltage testers (MS917PG, MS920PG) suitable for automotive and electrotechnical professionals.
- SACHScoreSACHS supplies automotive shock absorbers with OE quality. LKQ expanded the SACHS range with 204 new references, offering technology including CDC (Continuous Damping Control) for adjustable damping.
- PCLminorPCL is a British brand with over 50 years of expertise in compressed air technology and tire equipment. LKQ distributes PCL Qube9 tire inflation stations for professional workshop use.
- PowerhandminorPowerhand supplies workshop tools including trailer socket testers, converters, LED work lamps, and wheel bolt lock removers. LKQ distributes Powerhand products across Belgium via Toolspecial.
- MidtronicsminorMidtronics provides battery and electrical system testers. LKQ distributes Midtronics MVT-100 and CPX-900 series testers for professional battery diagnostics in workshops.
- NissenscoreNissens supplies automotive air conditioning and thermal management parts. LKQ offers Nissens air conditioning products along with training masterclasses for technicians.
- Elring and ReinzcoreElring and Reinz are gasket manufacturers. LKQ converted private label gaskets to these branded products, reorganizing into article groups 093, 377, 378, 422 for Elring and 436, 438, 439, 440 for Reinz.
- WD-40minorWD-40 Specialist spray grease and maintenance products distributed by LKQ for professional workshop use with long-lasting lubrication and corrosion protection.
- DreumexminorDreumex Industrial Cleaner for professional workshop cleaning applications, available in 5L, 30L, and 200L containers.
- BerklebaminorBerkleba supplies cable tie tapes and marking products for workshop applications, distributed by LKQ.
- SonicminorSonic supplies NEXT MSS+ workshop systems and S9 inlay products for optimal workspace setup, exclusively available at LKQ.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
ALFA - PAINT competitors and assessment
Company assessmentRegional players
- Baril Coatings: Independent Dutch manufacturer of industrial paints and coatings, including automotive and protective lines, distributed in Benelux. Comparable as a small-to-mid European paint producer competing in similar end markets and geographies.
Broad incumbents
- BASF Coatings: Diversified chemical major with an automotive coatings division producing OEM and refinish paints, with European manufacturing footprint. Comparable as a paint producer in the same regional automotive coatings market.
- Axalta Coating Systems: Global automotive coatings specialist focused on refinish and OEM coatings, including the Cromax brand widely used in European body shops. Directly comparable as a paint producer serving the Belgian/European refinish market.
- AkzoNobel: Global paints and coatings major headquartered in the Netherlands, with strong Benelux presence and a dedicated automotive/vehicle refinishes business. Comparable as a paint manufacturer/distributor operating in the same geography and serving automotive coatings end markets.
- Sherwin-Williams: Global paints manufacturer with a dedicated Automotive Refinish business (including the Spies Hecker and Standox brands) sold across Europe. Comparable as a paint manufacturer serving automotive body-shop customers.
- PPG Industries: Global paint and coatings manufacturer with a substantial automotive refinish portfolio (e.g., Sigma/Nexa brand lines) sold across Europe including Belgium. Comparable as a paint producer competing for the same body-shop and refinish customers.
- Hempel: Danish-founded global coatings supplier with decorative, protective, and industrial paint lines distributed across Europe. Comparable as a paint manufacturer/distributor in the European market with overlapping distribution and end-customer profiles.
- LKQ Belgium (LKQ Corporation): Major automotive aftermarket distributor in Belgium with ~4,000 Benelux employees, 120 locations, and 180+ wholesale partners. Distributes paint alongside parts, tools, oils, tires, and accessories. Comparable because paint is a core product category serving the same body-shop customer segment.
Direct peers
- Motip Dupli: European aerosol and specialty paint manufacturer (Motip, Dupli-Color) producing automotive touch-up, refinish, and decorative spray paints distributed across Benelux. Comparable as a similarly-sized European paint specialist serving automotive and consumer paint channels.
Others
- Standox (Sherwin-Williams brand): Refinish paint brand owned by Sherwin-Williams, sold across European body shops including Belgium. Comparable as a competing refinish paint line targeting the same body-shop and distributor channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
ALFA - PAINT social profiles
Digital presenceALFA - PAINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALFA - PAINT leadership team
Management profileNumber of profiles
ALFA - PAINT subsidiaries and ownership
Company hierarchySubsidiaries1 record
ALFA - PAINT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALFA - PAINT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALFA - PAINT
What does ALFA - PAINT do?
ALFA - PAINT distributes automotive paint products and refinishing solutions for body repair shops and vehicle refinishing applications. The company offers a range of automotive paint, coatings, and related supplies designed for professional body repair, collision repair, and refinishing operations in the Belgian market. It operates as a specialized paint distribution entity linked to the broader LKQ Belgium automotive aftermarket network.
Is ALFA - PAINT a public or private company?
ALFA - PAINT is a private company. It is classified as corporate owned and is currently operating.
When was ALFA - PAINT founded?
ALFA - PAINT was founded in -1. It employs 11 to 50 people.
Where is ALFA - PAINT based?
ALFA - PAINT is headquartered in Antwerpen, Belgium, in the Europe region.
How does ALFA - PAINT make money?
One revenue line is on record: automotive Parts Distribution.
Who are ALFA - PAINT's main competitors?
Baril Coatings is listed as a regional player. Broad incumbents are BASF Coatings, Axalta Coating Systems, AkzoNobel, Sherwin-Williams, PPG Industries, Hempel and LKQ Belgium (LKQ Corporation). Motip Dupli is listed as a direct peer. Standox (Sherwin-Williams brand) is listed as an others.
Does ALFA - PAINT have an API?
No public API is recorded for ALFA - PAINT.
What industry is ALFA - PAINT in?
ALFA - PAINT's product category is Automotive Paint and Refinishing. Its primary akta.pro industry code is CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables), with a secondary code of TLAKAEAC, Paint & Refinishing Services (Spray, Color-Match, Clearcoat). Its NAICS code is 325510 and its SIC code is 2851.