What Midtronics does

Midtronics, Inc. is a privately held U.S. company founded in 1984 and headquartered in Willowbrook, Illinois, specializing exclusively in battery management and diagnostic solutions for the global automotive industry. The company designs and manufactures a comprehensive portfolio of hardware products organized into five categories: handheld and benchtop battery testers (MVT, CPX-900, DSS-5000, MDX-600 Series, MDX-P300, PBT Series), diagnostic chargers that combine charging with state-of-health analysis (DCA-8000, GR8 Series, GRX-3000), service chargers and power supplies (MSP-070), high-voltage EV service equipment (xIM-100 immobilizer, xPD-1K pack service tool, xLVS-9000 SafetyPower system, xMB-9640 module balancer, xRC-3363 rescue charger, GRX-5100), and heavy-duty/fleet solutions (DSS-5000 HD, MDX-700 HD, BMS-100, MPUs). The portfolio is unified by three proprietary technology layers: Conductance Profiling, a patented algorithm that identifies batteries with low reserve capacity; MDX-AI, a named AI-powered diagnostic engine powering the MVT and xLVS-9000 products; and SafetyPower Diagnostics for EV 12V auxiliary battery assessment.

Underlying these products is the Battery Management Information System (BMIS), a cloud platform that aggregates test data, delivers over-the-air software updates, and provides fleet-level analytics. Midtronics serves automotive dealerships, independent and chain repair shops, commercial fleet operators, first responders, and EV service technicians across North America, Latin America, Europe, and Asia-Pacific. The company generates revenue primarily through hardware sales executed via a hybrid go-to-market model combining direct enterprise sales to OEMs and large dealer groups, an authorized reseller and distributor network, regional channel partners, and a direct e-commerce storefront. A recurring revenue layer is provided by password-protected software updates and BMIS subscriptions, and the company is ISO 9001:2015 certified. Pricing is quote-based rather than publicly disclosed, consistent with a B2B industrial equipment vendor.

Name

Midtronics

Legal name

Midtronics, Inc.

Website

https://midtronics.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Midtronics is a privately held U.S. company that designs and manufactures battery management and diagnostic hardware for automotive dealerships, repair shops, fleet operators, first responders, and EV service technicians globally, with proprietary Conductance Profiling, MDX-AI, and SafetyPower technologies, distributed through direct sales, resellers, and an online store.

Ownership category

akta.pro rank

Product category

Automotive Battery Management and Diagnostic Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Management System (BMS) & HV Control Electronics Manufacturing (IMACACAH)

akta.pro secondary industries

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)

Keywords

• Battery management systems
• Automotive battery testers
• EV battery service equipment
• Diagnostic charging systems
• Conductance-based testing

Headquarters

HQ city

Willowbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Battery Testing Equipment Sales: Midtronics generates revenue primarily through the sale of hardware products including battery testers, diagnostic chargers, service chargers, and accessories. Products are sold directly through the company store and through authorized resellers and distributors globally.
2. EV Battery Service Equipment: Revenue from specialized high-voltage EV battery service equipment including module balancers, pack service tools, rescue chargers, and safety solutions for electric and hybrid vehicles.
3. Software Updates and Services: The company maintains secure, password-protected pages for customers providing software updates, with different contact numbers for different regions (U.S., Latin America, Europe, Japan).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Midtronics designs, manufactures, and sells battery management and diagnostic hardware and software for the global automotive industry. Its product ecosystem spans handheld battery testers, diagnostic chargers, EV/xEV service equipment (including module balancers, pack service tools, rescue chargers, and immobilizers), heavy-duty fleet battery management systems, and a cloud-based Battery Management Information System (BMIS). The company sells through direct enterprise sales, an authorized reseller network, and its own online store.

Product overview

Midtronics provides a comprehensive portfolio of battery management and electrical system solutions for the automotive industry. The product ecosystem is organized into five core categories: (1) Battery Testers including MVT, CPX-900, DSS-5000, MDX-600 Series, MDX-P300, and PBT Series for diagnosing battery health and electrical systems; (2) Diagnostic Chargers including DCA-8000, GR8 Series, and GRX-3000 that combine charging with advanced battery diagnostics; (3) Service Chargers including MSP-070 for power supply and battery maintenance; (4) EV Solutions including xIM-100 immobilizer, xPD-1K pack service tool, xLVS-9000 SafetyPower diagnostic system, xMB-9640 module balancer, xRC-3363 rescue charger, and GRX-5100 for electric and hybrid vehicle service; and (5) Heavy-Duty Solutions including DSS-5000 HD, MDX-700 HD, BMS-100, and MPUs for commercial fleet applications. These products are supported by the Battery Management Information System (BMIS) cloud platform for data management and analytics. The portfolio is unified by proprietary technologies including MDX-AI for intelligent diagnostics, Conductance Profiling™ for battery reserve capacity analysis, and SafetyPower Diagnostics™ for EV 12V battery assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• MVT Handheld Battery and Electrical System Tester Handheld battery and electrical system tester powered by MDX-AI technology, offering diagnostic capabilities including accurate diagnosis of discharged batteries in-vehicle without charging, instant test results, and capability to diagnose batteries when CCA rating is not visible or when vehicle system noise interruptions are present. Features a 3.5-inch color display and Wi-Fi connectivity.
• CPX-900 Battery and Electrical System Analyzer Handheld one-piece diagnostic tool featuring Conductance Profiling technology to identify batteries with low reserve capacity, an infrared temperature sensor for increased test accuracy, and an optional integrated barcode scanner for VIN capture. Designed for advanced battery diagnostics in dealerships and service centers.
• DSS-5000 Battery Diagnostic Service System Advanced battery testing diagnostic system with Conductance Profiling, pre-programmed service apps for quick error-free testing, detachable controller for sharing on-screen battery diagnostic results with customers, and VIN capture via integrated camera. Targeted at automotive dealerships.
• MDX-600 Series Battery and Electrical System Analyzer Series of three conductance-based models (MDX-640, MDX-650, MDX-650P SOH) ranging from basic battery testing to full battery and electrical systems diagnostics for advanced battery types including Enhanced Flooded Batteries (EFBs).
• MDX-P300 Battery and Electrical System Analyzer Battery and electrical system analyzer with integrated printer for determining and presenting the current state of a battery and electrical system. Tests 12-volt regular lead-acid and AGM batteries and electrical systems for cars and light trucks.
• PBT Series Battery and Electrical System Testers and Analyzers Series of conductance-testing products including PBT-50 for powersports, PBT-100 for basic testing, PBT-200 for advanced diagnostics, and PBT-300 for expanded measurement range (100-1400 CCA).
• DCA-8000 Dynamic Diagnostic Charging System Dynamic Diagnostic Charging System featuring breakthrough core technology that diagnoses most batteries in 2 minutes or less. Uses Dynamic Charge Acceptance combined with Conductance Profiling to accurately judge true battery condition and support emerging vehicle systems like start-stop.
• GR8 Series Battery and Electrical Diagnostic Stations Intelligent, controlled and rapid charging combined with battery state-of-health analysis. Includes diagnostic charging mode, power supply mode for vehicle reflash programming, jump-start mode (250-amp), and manual mode for user-defined charging parameters.
• GRX-3000 Battery Diagnostic Station Battery diagnostic station for quickly and accurately determining if a battery is recoverable. Diagnostic charging continuously monitors and controls the charging process, stopping as soon as a battery can be returned to the customer or is determined to require replacement.
• MSP-070 Power Supply Charger Power Supply Charger providing clean, reliable power for charging and maintaining battery State of Charge during ECU/service reflash events, extended maintenance, and showroom floor applications. Features selectable constant voltages of 13.2, 13.6, and 14.4 VDC.
• xIM-100 EV Immobilizer EV Immobilizer providing vehicle-status indication and immobilization of BEVs and PHEVs through the universal charge-port interface. Designed for first responders, law enforcement, and technicians to prevent unintended EV movement. Features dual-sided connector supporting J1772/Type 1, NACS, and Type-2 Mennekes charge ports.
• xPD-1K (xPD-1000) High-Voltage Pack Service Tool High-Voltage Pack Service Tool providing safe, efficient discharge of HV packs with pack control and monitoring. Features include pack discharge for shipping/accident/end of pack life, service verification, and pack SOH measurement. Supports Android interface with on-screen prompts.
• xLVS-9000 EV SafetyPower Diagnostic System EV SafetyPower Diagnostic System featuring SafetyPower Diagnostics powered by MDX-AI. Ensures xEV service readiness for emerging vehicle systems with the most accurate EV 12V battery diagnostic technology. Features 500A load system and 70-AMP power supply for testing and charging EV 12V auxiliary batteries.
• xMB-9640 High-Voltage Module Balancer Third-generation Midtronics EV battery service tool that enables technicians to quickly, efficiently, and safely perform module-level balancing of EV and HEV batteries at up to 96Vdc and 40 amps max.
• xRC-3363 High-Voltage Hybrid Vehicle Rescue Charger High-Voltage Hybrid Vehicle Rescue Charger enabling technicians to quickly, efficiently, and safely jumpstart hybrid vehicle high voltage batteries. Supports rescue charging when HV battery state of charge is too low to turn over the engine. Features max voltage of 336 Volts and 3 Amps charging current.
• GRX-5100 High-Voltage EV/HEV Battery Service Tool Industry's first and most fully-featured high-voltage EV/HEV battery service tool. Performs full battery pack service for hybrid and electric vehicles including safely discharging energy, individually balancing battery pack modules, and continuously monitoring voltage and temperature during service.
• Battery Management Information System (BMIS) Cloud-based software platform for managing battery testing data across service operations. Supports automated over-the-air software updates, analytical reporting, process compliance visibility, and e-mailing results via built-in Wi-Fi. Enables tracking of diagnostic and service records by location, provider, vehicle ID, and pack ID.
• DSS-5000 HD Heavy-Duty Battery Diagnostic Service System Heavy-duty version of the DSS-5000 Battery Diagnostic Service System designed for commercial vehicles including fleet management and heavy-duty applications.
• MDX-700 HD Heavy-Duty Battery and Electrical System Analyzer Heavy-duty battery and electrical system analyzer designed for commercial fleet and heavy-duty vehicle applications.
• BMS-100 In-Vehicle Battery Management Solution In-vehicle battery management solution for heavy-duty applications enabling continuous battery monitoring and management within the vehicle system.

Quantifiable outcome

• Most battery diagnostic decisions generated in 2 minutes or less
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Noble IQcoreGTM or Marketing Partner · 20 November 2025Strategic partnership for the xIM-100 EV immobilizer product. Noble IQ leverages its distribution and training network to expand adoption and training for emergency personnel on the xIM-100, which is designed for first responders to secure electric vehicles and prevent unintended movement during rescue and service situations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Autel Intelligent Technology: Autel manufactures professional automotive diagnostic systems, EV diagnostic tools, and battery service equipment — overlapping with Midtronics in EV diagnostics and competing for dealer and independent shop tool budgets.
• Snap-on Incorporated: Snap-on sells a broad range of professional diagnostic and service tools including battery testers, scanners, and shop equipment — a broader incumbent whose diagnostic portfolio overlaps with Midtronics at dealerships and repair shops.
• Bosch Automotive Service Solutions: Bosch's automotive service solutions business offers EV and ICE multi-system diagnostics, battery testing, and shop equipment — a large incumbent bundling battery diagnostics into broader diagnostic platforms.
• Launch Tech: Launch Tech produces multi-system automotive diagnostic tools including battery and EV service equipment — a broad incumbent competitor to Midtronics in independent shop and dealership channels.
• MAHLE Aftermarket (Service Solutions): MAHLE's aftermarket business offers diagnostic, battery service, and workshop equipment — overlapping with Midtronics in heavy-duty and fleet battery service tools.

Direct peers

• CTEK: CTEK is a Swedish manufacturer of battery chargers, conditioners, and 12V battery support products for automotive, marine, and powersports applications — closely aligned with Midtronics' charger and 12V service portfolio.
• NOCO: NOCO designs and manufactures battery chargers, jump starters, and battery maintenance devices for automotive, marine, and powersports — directly competing with Midtronics in 12V battery service and charging.
• Schumacher Electric: Schumacher Electric manufactures battery chargers, jump starters, and battery testing equipment for automotive and consumer markets — a direct competitor to Midtronics' testers, chargers, and service products.
• Clore Automotive (Solar, Booster PAC, Jump-N-Carry): Clore Automotive produces professional automotive battery chargers, jump starters, and testers under Solar, Booster PAC, and Jump-N-Carry brands — overlapping with Midtronics' automotive service and heavy-duty battery tool portfolio.

Emerging players

• Texa: Texa specializes in multi-brand vehicle diagnostics, including EV and ADAS calibration tools, with a growing presence in dealer and workshop channels — an emerging specialist competing with Midtronics in EV service equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midtronics
• YouTubeyoutube.com/user/Midtronics/videos
• Facebookfacebook.com/MidtronicsUSA
• LinkedInlinkedin.com/company/midtronics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtronics