AXA Versicherung AG

What AXA Versicherung AG does

AXA Versicherung AG is referenced as the target company, but all underlying source data pertains to Lahrmann Versicherungs Service GmbH, an independent insurance broker (Versicherungsmakler) operating from a single office at Winzergasse 15, 49434 Neuenkirchen-Vörden, Germany. As an independent broker, the firm is statutorily not bound to any single insurer and is compensated via commissions paid by the insurance carrier on policies placed, with the customer receiving advisory services at no direct fee. The go-to-market is sales-led, advisory-driven, and conducted via in-person appointments, phone (05493-996608), mobile (0170-7317383), email ([email protected]), and online consultation.

The company offers a broad catalog of approximately sixty insurance, pension, and financial products organized across five pillars: Versichern (private health, statutory health, supplementary dental, sick pay, vehicle, motorcycle/moped/motorhome, personal liability, legal protection, boat, travel, accident, home contents, building, photovoltaic, construction, water damage liability, pet); Vorsorgen (Riester-Rente, Rürup-Rente, pension, fund-based pension, single-premium annuity, term life, funeral expense, occupational disability, basic-abilities, critical illness, long-term care daily allowance and annuities); Finanzieren (construction financing, loans); Gewerbe (business liability, commercial legal protection, professional indemnity, event liability, bail bonds, contents, electronics, machinery, commercial building, business interruption, employer-sponsored pension, group health and accident, D&O, transport, fleet, truck, trailer); and Service (needs analysis, claims reporting, policy data changes). The technology layer is non-proprietary and serves primarily as a brochure/lead-capture website; there is no disclosed platform, app, or AI system.

The business serves private individuals and small businesses in Germany seeking comprehensive, cross-product coverage and retirement planning, leveraging unbiased (multi-carrier) advisory to address the complexity of the German insurance market. Revenue is a function of commission rates × policy volume × retention, with no disclosed pricing tiers, no app, no API, and no headcount or revenue figures verified in the source material; the 192-employee count is internally inconsistent with the single-office footprint described.

Name

AXA Versicherung AG

Website

https://alfsee-versicherungsmakler.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Independent German insurance broker (Versicherungsmakler) based in Neuenkirchen-Vörden, advising individuals and small businesses across personal, commercial, pension, and financial product lines via in-person, phone, and online consultation, compensated through carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAIAEAL

Individual Health Insurance Brokerage & Distribution

Financial & Insurance/Insurance — Life & Health/Individual Health Insurance

Keywords

• Independent insurance brokerage
• Personal insurance products
• Commercial insurance coverage
• Pension and retirement planning
• Insurance advisory services

Headquarters

HQ city

Neuenkirchen-Vörden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance commission: Insurance broker receives commissions from insurance companies for policies placed. The broker represents customer interests and is paid by the insurance provider, not the customer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Independent insurance broker (Versicherungsmakler) representing customer interests rather than any specific insurer. Provides advisory services and arranges a broad portfolio of personal, commercial, and pension insurance products sourced from multiple insurance providers, along with ongoing support including needs analysis, policy changes, and claims handling.

Product overview

Lahrmann Versicherungs Service GmbH is an independent insurance broker (Versicherungsmakler) offering a comprehensive portfolio of insurance, pension, and financial products. The product portfolio is organized into five main service categories: (1) Versichern (Insurance) covering health insurance (private, statutory, supplementary dental, foreign travel, sick pay), vehicle insurance (car, motorcycle, moped, motorhome), liability/law/leisure insurance (personal liability, legal protection, boat, travel, accident), and home/apartment/animals insurance (home contents, building, photovoltaic, construction, liability, water damage, pet); (2) Vorsorgen (Provisions) including pension products (Riester-Rente, Rürup-Rente, pension insurance, fund-based pension, single-payment annuity, term life, funeral), disability coverage (occupational disability, basic disability, critical illness), and nursing care insurance (daily allowance, subsidized daily allowance, nursing annuity, nursing cost); (3) Finanzieren (Finance) offering construction financing and loans; (4) Gewerbe (Commercial) covering business liability, legal protection, professional liability, event liability, bail bonds, business contents, electronics, machinery, commercial building, business interruption, company pension, company health, group accident, D&O, transport, fleet, truck, and trailer insurance; and (5) Service including needs analysis, damage reporting, data changes, and online consultation. As an independent broker, the company is not bound to any specific insurer and represents customer interests.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Health Insurance

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• ARAG SE: Major German insurer with strong legal-protection (Rechtsschutz) and health offerings, sold through tied agents and digital channels; competes for adjacent product overlap but as a carrier rather than a broker.
• Verivox GmbH: Major German comparison portal for insurance, energy, telecom, and finance; competing for the same price-sensitive retail insurance customers through a digital channel rather than advisory.
• Debeka Versicherungen: Large German mutual insurer with strong direct distribution, particularly in health and personal lines; competes for the same retail customers through an owned distribution model rather than independent brokerage.
• HUK-Coburg: Large German mutual insurer with strong direct-to-consumer distribution; an incumbent carrier competing for the same personal-lines customers but with owned distribution rather than broker relationships.
• CHECK24 Vergleichsportal GmbH: Germany's largest insurance (and financial product) aggregator competing for the same retail customers, but operating a mass-market digital comparison platform rather than independent advisory.
• Allianz Beratungs- und Vertriebs-AG: Germany's largest insurance group; sells through both tied agents and direct channels across personal, health, and commercial lines, competing with independent brokers for the same retail/SMB customer base.

Direct peers

• MLP SE: Independent broker-style financial advisory and insurance broker serving individuals and SMEs across Germany; directly comparable model — independent, commissioned, cross-product (insurance, pension, financing) — though operating at significantly larger scale.
• Dr. Klein Wowi Finanz AG: Independent insurance and mortgage broker network in Germany serving private customers with a multi-product portfolio (including Baufinanzierung and insurance), closely aligned with Lahrmann's independent cross-product positioning.
• A.S.I. Wirtschaftsberatung: German independent broker for insurance, finance, and pension products focused on academics and professionals; same independent-broker / multi-carrier / commissioned model, with stronger mid-market specialization.
• Swiss Life Select: Independent financial advisory and brokerage network in Germany providing insurance, pension, and financing across multiple carriers; same commissioned-broker model, larger scale and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/axa-versicherung-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA Versicherung AG