Alhambra Theatre
- Company typePrivate
- Founded1922
- HeadquartersDunfermline, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Alhambra Theatre firmographics
Firmographics- Name
- Alhambra Theatre
- Legal name
- Alhambra Theatre Trust
- Website
- https://alhambradunfermline.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alhambra Theatre industry classification
Industry- Product category
- Live Theatre and Entertainment Venue
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Alhambra Theatre is headquartered
LocationHeadquarters
- HQ city
- Dunfermline
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alhambra Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for theatrical performances, concerts, comedy shows, ballet, and family entertainment. Service charge of £3.50 applied to tickets over £20 purchased from the theatre box office.
- Venue Hire: Revenue from hiring the venue spaces including The Royal Box and the main Alhambra theatre for private events, corporate functions, and group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family/Kids Shows |
| Unit Pricing | Pay-as-you-go | Standard Theatre/Concert Shows |
| Unit Pricing | Pay-as-you-go | Premium/VIP Concerts |
| Unit Pricing | Pay-as-you-go | Comedy Shows |
| Unit Pricing | Pay-as-you-go | Pantomime |
| Unit Pricing | Pay-as-you-go | Summer Theatre Experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Alhambra Theatre product offering
Product offeringCore offering
Alhambra Theatre operates a historic live performance venue in Dunfermline, Scotland, hosting a diverse programme of concerts, comedy, ballet, theatre productions, pantomimes, tribute acts, and family entertainment. The theatre sells tickets directly through its Kingsgate Box Office and online via Ticketmaster, and generates additional revenue by hiring the auditorium and The Royal Box for private events and corporate functions. It also runs the Alhambra Summer Theatre Experience, a two-week children's drama programme (aged 5-18) that culminates in a showcase performance on the Alhambra stage.
Product overview
Alhambra Theatre is a live performance venue and community theatre in Dunfermline, Scotland, operating since 1922. The theatre offers a diverse programme of events including concerts, tribute acts, comedy, theatre productions, ballet, opera, kids and family entertainment, and annual pantomime performances. The venue provides ticket booking services through its box office and Ticketmaster, venue hire facilities, group booking options, and runs the Alhambra Summer Theatre Experience programme for young performers. The theatre is operated by Alhambra Theatre Trust (Charity Number SC042067) and serves as both a cultural centre and community resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatre Venue Operations Live performance venue hosting theatrical productions, concerts, comedy shows, ballet, opera, pantomime, tribute acts, and family entertainment events in Dunfermline, Scotland.
- Ticket Booking Services Online and box office ticket sales for all events with service charges; tickets available through the Alhambra Box Office and Ticketmaster.
- Venue Hire Facility rental for events including The Royal Box and full Alhambra venue hire for private functions and corporate events.
- Alhambra Summer Theatre Experience Annual two-week theatre school for children aged 5-18, teaching acting, singing, dancing, and audition skills, culminating in a performance on the Alhambra stage.
- Group Bookings Discounted group ticket packages for schools, organizations, and large parties attending performances.
- Pantomime Productions Annual Christmas pantomime productions featuring Scottish panto legends, family entertainment with audience participation.
Companies that use Alhambra Theatre
Customer profileSegments5 records
Ideal customer profiles3 records
Alhambra Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Alhambra Theatre partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supportive.
- Alhambra Theatre TrustcoreCharitable trust (Charity Number SC042067) established to support and preserve the Alhambra Theatre. The trust is the governing organisation behind the theatre's restoration and ongoing operations.
- The Theatres TrustsupportiveNational organisation supporting UK theatres. Director Mhora Samuel has publicly supported the Alhambra's restoration efforts and preservation of theatrical heritage.
- TicketmastercorePrimary online ticketing partner for selling tickets to Alhambra Theatre events. Provides 24/7 online sales platform and extends ticket distribution reach beyond the local box office.
- Kingsgate Box OfficecorePhysical retail box office location in Kingsgate Shopping Centre, Dunfermline. Primary point of sale for walk-in ticket purchases.
- Sweeney EntertainmentssupportivePromotional/booking partner for shows such as T.Rextasy tribute band performances.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Alhambra Theatre competitors and assessment
Company assessmentBroad incumbents
- Edinburgh Playhouse: One of the UK's largest receiving theatres and a key touring destination. Competes with the Alhambra for the same touring productions and audiences from Fife travelling into Edinburgh for larger-scale shows.
- Festival Theatre Edinburgh: A larger Edinburgh presenting house within Capital Theatres' portfolio, hosting touring musicals, dance, and opera. Overlaps with the Alhambra on touring-show programming but at a larger metropolitan scale.
Direct peers
- His Majesty's Theatre Aberdeen: A long-established Aberdeen receiving house running touring musicals, concerts, comedy, and pantomime — directly comparable in programming mix and historic regional theatre positioning.
- Perth Theatre: A regional Scottish theatre producing and receiving touring shows, comedy, and family programming for a similar-sized catchment. Comparable in scope to the Alhambra as a multi-genre regional venue outside Edinburgh/Glasgow.
- York Theatre Royal: A long-running regional theatre combining a producing programme with touring musicals, comedy, and family shows. Comparable in programming breadth and historic-regional positioning.
- Storyhouse Chester: A regional arts venue combining theatre, cinema, and library services, hosting touring shows, family programming, and community events — a close analogue for a heritage community theatre with diversified programming.
- Grand Theatre Blackpool: A heritage Blackpool receiving house presenting touring musicals, comedy, concerts, and pantomime — comparable to the Alhambra as a historic regional venue serving a non-London UK catchment.
- King's Theatre Glasgow: A historic Scottish receiving house of comparable heritage, hosting touring musicals, comedy, tribute acts, and pantomime for a regional Scottish audience — directly mirroring the Alhambra's programming mix and touring-show business model.
- Eden Court Inverness: The Highlands' main theatre, hosting touring productions, comedy, family entertainment, and pantomime. Comparable as a community-rooted regional receiving house in a non-metropolitan Scottish catchment.
- Darlington Hippodrome: A restored historic regional theatre presenting touring musicals, comedy, tribute acts, and pantomime. Highly comparable as a centenarian-style heritage venue reliant on touring content for a non-metropolitan UK catchment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alhambra Theatre social profiles
Digital presenceAlhambra Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alhambra Theatre leadership team
Management profileNumber of profiles
Alhambra Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alhambra Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alhambra Theatre
What does Alhambra Theatre do?
Alhambra Theatre operates a historic live performance venue in Dunfermline, Scotland, hosting a diverse programme of concerts, comedy, ballet, theatre productions, pantomimes, tribute acts, and family entertainment. The theatre sells tickets directly through its Kingsgate Box Office and online via Ticketmaster, and generates additional revenue by hiring the auditorium and The Royal Box for private events and corporate functions. It also runs the Alhambra Summer Theatre Experience, a two-week children's drama programme (aged 5-18) that culminates in a showcase performance on the Alhambra stage.
Is Alhambra Theatre a public or private company?
Alhambra Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alhambra Theatre founded?
Alhambra Theatre was founded in 1922. It employs 11 to 50 people.
Where is Alhambra Theatre based?
Alhambra Theatre is headquartered in Dunfermline, United Kingdom, in the Europe region.
How does Alhambra Theatre make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are venue Hire.
Who are Alhambra Theatre's main competitors?
Broad incumbents on record are Edinburgh Playhouse and Festival Theatre Edinburgh. Direct peers are His Majesty's Theatre Aberdeen, Perth Theatre, York Theatre Royal, Storyhouse Chester, Grand Theatre Blackpool, King's Theatre Glasgow, Eden Court Inverness and Darlington Hippodrome.
Does Alhambra Theatre have an API?
No public API is recorded for Alhambra Theatre.
What industry is Alhambra Theatre in?
Alhambra Theatre's product category is Live Theatre and Entertainment Venue. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 711110 and its SIC code is 7900.