Alhambra Theatre and Dining

What Alhambra Theatre and Dining does

Alhambra Theatre and Dining is a professional dinner theater located at 12000 Beach Blvd in Jacksonville, Florida, operating continuously since its founding in 1967 by Theodore (Ted) Johnson. The company stages Broadway-caliber musical productions, plays, and tribute concerts alongside a chef-prepared three-course meal served tableside, with the farthest table positioned 75 feet from the stage to create an intimate audience experience. The current 2026 season includes licensed titles such as Shrek the Musical, Saturday Night Fever, Meet Me In St. Louis, and Christmas Carole, plus a dedicated After Dark music series. Tickets are priced between $40 (children's matinee) and $78 (peak adult), with preview nights at $45 and group rates for parties of 20+.

The business operates on a direct-to-consumer model with five distinct revenue streams: unit-priced ticket sales (the primary stream, with included meal), recurring Season Partnership subscriptions offering guaranteed seats and exclusive annual benefits, gift certificates and gift cards, separate beverage billing, and private event hosting for corporate and celebration clients. Distribution is handled through an in-person box office, phone sales, and a proprietary online ticketing portal at sales.alhambrajax.com; no third-party ticket resellers are used. Marketing is executed through the company website, a Constant Contact email newsletter, and active Facebook, Twitter, and Instagram accounts. The customer base spans families, couples, theater enthusiasts, and corporate event hosts across the Jacksonville market.

The company employs more than 90 people across acting, service, kitchen, design, and administrative roles, with several staff members having served for over 40 years. It operates under Actor's Equity Association labor agreements, maintains state-of-the-art sound and lighting systems, and has been recognized as the #1 Dinner Theater in the Nation by USA Today Readers. Founder Ted Johnson passed away in May 2022, with ownership transitioning to business partners. The business has no disclosed institutional investors, no parent company, and no subsidiaries. Technology adoption is conventional, with no public API, no AI/ML capabilities, and reliance on standard digital marketing and analytics tooling.

Name

Alhambra Theatre and Dining

Legal name

Alhambra Theatre & Dining

Website

https://alhambrajax.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Alhambra Theatre and Dining is a professional dinner theater in Jacksonville, Florida, offering Broadway-caliber musical productions paired with chef-prepared three-course meals. Founded in 1967, the venue serves families, couples, and theater enthusiasts through direct-to-consumer ticket sales and season subscriptions.

Ownership category

akta.pro rank

Product category

Dinner Theater Entertainment

NAICS

Theater Companies and Dinner Theaters (71111), Full-Service Restaurants (722511), Performing Arts Companies (7111)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

Keywords

• Live theatrical performances
• Dinner theater entertainment
• Musical theater productions
• Theater dining experiences
• Professional stage shows

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Ticket Sales with Included Meal: Primary revenue stream from ticket sales to theatrical performances. Ticket price includes admission to the show and a three-course meal served at the patron's table. Pricing varies by day of week (weekday vs. weekend), performance time (matinee vs. evening), and show type (regular season, preview night, After Dark series).
2. Season Partnership Packages: Annual subscription-style packages offering season ticket holders guaranteed seats to all shows throughout the year with various benefit tiers.
3. Gift Certificates and Gift Cards: Sale of gift certificates for shows and dining experiences, including special promotional certificates like Mother's Day gift certificates.
4. Beverage Sales: Separate beverage billing for premium drinks such as bottles of wine or soda, which are not included in the ticket price.
5. Event Hosting: Private event hosting services for meetings and corporate events at the venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Alhambra Theatre and Dining operates as a professional dinner theater presenting live theatrical productions (musicals and plays) performed by professional actors, paired with chef-prepared three-course meals served tableside. The core experience consists of evening and matinee performances across a rotating seasonal lineup of Broadway-style and classic productions, including an After Dark music series. The theater combines live entertainment with hospitality services in a single ticket.

Product overview

Alhambra Theatre and Dining operates as a professional dinner theater offering live theatrical productions (musicals and plays) paired with chef-prepared three-course meals served tableside. The core experience consists of evening and matinee performances across a rotating seasonal lineup of shows. Additional offerings include a Season Partnership program (annual subscription), gift certificates, celebration packages, event hosting services, and an After Dark music series featuring tribute performances. The theater employs a creative team including costume designers, set designers, and executive chefs who develop themed menus for each production.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Theater Shows

Quantifiable outcome

• Re-seated over 50,000 people across five shows during pandemic recovery period
• +1 more outcomes

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fable Heart MediaminorOthersWebsite development and digital services partner responsible for the Alhambra's website design and maintenance.
• Actor's Equity AssociationcoreOthersLabor union representing professional actors and stage managers. The theater operates under Actor's Equity Association restrictions, including prohibitions on photography and recording devices during performances.
• TripAdvisorminorGTM or Marketing PartnerThird-party review and tourism platform where the theater maintains a listing for visibility to tourists and reviews from visitors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dolly Parton's Stampede: Branson/Pigeon Forge dinner attraction combining live theatrical productions with family-style Southern dining. Comparable bundled entertainment-and-dining experience at larger tourist-driven scale.
• Medieval Times Dinner & Tournament: National multi-location dinner entertainment brand combining themed shows with full meal service. Differs in scale and concept but operates in the same dinner-and-entertainment category.

Direct peers

• Broadway Palm Dinner Theatre: Fort Myers, Florida dinner theater producing Broadway-style musicals alongside full table-service meals. Closest geographic competitor within Florida, sharing the bundled meal-and-show model.
• Beef & Boards Dinner Theatre: Indianapolis-based dinner theater offering Broadway musicals paired with buffet dining. Operates under a comparable subscription/season partnership model and targets similar family, couple, and group audiences.
• Drury Lane Theatre: Oakbrook Terrace, IL dinner theater combining Broadway productions with upscale dining. Comparable in combining professional theatrical content with restaurant-quality service and subscription seasons.
• Circa '21 Dinner Theatre: Rock Island, IL dinner theater presenting Broadway musicals paired with table-served dining and cocktails. Comparable intimate table-around-stage format and subscription-based audience.
• The Fireside Dinner Theatre: Fort Atkinson, WI dinner theater presenting Broadway musicals alongside a multi-course meal. Operates a similar rotating production calendar with bundled ticket pricing.
• The Barn Theatre: Augusta, MI professional summer theater producing Broadway musicals alongside themed dining experiences. Comparable in mixing theatrical production with hospitality in a single regional destination.
• Derby Dinner Playhouse: Clarksville, IN dinner theater serving buffet meals alongside Broadway-style musicals and comedy shows. Mirrors Alhambra's combination of theatrical production and family dining experience.

Others

• House of Blues: National live music and dining venue chain. Comparable only in the music-and-meal bundle and live entertainment programming; differs significantly in scale and content type (concerts vs. Broadway musicals).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/alhambrajax
• Facebookfacebook.com/alhambratheatreanddining
• Instagraminstagram.com/alhambrajax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alhambra Theatre and Dining