ALIBRA SCHOOL

What ALIBRA SCHOOL does

ALIBRA SCHOOL is a privately held online language school headquartered in Moscow, Russia, operated by the legal entity OOO Novye Tekhnologii (LLC New Technologies). The company teaches English as its core offering alongside Spanish, French, German, Italian, and Chinese to adult and child learners, with a separately branded Alibra Kids division for ages 6 through OGE/EGE exam candidates. ALIBRA claims 25 years of operating history, 400,000+ cumulative students trained, 800+ teachers who pass a 4-stage selection process, and 3,000+ corporate clients served.

Name

ALIBRA SCHOOL

Legal name

OOO «Novye Tekhnologii»

Website

https://alibra.ru

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ALIBRA SCHOOL is a Moscow-based online language school teaching English and five other languages to adult and child learners across Russia and globally, using a proprietary SkyRocket methodology on a 24/7 LMS with mobile apps.

Ownership category

akta.pro rank

Product category

Online Language Education

NAICS

Language Schools (61163), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General ESL Programs (Multi-level Adult ESL) (EDAAACAA)

akta.pro secondary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Online language learning
• English language courses
• Corporate language training
• Children's English education
• Language learning platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Course Tuition: Revenue from group and individual online language courses with structured curriculum for adults and children. Includes subscription-like monthly payments and course packages.
2. Installment Payment Plans: Interest-free installment plans offered through partner banks (SberBank, TBank, Yandex Split) allowing students to pay for courses in monthly installments from 6,500 rubles per month.
3. Corporate Training: Corporate language training services for businesses with various payment structures: full company payment, partial company payment (up to 80%), or employee self-payment with discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ALIBRA SCHOOL is a licensed online language school that delivers live online foreign-language courses for adults, children, and corporate clients. Its core product is the proprietary SkyRocket methodology, which combines structured group and individual lessons, a 24/7 LMS platform, mobile apps with speech recognition, and an AI assistant to teach conversational English plus Spanish, French, German, Italian, and Chinese. The school also offers dedicated corporate language training, international and Russian-state exam preparation, and conversational speaking clubs.

Product overview

ALIBRA SCHOOL is a licensed online language school offering a multi-product portfolio centered on its proprietary SkyRocket methodology and Alibra Online platform. The core offering consists of conversational English courses (SkyRocket Pro with Master, Master 2, and Expert tiers) that promise three language levels in one course within 5 months, supplemented by specialized tracks for Business English (4-month intensive), English for personal goals (exam prep, relocation, professional areas), and Quick Start from Zero. Parallel to English, the school offers courses in Spanish, French, German, Italian, and Chinese. A dedicated children's division (Alibra Kids) provides age-stratified English programs from age 6 up through OGE/EGE and international exam prep (IELTS, TOEFL, Cambridge KET/PET/FCE/BEC/YLE). Supporting infrastructure includes the proprietary Alibra Online LMS (2021, AI-enhanced 2024), iOS/Android mobile apps with speech recognition (2024), a 24/7 interactive platform, native speaker and grammar speaking clubs, and corporate training programs. The product is delivered through live online lessons in mini-groups (up to 6-8 students) or individually, with AI-powered personalization capabilities introduced in 2024. Payment options include interest-free installments and tax deduction support (13% return).

Differentiator

Problem solved

Functional benefit

Brands

• Alibra Kids: Children's English language courses for ages up to 7 years and older, with programs including Alibra Kids Starter for beginners.
• SkyRocket
• SkyRocket Pro
• SkyRocket Digital
• SkyRocket TALKS
• ALIBRA SKY

Products and services

• SkyRocket Pro Conversational English Author's conversational English program (SkyRocket Master and Expert tracks) combining 80% live speaking practice with the Alibra Online platform and mobile app; promises three CEFR levels in one course within approximately 5 months. Includes speaking practice with native speakers and grammar workshops.
• English for Yourself and Life General conversational English course (SkyRocket 0.1.2) covering three levels in one course for everyday life, travel, and personal enrichment; targets beginners through intermediate learners who want balanced speaking, writing, and listening development.
• English for Your Goal Individualized English course tailored to specific learner goals including exam preparation, relocation, and specialized professional areas such as IT, medicine, and marketing.
• Business English Intensive 4-month Business English program covering professional vocabulary for negotiations, presentations, business correspondence, and international interviews.
• Quick Start from Zero Intensive beginner English course for learners needing free English quickly and easily, with an individual approach, visible progress from the first lessons, and a flexible schedule.
• Alibra Kids (Children's English Courses) English language programs for children and teenagers aged 6 and older, including Alibra Kids Starter for beginners and age-stratified tracks (7-9, 10-12, 13-15, 15+ years) aligned with Cambridge international standards, plus preparation for school and international exams.
• Corporate Language Training Corporate foreign-language training for businesses in English and other languages, with programs tailored to sectors such as IT, finance, law, medicine, marketing, and logistics; offered in individual, mini-group (2-3), and group (up to 8) formats with progress monitoring and reporting.
• Other Foreign Language Courses (Spanish, French, German, Italian, Chinese) Online language courses in Spanish, French, German, Italian, and Chinese for adult learners, delivered through the same online platform, mobile apps, and live lesson infrastructure used for the English programs.
• Conversational Club (Speaking Club) Open online speaking practice sessions with teachers and native speakers for adults and children aged 9+, focused on breaking language barriers and real communication practice in live sessions.

Quantifiable outcome

• 3 language levels in 1 course (5 months vs 2-3 years traditional)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• International UniversitiesminorStrategic or Co-development Partner · 1 January 2024Partnership with leading universities worldwide announced in 2024 as part of school expansion strategy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EF Education First: Global education company offering language courses online and in-person, corporate language training (EF Corporate Language Training), and exam preparation (IELTS, TOEFL). Comparable corporate and consumer language learning breadth.
• Duolingo: Global AI-driven language learning app with massive user base, recently adding AI-tutor (Duolingo Max) capabilities. Competes with ALIBRA's consumer segment at much lower price points and global scale.
• Babbel: Global subscription language learning app with self-study lessons plus Babbel Live for human tutoring. Overlaps with ALIBRA's SkyRocket Digital self-study tier and broader adult language learner market.

Direct peers

• iTalki: Global online language tutoring marketplace connecting learners with teachers for many languages, including English. Competes with ALIBRA in the online individual-tutor segment internationally.
• Lingoda: Online language school offering live group and individual classes with native-speaking teachers across multiple languages. Comparable subscription/group-class model to ALIBRA's SkyRocket Pro offerings.
• Puzzle English: Russian/CIS-focused online English learning platform combining self-study video courses, live tutors, and gamified mobile learning. Competes with ALIBRA for the same Russian-speaking learner base.
• Novakid: Online English school for kids 4-12 using certified native-speaking teachers and gamified curriculum. Directly competes with ALIBRA's Alibra Kids segment.
• Skyeng: One of the largest Russian online English schools offering live tutor lessons, mobile apps, and AI-personalized curriculum. Most direct competitor to ALIBRA in the Russian online ESL consumer and corporate segment.
• EnglishDom: Russian online English school providing individual and group lessons via native speakers with subscription-style offerings. Closely comparable business model and Russian-market focus to ALIBRA.
• Preply: Global online language tutoring platform with subscription offerings across many languages. Comparable to ALIBRA's model of matching learners with tutors for personalized language instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@alibraschoollessons?si=fyzYzEpBzFCbyNNC
• LinkedInlinkedin.com/company/alibraschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALIBRA SCHOOL