Englishdom
Englishdom is a Cyprus-incorporated online English language school offering one-on-one and group lessons with 1,100+ vetted teachers, mobile vocabulary and class apps, Speaking Clubs, and 16+ specialized courses for adult individuals, corporate clients, and children across Ukrainian, Russian, and English-speaking markets.
- Company typePrivate
- Founded2012
- HeadquartersNicosia, Cyprus
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Englishdom does
Englishdom is an online English language school operated by Cyprus-incorporated Edusoft Solutions Limited (HE 478100, headquartered in Nicosia). The platform delivers one-on-one and group (up to 7 students) English lessons with over 1,100 vetted teachers who each independently set their own rates, complemented by Speaking Clubs (groups of up to 12), an Online Trainer self-study tool, Interest-Based Clubs, and 16+ specialized courses spanning Business, Travel, Relocation, Conversational, Beginners, and Premium-tier offerings for IT/Finance/Business sectors and exam preparation (IELTS, TOEFL, NMT, EVI). Cambridge University Press content and methodologies are integrated into the curriculum and visibly badged on the site.
The underlying technology stack centers on Prometheus EdTech — proprietary software owned by Edusoft Solutions Limited (copyright 2010–2026) that is being phased in from March 6, 2026 as the platform's new technical foundation. The user-facing surface extends across a self-serve web platform (englishdom.com with Ukrainian, Russian, and English variants), the ED Class mobile app (iOS/Android for lesson attendance, homework, and reminders), and the ED Words vocabulary app (28,000+ words, ~350 thematic sets, spaced-repetition algorithm, custom word creation). Supporting infrastructure includes Cloudflare for CDN/security, multiple payment processors (Ecommpay, WayForPay, PayU) and installment partners (Monobank, PrivatBank), Google Analytics/Amplitude/Omnisend for analytics, and a Telegram-based support chatbot. An "AI Dictionary" is listed in beta within the platform navigation.
Englishdom operates a two-sided marketplace monetized through (a) commission on teacher earnings, (b) student lesson prepayments and recurring monthly subscriptions (with auto-renewal and documented dunning), (c) gift certificates (90-day validity), and (d) a CPA/affiliate publisher program. Distribution relies heavily on word-of-mouth (70% of new students), supplemented by a Refer-a-Friend promotion, owned content channels (podcast on six major platforms, YouTube, social media, blog, weekly newsletter), and a dedicated corporate sales segment (/ua/corp/). Reach spans Ukrainian, Russian, and broader European/English-speaking markets, and the company holds GDPR and PCI DSS-aligned compliance posture with CCPA/COPPA-relevant age-gating.
Englishdom firmographics
Firmographics- Name
- Englishdom
- Legal name
- Edusoft Solutions Limited
- Website
- https://englishdom.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Englishdom is a Cyprus-incorporated online English language school offering one-on-one and group lessons with 1,100+ vetted teachers, mobile vocabulary and class apps, Speaking Clubs, and 16+ specialized courses for adult individuals, corporate clients, and children across Ukrainian, Russian, and English-speaking markets.
- Ownership category
- akta.pro rank
Englishdom industry classification
Industry- Product category
- Online Language Learning
- NAICS
- Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK)
- akta.pro secondary industries
- English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), ESL for Work & Workplace English (ESP) (EDAAACAC), Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB)
Keywords
Where Englishdom is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
Englishdom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Teacher Commission: Englishdom earns a commission from teachers' income generated through the platform. The platform charges a commission from the Teacher for access to the platform's functionalities according to the Agreement between the Platform and the Teacher. Students pay for the Teacher's services through the platform's functionality.
- Student Lesson Packages and Subscriptions: Students prepay for individual lessons, group lessons, or subscribe on an automatic recurring basis (Subscription Plans). Payments are made via the platform. The platform retains student prepayments until teachers deliver services, then teachers withdraw funds for services actually provided.
- Gift Certificates: The platform offers gift certificates valid for 90 days from purchase, usable as student payment credit.
- CPA Partnership Program: Publishers/webmasters earn commissions for driving student enrollments to the platform through advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Lessons — per lesson prepayment |
| Subscription | Monthly | Subscription Plans — recurring monthly access |
| Subscription | Multi-year contract | Group Lessons Course — fixed schedule course |
| Subscription | Monthly | Speaking Club — unlimited monthly access |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Englishdom product offering
Product offeringCore offering
Englishdom is an online English language school that delivers one-on-one and group lessons with 1,100+ vetted teachers through a proprietary web platform and two companion mobile apps (ED Class and ED Words). The service includes self-study courses, Speaking Clubs, an Online Trainer, and specialized courses for business, IT/finance, exam preparation (IELTS, TOEFL, NMT, EVI), travel, relocation, and beginners, supplemented by Cambridge University Press curriculum materials.
Product overview
Englishdom is an online English language school built as an integrated platform combining multiple learning tools. The core platform (Englishdom Online Platform) delivers individual and group lessons with over 1,100 teachers, supported by self-study resources. Two companion mobile applications extend the offering: ED Class (for attending lessons, homework, and reminders) and ED Words (for vocabulary learning with spaced repetition). The ecosystem further includes Speaking Clubs, an Online Trainer, Interest-Based Clubs, and 16 specialized Online Courses covering English for Work, Relocation, Travel, Exam Preparation (IELTS/TOEFL/NMT), Conversational Practice, Beginners, and specialized sectors (IT, Finance, Business — Premium tier). A Podcast provides supplementary audio content. All materials are synchronized across devices, with Cambridge University Press content used as a resource.
Differentiator
Problem solved
Functional benefit
Brands
- ED Class: Mobile application for attending lessons, homework, and class reminders
- ED Words
- Speaking Clubs
- Englishdom Podcast
Products and services
- Englishdom Online Platform Core web-based English language learning platform that delivers individual and group lessons with teachers, self-study courses, a vocabulary trainer, speaking clubs, and synchronization with mobile apps. Designed for adult learners, children, and corporate clients worldwide.
- ED Class Mobile Application Native iOS and Android mobile app for students to attend online lessons, access homework 24/7, receive lesson reminders, and track learning progress from a smartphone.
- ED Words Mobile Application Standalone vocabulary learning app for iOS and Android with 28,000+ English words, ~350 thematic word sets, custom word creation, four exercise types (translation to/from English, listening comprehension, spelling), spaced repetition based on the Ebbinghaus curve, learning statistics, and friend competitions.
- Individual Online English Lessons One-on-one online English lessons with a vetted teacher (5+ years experience) delivered on any device, with a personalized curriculum tailored to the student's level, goals, and interests. Lessons are 50 minutes. Targeted at adult individual learners and children.
- Group English Classes Group English lessons with up to 7 students per class focused on conversational practice, with a fixed regular schedule and systematic progress at a more affordable price than individual lessons.
- Corporate English Training Structured English language training programs for companies and their employees, offering business communication, professional English, and corporate-friendly scheduling through a dedicated B2B corporate portal.
- Speaking Clubs Live group conversation practice sessions (up to 12 participants, 50 minutes each) designed to build confidence in real-life English communication without the stress of formal lessons. Unlimited attendance is available through a monthly subscription.
- Online Trainer (Тренажер) Self-study practice tool available to all platform students for unlimited English skill drilling at no additional cost beyond the core lesson package or subscription.
- Englishdom Podcast Audio podcast about English language nuances, professional tips, and motivation for learners. Distributed free on Google Podcasts, Apple Podcasts, Spotify, Amazon Music, Stitcher, and Castbox.
Quantifiable outcome
- 70,000+ students have achieved their English learning goals
- +3 more outcomes
Companies that use Englishdom
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Englishdom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Englishdom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cambridge University PresscoreEnglishdom integrates Cambridge University Press materials and methodologies into its curriculum. Every lesson is prepared based on Cambridge University teaching methodologies. Cambridge Press is also listed as a partner/badging element on the website.
- MonobankminorInstallment payment partner allowing students to pay for Englishdom courses in installments through Monobank's financial services.
- PrivatBankminorInstallment payment partner enabling students to purchase Englishdom courses with installment plans through PrivatBank.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Englishdom competitors and assessment
Company assessmentDirect peers
- Skyeng: Major online English school focused primarily on Russian-speaking markets with similar lesson structure, mobile apps, and teacher marketplace model. Most direct regional competitor given overlapping geographic focus.
- Preply: Global online language learning marketplace connecting students with vetted tutors for 1-on-1 lessons. Direct competitor in the same teacher marketplace model with broader geographic reach and significant VC backing.
- Cambly: Online platform for on-demand English conversation practice with native-speaker tutors. Comparable in delivering live 1-on-1 English lessons via subscription model with global tutor pool.
- italki: Online language learning marketplace offering 1-on-1 lessons with community tutors and professional teachers. Closely comparable marketplace model and customer base to Englishdom.
- Verbling: Online language learning marketplace for live group and private lessons with vetted teachers. Similar teacher-led marketplace approach targeting adult learners seeking flexible scheduling.
Broad incumbents
- Duolingo: Global leader in consumer language learning with gamified app, AI tutoring, and freemium model. Indirect competitor that commoditizes basic English learning and pressures demand for paid live lessons.
- Busuu: Online language learning platform combining self-study courses with community features and AI-powered study plans. Competes in the same adult self-study segment with broader geographic reach.
- Babbel: Established subscription-based language learning app offering self-paced courses across multiple languages. Competes for the same adult self-study segment but focuses on structured curriculum rather than live teachers.
- EF Education First: Global education company offering English language courses online and in physical classrooms. Comparable in adult English learning with broader corporate training and academic program portfolio.
- Rosetta Stone: Long-established language learning brand offering subscription-based self-study and live tutoring. Comparable in adult English learning with corporate training programs and broad language portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Englishdom social profiles
Digital presenceEnglishdom compliance and trust
Trust signalCompliance3 records
Englishdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Englishdom leadership team
Management profileNumber of profiles
Englishdom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Englishdom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Englishdom
What does Englishdom do?
Englishdom is an online English language school that delivers one-on-one and group lessons with 1,100+ vetted teachers through a proprietary web platform and two companion mobile apps (ED Class and ED Words). The service includes self-study courses, Speaking Clubs, an Online Trainer, and specialized courses for business, IT/finance, exam preparation (IELTS, TOEFL, NMT, EVI), travel, relocation, and beginners, supplemented by Cambridge University Press curriculum materials.
Is Englishdom a public or private company?
Englishdom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Englishdom founded?
Englishdom was founded in 2012. It employs 1,001 to 5,000 people.
Where is Englishdom based?
Englishdom is headquartered in Nicosia, Cyprus, in the Europe region.
How does Englishdom make money?
Four revenue lines are on record. Teacher Commission is the primary driver. The others are student Lesson Packages and Subscriptions, gift Certificates and CPA Partnership Program.
Who are Englishdom's main competitors?
Direct peers on record are Skyeng, Preply, Cambly, italki and Verbling. Broad incumbents are Duolingo, Busuu, Babbel, EF Education First and Rosetta Stone.
Does Englishdom have an API?
No public API is recorded for Englishdom.
What industry is Englishdom in?
Englishdom's product category is Online Language Learning. Its primary akta.pro industry code is EDAAACAK, Online/Hybrid Adult ESL & Language Learning Platforms, with a secondary code of EDANABAC, English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep. Its NAICS code is 611630 and its SIC code is 8200.