Aligned Fitness

What Aligned Fitness does

Aligned Fitness is a privately held wellness studio founded in 2011 by Lisa Decker and operating primarily from San Jose, California, with six total employees. The company delivers non-medical posture alignment therapy using the Egoscue Method, Foundation Training, and Medical Qigong modalities, targeting individuals suffering from chronic musculoskeletal pain (lower back, sciatica, knee, hip, shoulder/neck pain, plantar fasciitis, TMJ, migraines) as well as preventative/performance-oriented clients and corporate wellness buyers. The core technology stack centers on the PTX postural analysis software for visual assessment via gravity-line insertion into client photos, supplemented by customized corrective exercise sequences delivered as digital take-home programs with photos and videos, and a biopsychosocial wellness coaching framework addressing sleep, nutrition, stress, and environmental factors.

The service portfolio includes five core offerings: Posture Therapy (customized corrective exercise sequences), Personal Training (injury-safe strength training with postural assessment), Qigong (gentle movement-meditation), Foundation Training (functional movement and diaphragmatic breath work), and Wellness Coaching (holistic lifestyle). Delivery channels comprise in-person sessions at the San Jose studio (1190 S Bascom Ave Suite 134), remote sessions via Zoom, venue-hosted classes at Bay Club/Courtside and Breathe-Together Yoga, and facility access through the Addison-Pensak JCC partnership. Booking is managed through Square appointments, and marketing relies on Google Reviews, Yelp, YouTube, Constant Contact email, and word-of-mouth referrals.

Revenue mechanics span three models: professional services (individual posture therapy, personal training, and corporate wellness sessions at undisclosed pay-as-you-go rates), a $38/month Qigong subscription (weekly Zoom classes plus video library access), and one-time Foundation Training streaming purchases via FT Streaming referral. The company does not accept insurance or Medicare, explicitly positioning services as non-medical. There is no disclosed revenue, no external funding, no patents or trademarks, and the business is entirely founder-owned with no parent company or institutional investment identified.

Name

Aligned Fitness

Legal name

Aligned Fitness

Website

https://alignedfit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Aligned Fitness is a privately held San Jose, California wellness studio founded in 2011 that delivers non-medical posture alignment therapy, personal training, Qigong, Foundation Training, and wellness coaching to individuals with chronic pain, preventative/performance seekers, and corporate clients using the Egoscue Method.

Ownership category

akta.pro rank

Product category

Posture Therapy Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corrective Exercise & Posture Training (HSADAAAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Online/Remote Personal Training & Programming (HSADAAAM), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Posture therapy services
• Corporate wellness programs
• Movement coaching
• Chronic pain relief
• Corrective exercise training

Headquarters

HQ city

Los Gatos, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Qigong Class Subscription: Monthly subscription service offering weekly qigong classes via Zoom plus access to online video library with recorded classes, exercise routines, meditations, and flows.
2. Individual Posture Therapy Sessions: One-on-one customized posture therapy sessions, both in-person and remote. Includes postural assessment, gait analysis, functional testing, and customized exercise programs.
3. Personal Training Sessions: Individual training sessions with attention to optimal alignment and form. Includes posture assessment, corrective exercises, and progressive strength training programs.
4. Corporate Wellness Programs: Onsite or remote group and private sessions for corporate clients to address sitting-related pain and ergonomic dysfunction.
5. Foundation Training Streaming: Purchase of Foundation Training streaming program through external provider ftstreaming.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aligned Fitness delivers one-on-one and group posture alignment therapy using the Egoscue Method, complemented by personal training, Foundation Training, Qigong classes, and holistic wellness coaching. Services are provided in-person at the San Jose studio and remotely via Zoom, with a $38/month Qigong subscription that includes access to an online video library. The studio uses PTX software to map gravitational lines onto postural photos and prescribes customized corrective exercise sequences with take-home digital routines.

Product overview

Aligned Fitness is a wellness studio offering a portfolio of posture therapy and fitness services centered on the Egoscue Method. The core offering is Posture Therapy, which uses customized corrective exercises to realign bones and treat chronic pain without hands-on manipulation. This is supplemented by Personal Training (injury-safe strength training), Foundation Training (streaming program with functional movements), Qigong (subscription-based meditation-movement classes), and Wellness Coaching (holistic lifestyle support). Services are delivered through in-person sessions at their San Jose facility, remote sessions via Zoom, group classes, and a video library. The company also offers Corporate Wellness programs. The business does not accept insurance as it is explicitly non-medical.

Differentiator

Problem solved

Functional benefit

Products and services

• Posture Therapy One-on-one customized postural alignment therapy using the Egoscue Method to shift bones back to their functional position and treat chronic pain (back pain, sciatica, knee/hip/shoulder/neck pain, plantar fasciitis, TMJ, migraines) without drugs, manipulation, or surgery. Includes PTX software-based postural assessment with gravitational-line analysis, gait analysis, functional testing, and customized corrective exercise sequences with digital take-home routines (descriptions, pictures, videos). Available in-person at the San Jose studio and remotely via Zoom.
• Personal Training Individual training sessions focused on injury-safe strength training with attention to optimal alignment and form. Includes posture assessment, functional testing, corrective exercises, and progressive strength programs designed for clients with conditions such as arthritis, disc herniation, and joint pain. Delivered one-on-one in-person at the San Jose studio.
• Qigong Classes Subscription-based Qigong practice based on Chinese Medicine principles, providing gentle movement-meditation to reduce stress, calm the nervous system, and enhance immune function. Offered as weekly remote classes via Zoom ($38/month subscription) and in-person classes at venue partners Bay Club/Courtside (Mondays) and Breathe-Together Yoga (Wednesdays). Subscription includes access to an online video library of recorded classes, exercise routines, meditations, and flows.
• Foundation Training Streaming program and in-person training combining powerful movements and diaphragmatic breath work to teach functional movement patterns, activate the core, and decompress the spine. Includes group training, private sessions, and corporate wellness options, with a one-time purchase streaming license available via ftstreaming.com referral.
• Wellness Coaching Holistic lifestyle coaching addressing biopsychosocial factors including sleep, nutrition, exercise, mental/emotional stress, work-life balance, nature exposure, metabolic function, environmental toxicity, social connection, and spirituality to complement physical alignment work. Designed for individuals seeking comprehensive lifestyle support alongside posture therapy and personal training.
• Corporate Wellness Programs Onsite or remote group and private corporate wellness sessions teaching functional breathing, sitting, and movement practices to reduce aches from prolonged sitting and ergonomic dysfunction. Includes exercises to decrease pain and restore function for employees.

Quantifiable outcome

• Testimonial: Patient went from wheelchair to cross-country skiing in under 60 days
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Addison-Pensak JCC (APJCC)minorOthersFacility partnership where Aligned Fitness operates within the APJCC fitness center premises. Clients use both Aligned Fitness and APJCC facilities. Waivers reference joint liability for both entities.
• Bay Club / CourtsideminorOthersVenue partner for Monday qigong classes held in-person at Bay Club/Courtside location. Class runs 10:00am-10:55am on Mondays.
• Breathe-Together YogaminorOthersVenue partner for Wednesday qigong classes, held both in-person and online. Classes run 9:00am-10:00am on Wednesdays.
• Egoscue InstitutecoreStrategic or Co-development PartnerLisa Decker is certified through the Egoscue Institute as a Postural Alignment Specialist. The Egoscue Method is the core methodology used for all posture therapy services. Mark Thibert also certified through Egoscue Institute.
• Foundation TrainingcoreStrategic or Co-development PartnerLisa Decker is a Certified Foundation Training Instructor. Foundation Training is a complementary program offered through Aligned Fitness. Mark Thibert has competed in trail races using Foundation Training methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StretchLab: Franchise-based assisted-stretching and mobility concept offering 1:1 and small-group sessions focused on flexibility, posture, and pain relief. Closest direct competitor in the consumer-facing corrective-movement category with a similar studio + recurring-session model.
• Postural Restoration Institute (PRI) affiliated providers: Network of PRI-certified clinicians delivering posture and neuromuscular correction using a distinct methodology. Comparable target population (chronic pain, postural dysfunction) and clinical positioning to Aligned Fitness's Egoscue-based posture therapy.
• Foundation Training: Creator of the Foundation Training methodology and certification program used by Aligned Fitness. Other Foundation Training certified instructors offer comparable functional movement and spinal decompression services, often through gyms, retreats, or online programs.
• The Egoscue Method (Egoscue Clinic-affiliated practices): The parent methodology provider and network of certified Egoscue Postural Alignment Specialists worldwide. Aligned Fitness is itself an Egoscue-affiliated practice; other Egoscue clinics are the most direct service competitors with identical core methodology.

Broad incumbents

• Life Time Fitness: National premium fitness club operator offering personal training, group fitness, wellness coaching, and spa/recovery services. Overlaps with Aligned Fitness on personal training, qigong-adjacent movement classes, and holistic wellness but at vastly greater scale and broader scope.
• Equinox: Premium fitness club brand offering personal training, Pilates, yoga, and recovery/wellness services. Comparable positioning to affluent, results-oriented consumers in the Bay Area and across major U.S. metros, though focused on a full club membership rather than corrective specialty.

Emerging players

• Gait Happens: Online posture and gait education platform run by two chiropractors offering courses, content, and remote consultations. Comparable in corrective-movement philosophy and remote delivery, but operates primarily as content/education rather than 1:1 in-person therapy.
• Feldenkrais Method practitioners: Network of Feldenkrais practitioners offering Awareness Through Movement and Functional Integration lessons focused on posture, pain relief, and movement re-education. Comparable target outcomes (chronic pain, posture, movement quality) via a distinct somatic method.

Regional players

• YogaWorks / Club Pilates (YogaWorks legacy studios): Yoga and Pilates studio chains offering therapeutic movement classes, teacher training, and small-group sessions. Comparable on the Qigong and Wellness Coaching adjacency and overlap with Bay Area studios serving similar affluent wellness consumers.

Others

• Oak (formerly Wundrfloor / Therabody Recovery): Therabody and adjacent recovery/wellness brands sell at-home devices (Theragun, RecoveryAir) and content for pain relief and posture. Not a service competitor but addresses the same consumer desire for non-medical chronic-pain self-treatment and represents a substitute purchase decision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClOU51ygt_ATcof_bDMBAaQ
• LinkedInlinkedin.com/company/aligned-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aligned Fitness