Foundation Training

What Foundation Training does

Foundation Training, LLC is a privately held Florida-incorporated company headquartered in Santa Barbara, California that develops and distributes a corrective exercise methodology targeting chronic pain, posture, and athletic performance. The company's core product is FT Streaming, a subscription-based video platform delivering Dr. Eric Goodman's corrective exercise library across iOS, Android, and all major connected-TV platforms (Roku, Fire TV, Apple TV, Android TV). The methodology is codified in a two-tier instructor certification program (Level 1 at $3,500 and Level 2 at $2,500) that has produced a global network of certified trainers, complemented by three published books, branded merchandise including the FT Mat, and a B2B corporate and first responder wellness channel. The business generates revenue through consumer subscriptions, one-time certification fees, e-commerce apparel and accessories, and emerging enterprise contracts. The company operates with 51-100 employees and is founder-owned by Dr. Eric Goodman and Dr. Dustin DeRyke, with no external funding disclosed. Its customer segments span individual chronic-pain sufferers, professional and amateur athletes, certified trainers and healthcare practitioners, and corporate/first responder organizations.

Name

Foundation Training

Legal name

Foundation Training, LLC

Website

https://foundationtraining.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Foundation Training is a Florida-based corrective exercise company that sells a subscription streaming platform, a tiered instructor certification program, merchandise, and corporate wellness services built around Dr. Eric Goodman's proprietary pain-relief and posterior-chain training methodology.

Ownership category

akta.pro rank

Product category

Corrective Exercise Training

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Corrective Exercise & Posture Training (HSADAAAE)

akta.pro secondary industries

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Corrective exercise program
• Exercise streaming platform
• Instructor certification program
• Chronic pain prevention training
• Posterior chain therapy

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. FT Streaming Subscription: Monthly and yearly subscription plans providing access to entire Foundation Training content library. Includes streaming on multiple devices and offline viewing on iOS and Android apps.
2. Level 1 Instructor Certification: Comprehensive certification program costing $3500, including 6-module online education, 2-day in-person skills training, student teaching with support, and video test out.
3. Level 2 Instructor Certification: Advanced certification at $2500, requiring Level 1 certification for 1 year prior. Includes 4-module online education, 2-day in-person event in Orlando, Florida, and Zoom video test out.
4. Merchandise Sales: E-commerce sales of branded apparel (t-shirts, sweatshirts, hoodies), accessories (mugs, tote bags), hats/beanies, yoga mats ($55), and gift cards.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

Core offering

Foundation Training delivers a doctor-developed corrective exercise methodology targeting the root causes of chronic pain and movement dysfunction. Its primary commercial offering is FT Streaming, a subscription-based multi-platform video library (iOS, Android, Roku, Fire TV, Apple TV, Android TV) of corrective exercise tutorials, classes, and workouts. The company also sells a two-tier Instructor Certification Program (Level 1 and Level 2), supporting merchandise (FT Mat, apparel, accessories), three published books, and gift cards for streaming access.

Product overview

Foundation Training is a corrective exercise program developed by Dr. Eric Goodman, featuring a suite of interconnected products and services. The core offering is FT Streaming, a subscription-based video streaming platform providing access to the corrective exercise library available on multiple devices (iOS, Android, smart TVs, streaming devices). The company offers a structured Instructor Certification Program with Level 1 ($3500) and Level 2 ($2500) tiers. Supporting products include the FT Mat for exercise practice, Foundation Training Books (three publications spanning 2011-2022), and a Find a Trainer service connecting users with certified instructors globally. The product ecosystem is designed for pain prevention, rehabilitation, and athletic performance enhancement.

Differentiator

Problem solved

Functional benefit

Brands

• FT Streaming: Subscription streaming service providing access to the Foundation Training content library with video instruction, available on iOS, Android, Roku, Fire TV, Apple TV, and Android TV.

Products and services

• FT Streaming Subscription-based streaming platform providing access to the entire Foundation Training corrective exercise content library with video instruction, available on iOS, Android, smart TV, Roku, Fire TV, Apple TV, and Android TV with offline viewing capability on mobile apps. Designed for individual consumers and trainers seeking chronic pain relief, posture correction, and athletic performance enhancement through Dr. Eric Goodman's corrective exercise methodology.
• Level 1 Instructor Certification Comprehensive instructor certification program costing $3,500, consisting of a 6-module self-paced online education portion, a 2-day in-person skills training, 50 hours of student teaching with support (within 6 months), and a video test out with an FT Core Educator. Designed for trainers, coaches, physical therapists, chiropractors, and healthcare practitioners seeking to teach the Foundation Training methodology to their clients.
• Level 2 Instructor Certification Advanced instructor certification costing $2,500, requiring Level 1 Certification held for at least 1 year prior. Includes 4-module self-paced online education (granted 6 weeks before in-person event), a 2-day in-person event in Orlando, Florida (November 14-15, 2026), and a Zoom video test out. A $1,000 USD transferable deposit is required to reserve a space. Designed for Level 1 certified instructors seeking advanced credentials.
• FT Streaming Gift Card Digital gift card available in any dollar amount, providing recipients access to the entire FT Streaming content library. Designed for consumers purchasing subscriptions as gifts for others seeking corrective exercise and pain relief content.
• FT Mat Rubber yoga mat with microsuede top and anti-slip rubber bottom, sized 24\" x 68\" x 0.12\" and weighing 62 oz, designed for Foundation Training exercises with foot alignment guides. Priced at $55.00. Designed for individual consumers practicing the corrective exercise methodology at home.
• Foundation Training Branded Apparel and Merchandise Branded merchandise sold through the company's own e-commerce storefront, including apparel (t-shirts from $24.99, sweatshirts $34.99-$36.99, hats from $22.99, kids apparel from $16.99), accessories (mugs $14.99, tote bags $34.99), yoga mats, and gift cards. Apparel is printed on-demand and is not returnable or exchangeable unless defective. Designed for individual consumers expressing brand affinity for Foundation Training.
• Foundation (Book) First book authored by Dr. Eric Goodman, titled 'Foundation: Redefine Your Core, Conquer Back Pain, and Move with Confidence', introducing the Foundation Training principles and corrective exercise methodology to general readers seeking pain relief.
• True to Form (Book) Second book authored by Dr. Eric Goodman, titled 'True to Form: How to Use Foundation Training for Sustained Pain Relief and Everyday Fitness', covering integration of Foundation Training movements into daily life for sustained pain relief.
• Foundations of Health (Book) Third book authored by Dr. Eric Goodman, titled 'Foundations of Health: Harnessing the Restorative Power of Movement, Heat, Breath, and the Endocannabinoid System to Heal Pain and Actively Adapt for a Healthy Life', focusing on the endogenous cannabinoid system and natural pain relief methods.

Quantifiable outcome

• Tens of thousands of users have utilized Foundation Training to get out of pain since 2007
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• WebMD / Healthline symptom and pain management content: Major consumer health information sites with content on back pain, posture, and corrective exercise; adjacent and indirect competitor for the same informational intent, with significantly larger reach and SEO authority.

Direct peers

• StretchLab: Franchised assisted-stretching and mobility service targeting flexibility, posture, and pain relief through trained practitioners; competes for the same corrective-movement customer with an in-person, instructor-led delivery model overlapping Foundation Training's certified trainer network.
• Pilates Anytime: Subscription streaming library of Pilates and corrective-movement classes taught by certified instructors; closest pure-play analog to FT Streaming's instructional library model with comparable content monetization.
• Egoscue: Postural/corrective exercise methodology targeting chronic pain through structured movement sequences; the closest direct competitor addressing root-cause pain relief rather than symptoms, very similar positioning to Foundation Training's physician-developed protocol.
• Glo: Subscription online yoga, Pilates, and meditation platform with similar streaming-distribution model and per-class/membership pricing; overlaps with Foundation Training's FT Streaming subscription in D2C digital movement-content distribution.

Emerging players

• Wellness Coaching by The BioMechanics: Smaller corrective-exercise and posture-focused coaching and education practice; niche competitor in the same root-cause-corrective movement space but with materially smaller audience reach.

Broad incumbents

• Peloton: Multi-modal fitness subscription offering strength, yoga, and stretching classes across app, web, and TV surfaces; competes broadly for the same wellness-subscription wallet share with vastly greater content breadth and marketing spend.
• Calm: Subscription wellness app spanning meditation, breathwork, sleep, and movement; overlaps with Foundation Training on the breathwork/decompression-breathing pillar and competes for the same general consumer wellness subscription dollars.
• Apple Fitness+: Subscription fitness and mobility service from Apple with multi-platform streaming, structured workouts, and trainer-led programs; a much larger incumbent with similar multi-device distribution strategy.
• YogaWorks / CorePower Yoga: National yoga and movement studio chain with online offerings; competes for the corrective-movement, posture, and chronic-pain customer who might otherwise choose a more medically-positioned program like Foundation Training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FoundationTrng
• Facebookfacebook.com/FoundationTraining
• LinkedInlinkedin.com/company/foundationtraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation Training