All About Care

What All About Care does

All About Care Ltd is a family-owned, CQC-registered operator of two residential care homes for adults with mental health difficulties in Herne Bay, Kent. The company runs The Hailey (40 beds) and Wimbledon House (34 beds), collectively serving 74 residents across Young Adults (18-65) and Older Adults (over 65). A purpose-built Day Centre and Training Room at The Hailey supports residents of both homes in developing independent living skills and is also hired out for external staff training. The business was restructured in 2006 when Michael Todd purchased the homes from his parents, and remains under Todd family control with Michael as Registered Provider/Managing Director, Gayle Todd as Director, and a long-tenured operational team led by General Manager Michelle Abbott.

The underlying technology stack is intentionally lean and non-proprietary: All About Care uses the PCS Digital Care Planning System for care documentation and assessments, and the Med eCare eMAR platform for electronic medication administration. Both are industry-standard third-party platforms focused on regulatory compliance, safety, and record accuracy rather than AI or automation. The company's service philosophy centres on person-centred care, dignity, independence, and community integration, supported by purpose-built amenities including ensuite bedrooms, residents' kitchens, gardens, themed dining rooms, hair and treatment salons, and a covered terrace with pool table.

Revenue is generated through monthly accommodation charges set on a per-resident basis following a full Needs Assessment and Cost Matrix proposal, with fees agreed directly with the funding party — typically Kent County Council Adult Social Services, NHS Kent and Medway Integrated Care Board, or self-funding residents. All placements are subject to a one-month trial period. Go-to-market is referral-driven via established relationships with local Community Mental Health Teams, GP Surgeries, and Local Authorities, supplemented by a professional website and CQC inspection reports. The company does not disclose revenue and operates without external institutional investors.

Name

All About Care

Legal name

All About Care Ltd

Website

https://all-about-care.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

All About Care Ltd is a family-owned UK operator of two CQC-registered residential care homes in Herne Bay, Kent, providing 24/7 mental health care for 74 adults (aged 18+), funded by local authorities, the NHS, and self-funders.

Ownership category

akta.pro rank

Product category

Residential Mental Health Care

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Residential care homes
• Mental health care
• Adult social care
• Nursing care services
• Supported living

Headquarters

HQ city

Herne Bay, Kent

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Residential Care Accommodation: All About Care generates revenue through residential care home accommodation charges. Accommodation charges are dependent on the individual needs of residents in accordance with the completion of a full needs assessment and Cost Matrix proposals. Fees are agreed with whoever is responsible for funding - typically local authorities, NHS, or self-funding residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

All About Care operates two CQC-registered residential care homes in Herne Bay, Kent — The Hailey (40 beds) and Wimbledon House (34 beds) — providing 24/7 residential accommodation, personal care, medication administration, meals, and activity programmes for adults with mental health difficulties aged 18-65 and over 65. A purpose-built Day Centre and Training Room at The Hailey supports independent living skills for residents from both homes and hosts in-house staff training. All placements follow a Needs Assessment, Cost Matrix-based fee agreement with the funding party, and a one-month trial period.

Product overview

All About Care operates two residential care homes for adults with mental health difficulties in Herne Bay, Kent: The Hailey (40 beds) and Wimbledon House (34 beds). Both homes accommodate young adults (18-65) and older adults (over 65). The service also includes a Day Centre & Training Room at The Hailey, which enhances residents' independent living skills and serves as a training facility for staff. The homes provide accommodation, personal care, dining services, recreational activities, and access to hair/treatment salons, with a one-month trial period for new placements.

Differentiator

Problem solved

Functional benefit

Products and services

• The Hailey Care Home CQC-registered residential care home in Herne Bay, Kent, registered for 40 residents aged 18-65 and over 65 with mental health difficulties. Accommodation is split over three floors with 18 ground-floor bedrooms (16 ensuite), additional bathrooms (including two with hoists and a disabled wet-room shower), a Residents Kitchen, an extended dining room with food-serving counters, a hair and treatment salon, and courtyard gardens. Delivers 24/7 personal care, medication administration via Med eCare eMAR, and access to the on-site Day Centre.
• Wimbledon House Care Home CQC-registered residential care home in Herne Bay, Kent, registered for 34 residents aged 18-65 and over 65 with mental health difficulties, located on a quiet residential street near the beach and shopping area. Features include ground-floor accommodation with 8 ensuite rooms suitable for reduced mobility, a large industrial kitchen with themed meals, dining room used for activities, lounge areas, a smoking lounge with covered terrace, a full-sized pool table, a large garden, and a purpose-built hair and beauty salon.
• Day Centre and Training Room Purpose-built Day Centre at The Hailey used primarily by residents from both homes to enhance independent living skills, with activities including meal planning, shopping, domestic chores, washing, hobbies, bingo, shopping trips, lunches out, theatre trips, cinema visits, and short holidays. The on-site Training Room delivers in-house training to All About Care staff (covering Mental Health, First Aid, Moving & Handling, Safe Handling of Medication, Adult Protection, Health & Safety, Fire Protection, Safeguarding, and Equality & Diversity) and is also hired to external organisations.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Care Quality Commission (CQC)coreOthersAll About Care is registered with and regulated by the Care Quality Commission (CQC). Both The Hailey and Wimbledon House have CQC registration and inspection reports available on the CQC website. The CQC is the independent regulator of health and adult social care in England.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Lifeways: A major UK provider of supported living and residential care for adults with learning disabilities, autism, and mental health needs. Operates small-scale residential settings similar to All About Care's two-home model, serving the same NHS and local authority funded client base.
• Priory Group: The UK's largest independent provider of mental health and social care services with hundreds of residential sites nationally. Comparable as a major operator of residential mental health care homes serving similar NHS and local authority commissioned placements, though at significantly larger scale than All About Care.
• Voyage Care: A large UK provider of supported living, residential care, and home care services for adults with learning disabilities, mental health needs, and complex needs. Operates similar residential care home model funded by local authorities and NHS, with shared patient population and regulatory regime.
• Achieve Together: A specialist UK provider of residential and supported living services for adults with learning disabilities, autism, and complex mental health needs. Comparable residential care home model with local authority and NHS funded placements serving overlapping patient demographics.
• Cygnet Health Care: One of the UK's largest providers of mental health hospitals and residential services, operating specialist mental health facilities across England including secure and acute settings. Highly comparable as both operate residential mental health care settings in the UK serving NHS-funded and local authority placements, though at vastly greater scale.
• National Care Group: A UK provider of residential care, supported living, and community services for adults with learning disabilities, mental health needs, and complex care requirements. Operates small residential settings similar in size and approach to All About Care's two homes.
• Elysium Healthcare: A leading UK independent provider of mental health, learning disability, and neurological services operating over 50 sites across England and Wales. Directly comparable business model of residential mental health placements funded by NHS and local authorities, with overlapping patient populations including adults with mental health difficulties.

Direct peers

• Consensus Support Services: A mid-sized specialist provider of residential and supported living services for adults with learning disabilities, autism, and mental health needs across the UK. Operates a similar model of small residential care homes funded by local authorities, directly comparable in service type and patient population.
• United Response: A UK charity providing residential care, supported living, and community services for adults with learning disabilities and mental health needs. Comparable small-scale residential care home operations funded by local authorities with similar patient populations.
• Hft (Home Farm Trust): A UK charity providing residential care, supported living, and community services primarily for people with learning disabilities. Operates small residential homes similar in scale and operational model to All About Care's two-home footprint, with overlapping CQC regulatory environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all-about-care-hernebay

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Care