All About You Event Planning

What All About You Event Planning does

All About You Event Planning and Rentals is a privately held, founder-owned event services business operating from Manhattan, Kansas (note: the firmographic record lists Costa Mesa, California, but the company's own contact details, area code 785, showroom address at 328 Poyntz Ave, and all other source materials consistently indicate Manhattan, Kansas as the operating base). Founded in 2006 by owner and Certified Wedding Planner Tara Grubb, the company delivers an integrated bundle of three service lines: (1) tiered wedding and event planning packages spanning Full Service Planning (starting 12-14 months prior), Partial Planning (~6 months prior, includes 12 hours of day-of coordination), and Day-of Coordination (~2 months prior, 8 hours of event-day coverage), priced from approximately $1,800-$2,000; (2) an extensive decor rental inventory — linens, arbors/arches, centerpieces, vases, backdrops, signage, food & beverage items, florals, and miscellaneous decor — fulfilled via a wishlist-to-quote-to-reserve workflow with free local delivery, $0.50/mile regional delivery, and $100/hour setup; and (3) a newer venue consulting practice targeting wedding venue owners on market analysis, marketing, design, and operations.

The company makes money through professional service fees (planning packages), one-time rental fees (decor inventory), and consulting engagements (venue owners), with planning clients receiving a 10% discount on rentals as a cross-sell mechanism. The technology stack is minimal — the website is built on Squarespace and there is no disclosed platform, app, or proprietary software; the business runs on direct human coordination, phone/email, contact-form lead capture, and in-person showroom consultations. Go-to-market is direct-to-consumer and sales-led, leveraging marketplace listings on WeddingWire, The Knot, and WeddingMapper (each with a "Certified" badge), organic social media (Facebook, Instagram), and a recently opened by-appointment showroom co-located inside Union Hall at 328 Poyntz Ave in Manhattan, KS. The target customer is overwhelmingly SMB — primarily engaged couples in Manhattan, KS and throughout Kansas, with secondary segments in corporate/social event hosts and venue-owner clients.

The business is bootstrapped with no institutional funding, no parent company, and no disclosed financial metrics. With approximately 11 employees and 18+ years of operation, the company has positioned itself as a one-stop local alternative to couples who would otherwise coordinate vendors, decor sourcing, and day-of logistics independently.

Name

All About You Event Planning

Legal name

All About You Event Planning and Rentals

Website

https://allaboutyouevent.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

All About You Event Planning and Rentals provides wedding and event planning, decor rentals, and venue consulting services, primarily serving couples, corporate clients, and venue owners in Manhattan, Kansas and throughout the state.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Caterers (722320), Other Consumer Goods Rental (53228), General Rental Centers (5323)

SIC

Services-Personal Services (7200), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning services
• Event coordination
• Decor rentals
• Venue consulting
• Event design

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wedding & Event Planning Services: Comprehensive planning services including full service planning, partial planning, and day-of coordination packages. Revenue generated through service fees for planning, coordination, vendor liaison, design consultation, and event execution.
2. Decor & Equipment Rentals: Rental inventory including linens, arbors, centerpieces, vases, backdrops, signage, food & beverage items, florals, and other decor. Revenue generated through rental fees with a wishlist-to-quote-to-reserve process.
3. Venue Consulting: Consulting services for wedding venue owners or aspiring owners covering market analysis, marketing strategies, design details, revenue streams, team growth, and inventory sourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

All About You Event Planning and Rentals delivers wedding and event planning services (full service, partial planning, and day-of coordination), an extensive decor rental inventory (linens, arbors, centerpieces, vases, backdrops, signage, food & beverage items, florals, and other event decor), and venue consulting for wedding venue owners. Services are delivered locally across Kansas through complimentary consultations, customized packages, a by-appointment showroom, and local delivery with setup, allowing planning clients to receive a 10% discount on rentals.

Product overview

All About You Event Planning & Rentals is a single integrated business offering three core service lines: Wedding & Event Planning, Venue Consulting, and Decor Rentals. The planning services include tiered packages (Full Service Planning, Partial Planning, and Day of Coordination) for weddings and corporate events. The venue consulting service helps venue owners launch or improve their businesses. The rental arm provides an extensive inventory including linens, arbors/arches, centerpieces, vases, backdrops, signage, food & beverage items, florals, and other decor—all available to both planning clients and standalone rental customers, with planning clients receiving a 10% discount on rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding & Event Planning Expert guidance, creative input, and logistical support from beginning to end for weddings and corporate or social events, structured into tiered packages (Full Service Planning starting 12-14 months out, Partial Planning starting ~6 months out, and Day-of Coordination starting ~2 months out) that include vendor liaison, timeline and budget management, design consultation, and on-site event execution. Planning clients receive a 10% discount on rentals.
• Venue Consulting Consulting services for wedding venue owners or aspiring owners to launch, build, and streamline the business side of their venue, covering market analysis, marketing strategies, design details, revenue streams, team growth, and inventory sourcing.
• Decor Rentals Rental inventory of event decor items including linens, arbors/arches, centerpieces, vases, backdrops, signage, food & beverage items, florals, and other decor pieces, fulfilled through a wishlist-to-quote-to-reserve process with local delivery and paid setup services.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Jenny Robertson DesignminorOthersJenny Robertson Design created the company's website. This is a vendor relationship for web design and development services.
• Union HallcoreOthersUnion Hall at 328 Poyntz Ave in Manhattan, KS houses the company's showroom space. The showroom is open by appointment only for customers to view rental inventory.
• Minted.comminorGTM or Marketing PartnerMinted.com offers invitation design services with discounts available to All About You Event Planning clients upon request. This is a referral/affiliate relationship benefiting mutual customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zola: End-to-end wedding platform combining registry, planning checklists, and vendor marketplace. Comparable because it shapes couple expectations around digital planning experiences and competes for the same wedding-services wallet, even though it is a software platform rather than a local service provider.
• HoneyBook: Business management software used by tens of thousands of wedding and event professionals for CRM, proposals, contracts, and invoicing. Comparable because it is the operating system category that small wedding planning businesses like All About You either adopt or compete against digitally-enabled peers.
• The Knot Worldwide (The Knot): The largest wedding vendor marketplace and planning platform in the US, where All About You holds a Certified Pro listing. Comparable as the dominant channel through which couples discover local wedding planners and rentals, and as a multi-sided platform shaping the competitive landscape.
• Eventbrite: Large online event management and ticketing platform used for both consumer and corporate events. Comparable as an adjacent platform addressing event discovery, registration, and execution for the broader social and corporate events All About You also serves.
• WeddingWire: Major wedding vendor marketplace (now under The Knot Worldwide) where All About You holds a Certified Wedding Planner badge. Comparable as a lead-generation and trust-signal channel competing for the same couple-driven demand in every US market.
• Here Comes The Guide: Long-running wedding venue and vendor directory serving couples across the US. Comparable as a discovery and listing channel competing for visibility in the same local wedding services category as All About You.

Emerging players

• Aisle Planner: Specialized wedding planning software used by independent planners to manage timelines, budgets, vendor coordination, and client portals. Comparable because it sits inside the workflow of boutique planning businesses and shapes the productivity frontier that competitors with similar headcount to All About You are adopting.
• Greenvelope: Digital invitation and event communication platform commonly used by wedding planners and couples. Comparable because it competes for the same wedding-services tech stack that touches couples planning with All About You, and it partners with wedding professionals similarly to All About You's Minted.com relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/all-about-you-event-planning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About You Event Planning