All Center

What All Center does

All Center (legal name: ALL CENTER GROUP E.I.R.L.) is a Lima-based Peruvian manufacturer of melamine furniture operating two in-house plants with a workforce of over 120 collaborators. Founded approximately in 2009, the company has built a 70+ SKU catalog organized into bedroom, living room, office, kitchen, bathroom, and organization categories, manufactured primarily from 18mm melamine panels with design features such as push-open systems, 45-degree beveled cuts, minifix assembly, and metal or turned-wood legs.

The company operates a three-pronged business model. (1) Ready to Buy (Muebles Ready to Buy): pre-assembled melamine furniture sold direct-to-consumer through an Odoo-based e-commerce platform, WhatsApp-based direct sales, and two physical showrooms in Lima (Breña and Surquillo), with unit pricing from S/20 (entry-level hangers/shelves) to S/1,715 (premium entertainment centers). (2) Proyectos a Medida (Custom Projects): quote-based custom furniture for homes and businesses including kitchens, closets, bathrooms, and built-ins, with 3D design visualization and professional installation. (3) Proyectos Inmobiliarios (Real Estate Projects): bulk furniture supply and installation contracts with construction companies and real estate developers outfitting apartments and offices, with documented projects including Brezzo, Arequipa 44, Sol 170, Brasil 3395, Lumiere 7, and Salaverry 29 for clients including PDK, Los Portales, BINDA, Edifica, Abril, and Evergran.

All Center is ISO 9001:2015 and OHSAS 18001:2007 certified, operates entirely within the Lima metropolitan market, and combines a multi-channel digital presence (Odoo e-commerce, TikTok, LinkedIn, Facebook, newsletter) with field sales for enterprise contracts. Revenue is generated through one-time furniture sales (D2C), professional services (custom projects), and multi-year project-based contracts (developers). Leadership includes General Manager Jorge Hernández; ownership appears concentrated with the founder under the E.I.R.L. (Individual Limited Liability Enterprise) legal form, with no disclosed external investors or parent entities.

Name

All Center

Legal name

ALL CENTER GROUP E.I.R.L.

Website

https://allcenter.pe

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

All Center is a Lima-based Peruvian manufacturer of melamine furniture operating two plants and 120+ employees, serving individual consumers with a 70+ SKU Ready to Buy catalog via e-commerce and showrooms, and supplying custom and bulk furniture to construction companies and real estate developers under ISO 9001:2015-certified operations.

Ownership category

akta.pro rank

Product category

Melamine Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110)

SIC

Office Furniture (2520), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Melamine furniture manufacturing
• Custom furniture projects
• Real estate furniture supplier
• Ready to buy furniture
• Modular furniture design

Headquarters

HQ city

Lima, LIma

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ready to Buy Furniture Sales: Pre-manufactured melamine furniture sold directly to consumers through e-commerce and physical showrooms. Products include bedroom furniture, living room pieces, office furniture, and bathroom organizers. These are standard尺寸 products ready for immediate placement without technical installation.
2. Custom Project Services: Custom-designed melamine furniture for homes and businesses, including manufacturing, delivery, and professional installation services. Projects include kitchens, closets, bathrooms, and custom built-in furniture tailored to specific customer requirements.
3. Real Estate Developer Contracts: Bulk furniture orders and installation services for large-scale residential and commercial construction projects. Furniture for kitchens, bathrooms, laundry areas, and closets in apartment buildings and offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

All Center manufactures and sells melamine furniture in Peru through three service lines: Ready to Buy (pre-made, pre-assembled furniture sold via e-commerce and showrooms), Proyectos a Medida (custom-designed furniture for homes and businesses including design, manufacturing, and installation), and Proyectos Inmobiliarios (bulk furniture supply and installation for construction companies and real estate developers). The company operates two manufacturing plants and serves both individual consumers and enterprise clients.

Product overview

All Center is a Peruvian manufacturer of melamine furniture and agglomerated wood products, offering three main service lines: Muebles Ready to Buy (pre-made furniture), Proyectos a Medida (custom furniture projects), and Proyectos Inmobiliarios (large-scale real estate projects). The product portfolio includes bedroom furniture (nightstands, dressers, wardrobes, shoe racks), living room furniture (central tables, TV stands, consoles, bars, wine racks), office furniture (desks, bookcases, shelves), bathroom furniture (auxiliary cabinets, organizers), and kitchen organizers. All furniture is manufactured using 18mm melamine as the primary material with various design features including push-open systems, 45-degree cuts, minifix assembly, and turned wood or metal legs. The company operates its own manufacturing plants and serves both individual consumers and major construction companies and real estate developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Muebles Ready to Buy (Ready to Buy Furniture) Pre-made melamine furniture delivered pre-assembled and ready to place in desired spaces without technical installation. Includes bedroom, living room, office, bathroom, kitchen, and organization furniture with 70+ products in the online catalog. Sold to individual consumers through e-commerce, physical showrooms, and WhatsApp.
• Proyectos a Medida (Custom Projects) Custom-designed furniture projects for homes and businesses including bathrooms, kitchens, bedrooms, studies, and offices. Includes 3D design visualization, manufacturing, delivery, and professional installation services. Quote-based pricing. Targets individual homeowners and hospitality businesses.
• Proyectos Inmobiliarios (Real Estate Projects) Large-scale furniture installation projects for construction companies and real estate developers. Outfits apartments and offices with kitchen, bathroom, laundry area, and closet furniture across multiple units in residential and commercial buildings. Multi-year project-based contracts.

Quantifiable outcome

• Deliveries within 7 business days for ready-to-buy products
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Eduardo CabezascoreStrategic or Co-development PartnerArchitect and designer Eduardo Cabezas collaborated with All Center on multiple projects including the Expodeco 2024 Serena Thematic Hall. He has co-created furniture designs with the company and presented the technical talk on melamine furniture trends.
• Karen LazartecoreStrategic or Co-development PartnerDesigner Karen Lazarte collaborated with All Center on the Expodeco 2024 Serena Thematic Hall project, working together on the concept and furniture design.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sodimac Peru: Sodimac Peru is the country's largest home improvement and construction retailer (part of Falabella group), selling furniture, kitchen, bathroom, and home organization products alongside building materials. Comparable as a broad incumbent competing for the same B2C furniture and home-improvement wallet in Lima, though with a much larger assortment and project-scale operations.
• Falabella Peru: Falabella Peru is a leading department store chain with a meaningful home and furniture category, including living room, bedroom, and kitchen offerings. Comparable as a broad incumbent competing for the same B2C home furnishing spend across price segments in Lima.
• Promart: Promart is a major Peruvian home improvement and furniture retailer, directly competing with All Center in the home furnishings category across both physical stores and online. Comparable as a broad incumbent with overlapping furniture, kitchen, and bathroom assortments targeting similar middle-class Lima consumers.
• Office Depot Peru: Office Depot Peru supplies office furniture (desks, chairs, storage) and supplies to businesses and consumers, overlapping with All Center's office and home-office furniture category. Comparable as a broad incumbent in the office and home-office furniture segment in Lima.
• JYSK Peru: JYSK is a Danish-headquartered home furnishings retailer with stores in Peru offering bedroom, living room, and organization furniture at value-to-mid price points. Comparable as a broad incumbent furniture-only specialty chain targeting similar middle-income Lima consumers with a showroom + e-commerce model.
• Ripley Peru: Ripley Peru operates department stores with significant home and furniture departments, selling bedroom, living room, and dining furniture alongside apparel and electronics. Comparable as a broad incumbent furniture retailer competing for the same consumer furniture spend in Lima, though furniture is one of many categories.

Direct peers

• Cassinelli: Cassinelli is a long-established Peruvian retailer specializing in furniture, paint, and home decoration with multiple Lima locations. It is a direct peer in household furniture retail, targeting similar middle-income consumers and operating a comparable showroom + e-commerce model.
• Muebles Pooley: Muebles Pooley is a Peruvian custom furniture manufacturer specializing in melamine and modular furniture for homes and offices, with both retail and project-based offerings. Comparable as a direct peer operating a similar melamine-based, custom + ready-made hybrid model serving Lima consumers and small developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllCenter2024
• LinkedInlinkedin.com/company/allcenter-per%C3%BA
• TikToktiktok.com/@allcenteroficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Center