NewBeauty
- Company typePrivate
- Founded2005
- HeadquartersBoca Raton, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What NewBeauty does
NewBeauty is a US-based beauty and aesthetics media brand founded in 2005 and operated as a division of MJH Life Sciences following its May 2025 acquisition from SANDOW Media (legal operating entity: MJH Healthcare Holdings, LLC). It publishes a beauty magazine and the newbeauty.com digital platform covering face, hair, body, treatments, wellness, and shopping, targeting consumers researching skincare, cosmetic procedures, haircare, and aesthetic medicine. Its core franchise is editorial content validated by 150 board-certified dermatologists and plastic surgeons, anchored by the 16th Annual Beauty Awards (evaluating 395 products across 10 categories in 2026), the NB100 Awards, and the Readers' Choice Awards, alongside a "Find a Doctor" directory of vetted cosmetic specialists, the TESTTUBE product-sampling program, and an Amazon Storefront.
NewBeauty firmographics
Firmographics- Name
- NewBeauty
- Legal name
- MJH Healthcare Holdings, LLC
- Website
- https://newbeauty.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
NewBeauty industry classification
Industry- Product category
- Beauty Media and Publishing
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Services-Advertising Agencies (7311), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where NewBeauty is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewBeauty business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital and Print Subscriptions: NewBeauty offers digital subscription products with annual renewal terms. Subscriptions provide access to published content. Physical magazine issues are also available for single purchase at newsstands.
- Advertising and Sponsorships: The website displays advertisements and promotions throughout the content. The publication earns revenue from brand partnerships, sponsored content, and educational platform sponsorships such as Merz Aesthetics supporting the GLP-1 platform.
- Affiliate Commerce: NewBeauty participates in affiliate partnerships with retailers. The company earns commission from products purchased through referral links on the site, as noted in the affiliate disclosure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Digital Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NewBeauty product offering
Product offeringCore offering
NewBeauty publishes expert-driven beauty editorial content across digital and print channels covering skincare, cosmetic treatments, hair care, body care, and wellness. It operates annual Beauty Awards programs (16th Annual in 2026) evaluating thousands of products through surveys of 150 board-certified dermatologists and plastic surgeons, and provides a Find a Doctor directory connecting consumers to cosmetic professionals. The company also runs the TESTTUBE product sampling program and the Step Beyond the Scale GLP-1 education platform.
Product overview
NewBeauty is a beauty industry publication founded in 2005 (now owned by MJH Life Sciences) offering a digital platform and magazine focused on expert-driven beauty content. The core offering includes the NewBeauty publication with sections covering Face, Hair, Body, Treatments, Wellness, Shopping, and Awards. Key products include the 16th Annual Beauty Awards (recognizing 395 products across 10 categories), NB100 Awards, and Readers' Choice Awards. Additional offerings include a Find a Doctor directory for locating cosmetic specialists, the TESTTUBE sampling program, digital subscriptions with auto-renewal, the Step Beyond the Scale GLP-1 education platform, an Amazon Storefront, and Product Reviews. The platform operates primarily as a content and media publication rather than a transactional e-commerce service.
Differentiator
Problem solved
Functional benefit
Brands
- Testtube: Product sampling program by NewBeauty
- Step Beyond the Scale
Products and services
- NewBeauty Magazine and Website Beauty industry publication and digital platform founded in 2005 providing expert-driven content, product reviews, and expert collaborations across face, hair, body, treatments, and wellness categories for individual beauty consumers.
- NewBeauty Annual Beauty Awards Annual awards program recognizing innovative beauty products and treatments, evaluating thousands of products through editorial testing and surveys of 150 leading board-certified dermatologists and plastic surgeons. The 16th Annual Beauty Awards recognized 395 products across 10 categories.
- NB100 Awards Awards program recognizing top beauty products and treatments as selected by NewBeauty editors and industry experts.
- Readers' Choice Awards Awards voted on by NewBeauty readers to recognize consumer-favorite beauty products based on preferences and purchasing patterns.
- Find a Doctor Doctor finder tool allowing users to locate NewBeauty 'Top Beauty Doctors' by location and specialty including cosmetic dentists, dermatologists, facial plastic surgeons, hair restoration specialists, oculoplastic surgeons, and plastic surgeons.
- TESTTUBE Product Sampling Program Product sampling program offering free beauty product samples to registered users, accessible via testtube.newbeauty.com.
- Step Beyond the Scale Digital GLP-1 education platform supporting individuals interested in weight-loss medications and aesthetic changes following significant weight loss, with personalized content from medical and aesthetic experts.
- NewBeauty Subscription Digital and print subscription services for the beauty publication, with digital subscriptions lasting one year from purchase date with automatic renewal unless cancelled 24 hours before period end.
Quantifiable outcome
- 16th Annual Beauty Awards with 395 products/treatments evaluated across 10 categories
- +2 more outcomes
Companies that use NewBeauty
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
NewBeauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NewBeauty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and major.
- Allergan Aesthetics (AbbVie)coreAllergan Aesthetics partnered with NewBeauty to provide educational resources including a dedicated microsite and interactive quiz for the Skin Quality Index framework. NewBeauty provides educational content and platform while Allergan provides research support.
- VIO Med SpaminorNewBeauty Magazine speakers appeared at VIO Med Spa's VIO University training event in Fort Lauderdale, FL. The event featured collagen-centered education across devices, skincare, and regenerative therapies for franchisees.
- Merz AestheticsmajorMerz Aesthetics supported the launch of NewBeauty's Step Beyond the Scale GLP-1 education platform. The platform addresses aesthetic concerns related to weight-loss treatments and features personalized content from medical and aesthetic experts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NewBeauty competitors and assessment
Company assessmentDirect peers
- Harper's Bazaar: Hearst's fashion and beauty publication with a dedicated beauty vertical covering treatments, skincare, and aesthetics. Comparable to NewBeauty in prestige beauty positioning and treatment-focused editorial.
- Refinery29: Digital media brand with a strong beauty and wellness vertical targeting millennial and Gen Z women. Comparable in audience demographic and digital-first content delivery, though wider in editorial scope.
- Well+Good: Wellness and beauty digital media brand covering skincare, treatments, and holistic health. Comparable to NewBeauty in its cross-category treatment and wellness coverage and in its expert-sourced editorial model.
- Who What Wear: Digital fashion and beauty publication with a substantial beauty vertical covering product reviews, treatments, and trend reporting. Comparable in audience and digital-only distribution.
- Byrdie: Digital-native beauty publication (part of Dotdash Meredith) covering skincare, hair, makeup, and wellness. Comparable to NewBeauty in target audience and content categories, with a primarily digital (vs. print) distribution model.
- InStyle: Lifestyle and beauty publication from Dotdash Meredith spanning celebrity beauty, treatments, and product recommendations. Overlaps with NewBeauty on beauty editorial, awards (Best Beauty Buys), and celebrity-driven content.
- Allure: Condé Nast's flagship beauty magazine and digital platform covering skincare, makeup, treatments, and aesthetics. Directly comparable to NewBeauty in editorial focus, target audience, awards programs (Best of Beauty), and advertising-supported business model.
- POPSUGAR Beauty: Digital lifestyle publisher with a dedicated beauty vertical covering products, treatments, and celebrity beauty. Comparable in editorial coverage and advertising-supported business model.
- Mindbodygreen: Wellness media platform with content spanning beauty, skincare, and aesthetics-adjacent topics like longevity. Comparable to NewBeauty's wellness-adjacent coverage and expert-driven content model.
Broad incumbents
- Sephora: Global beauty retail leader with a substantial editorial/content arm (Beauty Insider Community, Beauty Board) and strong brand-sponsorship relationships. Comparable to NewBeauty in influencing beauty purchase decisions and as a competing channel for beauty brand ad dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NewBeauty social profiles
Digital presenceNewBeauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewBeauty leadership team
Management profileNumber of profiles
NewBeauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewBeauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewBeauty
What does NewBeauty do?
NewBeauty publishes expert-driven beauty editorial content across digital and print channels covering skincare, cosmetic treatments, hair care, body care, and wellness. It operates annual Beauty Awards programs (16th Annual in 2026) evaluating thousands of products through surveys of 150 board-certified dermatologists and plastic surgeons, and provides a Find a Doctor directory connecting consumers to cosmetic professionals. The company also runs the TESTTUBE product sampling program and the Step Beyond the Scale GLP-1 education platform.
Is NewBeauty a public or private company?
NewBeauty is a private company. It is classified as corporate owned and is currently operating.
When was NewBeauty founded?
NewBeauty was founded in 2005. It employs 251 to 500 people.
Where is NewBeauty based?
NewBeauty is headquartered in Boca Raton, United States, in the North America region.
How does NewBeauty make money?
Three revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are advertising and Sponsorships and affiliate Commerce.
Who are NewBeauty's main competitors?
Direct peers on record are Harper's Bazaar, Refinery29, Well+Good, Who What Wear, Byrdie, InStyle, Allure, POPSUGAR Beauty and Mindbodygreen. Sephora is listed as a broad incumbent.
Does NewBeauty have an API?
No public API is recorded for NewBeauty.
What industry is NewBeauty in?
NewBeauty's product category is Beauty Media and Publishing. Its primary akta.pro industry code is HLAIAAAK, Dermatology & Aesthetics Pharmaceuticals, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 45612 and its SIC code is 7311.