Mastro Tortello
Mastro Tortello is a Milan-based handmade Italian pasta brand and single-location restaurant under RIPIENO SRL, specializing in Agnolotti del Plin and Tortelli d'Autore by Michelin-starred chef Umberto De Martino, serving individual consumers via dine-in, take-away, and third-party delivery.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mastro Tortello does
Mastro Tortello is an Italian artisanal pasta brand and single-location restaurant concept operating through legal entity RIPIENO SRL, headquartered in Milan, Italy. The company produces handmade filled pasta (ripieno), with Agnolotti del Plin and signature Tortelli d'Autore by Michelin-starred chef Umberto De Martino as core products, applying traditional Piedmontese preparation techniques combined with innovative gourmet fillings and seasonal limited-edition recipes.
The business operates a direct-to-consumer model structured around three order channels: in-restaurant dining at the Milan flagship on Via San Gregorio 40, take-away orders taken directly via phone, website, and a proprietary mobile app, and home delivery routed through third-party aggregators Deliveroo, JustEat, and Glovo. The production model is centered on handcraft and chef-led recipe development rather than automated manufacturing, and the company has no disclosed technology platform beyond standard web and mobile ordering infrastructure.
Mastro Tortello launched an equity crowdfunding campaign on Mamacrowd in November 2024 seeking €500,000 at a €2.5M pre-money valuation, intended to fund physical and product-line expansion. A second Milan location at Via Tenca 15 has been announced as "coming soon," accompanied by active recruitment, signaling a transition from single-unit operation toward a small multi-site retail brand in the premium Italian handmade pasta category.
Mastro Tortello firmographics
Firmographics- Name
- Mastro Tortello
- Legal name
- RIPIENO SRL
- Website
- https://mastrotortello.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mastro Tortello is a Milan-based handmade Italian pasta brand and single-location restaurant under RIPIENO SRL, specializing in Agnolotti del Plin and Tortelli d'Autore by Michelin-starred chef Umberto De Martino, serving individual consumers via dine-in, take-away, and third-party delivery.
- Ownership category
- akta.pro rank
Mastro Tortello industry classification
Industry- Product category
- Artisanal Italian Restaurant & Handmade Pasta
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
Keywords
Where Mastro Tortello is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Mastro Tortello business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: In-restaurant dining experience at the Milan location where customers can enjoy freshly prepared pasta dishes prepared by the starred chef.
- Take Away: Direct take-away orders placed via phone or website for customers to enjoy Mastro Tortello products at home.
- Delivery Services: Home delivery through third-party platforms Deliveroo, JustEat, and Glovo, enabling customers to receive freshly prepared pasta dishes directly at their doorstep.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Mastro Tortello product offering
Product offeringCore offering
Mastro Tortello is a Milan-based Italian restaurant and handmade pasta brand that produces and sells artisan filled pasta, primarily Agnolotti del Plin and Tortelli d'Autore, under the culinary direction of Michelin-starred chef Umberto De Martino. The company serves these pasta dishes through in-restaurant dining, take-away, and home delivery services in the Milan area, and self-describes as "Gli artisti del ripieno" (The filling artists).
Product overview
Mastro Tortello is an Italian handmade pasta brand and restaurant operating as a single unified concept. The company produces artisan filled pasta products including Agnolotti del Plin (their signature handmade pasta with gourmet fillings) and Tortelli d'Autore (signature pasta creations by starred chef Umberto De Martino). These products are sold both for dine-in at their Milan restaurant and via take-away and delivery services through third-party platforms (Deliveroo, Just Eat, Glovo). The company launched a 2024 equity crowdfunding campaign to fund further growth and product development.
Differentiator
Problem solved
Functional benefit
Products and services
- Agnolotti del Plin
Companies that use Mastro Tortello
Customer profileSegments1 record
Ideal customer profiles1 record
Mastro Tortello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Mastro Tortello partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DeliveroocoreThird-party food delivery platform partnership enabling Mastro Tortello to offer home delivery services to customers in the Milan area through the Deliveroo app and platform.
- JustEatcoreThird-party food delivery platform partnership enabling Mastro Tortello to offer home delivery services to customers in the Milan area through the JustEat platform.
- GlovocoreThird-party food delivery platform partnership enabling Mastro Tortello to offer home delivery services to customers in the Milan area through the Glovo app and platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mastro Tortello competitors and assessment
Company assessmentBroad incumbents
- Barilla: Global Italian pasta giant with broad portfolio including premium sub-brands (e.g., Voiello). Relevant as the dominant incumbent defining the premium pasta category Mastro Tortello competes in across both retail and food service.
- De Cecco: Established premium-positioned Italian pasta brand with global retail and food-service reach. Overlaps with Mastro Tortello on the premium Italian pasta category but operates at vastly larger scale across both retail and HoReCa channels.
- Eataly: Global Italian premium-food retail and restaurant chain. Comparable as an integrated concept spanning premium restaurant dining, retail pasta/food sales and delivery — i.e., the scaled version of Mastro Tortello's combined dine-in + off-premise model.
Direct peers
- Rustichella d'Abruzzo: Artisanal Abruzzo-based pasta producer known for bronze-die extruded and specialty dried/fresh pasta. Directly comparable as a craft-led Italian pasta brand with premium positioning and food-service plus retail distribution.
- La Molisana: Italian mid-premium pasta manufacturer with strong presence in domestic retail and food service. Comparable as a scaled Italian pasta brand with a craftsmanship-leaning positioning and retail/foodservice distribution overlap.
- Pastificio Lucio Garofalo: Historic Gragnano-based producer of premium dried and specialty pasta. Comparable on premium-positioning Italian pasta, traditional production and a focus on regional/Piedmont-style formats.
- Miscusi: Premium Italian fresh-pasta restaurant chain with own-brand retail pasta lines and a strong Milan presence. Closely comparable on concept (chef-quality fresh pasta), channel mix (dine-in plus retail/delivery) and city footprint.
- Pastificio Gentile: Artisanal pasta maker from Gragnano focused on high-end dried and fresh pasta with traditional methods. Directly comparable as a premium, craft-led Italian pasta producer targeting the same quality-conscious consumer.
Regional players
- Rossopomodoro: Italian restaurant chain focused on Neapolitan cuisine including fresh pasta. Comparable as a chain-format Italian restaurant concept that has scaled premium Italian food service across multiple cities.
- Obicà: Premium Italian restaurant chain with mozzarella, pasta and Italian wine focus in major international cities. Comparable as a premium casual Italian dining brand built on a specific Italian food specialism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mastro Tortello social profiles
Digital presenceMastro Tortello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mastro Tortello leadership team
Management profileNumber of profiles
Profiles1 record
Mastro Tortello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mastro Tortello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mastro Tortello
What does Mastro Tortello do?
Mastro Tortello is a Milan-based Italian restaurant and handmade pasta brand that produces and sells artisan filled pasta, primarily Agnolotti del Plin and Tortelli d'Autore, under the culinary direction of Michelin-starred chef Umberto De Martino. The company serves these pasta dishes through in-restaurant dining, take-away, and home delivery services in the Milan area, and self-describes as "Gli artisti del ripieno" (The filling artists).
Is Mastro Tortello a public or private company?
Mastro Tortello is a private company. It is classified as unknown and is currently operating.
When was Mastro Tortello founded?
Mastro Tortello was founded in 2021. It employs 1 to 10 people.
Where is Mastro Tortello based?
Mastro Tortello is headquartered in Milan, Italy, in the Europe region.
How does Mastro Tortello make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are take Away and delivery Services.
Who are Mastro Tortello's main competitors?
Broad incumbents on record are Barilla, De Cecco and Eataly. Direct peers are Rustichella d'Abruzzo, La Molisana, Pastificio Lucio Garofalo, Miscusi and Pastificio Gentile. Regional players are Rossopomodoro and Obicà.
Does Mastro Tortello have an API?
No public API is recorded for Mastro Tortello.
What industry is Mastro Tortello in?
Mastro Tortello's product category is Artisanal Italian Restaurant & Handmade Pasta. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled). Its NAICS code is 31182.