All Ears

What All Ears does

All Ears is a privately held, Belgium-based listening culture consultancy founded by Evy Gruyaert, a Belgian media professional with nearly three decades of experience. The firm helps organizations improve employee engagement, internal communication, leadership effectiveness, and workplace well-being through structured listening interventions. It operates primarily in the Flanders region of Belgium and has extended its labeled service geography to the broader Benelux. The firm is small, with about five employees, and operates alongside the broader 'We Are All Ears' community movement founded by Gruyaert.

The firm's offering is built around three core service pillars: Keynote sessions (inspirational talks on the power of listening), #LuisterMoment / Luisterinvasie (qualitative listening interventions that include intake conversations, multi-day in-organization listening sessions, story documentation, trend analysis, and an actionable final report), and a workshop portfolio covering feedback culture, team culture, change management, safety and trust, and leadership listening skills. The underlying 'technology' is a proprietary listening facilitation methodology rather than a software platform. The firm has also launched a book authored by the founder, 'Waarom luisteren gelukkig maakt en ook de wereld kan redden,' distributed through Standaard Boekhandel, which functions as both content marketing and an additional revenue stream.

Commercially, All Ears generates revenue through customized keynote engagements, bespoke Luisterinvasie programs, and workshop facilitation, with all pricing tailored per client following consultation calls (multi-year contracts are referenced for keynotes). Distribution is direct, primarily via the firm website, contact forms, and personal outreach led by Frederik on the commercial side. Distribution is supported by an active community and content engine across Facebook, LinkedIn, Instagram, a newsletter, press coverage, and high-visibility public events such as the Ghent City Hall listening bank. The company has no disclosed funding rounds, no public market listing, and is founder-owned and operated.

Name

All Ears

Legal name

All Ears

Website

https://all-ears.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

All Ears is a Belgium-based listening culture consultancy that delivers keynote sessions, qualitative #LuisterMoment interventions, and team workshops to help organizations improve employee engagement, leadership effectiveness, and workplace well-being.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgium

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Keynote Sessions: Inspiration sessions about the power of listening delivered to organizations. Concretely practical and applicable within organizations.
2. Luisterinvasie / Listening Invasion: Deep listening interventions in organizations to uncover context and stories. Includes intake conversations, multiple listening days, analysis, and actionable reporting.
3. Workshops: Team and leadership coaching workshops addressing specific challenges like feedback culture, team culture, change management, and workplace safety.
4. Book Sales: Sale of the book 'Waarom luisteren gelukkig maakt en ook de wereld kan redden' (Why Listening Makes You Happy and Can Also Save the World) by Evy Gruyaert.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

All Ears delivers workplace listening interventions to Belgian organizations through three core service pillars: (1) Keynote sessions on the power of listening, (2) #LuisterMoment / Luisterinvasie qualitative listening engagements that surface stories behind workplace data and produce actionable reports, and (3) facilitated workshop programs on feedback culture, team culture, change management, and safety and trust. Services are customized per organization and supplemented by retail book sales and the broader We Are All Ears community movement.

Product overview

All Ears is a consulting and coaching services firm operating under two connected brands: All Ears (corporate listening and engagement services) and We Are All Ears (a broader social/community movement). The All Ears offering consists of three core service pillars — Keynote (inspirational sessions), #LuisterMoment / Luisterinvasie (qualitative listening interventions), and Workshop (facilitated team and leadership programs) — supplemented by a published book. The services are delivered on a custom basis per organization. We Are All Ears is a community movement focused on societal-level listening culture change.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote Sessions Inspirational sessions on the power of listening delivered to organizations and teams; concretely practical and applicable within the client organization.
• #LuisterMoment (Luisterinvasie / Listening Invasion) A deep qualitative listening engagement in which All Ears runs multiple listening days within an organization around a specific theme, then delivers a final report containing concrete stories, quotes, and actionable recommendations to improve well-being and collaboration.
• Workshop: Mature Feedback Culture Workshop for organizations seeking to build a mature feedback culture where feedback flows naturally in daily operations instead of being confined to formal performance reviews.
• Workshop: Team Culture — Leveraging Each Other's Strengths Workshop that helps teams discover how to reinforce each other, build team safety as the foundation for growth, and connect individual strengths to organizational goals.
• Workshop: Managing Change — Seeing the Opportunities Workshop that teaches teams to view challenges as opportunities by focusing on what works rather than on problems, with the goal of making organizational change sustainable.
• Workshop: Safety and Trust Workshop that creates a safe space where honesty, self-reflection, and genuine listening are central, addressing the issue of people talking about each other rather than with each other.
• Workshop: Managing Change — The Impact on Employees Workshop for leadership teams to better understand the human impact of organizational change such as mergers, acquisitions, and growth, and to actively respond to employee uncertainty and trust issues.
• Book: Waarom luisteren gelukkig maakt en ook de wereld kan redden (Why Listening Makes You Happy and Can Also Save the World) A book by Evy Gruyaert exploring how a listening culture in the workplace leads to happier employees and better business results, combining research findings, practical tips, and theory on listening at home and at work; sold at retail (e.g., Standaard Boekhandel).

Quantifiable outcome

• 78% less absenteeism for companies actively investing in engagement
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Warmste WeeksupportingStrategic or Co-development PartnerAll Ears supports the Warmste Week (The Warmest Week), an annual charitable initiative. The company raises awareness about workplace loneliness and invites people to share their stories as part of the initiative against loneliness.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• Thrive Global: Workplace well-being and performance platform founded by Arianna Huffington, offering corporate training, content, and consulting on burnout and engagement. Comparable to All Ears in addressing the same workplace well-being / engagement buyer, but with a broader consumer media brand behind it.
• Zenger Folkman: Leadership effectiveness research and consulting firm focused on leadership development, feedback, and engagement. Comparable to All Ears in the leadership culture / feedback niche, particularly relevant given All Ears' 'Mature Feedback Culture' workshop offering.

Regional players

• House of HR: Belgian-headquartered HR services group offering consulting, training, and workforce solutions across Europe. Comparable as a Benelux-rooted professional services firm selling workplace/HR advisory to the same regional buyer base All Ears serves.
• Securex: Belgian HR and well-being services provider offering workplace health, engagement, and people advisory to Belgian employers. Comparable as a Belgian incumbent in the same workplace engagement / well-being buyer conversation.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and culture/engagement advisory. Comparable as a large-scale incumbent selling engagement and leadership culture advisory to the same enterprise buyer segment All Ears targets.
• Great Place to Work: Certification and consulting firm focused on workplace culture, trust, and employee experience. Comparable to All Ears in addressing the same buyer (HR/leadership) with culture-improvement services, but does so through a certification/benchmark platform rather than qualitative listening interventions.
• FranklinCovey: Training and consulting firm delivering leadership development, culture change, and team-effectiveness workshops to enterprise clients. Comparable to All Ears in the workshop/leadership-culture niche, but operating at much greater scale and via licensed content.
• Gallup: Global research and consulting firm best known for employee engagement surveys, State of the Global Workforce research (cited by All Ears), and engagement-based advisory work. Directly comparable as it sells the same engagement/ROI narrative to corporate buyers, but operates at vastly greater scale and depth.
• DDI (Development Dimensions International): Global leadership and talent research firm providing leadership development, culture change, and engagement advisory to enterprises. Comparable to All Ears in addressing leadership listening, team effectiveness, and culture change for enterprise buyers.

Direct peers

• BetterUp: Workplace coaching and well-being platform serving enterprises with leadership development, engagement, and culture programs. Comparable to All Ears in addressing employee engagement, leadership listening, and team effectiveness for enterprise buyers, though delivered through a tech-enabled coaching model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weareallears.be
• LinkedInlinkedin.com/company/all-ears-be
• Instagraminstagram.com/weareallears.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Ears