Great Place to Work US
Great Place to Work US is a global research and analytics firm that administers the proprietary Trust Index Survey to over 20 million employees annually across 180+ countries, certifying more than 22,000 organizations and publishing the Fortune 100 Best Companies to Work For list for enterprise and mid-market employers.
- Company typePrivate
- Founded1988
- HeadquartersOakland, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Great Place to Work US does
Great Place to Work US is a global research and analytics firm that operates the Trust Index Survey, a proprietary employee experience measurement tool covering 60+ dimensions of workplace culture including credibility, respect, fairness, pride, and camaraderie. Founded in 1988 and headquartered in the San Francisco Bay Area, the company administers the survey to more than 20 million employees annually across 180+ countries on behalf of over 22,000 client organizations. The core product stack consists of three integrated offerings: an Employee Survey Platform that distributes and benchmarks the Trust Index, a Great Place To Work Certification program that recognizes employers meeting trust and culture thresholds, and the Best Workplaces Lists (published in partnership with Fortune) that rank certified employers nationally, globally, and by industry vertical.
Underlying the platform is a research dataset accumulated over 30+ years, which the company uses to publish annual reports, sector-specific studies, and case studies supporting a sales-led go-to-market targeting HR leaders, CHROs, and C-suite executives at enterprise and mid-market organizations. Customers include Hilton, Cisco, Accenture, Target, Synchrony, NVIDIA, Salesforce, and Stryker, alongside a long tail of mid-market and smaller employers. The company monetizes primarily through annual subscription-based certification fees, recurring survey platform subscriptions, and recognition list participation, with pricing quote-based by organization size and survey scope. Distribution combines direct enterprise sales, a self-serve portal (my.greatplacetowork.com), and the annual For All Summit conference.
Since September 2021, Great Place to Work has operated as a subsidiary of UKG, a leading HCM technology company, while retaining operational independence under Global CEO Michael C. Bush. The company has expanded its surface area through industry-specific lists (Technology, Real Estate, Frontline Workers), regional lists across the US, Middle East, and Asia-Pacific, and a March 2026 partnership with Simpli5 and Belonging Intelligence to create an integrated trust operating model for organizations navigating AI-era workplace change.
Great Place to Work US firmographics
Firmographics- Name
- Great Place to Work US
- Legal name
- Great Place To Work
- Website
- https://greatplacetowork.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Great Place to Work US is a global research and analytics firm that administers the proprietary Trust Index Survey to over 20 million employees annually across 180+ countries, certifying more than 22,000 organizations and publishing the Fortune 100 Best Companies to Work For list for enterprise and mid-market employers.
- Ownership category
- akta.pro rank
Great Place to Work US industry classification
Industry- Product category
- Workplace Culture Assessment and Certification
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Keywords
Where Great Place to Work US is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Great Place to Work US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Certification Programs: Organizations pay for Great Place To Work Certification, which involves administering the Trust Index Survey to employees and meeting benchmark thresholds for positive workplace experience. Certification is typically valid for 12 months and provides access to recognition lists.
- Employee Survey Platform: Companies subscribe to the employee survey platform to measure culture, benchmark against top-ranked Best Workplaces, and track improvements over time. Pricing is based on organization size and survey volume.
- Best Workplaces Lists Recognition: Companies that achieve certification become eligible for various Best Workplaces lists (Fortune 100 Best Companies, World's Best Workplaces, Best Workplaces for Women, etc.), providing brand recognition and competitive advantage in talent acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Certification and Survey Platform - Organization-customized pricing based on employee count and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Great Place to Work US product offering
Product offeringCore offering
Great Place To Work US is a global research and analytics firm that operates the proprietary Trust Index Survey to measure employee workplace experience, certifies organizations that meet rigorous culture benchmarks, and publishes Best Workplaces lists in partnership with Fortune. The company sells annual certification subscriptions and survey platform access to organizations seeking validated culture measurement, employer branding, and eligibility for prestigious workplace rankings.
Product overview
Great Place to Work US offers a unified employee experience platform centered on workplace culture assessment and recognition. The core offering consists of three integrated components: the Employee Survey Platform (Trust Index Survey), which collects and analyzes employee feedback; Great Place To Work Certification, which recognizes organizations meeting rigorous trust and culture benchmarks; and Best Workplaces Lists, which publish prestigious rankings including Fortune 100 Best Companies to Work For in partnership with Fortune magazine. Supporting offerings include the For All Summit annual conference, the Better Podcast, research reports, and case studies. The company was acquired by UKG in 2021 and operates as part of UKG's HCM technology ecosystem. All offerings are oriented around the company's model that defines a great workplace as one where employees trust leadership, have pride in their work, and enjoy collegial relationships—with emphasis on consistent experience 'For All' employees regardless of role or background.
Differentiator
Problem solved
Functional benefit
Brands
- Trust Index Survey: The company's proprietary employee survey that measures workplace culture, trust, and employee experience.
- For All Summit
- Certification Nation Day
Products and services
- Great Place To Work Certification An annual certification program that recognizes organizations meeting rigorous benchmarks for workplace trust, culture, leadership, and overall employee experience based on employee survey feedback through the Trust Index Survey. Certification is valid for 12 months and grants eligibility for Best Workplaces lists.
- Employee Survey Platform Subscription-based survey and analytics platform that enables organizations to measure workplace culture, benchmark results against top-ranked Best Workplaces, track improvements over time, and manage certification status. Pricing is based on organization size and survey volume.
- Best Workplaces Lists Prestigious workplace rankings published in partnership with Fortune magazine, including Fortune 100 Best Companies to Work For, World's Best Workplaces, Best Workplaces for Women, Best Workplaces in Technology, Best Workplaces in Real Estate, and various regional and industry-specific lists that drive employer brand and talent acquisition outcomes.
- For All Summit Annual company culture conference that brings together HR leaders and the community of Great Place To Work Certified companies for insights, networking, and actionable strategies around building high-trust workplace cultures.
- Best Workplaces for Frontline Workers A new recognition list specifically for companies that deliver consistently positive workplace experiences for shift and hourly frontline workers, ranking both large and medium-sized employers based on frontline employee survey responses.
Quantifiable outcome
- 11% better stock performance - Certified companies outperform their competitors in stock market returns
- +4 more outcomes
Companies that use Great Place to Work US
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Great Place to Work US technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Great Place to Work US partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and core.
- Simpli5strategicSimpli5 partnered with Great Place To Work and Belonging Intelligence to help organizations build workplace trust, transparency, and belonging amid accelerating AI adoption. The collaboration integrates Simpli5's 5 Dynamics methodology with Great Place To Work's Trust Index employee engagement survey and Belonging Intelligence's trust measurement expertise into a comprehensive trust operating model.
- Belonging IntelligencestrategicBelonging Intelligence partnered with Great Place To Work and Simpli5 to create a comprehensive trust operating model. The partnership addresses the growing need for organizations to build workplace trust and belonging as AI adoption accelerates in the workplace.
- UKG (Ultimate Kronos Group)coreIn September 2021, Great Place To Work was acquired by UKG, Inc. UKG is a leading HCM technology company with a mission to inspire every organization to become a great place to work. The acquisition combines Great Place To Work's workplace culture research and certification with UKG's HR, payroll, and workforce management technology. Great Place To Work continues operating independently within the UKG family while research and insights help differentiate UKG's technology offerings.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Great Place to Work US competitors and assessment
Company assessmentDirect peers
- Peakon (Workday): Peakon, acquired by Workday, offers a continuous employee listening platform with benchmarking, directly competing with GPTW in enterprise engagement measurement and analytics.
- Gallup: Gallup runs the Q12 employee engagement survey and adjacent workplace research, making it a direct peer in psychometric employee engagement measurement, benchmarking and culture analytics.
- Culture Amp: Culture Amp is a leading employee engagement and culture platform running continuous pulse surveys and analytics for enterprises. It is the most direct competitor to GPTW's Trust Index Survey and Certification in the modern, always-on engagement category.
- Glint (LinkedIn / Microsoft): Glint, now part of LinkedIn/Microsoft, provides employee engagement surveys, analytics and predictive insights, overlapping with GPTW's Trust Index survey offering for large enterprises.
- Quantum Workplace: Quantum Workplace delivers employee engagement surveys, benchmarking and best-workplaces recognition tools. Its recognition program competes directly with GPTW Certification and Best Workplaces lists.
Emerging players
- Lattice: Lattice combines performance management with employee engagement surveys and analytics for mid-market and enterprise customers, representing an emerging integrated alternative to GPTW's standalone certification model.
- Achievers: Achievers runs an employee recognition and engagement platform with survey capabilities, overlapping with GPTW in workforce culture measurement but with a recognition-led go-to-market.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, leadership development and people analytics. It competes with GPTW in the broader HR advisory and assessment market, particularly for enterprise clients.
- SHL: SHL provides psychometric assessment, talent measurement and people analytics for large employers. It is comparable to GPTW on the people-analytics and assessment methodology side rather than the certification/lists business.
- DDI (Development Dimensions International): DDI provides leadership assessment and people analytics for global enterprises. It overlaps with GPTW's human capital and assessment consulting footprint for large organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Great Place to Work US social profiles
Digital presenceGreat Place to Work US compliance and trust
Trust signalCompliance1 record
Great Place to Work US financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Place to Work US leadership team
Management profileNumber of profiles
Profiles24 records
Great Place to Work US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Place to Work US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Place to Work US
What does Great Place to Work US do?
Great Place To Work US is a global research and analytics firm that operates the proprietary Trust Index Survey to measure employee workplace experience, certifies organizations that meet rigorous culture benchmarks, and publishes Best Workplaces lists in partnership with Fortune. The company sells annual certification subscriptions and survey platform access to organizations seeking validated culture measurement, employer branding, and eligibility for prestigious workplace rankings.
Is Great Place to Work US a public or private company?
Great Place to Work US is a private company. It is classified as corporate owned and is currently operating.
When was Great Place to Work US founded?
Great Place to Work US was founded in 1988. It employs 501 to 1,000 people.
Where is Great Place to Work US based?
Great Place to Work US is headquartered in Oakland, United States, in the North America region.
How does Great Place to Work US make money?
Three revenue lines are on record. Certification Programs are the primary driver. The others are employee Survey Platform and best Workplaces Lists Recognition.
Who are Great Place to Work US's main competitors?
Direct peers on record are Peakon (Workday), Gallup, Culture Amp, Glint (LinkedIn / Microsoft) and Quantum Workplace. Emerging players are Lattice and Achievers. Broad incumbents are Korn Ferry, SHL and DDI (Development Dimensions International).
Does Great Place to Work US have an API?
No public API is recorded for Great Place to Work US.
What industry is Great Place to Work US in?
Great Place to Work US's product category is Workplace Culture Assessment and Certification. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.