AllenForce

What AllenForce does

AllenForce is a 501(c)(3) nonprofit veteran services organization headquartered in Plainfield, Illinois, operating with a small staff of approximately six employees. Founded in 2012 and originating from its founder's home — the original kitchen table is now displayed in the facility's Briefing Room — the organization's mission is to foster successful transition from military to civilian life for veterans across all service eras through health, fitness, and recreation programming.

The portfolio comprises four core programs delivered alongside a dedicated facility and supporting educational offerings. Healthy Minds Healthy Bodies (HMHB) distributes free fitness memberships and personal training through a nationwide network of licensed fitness centers to injured or ill veterans. Vet Rec delivers adventure sports and recreation to veterans and their families. SheForce focuses on women veterans' empowerment through a holistic wellness approach. VETANK lends all-terrain chairs for outdoor mobility. A newly opened Veterans Wellness & Recreation Center consolidates these activities with resiliency, wellness (reiki, acupuncture, reflexology), briefing, remote-work, and mess-hall spaces. Three professional-education workshops — the Veterans In Transition Series, Veteran Culture Training, and the mandatory Serving Injured Veterans Workshop — generate continuing-education credit revenue from non-veteran professional audiences.

As a 501(c)(3) entity, AllenForce's revenue is sourced primarily from donations and fundraising events including the Par-Tee Golf Fundraiser, Motorcycle Run, and Women Veterans' Conference, with nominal contributions (e.g., $10) for certain educational booklets. Distribution occurs through the website, social media (Facebook, LinkedIn, YouTube, Instagram), Eventbrite event registration, and partner fitness centers. The organization holds no disclosed patents, trademarks, funding rounds, M&A activity, or leadership changes, indicating a stable, mission-driven operating model rather than a venture-scale growth profile.

Name

AllenForce

Legal name

AllenForce

Website

https://allenforce.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AllenForce is a 501(c)(3) nonprofit in Plainfield, Illinois, providing free fitness, recreation, and wellness programs to injured and ill veterans across the U.S. through a dedicated facility and a nationwide network of licensed fitness centers.

Ownership category

akta.pro rank

Product category

Veteran and Military Family Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Outdoor, Adventure & Recreational Wellness Education (Hiking, Breathwork in Nature) (EDAAAHAO)

Keywords

• Veteran wellness programs
• Veteran fitness services
• Military transition support
• Adaptive recreation equipment
• Nonprofit veteran services

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: AllenForce operates as a 501(c)(3) nonprofit organization. The primary revenue appears to come from donations and fundraising activities including the Par-Tee Golf Fundraiser and other events. Some resource materials like the Veterans in Transition Booklet require a $10 donation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AllenForce is a 501(c)(3) nonprofit that delivers free health, fitness, and recreation programs to U.S. veterans and their families. Its flagship Healthy Minds Healthy Bodies (HMHB) program provides free fitness memberships and personal training at licensed fitness centers nationwide to injured or ill veterans, while Vet Rec offers adventure recreation, SheForce supports women veterans through holistic wellness, and VETANK lends all-terrain chairs for outdoor mobility. These programs are anchored by the physical Veterans Wellness & Recreation Center in Plainfield, Illinois, and supported by veteran-focused educational workshops.

Product overview

AllenForce is a 501(c)(3) non-profit organization offering a portfolio of veteran support programs focused on health, fitness, and recreation. The core programs include: Healthy Minds Healthy Bodies (HMHB), which provides free fitness memberships and personal training at licensed fitness centers for injured veterans; Vet Rec, offering adventure sports and recreation opportunities; SheForce, empowering women veterans through holistic wellness; and VETANK, providing all-terrain wheelchairs for outdoor mobility. Supporting these programs is the Veterans Wellness & Recreation Center facility and educational offerings including the Serving Injured Veterans Workshop, Veterans In Transition Series, and Veteran Culture Training. The organization serves all veterans regardless of era, with programs designed to foster successful transition to civilian life.

Differentiator

Problem solved

Functional benefit

Brands

• HMHB (Healthy Minds Healthy Bodies): A free program operated through licensed fitness centers throughout the nation to provide injured or ill veterans free fitness memberships and personal training with monthly educational events.
• Vet Rec
• SheForce
• VETANK

Products and services

• Healthy Minds Healthy Bodies (HMHB) A free program operated through licensed fitness centers throughout the nation that provides injured or ill veterans free fitness memberships and personal training with monthly educational events.
• Vet Rec Provides all veterans and their loved ones opportunities to experience adventure sports and recreation that builds on their strengths, challenges their limits, and provides camaraderie and competition.
• SheForce Empowers women directly impacted by the military with confidence to reconnect and honor themselves through a holistic approach to life, emphasizing time out to embrace their needs.
• VETANK Provides a network of all-terrain chairs available to borrow individually or for use at community events by qualified veterans, enabling independent mobility and participation in outdoor and adventure recreation.
• Veterans Wellness & Recreation Center A facility with multiple rooms — Activity & Resiliency Room, Briefing Room, Remote Work Station, Mess Hall, Wellness Room, and Community Entrance Processing Station — designed as a safe space where veterans and their families can heal and rebuild.
• Veterans In Transition Series A workshop series addressing the challenges veterans face during transition after military service, including challenges of family and friends, with topics pertinent to various audiences. The full booklet requires a $10 donation.
• Veteran Culture Training Training designed for professionals who wish to serve, work with, or hire veterans, providing base understanding of veteran culture and appreciation for their uniqueness, with continuing education credits available.
• Serving Injured Veterans Workshop A mandatory workshop for personnel working within the Healthy Minds Healthy Bodies Program, co-taught by veterans and qualified professionals, covering topics including military culture, Post Traumatic Stress, Military Sexual Trauma, and exercise programming.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USO (United Service Organizations): Large established nonprofit supporting service members and veterans through wellness, transition, and recreation programming — adjacent mission and comparable event-driven delivery model.
• Wounded Warrior Project: Large national 501(c)(3) serving post-9/11 injured veterans with physical and mental wellness programming, paid staff, and a broad fundraising apparatus — the most established peer to AllenForce's HMHB-style fitness and transition support model.
• DAV (Disabled American Veterans): Long-established veteran service organization providing benefits assistance and rehabilitation support to injured and disabled veterans — a broad incumbent with overlapping beneficiary base to AllenForce.

Direct peers

• Merging Vets & Players (MVP): Nonprofit pairing veterans with student-athletes through fitness-based community programming — directly comparable to AllenForce's use of fitness as a vehicle for veteran reintegration and camaraderie.
• The Mission Continues: Nonprofit that empowers veterans through service, leadership development, and community impact programs — overlaps with AllenForce's veteran transition and empowerment programming.
• Team Red White & Blue (Team RWB): Veteran-focused nonprofit that builds community through physical fitness, social events, and outdoor recreation — a directly comparable mission and delivery model to AllenForce's HMHB and Vet Rec programs.
• Iraq and Afghanistan Veterans of America (IAVA): Veteran advocacy and support nonprofit with programming across transition, mental health, and community — overlapping mission with AllenForce's veteran transition and wellness focus.
• Semper Fi & America's Fund: Nonprofit providing comprehensive support including physical wellness, adaptive sports, and transition assistance to injured and critically ill service members — comparable beneficiary focus and program mix.

Emerging players

• Outdoor Adventure Foundation / Veterans Outdoor Adventures: Smaller veteran nonprofit organizing outdoor recreation and adventure experiences — directly comparable to AllenForce's Vet Rec and VETANK outdoor programming.
• Warrior Wellness Solutions: Veteran-focused wellness nonprofit offering fitness, nutrition, and mental health programming — an emerging player with a similar veteran-wellness value proposition to AllenForce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/vetfitness1
• Facebookfacebook.com/4AllenForce
• LinkedInlinkedin.com/company/allenforce
• Instagraminstagram.com/4allenforce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllenForce