Reposit

What Reposit does

Reposit operates a collaborative returnable packaging platform that enables consumer packaged goods brands and retailers to deploy reusable packaging without upfront capital investment in infrastructure. The platform combines asset-tracked reusable containers (primarily aluminium and stainless steel bottles and reusable cups) with both high-tech QR-scanning and low-tech return point hardware installed at partner retail locations, plus reverse logistics that include collection, professional washing at the company's Wishaw facility, and redistribution. A consumer-facing web application lets end users locate return points, return containers, and receive voucher rewards (£1 deposit per Borrow Cup, £2 deposit per bottle, refunded on return).

The company serves three primary segments: CPG brand partners (Unilever, L'Oréal, Procter & Gamble, Beauty Kitchen, ARRAN Naturals) seeking to meet sustainability commitments and Extended Producer Responsibility requirements; retail partners (Marks & Spencer, ASDA, Co-op, Holland & Barrett in the UK; Loblaw, Walmart Canada, Shoppers Drug Mart, Real Canadian Superstore in Canada) that provide in-store return point infrastructure; and end consumers who participate in the deposit-return loop. The business model combines Packaging-as-a-Service recurring fees paid by brand and retail partners for platform access and operational services with refundable consumer deposits that float through the system.

Reposit originated from Beauty Kitchen, founded by Jo Chidley in 2014, and was rebranded from 'Re' to Reposit in 2020 to focus exclusively on returnable packaging. Commercial deployments began with a Unilever trial across ASDA and Co-op in 2021, followed by the flagship M&S Refilled homecare line launched in May 2022 and scaled to 23 stores by 2023. The Borrow Cup scheme launched in Glasgow in January 2025, and a city-wide reusable packaging pilot in Ottawa, Canada is planned for Q3 2026 under The Consumer Goods Forum. The company is privately held and founder-controlled, with a small team of 1-10 employees based in Wishaw, Scotland, and has historically been funded through grants rather than institutional venture capital.

Name

Reposit

Legal name

Reposit

Website

https://reposit.world

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reposit is a UK-based returnable packaging platform that enables CPG brands and retailers to deploy reusable cups, bottles, and containers through shared in-store return infrastructure, reverse logistics, and a consumer-facing rewards app, with deployments across M&S, ASDA, Co-op, Holland & Barrett and planned expansion into Canada.

Ownership category

akta.pro rank

Product category

Reusable Packaging Services

NAICS

Packaging and Labeling Services (561910)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)

akta.pro secondary industries

Reusable Packaging & Container Return Programs (On-site) (BPABALAJ), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

Keywords

• Returnable packaging platform
• Reusable packaging services
• Packaging as a service
• Circular economy solutions
• Deposit return systems

Headquarters

HQ city

Wishaw

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging-as-a-Service: Provides reusable cup and bottle systems to brands and retailers on a service model. Charges deposit fees (£1 for Borrow Cup, £2 for bottles) which are refunded upon return. Generates revenue through service fees paid by brand/retail partners for platform access, tracking infrastructure, and washing/logistics operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reposit provides a collaborative returnable packaging platform delivered as Packaging-as-a-Service. It supplies asset-tracked reusable containers, in-store smart and low-tech return points, a consumer web app for reward redemption, and an in-house reverse logistics operation covering collection, industrial washing and redistribution. The platform is sold to consumer goods brands and retailers, with a flagship Borrow Cup scheme operating in Glasgow.

Product overview

Reposit operates a collaborative returnable packaging platform that enables circular economy solutions for consumer goods. The platform combines smart-tracked returnable packaging (aluminium and stainless steel bottles, plastic cups), reverse logistics (collection, professional washing facilities, redistribution), and a consumer-facing web application for QR code-based returns and reward vouchers. Key product modules include Packaging-as-a-Service for brand leasing, Return Point Infrastructure (high-tech and low-tech variants), and Return for Rewards consumer engagement. Product categories span Beverages, Home & Personal Care, and Food & Takeaway Coffee, with specific initiatives like Borrow Cup for reusable cups in Glasgow and city-wide pilots in Ottawa. The platform connects brands, retailers, and consumers through shared reuse infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Returnable Packaging Platform Collaborative returnable packaging platform sold to CPG brands and retailers, providing asset-tracked reusable packaging, in-store return-point infrastructure, reverse logistics, and consumer rewards through a web application.
• Packaging-as-a-Service Leasing model that allows brands to make their products returnable-ready using Reposit's returnable packaging, tracking and reverse logistics without upfront investment in packaging infrastructure.
• Borrow Cup Cross-brand collaborative returnable cup scheme for Glasgow enabling consumers to borrow a reusable cup with their drink and return it to any participating cafe or brand location, with a refundable £1 deposit.

Quantifiable outcome

• 78% return rate for Borrow Cup program
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• The Consumer Goods Forum (CGF) - Plastic Waste Coalition of ActioncoreStrategic or Co-development PartnerReposit participates in the CGF Plastic Waste Coalition of Action, collaborating with industry peers to advance circular economy solutions and reduce plastic waste across the consumer goods sector.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerStrategic alignment with the Ellen MacArthur Foundation's circular economy mission, supporting industry transition to reusable packaging models.
• Marks and Spencer (M&S)flagshipChannel Partner/ Reseller/ DistributorFlagship UK retail partner with Borrow Cup deployment in 23 stores since January 2025. M&S provides in-store return points for consumer borrowing.
• ASDAcoreChannel Partner/ Reseller/ DistributorUK retail partner providing in-store distribution and return point infrastructure for reusable packaging programs.
• Co-opcoreChannel Partner/ Reseller/ DistributorUK retail partner with in-store return points for reusable packaging implementation.
• Holland & BarrettcoreChannel Partner/ Reseller/ DistributorUK health retailer partner for reusable packaging implementation in stores.
• LoblawcoreChannel Partner/ Reseller/ DistributorCanadian retail partner for reusable packaging implementation.
• Shoppers Drug MartcoreChannel Partner/ Reseller/ DistributorCanadian pharmacy retail partner for reusable packaging implementation.
• Real Canadian SuperstorecoreChannel Partner/ Reseller/ DistributorCanadian retail partner for reusable packaging implementation.
• UnilevercoreChannel Partner/ Reseller/ DistributorMajor CPG brand partner implementing reusable packaging for their product lines.
• L'OréalcoreChannel Partner/ Reseller/ DistributorBeauty and personal care brand partner for reusable packaging programs.
• Procter & GamblecoreChannel Partner/ Reseller/ DistributorMajor CPG brand partner implementing reusable packaging across product categories.
• Walmart CanadacoreChannel Partner/ Reseller/ DistributorMajor Canadian retailer partner for reusable packaging implementation.
• Beauty KitchenminorChannel Partner/ Reseller/ DistributorSustainability-focused beauty brand partner for refillable packaging solutions.
• ARRAN NaturalsminorChannel Partner/ Reseller/ DistributorNatural beauty brand partner for reusable packaging implementation.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Vytal: Vytal is a Germany-based reusable packaging-as-a-service platform focused on takeaway food and beverages, with returnable containers across restaurant and retail partners. It is comparable to Reposit's Borrow Cup scheme and broader reverse-logistics model, though primarily operating in continental Europe.
• Returnity: Returnity designs and operates reusable packaging and return systems for retail and e-commerce, including asset-tracked containers and reverse logistics. It is comparable to Reposit's end-to-end reusable packaging offering and serves similar retail and brand customers.
• Loop (TerraCycle): Loop is TerraCycle's reusable packaging platform that partners with major CPG brands (Unilever, P&G, Nestlé) and retailers (Walmart, Kroger) to offer returnable/refillable packaging. It is the most direct global competitor to Reposit, targeting the same brand and retailer segments with a comparable deposit-return model and cross-brand interoperability.
• Algramo: Algramo operates refill-at-home and in-store systems for home care and personal care products with reusable packaging and deposit mechanics. It targets the same CPG brand customers and operates a similar Packaging-as-a-Service style offering, making it a direct comparable in the reusable/refill category.
• r.World / r.Cup: r.World (formerly r.Cup) operates a reusable cup and container platform for venues, stadiums and foodservice, including asset tracking and professional washing. It overlaps directly with Reposit's Borrow Cup proposition in the reusable takeaway cup category.
• OZZI: OZZI provides reusable to-go container systems for college campuses, corporate cafeterias and foodservice operators using a token-based return model with professional washing. It is comparable to Reposit's Borrow Cup scheme in providing closed-loop reusable packaging with centralized collection and washing.

Broad incumbents

• Ball Corporation: Ball Corporation is a global packaging manufacturer with aluminum beverage can and bottle expertise and growing exposure to reusable/refillable formats. Its scale, sustainability investments and relationships with major beverage brands make it a potential incumbent competitor or strategic acquirer in the reusable packaging category.
• Amcor: Amcor is one of the world's largest consumer packaging companies and is also a Reposit technology partner for reusable packaging materials. As a broad incumbent in flexible and rigid packaging, Amcor has the scale and customer relationships to either partner with or compete against Reposit in reusable packaging at scale.
• TerraCycle: TerraCycle is a global waste management and recycling company that operates Loop as its reusable packaging arm. As a broad incumbent with established CPG partnerships and proprietary reuse infrastructure, it is both a peer (through Loop) and a competitive threat to Reposit's enterprise customer base.

Emerging players

• Revolv: Revolv operates a reusable, trackable packaging system for e-commerce and retail shipments, focused on reducing single-use shipping waste. While focused on logistics/e-commerce reuse rather than consumer-facing deposit-return cups, it shares the asset-tracking and reverse-logistics DNA of Reposit's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/repositworldofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reposit