Alliance Family Services (Rescuing Preborn Children)

What Alliance Family Services (Rescuing Preborn Children) does

Alliance Family Services (Rescuing Preborn Children) is a 501(c)(3) nonprofit founded in 1984 and headquartered in Kenosha, Wisconsin, that operates a network of life-affirming, Gospel-centered reproductive healthcare clinics competing directly with abortion providers. The organization's core offering is free, confidential medical care — pregnancy testing, ultrasound confirmation, STI testing and treatment, prenatal care up to 20 weeks, well-woman exams, options counseling, and abortion pill reversal — supplemented by parenting education, material assistance, fatherhood mentorship, adoption referrals, and spiritual counseling.

The delivery infrastructure consists of brick-and-mortar Alliance Women's Clinics, a Mobile Medical Clinic that parks in front of Planned Parenthood locations to intercept abortion-determined women, and Hope House, a maternity home for women with unstable housing. By 2025 the network spans established sites in Wisconsin (Kenosha, Racine, La Crosse, Milwaukee), new openings in Illinois (Zion) and Tennessee (Franklin), a planned Fargo, ND site, a planned Lenoir City, TN site, and two additional Illinois locations absorbed through the announced merger with TLC Pregnancy Services — supporting a stated '30 by 2030' expansion vision.

The business model is donor-funded: services are provided at no charge to clients, with revenue derived from individual donations (including a monthly 'Rescuer' recurring giving program), church and organizational contributions, and branded merchandise sales. Go-to-market combines community-led sidewalk ministry at abortion clinics, event-based outreach such as Walk For Life, paid search advertising targeting queries like 'abortion near me', and digital channels (website, email, social). A 12-person staff supports the operation across the regional footprint.

Name

Alliance Family Services (Rescuing Preborn Children)

Legal name

Alliance Family Services

Website

https://alliancefamilyservices.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Family Services is a 501(c)(3) nonprofit operating a network of free, Gospel-centered reproductive healthcare clinics, a mobile medical unit, and a maternity home that serve women facing unexpected pregnancies in Wisconsin, Illinois, Tennessee, and North Dakota.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare and Crisis Pregnancy Services

NAICS

Family Planning Centers (62141), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Crisis pregnancy services
• Reproductive health clinics
• Prenatal care services
• Pregnancy resource centers
• Maternity support services

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Alliance Family Services is funded primarily through charitable donations from individuals, churches, and organizations who support their life-affirming mission. Monthly recurring 'Rescuer' giving programs as well as one-time gifts.
2. Merchandise Sales: Branded apparel sales through their swag store featuring Alliance Family Services and Alliance Women's Clinic merchandise. Proceeds support the clinics and help advertise in the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alliance Family Services is a 501(c)(3) nonprofit that operates a network of life-affirming reproductive healthcare clinics, a Mobile Medical Clinic, and the Hope House maternity home. All clinical and support services are provided free of charge, including pregnancy testing, ultrasound, STI testing and treatment, prenatal care up to 20 weeks, well-woman exams, options counseling, abortion pill reversal, parenting education, material assistance, and Gospel-centered counseling. Funding is sourced from individual donations, church contributions, and recurring 'Rescuer' giving programs.

Product overview

Alliance Family Services operates a network of Alliance Women's Clinic locations providing life-affirming, Gospel-centered reproductive healthcare. The organization offers physical clinic locations, a mobile medical clinic, and a maternity home (Hope House). Services include free medical care (pregnancy testing, ultrasound, STI testing, prenatal care), decision support (options counseling, abortion pill reversal), and wrap-around support (parenting education, material assistance, spiritual care). The organization is expanding through mergers, including TLC Pregnancy Services, toward a goal of 30 clinics by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Women's Clinic: Life-affirming medical clinics providing pregnancy testing, ultrasounds, STI testing, prenatal care, and Gospel-centered support services
• Hope House
• Mobile Medical Clinic

Products and services

• Alliance Women's Clinic Network A network of life-affirming reproductive healthcare clinics providing free, confidential medical services to women facing unexpected pregnancies, including pregnancy testing, ultrasound confirmation, STI testing and treatment, prenatal care up to 20 weeks, well woman exams, options counseling, abortion pill reversal, parenting education, material assistance, and Gospel-centered counseling.
• Mobile Medical Clinic A mobile clinic that travels to locations including directly outside Planned Parenthood sites to deliver free ultrasounds, pregnancy testing, and options counseling as a same-day alternative to abortion for women at the point of decision.
• Hope House Maternity Home A maternity home providing free residential housing and wrap-around care for women with unstable home conditions during pregnancy, supporting women who choose life through housing stability, parenting education, life-skills support, and ongoing Gospel-centered counseling.
• TLC Pregnancy Services (Elgin and Schaumburg, IL) Pregnancy services clinics in Elgin and Schaumburg, Illinois that are merging with Alliance Family Services, providing pregnancy testing, reproductive healthcare, STI testing, prenatal care, and Gospel-centered counseling to women in Chicago-area suburbs.

Quantifiable outcome

• 312 lives saved or protected in 2025
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TLC Pregnancy Services (Elgin and Schaumburg, IL)coreStrategic or Co-development PartnerTLC Pregnancy Services of Elgin and Schaumburg, Illinois is in the process of merging with Alliance Family Services. This merger adds 2 locations and a mobile clinic to Alliance's network. The merger allows TLC to expand its reach, strengthen programs, and operate with greater efficiency while maintaining Biblical values and Gospel-centered outreach.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Guiding Star Project: Network of women's health centers offering whole-life, life-affirming care including pregnancy and postpartum services; emerging peer with a similar women-centered, wraparound positioning.

Others

• Vitae Foundation: Nonprofit that funds paid media campaigns and patient-conversion tools for pregnancy resource centers; adjacent enabler comparable to Alliance's paid-search advertising strategy for intercepting abortion-minded women.

Broad incumbents

• Heartbeat International: Global network of more than 3,500 pregnancy help organizations including mobile units and maternity support; the dominant umbrella/affiliation body for pregnancy centers, comparable to Alliance in service scope but far larger and more established.
• Care Net: National network of more than 1,100 pregnancy resource centers providing ultrasound, options counseling, and parenting support — the largest peer affiliation network for life-affirming clinics, directly comparable in mission and service mix to Alliance's clinic model.
• Birthright International: Established volunteer-based pregnancy support organization with global affiliate footprint providing free pregnancy testing, counseling, and material assistance; comparable as a long-standing peer in non-medical PRC services.

Direct peers

• CompassCare: Multi-clinic life-affirming pregnancy services organization offering free ultrasound, STI testing, and options counseling; directly comparable as a regional PRC operator using a medical-quality positioning similar to Alliance's.
• Obria Group: Network of medical clinics providing free pregnancy testing, ultrasound, STI testing, and well-woman exams; direct peer operating licensed clinical pregnancy centers with comparable medical service lines.
• Save the Storks: Operates mobile medical units parked near abortion clinics offering free ultrasound and options counseling — the closest functional peer to Alliance's mobile-clinic intercept model.
• Stanton Healthcare: Multi-state life-affirming medical pregnancy clinic network with a stated goal of expanding to additional cities; directly comparable in scale, mission, and growth ambitions to Alliance's 30-by-2030 plan.

Regional players

• ThriVe Orlando (ThriVe Central Florida): Multi-clinic life-affirming pregnancy services network in Central Florida offering free medical and support services; comparable peer operating multiple clinics in a defined regional geography similar to Alliance's Lake Michigan Region cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSm8zt8r7N7GoddQdmrBjmg
• Facebookfacebook.com/alliancefamilyservices
• Instagraminstagram.com/alliance_family_services
• LinkedInlinkedin.com/company/alliancefamilyservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Family Services (Rescuing Preborn Children)