Alliance Remedial Supplies Ltd

What Alliance Remedial Supplies Ltd does

Alliance Remedial Supplies Ltd is a privately held UK distributor of specialist building remediation materials, founded around 2011 and headquartered in a single distribution centre in Gosport, Hampshire, with a headcount of six. The company operates an e-commerce storefront (allianceremedialsupplies.co.uk) under the ARSStore brand, supplemented by telephone and email technical support, and stocks more than 1,000 products across ten categories — primarily damp proofing, structural waterproofing, mould and condensation control, structural repair, masonry and timber treatments, and roofing. It distributes a multi-brand portfolio including Köster, Mapei, Wykamol (including the patented ISO-THERM thin internal wall insulation system), Newton, Delta, Elta, TriRoof, RapidRoof, Sika, and Remmers, alongside its own DryFix brand of DPC injection creams and bitumen tanking membranes; multiple lines carry BBA certification.

The product portfolio centres on physical remediation systems rather than software or recurring services, with technical differentiation concentrated in third-party innovations Alliance distributes under licence (e.g., Wykamol's 4mm ISO-THERM textile wall insulation, PMMA-based RapidRoof cold-applied liquid membranes with ~20-minute cure times, and Elta's PIV ONE positive input ventilation units). BBA certifications and compliance with standards such as BS 8102:2009 for basement waterproofing lend technical credibility to the contractor and engineer segment. Notable product-level evidence includes a 21.6% U-value improvement demonstrated by ISO-THERM, >300% elongation and 6 metre head-of-water resistance for the DryFix bitumen membrane, and a 4.85/5 customer rating across 33 reviews for Suretherm anti-condensation paint.

The business model is unit-level product sales with pricing inclusive of VAT and free standard UK delivery; trade and volume discounts are available on request. Revenue derives primarily from one-time product purchases across B2C (homeowners, DIY), B2B (tradesmen, landlords) and enterprise (civil contractors, structural engineers, councils, social housing) segments, with free technical consultation provided as a sales-support function rather than a billed service. The company is UK-domestic only, with delivery surcharges for remote postcodes, and has no disclosed funding, parent company, subsidiaries, or M&A activity.

Name

Alliance Remedial Supplies Ltd

Legal name

Alliance Remedial Supplies Limited

Website

https://allianceremedialsupplies.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Remedial Supplies Ltd is a privately held UK e-commerce distributor of specialist building remediation materials — damp proofing, structural waterproofing, condensation control, and timber treatments — serving contractors, landlords, councils, and DIY customers from a single Gosport warehouse with 1,000+ multi-brand SKUs.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Remediation Services (562910)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

akta.pro secondary industry

Feasibility Studies & Remedial Design/Engineering (FS/RD, Treatability Testing) (EUAIALAB)

Keywords

• Damp proofing supplies
• Structural waterproofing
• Condensation control
• Building repair materials
• Construction remediation

Headquarters

HQ city

Gosport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct B2C and B2B sales of specialist building materials through e-commerce platform. Revenue generated from one-time product purchases across multiple categories including damp proofing, waterproofing, ventilation, and structural repair products. Pricing includes trade/bulk discounts available for regular customers.
2. Technical Consultation: Expert technical support and advice provided via telephone and email at no direct charge, supporting product sales and driving conversion. 'Ask the Experts' service helps customers select appropriate products for specific applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alliance Remedial Supplies is a UK-based specialist distributor of remedial building materials and renovation treatment products, offering more than 1,000 products across damp proofing, structural waterproofing, condensation control, ventilation, structural repair, timber treatment, roofing, and drainage. The company operates an e-commerce storefront (ARSStore) and acts as an authorised distributor for major brands such as KÖSTER, Mapei, Wykamol, Newton, Delta, and Elta Fans, alongside its own DryFix brand of products.

Product overview

Alliance Remedial Supplies Ltd is a specialist distributor of building materials and renovation treatment products, operating as a single unified supplier platform rather than a software-as-a-service model. The core product portfolio centers on damp proofing, structural waterproofing, and condensation control systems, supplemented by masonry/timber treatments, roofing/flooring systems, and building materials. Key named products include the PIV ONE ventilation system, RapidRoof PMMA waterproofing system, DryFix DPC injection cream, ISO-THERM thin wall insulation, TriRoof HPX hybrid polymer membranes, and Sovereign Hey'di K11 tanking compound. The company distributes branded products from Mapei, KOSTER, Wykamol, Delta, and others alongside its own DryFix brand. Product categories span 10 main areas: Damp Proofing (101 products), Structural Waterproofing (395 products), Structural Repair & Protection (98 products), Mould/Condensation/Ventilation (102 products), Masonry & Timber (57 products), Flooring & Roofing (80 products), Materials & Insulation (149 products), and Landscaping & Drainage (47 products).

Differentiator

Problem solved

Functional benefit

Products and services

• PIV ONE & PIV ONE Plus+ Positive Input Ventilation System

Quantifiable outcome

• ISO-THERM insulation achieves 21.6% improvement in wall U-value (from 1.898 to 1.488 W/m²·K)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• KÖSTER WaterproofingcoreTechnology or IntegrationAuthorised distributor for KÖSTER Waterproofing products including bituminous basement waterproofing, crystallizing sealing slurries, waterproofing for tanks and tunnels, restoration plasters, crack injection systems, concrete repair products, and TPO/ECB roofing membranes.
• MapeicoreTechnology or IntegrationAuthorised distributor of Mapei products including adhesives, sealants, mortar, waterproofing agents, and chemical products for construction. Mapei is an Italian multinational founded in 1937 with 90 subsidiaries, 83 manufacturing plants across 36 countries, and over 11,000 employees.
• Wykamol GroupcoreTechnology or IntegrationAuthorised distributor of Wykamol Group products including ISO-THERM patented thin internal wall insulation system, CM8 waterproofing membranes, and Triple-Lock Heat Saver energy-saving range products.
• John Newton Waterproofing SystemscoreTechnology or IntegrationAppointed distributor for John Newton Waterproofing Systems. Newton Waterproofing is described as a favoured supplier of waterproofing systems for below ground applications.
• Elta Fans / Elta TradecoreTechnology or IntegrationAuthorised distributor of Elta Fans PIV ONE positive input ventilation systems including standard and Plus+ heated models. Elta Group is a recognised manufacturer of ventilation and air movement equipment.
• DryFixcoreTechnology or IntegrationOwn-brand and authorised distributor of DryFix products including DPC injection cream, self-adhesive bitumen tanking membranes, waterstops, and associated waterproofing products.
• Bostik/Sovereign ChemicalscoreTechnology or IntegrationAuthorised distributor of Sovereign Hey'di K11 cementitious tanking compound and associated Hey'di products including bonding agents and barrier mortars. Hey'di products are BBA certified (Certificate 91/2608).
• Tricel Composites (TriRoof)coreTechnology or IntegrationAuthorised distributor of TriRoof HPX hybrid polymer roofing products including liquid waterproofing membranes and repair kits. Hybrid polymer technology free from bitumen, solvents, and isocyanates.
• LRS (RapidRoof)coreTechnology or IntegrationDistributor of RapidRoof PMMA cold-applied liquid waterproofing systems with rapid 20-minute curing time. 10-year manufacturer's guarantee offered.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Travis Perkins: UK's largest builders merchants group with national branch coverage, serving trade contractors with a broad range of building materials. While not a specialist in damp proofing, its general building materials and waterproofing ranges overlap with Alliance's contractor-focused customer base.
• Screwfix: UK's largest multi-channel trade retailer (Kingfisher subsidiary) selling tools, hardware, and building supplies to tradespeople and DIY customers. Overlaps with Alliance on tradesmen-focused distribution of building products through a digital-first model.
• Toolstation: UK trade supplies retailer (Travis Perkins subsidiary) with 500+ branches and strong e-commerce presence, serving tradesmen and DIY customers with a broad product range. Competes with Alliance for the same tradesmen buying waterproofing, ventilation, and repair products.
• Jewson: Major UK builders merchants chain owned by Saint-Gobain, serving tradespeople and contractors with broad building materials. Its waterproofing, insulation, and landscaping categories intersect with Alliance's range, though it lacks specialist remediation focus.
• B&Q: UK's largest home improvement retailer (Kingfisher subsidiary) serving DIY customers with broad building materials including waterproofing, damp proofing, and insulation. Overlaps with Alliance's DIY segment on common remediation products.
• Wickes: UK home improvement retailer serving both DIY consumers and trade customers across kitchens, bathrooms, and building materials. Its waterproofing and damp-related product ranges overlap with Alliance's DIY and landlord customer segments.

Direct peers

• Permagard: UK specialist distributor of damp proofing and waterproofing products including tanking systems, damp proof membranes, and condensation control solutions. Directly comparable product categories, customer base (tradesmen, landlords, contractors), and B2C/B2B e-commerce model.
• Stormking Plastics: UK manufacturer and distributor of damp proofing products including DPCs and membranes for the construction industry. Overlaps with Alliance on damp proofing, structural waterproofing, and building plastics categories serving similar contractor and specifier customers.
• Property Repair Systems: UK specialist supplier of damp proofing, timber treatment, and structural repair products. Operates a similar specialist distribution model targeting property owners, contractors, and housing associations across the same product use cases as Alliance.
• Twistfix: UK specialist supplier of damp proofing, structural waterproofing, and structural repair products serving contractors and property owners. Operates a similar e-commerce distribution model with a comparable specialist product catalog targeting the same remediation use cases as Alliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/allianceremedialsupp
• LinkedInlinkedin.com/company/alliance-remedial-supplies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Remedial Supplies Ltd