What All Time Awards does

All Time Awards is a privately held, family-owned custom awards manufacturer founded in 1999 and based at 5466 Complex St. #201 in San Diego, California. The company designs and produces made-to-order trophies, medals, plaques, acrylic and crystal awards, custom championship rings, resin awards, drinkware, and retail name badges for three primary customer segments — corporate/business organizations, K-12 and university schools, and sports leagues — with secondary exposure to special events and individual buyers. The customer base includes named enterprise logos such as ServiceNow, Under Armour, pSemi, UCSD, and CA Credit Union, alongside schools (La Jolla Country Day School) and youth and amateur sports programs, though the underlying order mix is long-tail and project-based rather than concentrated on any single account.

The company's core technology is in-house laser engraving (on metal sheet stock and acrylic, accepting vector .AI/.EPS files for clear engraving) and full-color sublimation printing (accepting .jpg/.pdf/.png), supplemented by screen printing for drinkware. The product catalog spans 45+ acrylic award styles, 28+ medal designs with sport- and achievement-specific ribbons, ring lines in stainless steel, zinc alloy, brass, and sterling silver with stone and finish options, and rosewood and high-gloss plaques. Service differentiators include complimentary design services with unlimited proofing revisions, a $100 minimum order, waived setup fees at 20+ unit quantities, a rush-order premium of $50 flat or 50% of invoice (whichever is greater), and a San Diego-exclusive same-day delivery capability on standard acrylic, glass, and crystal products alongside hand-delivery within the local market.

All Time Awards operates a direct-to-consumer and direct-to-business model with no third-party resellers: revenue is generated through the alltimeawards.com e-commerce storefront, phone sales, walk-in pickup at the San Diego location, US nationwide ground shipping ($20 flat for orders up to 50 lbs), and local same-day delivery. Pricing is unit-based with acrylic awards ranging $37-$273 depending on style and customization, medals at $6.00-$6.50, and custom rings and senior class awards at project-specific pricing. Marketing runs through the company website, Instagram (@alltimeawards), an email newsletter offering a 10% first-order discount, SEO-optimized local landing pages, and direct phone sales. The company has five employees, no disclosed funding or institutional investors, and serves a primary footprint of San Diego, Orange County, Temecula, and Los Angeles with national shipping reach.

Name

All Time Awards

Legal name

All Time Awards

Website

https://alltimeawards.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

All Time Awards is a privately held, family-owned custom awards manufacturer founded in 1999 in San Diego that designs and produces made-to-order trophies, medals, plaques, championship rings, and drinkware for corporate, school, and sports customers across Southern California with nationwide shipping.

Ownership category

akta.pro rank

Product category

Custom Awards & Trophies

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry and Silverware Manufacturing (33991), Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470), Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

Keywords

• Custom trophy manufacturing
• Recognition awards
• Laser engraving services
• Championship rings
• Custom promotional products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Award Products: One-time purchase revenue from custom trophies, medals, plaques, acrylic awards, rings, and recognition products. Products are made to order with customization options including engraving, color fills, and personalized text.
2. Engraving and Customization Services: Additional fees for custom engraving, color filling, and personalization services on awards and products. Vector file logos included free; non-vector files may incur additional charges.
3. Rush Order Services: Premium pricing for expedited production and delivery. Rush fee is $50 flat or 50% of invoice total, whichever is greater, for same-day or next-day service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

All Time Awards manufactures and sells custom-made trophies, medals, plaques, acrylic awards, glass and crystal awards, custom championship rings, resin awards, drinkware, name badges, and engraved plates. It differentiates through in-house laser engraving and full-color sublimation printing, supported by complimentary design services, free mock-ups, and unlimited proofing revisions. The company ships nationwide and offers same-day order service and rush production for the San Diego market.

Product overview

All Time Awards is a San Diego-based manufacturer of custom trophies, awards, and recognition products operating since 1999. The company offers a portfolio of core products organized around custom manufacturing capabilities: Acrylic Awards (45+ styles including Pinnacle, Zenith, Star, Diamond, Flame, and geometric shapes with multiple color/size variants), Medals (28+ styles for sports and academic use), Custom Championship Rings (metals including stainless steel, brass, sterling silver with stone options), Custom Plaques (rosewood, high gloss, and various finish options), Glass & Crystal Awards, Trophies, Resin Awards, Drinkware, and Name Badges. The company provides manufacturing services including laser engraving, sublimation printing, and screen printing. Service features include same-day ordering (San Diego only), rush order options ($50 or 50% of invoice), and complimentary design/proofing. The product architecture is organized into collections (Classic, Solitaire, Modern) and categories, with customization through engraving, color fills, and custom prints. Order minimum is $100.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Awards Collection Premium acrylic trophies in 45+ styles including Pinnacle, Zenith, Star, Diamond, Flame, and geometric shapes, with faceted designs, textured edges, and various base options (rosewood, acrylic, metal). Offered in multiple sizes and color variants (Blue, Clear, Jade). Price range $37.00 to $273.25.
• Medals Collection 28+ medal styles including Diamond Cut, Laurel Wreath, and Insert Wreath designs in Gold, Silver, and Bronze finishes with customizable ribbons for sports (archery, baseball, basketball, bowling, cheerleading, chess, cross country, golf, hockey, soccer, swimming, tennis, wrestling) and academic achievements (academic excellence, graduate, music, outstanding student, science, spelling bee, student of the month). Prices range from $6.00 to $6.50 per medal.
• Custom Championship Rings Fully custom championship rings manufactured in-house in stainless steel, zinc alloy, brass, and sterling silver. Features include cubic zirconia stones, customizable finishes (polished, brushed, antiqued), personal engravings, team logos, and individual name/number customization. Serves youth leagues, high school programs, college programs, and adult recreational leagues.
• Custom Plaques Wall-mounted recognition plaques including Rosewood Florentine Quadrangle, Octagonal Rosewood, Rosewood Plaque-Sapphire, High Gloss Shield, Star Cast, and Rosewood Stained-Inset styles. Materials include rosewood, high gloss finishes, and various inset options, with custom engraving available.
• Senior Class Awards Custom acrylic awards designed for school graduation ceremonies. Includes Senior Class Award with Base ($75 each plus $75 setup, waived for orders of 20+) and without Base ($45 each plus $75 setup, waived for orders of 20+). Features 3/4 inch thick full custom printed acrylic with optional engraving, 3/4 inch black base, and 7-8 inch heights.
• Drinkware Custom promotional drinkware including stainless steel insulated mugs (double-wall for hot/cold retention), BPA-free plastic and acrylic tumblers, and ceramic travel mugs with silicone lids. Customization via screen printing, laser engraving, and sublimation printing.
• Custom Name Badges Employee name badges built for retail environments with durable materials resisting scratches and fading, multiple attachment options (magnetic, pin, clip), customizable logos and brand colors, and available in engraved or full-color printed formats.
• Glass & Crystal Awards Premium glass and crystal recognition awards suitable for commemorating milestones and special achievements. Standard options available for same-day ordering in San Diego.
• Resin Awards Resin-based recognition awards and figurines available for customization.
• Trophies Traditional and custom trophy designs for sports, corporate, and academic recognition, available in various styles, sizes, and materials.
• Engraved Plates Custom laser-engraved plates and placards. Metal sheet stock for laser engraving or sublimation print cut to specifications within 12 inch x 12 inch. Placards available up to 24 inches wide x 12 inches long with custom shapes.
• Same-Day Order Service Same-day ordering service exclusively for San Diego customers for standard acrylic, glass, and crystal awards, enabling organizations, businesses, schools, and individuals to receive awards on the same day of order.
• Rush Order Service Expedited production service with $50 flat rush fee or 50% of invoice total (whichever is greater), offering same day or next day delivery for urgent orders.
• Custom Design Services Complimentary design services including free mock-ups, digital proofs for review, unlimited revisions during proofing stage at no charge, with guaranteed delivery dates and competitive pricing.

Quantifiable outcome

• Hand delivers awards to San Diego market
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jostens: Jostens is a major incumbent in the recognition products space, best known for championship rings, class rings, yearbooks, and graduation products. It overlaps directly with All Time Awards' championship ring and graduation award categories at significantly larger scale.
• Crown Trophy: Crown Trophy is the largest franchise-based awards and recognition retailer in North America with hundreds of locations. It offers trophies, plaques, medals, acrylic awards, and engraving services similar to All Time Awards, but at a national scale with standardized catalog and pricing.
• 4imprint: 4imprint is a large promotional products distributor offering custom drinkware, name badges, plaques, and engraved recognition items. It competes with All Time Awards' corporate drinkware and name badge categories through national scale and broader catalog.
• Balfour: Balfour is an established national provider of class rings, graduation products, and recognition awards serving schools and universities. It competes with All Time Awards on senior class awards, graduation plaques, and championship rings at enterprise scale.

Direct peers

• Awards.com: Awards.com is a direct-to-consumer online retailer of trophies, plaques, medals, and corporate recognition products with same-day shipping capability. It is the most direct national e-commerce competitor to All Time Awards' non-local business.
• Halcraft USA: Halcraft USA manufactures custom enamel pins, medals, coins, and recognition products. While more pin-focused, it competes in the custom medal and recognition category that overlaps with All Time Awards' sports and academic medal offerings.
• Marco Awards Group: Marco Awards Group manufactures custom acrylic awards, plaques, and recognition products with in-house engraving and sublimation capabilities. Its in-house manufacturing model and customization service offering are closely comparable to All Time Awards.
• Edco Awards & Specialties: Edco is a long-established manufacturer and retailer of trophies, awards, and recognition products with national shipping. It competes directly with All Time Awards on acrylic awards, engraved plates, and custom recognition products for schools and corporations.
• Trophy Depot: Trophy Depot is an online-first awards retailer offering trophies, medals, plaques, and crystal awards at competitive prices with fast shipping. It represents the e-commerce price-pressure peer set competing with All Time Awards' standard catalog.
• Trophy Mart: Trophy Mart is an online retailer specializing in trophies, awards, medals, and plaques with customizable engraving. Its online-first model and broad product range make it a comparable direct competitor to All Time Awards' e-commerce channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllTimeAwards
• Instagraminstagram.com/alltimeawards
• LinkedInlinkedin.com/company/all-time-awards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Time Awards