Alma Hotels

What Alma Hotels does

Alma Hotels is a privately held Spanish boutique luxury hotel operator headquartered in Barcelona. Founded in 2009 and organized as a Sociedad Limitada (ALMA GESTIÓN DE HOTELES, S.L.), the company runs two properties: Alma Barcelona, a 5-star Gran Lujo hotel with 70 rooms in the Eixample district steps from Passeig de Gràcia, and Alma Pamplona Muga de Beloso, a 4-star hotel in Navarre. Barcelona operations sit under a wholly-owned subsidiary, ECAMED BARCELONA, S.L. With 42 employees, the company operates a lean boutique model anchored in restored historic buildings, personalized service, and a brand identity built around the Latin word "Alma" (soul).

The product portfolio centers on luxury accommodation across multiple room and suite categories, complemented by on-site gastronomy (Restaurant Alma with garden), wellness spa, event spaces (Sala Pearson and garden), chauffeur and concierge services, and a curated cultural agenda. A proprietary fingerprint recognition system enables contactless guest check-in and room access, eliminating traditional reception flow. Distribution is direct-to-consumer through the company's own website (booking engine powered by Mirai), WhatsApp reservations, and TripAdvisor, with email newsletters managed via Mailchimp and payments processed through Redsys. Pricing is not publicly disclosed; the company is GDPR/LOPD compliant and has received Next Generation EU support for sustainability initiatives at the Barcelona property.

Revenue is generated from room rentals, food and beverage, private events, and concierge services, targeting affluent leisure and business travelers who value architectural heritage, discreet service, and local integration over standardized luxury. The company is currently developing a new Alma Pamplona hotel and exclusive restaurant project, with public waitlist signup already active for the 2025 opening.

Name

Alma Hotels

Legal name

ALMA GESTIÓN DE HOTELES, S.L.

Website

https://almahotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alma Hotels is a privately held Spanish boutique luxury hotel operator running two properties — a 5-star Gran Lujo, 70-room hotel in Barcelona's Eixample district and a 4-star hotel in Pamplona — serving affluent leisure and business travelers via direct booking and proprietary fingerprint check-in.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Historic & Heritage Full-Service Hotels (THAGAAAG)

Keywords

• Luxury boutique hotels
• Hotel accommodation services
• Boutique hospitality
• Wellness spa services
• Gourmet dining experience

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals for luxury hotel guests. Alma Barcelona offers 70 spacious rooms including Deluxe, Grand Deluxe, and various Suite categories. Alma Pamplona is a 4-star property. Revenue generated through direct bookings and walk-in guests.
2. Food & Beverage: On-site gastronomic offerings including Restaurant Alma with garden, bar services, and breakfast services. Culinary experiences prepared with seasonal, locally-sourced ingredients by the hotel's own culinary teams.
3. Events & Meetings: Event spaces including the Pearson Private Room and garden areas for corporate events and special occasions in both Barcelona and Pamplona locations.
4. Concierge Services: Premium services including chauffeur service and dedicated concierge for guest experiences and arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alma Hotels operates two boutique luxury hotels in Spain—Alma Barcelona (5-star Gran Lujo, 70 rooms, Eixample district) and Alma Pamplona Muga de Beloso (4-star, Navarra)—providing upscale accommodation, on-site gastronomy (Restaurant Alma with garden), wellness spa, concierge and chauffeur services, and private event spaces (Sala Pearson and gardens). All properties feature proprietary fingerprint-recognition room access that eliminates traditional front-desk check-in.

Product overview

Alma Hotels operates a portfolio of luxury boutique hotels in Spain. The company currently operates two properties: Alma Barcelona (5-star Gran Lujo with 70 rooms near Passeig de Gràcia) and Alma Pamplona Muga de Beloso (4-star in Pamplona). The product portfolio includes accommodation across multiple room and suite categories, on-site dining (Restaurant Alma with garden), wellness spa, concierge services, event spaces, and a cultural agenda program. A new Alma Pamplona hotel and restaurant project is currently under development. All properties feature fingerprint-based room access technology eliminating traditional check-in. The company positions itself as offering artisan hospitality with contemporary high-category style, restoring historic buildings with elegant interiors focused on comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Alma Barcelona 5-star Gran Lujo boutique hotel in central Barcelona offering 70 spacious rooms across multiple categories (Deluxe, Grand Deluxe, Junior Suite, Eixample Suite, Family Suite, Terrace Suite, Signature Suite, Premium Twin), on-site gastronomy, wellness spa, concierge and chauffeur services, event spaces, and a curated cultural agenda program. Aimed at affluent leisure and business travelers seeking distinctive architectural settings and personalized service.
• Alma Pamplona Muga de Beloso 4-star boutique hotel in Pamplona offering accommodation, event spaces and meeting rooms with inspiring views. Delivers the Alma hospitality concept in Navarra with elegant design and high-category services. Targeted at leisure and business travelers visiting the Pamplona area.
• Restaurant Alma with Garden On-site gastronomic restaurant at Alma Barcelona serving seasonal menus of first-quality locally-sourced ingredients adapted to the local environment. Open to hotel guests and outside diners seeking an upscale dining experience in the hotel's garden setting.
• Wellness Spa Wellness and spa services offering relaxation, well-being, and body care treatments available to guests at Alma Hotels properties.
• Concierge and Chauffeur Services Premium personalized guest services providing chauffeur transportation and dedicated concierge assistance for arranging guest experiences, dining, sightseeing, and on-property needs during the stay.
• Event Spaces (Sala Pearson and Garden) Private event and meeting spaces including the Sala Pearson private room and garden venues at Alma Barcelona, and meeting rooms with inspiring views at Alma Pamplona. Used for corporate events, private celebrations, and meetings with on-site event coordination.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and supporting.

• MiraicoreTechnology or IntegrationBooking engine and reservation management platform powering the Alma Hotels website for direct room reservations. Provides the technology infrastructure for online bookings.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform managing newsletter subscriptions, distribution, and unsubscriptions for Alma Hotels commercial communications.
• RedsyscoreTechnology or IntegrationPayment processing gateway for secure credit card transactions through SSL-certified servers for hotel bookings and services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Room Mate Hotels: Spanish design-led boutique hotel chain founded by Kike Sarasola operating urban properties in Spain and select international cities. Comparable as a Spanish-born boutique hotel brand targeting design-conscious travelers.
• Hotel Casa Fuster: 5-star Gran Lujo boutique hotel in Barcelona's Eixample district housed in a restored heritage Modernista building. Direct local competitor and closest architectural/category comparable to Alma Barcelona.
• Petit Palace Hotels: Spanish boutique hotel chain operating design-led urban properties across Spain. Comparable as a similarly positioned Spanish boutique hotel brand with multi-city presence and tech-forward booking.
• Hospes Hotels: Spanish boutique luxury hotel group operating heritage-architecture properties in prime Spanish urban and regional destinations. Closest direct comparable to Alma's boutique luxury positioning with multi-property Spanish footprint.
• Hotel Único Madrid: Small luxury 5-star boutique hotel in Madrid with restaurant, wellness, and personalized service emphasis. Comparable as a similarly sized Spanish luxury urban boutique with strong F&B and concierge focus.
• Majestic Hotel & Spa Barcelona: Iconic luxury 5-star hotel on Passeig de Gràcia in Barcelona with multiple F&B outlets, spa, and event spaces. Closest Barcelona luxury competitor with similar suite/room mix and premium positioning.

Broad incumbents

• Palacio de los Duques Gran Meliá: Luxury heritage building 5-star hotel in Madrid operated by Meliá Hotels International, blending historic architecture with contemporary luxury. Comparable as a heritage-luxury urban Spanish property under a broader hotel group portfolio.
• Hotel Arts Barcelona: Ritz-Carlton-affiliated 5-star luxury beachfront hotel in Barcelona with extensive F&B, spa, and event facilities. Comparable as a top-tier luxury Barcelona competitor with broader brand reach and amenities.
• Mandarin Oriental Barcelona: Global luxury 5-star hotel operator with flagship Barcelona property on Passeig de Gràcia. Comparable as a higher-end luxury Barcelona competitor with broader international distribution and loyalty infrastructure.

Others

• Mirai: Booking engine technology provider powering Alma's direct reservation platform. Adjacent technology partner whose customer base (boutique and independent hotels) overlaps directly with Alma's competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hotelalmabcn
• Facebookfacebook.com/HotelAlmaBarcelona
• Instagraminstagram.com/hotelalmabcn
• LinkedInlinkedin.com/company/almahotelscorporate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Hotels