Alma Insights

What Alma Insights does

Alma Insights is a Finland-based B2B data and information services platform that operates four core pillars — Business Insights (company and decision-maker data with analyst-adjusted financial statements and real-time payment behavior), Real Estate Insights (property and regional market data), Legal Insights (legislative tracking, case law, professional legal literature and seminars, consolidated via the Suomen Laki service after the merger of Alma Legal Insights and Edilex Lakitieto), and Mobility Insights (Finnish automotive market data, pricing models, and inventory tools under the GT-X and Mittaristo brands). The platform is built on a hub-and-spoke architecture: the Tietopalvelut portal serves as the central entry point, with specialized modules such as Analysaattori for financial benchmarking, Asuntopuntari and Aluepuntari for housing and regional analysis, DOKS for AML compliance, and PEP/sanctions screening for KYC workflows. Underlying the platform is a proprietary AI stack including an AI-powered financial statement processor with near 100% accuracy, a machine-learning-based risk classification model (Alma Risk Rating), and AI-assisted legal search across the full Finnish legal library.

The company serves B2B sales teams, the financial sector, professional service organizations, real estate professionals, legal professionals, and the automotive industry in Finland. It is a wholly owned subsidiary of Alma Media, a Finnish media conglomerate, and operates exclusively within the Finnish market. Revenue is primarily subscription-based across data services, supplemented by one-time book sales (Alma Kirjakauppa), recurring newsletter subscriptions across multiple professional verticals, and professional training revenue from approximately 150 annual legal seminars and automotive sector training. Distribution combines direct sales for enterprise customers, self-serve online portals for mid-market users, and an e-commerce bookstore for individual buyers, with API integrations (GT-X API, Alma Tietohuolto CRM sync) embedding data directly into customer systems. The company employs 159 people and is headquartered in Helsinki.

Name

Alma Insights

Legal name

Alma Insights

Website

https://almainsights.fi

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Alma Insights is a Finland-based B2B data and information services subsidiary of Alma Media that provides subscription company, real estate, legal, and automotive data — including AI-powered financial statement processing, ML-based credit risk scoring, and AML compliance tools — to Finnish sales, financial, professional service, real estate, legal, and automotive customers.

Ownership category

akta.pro rank

Product category

Business Intelligence and Information Services

NAICS

Information (51), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Business intelligence services
• Company data analytics
• Legal information services
• Real estate market data
• Credit risk assessment

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Data Services: Subscription-based access to company and decision-maker data, real estate information services, legal information, and vehicle data services.
2. Book Sales (Kirjakauppa): Physical and digital books including legal literature, business books, investment guides. E-books and audiobooks available with watermarking protection.
3. Newsletter Subscriptions: Various newsletters including Juridiikan ajankohtaiset (daily), Juristikirje (bi-weekly), Real Estate Insights (6x/year), Johtamisen uutiskirje (weekly), and training newsletters (monthly).
4. Professional Training: Approximately 150 seminars for legal professionals annually, plus training in automotive sector (GT-X training).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alma Insights provides a subscription-based data and information services platform for Finnish professional organizations, the financial sector, B2B sales teams, and corporate management. Its offerings center on analyzed company and decision-maker data, real estate market information, legal information services (including Suomen Laki and professional literature), and automotive/vehicle data services (GT-X, Mittaristo), supported by AI-powered tools for financial statement processing, risk classification, and AML compliance.

Product overview

Alma Insights is a comprehensive data and information services platform offering four main service categories: Business Insights (company and decision-maker data), Real Estate Insights (property information), Legal Insights (legislative and legal content), and Mobility Insights (automotive vehicle data). The platform operates on a hub-and-spoke model where the Tietopalvelut (Information Services) platform serves as the central access point, with specialized tools like Analysaattori for business analysis, GT-X and Mittaristo for automotive data, Suomen Laki for legal research, and DOKS for compliance. Additional services include Alma Tietohuolto for CRM data synchronization, Verkkokirjahylly for digital publications, Alma Kirjakauppa for books, and sector-specific tools like Asuntopuntari and Aluepuntari for real estate analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Business Insights: Company and decision-maker data services for sales and finance teams
• Real Estate Insights
• Legal Insights
• Mobility Insights
• GT-X
• Mittaristo
• Tietopalvelut
• Analysaattori
• Suomen Laki
• DOKS
• Alma Risk Rating
• Asuntopuntari
• Aluepuntari
• Verkkokirjahylly
• Alma Kirjakauppa

Products and services

• Business Insights Company and decision-maker data service providing analyzed business data for sales and finance teams, enabling informed B2B decision-making.
• Real Estate Insights Comprehensive real estate information services providing reliable data for real estate professionals including property valuations and market analysis.
• Legal Insights Up-to-date legislative information service combining nearly 1,000 professional legal books, Finland's most comprehensive AI-assisted legal search (Suomen Laki), and approximately 150 annual seminars for legal professionals.
• Mobility Insights Comprehensive vehicle data service providing tools for market analysis, valuation, modeling, and vehicle identification for automotive industry professionals including dealers, importers, and finance/insurance sectors.
• Analysaattori Business analysis tool providing key financial metrics, decision-makers, and current news about companies from one location. Includes Alma Risk Rating for payment capacity evaluation and Vertailuanalyysi for company comparison.
• Tietopalvelut Core data services platform providing access to all Alma Insights information services including company data, real estate information, and legal content.
• GT-X Vehicle data service with GT-X Mallinnus (modeling and pricing of trade-in vehicles using multiple data sources), GT-X Varasto (inventory management), and GT-X API (interface for connecting to own services).
• Mittaristo Vehicle market data service providing real-time Finnish automotive market information including registration statistics, sales prices, inventory turnover, and value development reports.
• DOKS Smart solution for professional handling of anti-money laundering (AML) law obligations and responsible establishment of customer relationships. Supports customer due diligence, PEP screening, and sanctions list checking.
• Suomen Laki Finland's most comprehensive legal information service for professionals with AI-assisted search capabilities. Merged from Alma Legal Insights and Edilex Lakitieto.
• Alma Kirjakauppa Online bookstore offering professional books in print and digital formats across jurisprudence, business, and investing categories. Includes e-books with watermarking protection and audiobooks.
• Alma Tietohuolto Data maintenance service that automatically updates CRM system data with current company and decision-maker information from Alma Insights.
• PEP- ja pakotelistakysely Screening service for identifying politically exposed persons (PEP) and their close associates, plus sanctions list checking for anti-money laundering compliance.
• Verkkokirjahylly Digital book shelf service for accessing purchased e-books and audiobooks directly in browser without additional software.

Quantifiable outcome

• Near 100% financial statement processing accuracy with AI
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Storia OyminorOthersStoria Oy handles book order fulfillment and customer service for Alma Kirjakauppa. Customer service: puh. 010 345 1520, asiakaspalvelu(at)storia.fi
• DOKScoreStrategic or Co-development PartnerDOKS is a compliance solution for AML (Anti-Money Laundering) obligations. Alma Insights and DOKS produce joint blog content on AML regulations and customer due diligence. DOKS provides smart solutions for professional management of anti-money laundering law obligations.
• KauppalehtiminorStrategic or Co-development PartnerKauppalehti content is integrated into Johtamisen uutiskirje (Management newsletter), combining leadership news with HR and employment law content.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enento Group (Asiakastieto): Enento Group is the leading Finnish and Nordic business and consumer information services provider, operating Asiakastieto and Suomen Asiakastieto. It directly competes with Alma Insights in Finnish business data, credit, and decision-maker information, with overlapping KYC, AML, and credit risk use cases.
• Bisnode (Dun & Bradstreet): Bisnode was the largest Nordic business information provider before being acquired by Dun & Bradstreet. It overlapped directly with Alma Insights' Business Insights products across the Nordics, providing company data, decision-maker data, and credit insights.
• Creditsafe: Creditsafe is a global business credit reporting and company information provider. It serves Finnish enterprise customers needing business credit reports and decision-maker data, directly overlapping with Alma Insights' Analysaattori and risk rating offerings.

Broad incumbents

• CRIF: CRIF is a global provider of business information, credit risk, and decisioning solutions. It competes with Alma Insights in serving Finnish banks and corporates with credit data, KYC, and AML compliance information.
• Dun & Bradstreet: Dun & Bradstreet is the global leader in business decisioning data and analytics. After acquiring Bisnode, it directly serves Finnish enterprise customers with company data and credit risk analytics, overlapping with Alma Insights' Business Insights and risk offerings.
• TietoEVRY: TietoEVRY is a leading Nordic IT services and software company serving financial services, public sector, and enterprises. Its data and analytics service line overlaps with Alma Insights' business data and analytics offerings for the same Finnish enterprise customers.
• Bureau van Dijk (Moody's): Bureau van Dijk, now part of Moody's, is a global provider of business intelligence and company information. Its Orbis platform competes with Alma Insights' Business Insights in serving multinational corporates, banks, and professional service firms operating in Finland.
• Visma: Visma is a large Nordic provider of business software and SaaS to SMBs and enterprises, including accounting, ERP, and data-adjacent services. It overlaps with Alma Insights on Finnish business workflows and is a broad incumbent in the same enterprise customer base.
• Sanoma: Sanoma is a Finnish media and learning company that owns professional publishing and media brands. While broader than Alma Insights, it shares the Finnish enterprise media and information-services customer base through Sanoma Pro and professional content offerings.

Regional players

• Suomen Tilaajavastuu: Suomen Tilaajavastuu is a Finnish provider of compliance and reliability information, including background checks and supplier verification. It overlaps with Alma Insights' DOKS and PEP screening offerings in the Finnish AML/KYC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Alma_Talent
• Facebookfacebook.com/AlmaInsights
• LinkedInlinkedin.com/company/alma-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Insights