Almarose Hotels and Resorts

What Almarose Hotels and Resorts does

Almarose Hotels and Resorts operates The QHotels Collection, a privately held portfolio of hotels and resorts across Great Britain. Founded in 2003 with two initial hotels, the group has expanded to approximately 19 properties spanning England and Scotland, ranging from Grade II listed mansions (Oulton Hall), Elizabethan-style halls (Dunston Hall), and modern purpose-built hotels to a DoubleTree by Hilton franchise asset (The Stratford). Individual property footprints range from 22 acres (Stratford Manor) to 1,000 acres (Slaley Hall), with bedroom counts visible in source data including 179 (Ashford International), 154 (Oxford Belfry), 120 (Cambridge Belfry), and 102 (The Stratford). The collection operates as a unified hospitality platform offering accommodations, championship golf on seven courses (18-36 holes), ELEMIS-branded spa services at participating properties, multiple dining concepts, health clubs with memberships, and dedicated venues for weddings, corporate meetings, and events. The group holds a Green Tourism Award.

The revenue model is predominantly transactional — per-night room stays, multi-night spa and golf break packages, individual spa days, dining, and event hire — supplemented by two subscription-style recurring streams: the Breakaway Club loyalty program (annual cadence, offering 15% off stays, 10% off food and drink) and health club memberships (monthly cadence, managed through the Resamania platform with 6-week trials). Distribution is weighted heavily toward direct-to-consumer online booking through qhotels.co.uk, which carries a 10% discount versus third-party channels. B2B distribution for weddings, corporate meetings, and parties is handled through dedicated enquiry forms and specialized sales teams. Ancillary revenue is generated through gift voucher sales on a third-party e-commerce storefront (bookin1.com).

The portfolio serves six identified customer segments: leisure travelers and couples (primary), corporate and business events (primary), weddings and celebrations (primary), families (primary), golf enthusiasts and societies (secondary), and party/event organizers (secondary). Customer touchpoints include dedicated booking phone lines, online enquiry forms for weddings and meetings, and a proprietary loyalty program. The firmographic record shows 33 employees, which suggests a corporate/management overlay rather than property-level staffing — the source material does not disclose ownership structure, investor relationships, or detailed financials.

Name

Almarose Hotels and Resorts

Legal name

The QHotels Collection

Website

https://almarosehotels.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Almarose Hotels and Resorts operates The QHotels Collection, a privately held portfolio of approximately 19 hotels and resorts across Great Britain offering accommodations, spa, golf, dining, weddings, and corporate events to leisure travelers and business clients.

Ownership category

akta.pro rank

Product category

Hospitality and Resort Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodations
• Golf resort services
• Spa and wellness
• Wedding venues
• Corporate meetings

Headquarters

HQ city

Leeds (Oulton Hall)

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals across 19 UK properties ranging from individual hotel rooms to suites and manor house accommodations. Revenue generated per night stays with varying rates based on room type and property.
2. Spa Services: Spa breaks (1-2 nights with treatments), spa days (Simply Spa Day, Signature Spa Day, Indulgence Spa Day), and individual spa treatments. ELEMIS spa brand mentioned at select properties.
3. Golf: Golf breaks ranging from 1 night/2 rounds to 3 nights with unlimited golf. Sunday Driver packages. Golf memberships and event days. Driving range access at select properties.
4. Dining: Restaurant dining, afternoon tea experiences, bottomless brunch, and private dining events. Gift vouchers available for purchase.
5. Health Club Memberships: Health club memberships with 6-week trial offers. Member login and management through Resamania platform.
6. Events and Celebrations: Weddings, parties, corporate events, Christmas celebrations. Revenue from venue hire, catering, and event management services.
7. Breakaway Club Loyalty Program: Subscription-based loyalty program offering 15% off stays, 10% off food & drink, and complimentary drinks. Drives customer retention and recurring revenue.
8. Gift Vouchers: Sale of gift vouchers for rooms, spa, golf, dining, and experiences. Available through online shop (bookin1.com).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Almarose Hotels and Resorts operates The QHotels Collection, a portfolio of 19 hotels and resorts across Great Britain. The company provides overnight accommodations, championship golf facilities, ELEMIS spa services, dining venues, health club memberships, weddings, corporate meetings, and event hosting, supported by a direct-booking website and the Breakaway Club loyalty program.

Product overview

The QHotels Collection is a portfolio of 18 unique hotels and resorts across Great Britain, offering a unified hospitality platform. The core collection includes properties with golf courses (Slaley Hall, Oulton Hall, Forest Pines, Dunston Hall, Belton Woods, Glasgow Westerwood, The Telford), spa facilities (all properties with ELEMIS spas), dining venues, health clubs, and event spaces. Additional services include the Breakaway Club loyalty program offering member discounts, gift vouchers, and specialized offerings for weddings, meetings, and parties. The properties range from historic manor houses to modern hotels, each with distinct character while sharing the same booking infrastructure and brand standards.

Differentiator

Problem solved

Functional benefit

Products and services

• The QHotels Collection A collection of hotels and resorts across Great Britain offering accommodations, golf, spa, dining, health clubs, weddings, meetings, and events under a unified brand and booking platform.
• Golf Breaks and Golf Services

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The PGA (Professional Golfers' Association)coreStrategic or Co-development PartnerThe QHotels Collection partnered with The PGA and Prostate Cancer UK to host The Big Golf Race at Oulton Hall, Leeds. This was a flagship golf event bringing together amateur and professional golfers for a charitable cause.
• Prostate Cancer UKminorStrategic or Co-development PartnerCharitable partnership through The Big Golf Race event hosted at Oulton Hall. Event raised awareness and funds for prostate cancer research.
• DoubleTree by Hilton (The Stratford)minorOEM/ Whitelabel/ Licensing PartnerThe Stratford property operates under DoubleTree by Hilton branding alongside QHotels Collection ownership, representing a licensing/franchise arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peel Hotels: Privately held UK hotel group operating country house and town hotels with leisure, golf and event positioning. Comparable multi-property mid-market UK collection.
• Macdonald Hotels & Resorts: UK collection of more than 30 hotels and resorts with strong golf, spa and wedding positioning. Closely comparable on multi-property mid-market leisure/business mix and regional geographic spread.
• Hand Picked Hotels: Collection of country house hotels across the UK with strong spa, dining and wedding offerings. Highly comparable as a multi-property UK leisure hotel group with historic estate properties.
• Cairn Hotel Group: Operates a portfolio of UK hotels focused on leisure breaks, conferences and weddings. Comparable mid-market regional UK hotel operator with meeting/event vertical.
• De Vere Hotels & Resorts: UK portfolio of country estate hotels focused on leisure breaks, weddings and corporate events. Comparable geographic spread, event-led revenue mix and mid-market positioning.
• Hotel du Vin: UK boutique hotel group with properties in regional cities. Comparable multi-property UK leisure/business hotel operator with F&B and event emphasis.
• Bespoke Hotels: UK-based hotel collection operator managing a diverse portfolio of 4-star and boutique properties. Comparable multi-property hotel collection operating model with leisure and event focus.

Emerging players

• RBH (Redefine|BDL Hotels): UK hotel management company operating a portfolio of branded and independent hotels. Comparable as a UK-focused multi-property hotel operator, though primarily a third-party manager rather than owner.

Broad incumbents

• Whitbread (Premier Inn): UK's largest hotel operator with Premier Inn budget brand and emerging premium offerings. Relevant incumbent competing for the same UK regional domestic demand at lower price points.
• Hilton UK & Ireland: Major international hotel chain with extensive UK presence including DoubleTree, Hampton and Hilton brands. Comparable as a competitor for meetings, weddings and leisure stays, and is already a partner via the DoubleTree Stratford licensing arrangement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theqhotelscollection
• LinkedInlinkedin.com/company/almarose-hotels-and-resorts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almarose Hotels and Resorts