Hellenic Association of Women with Breast Cancer, Alma Zois

What Hellenic Association of Women with Breast Cancer, Alma Zois does

Alma Zois (Πανελλήνιος Σύλλογος Γυναικών με Καρκίνο Μαστού Άλμα Ζωής) is a Greek non-profit association headquartered at Ipirou 11, Athens, dedicated to supporting women with breast cancer across Greece. Its core offering is structured around three pillars: peer support delivered through the international Reach to Recovery program, comprehensive breast cancer information and prevention awareness, and psychosocial support including a national helpline (210 8 253 253), individual counseling, support groups, legal advisory, nutritional guidance, and lymphedema prevention education. The organization runs a portfolio of specialized programs — the Harise Dynami hair donation and wig-subsidy initiative (over 99,900 hair donations, 1,756 wigs provided), the MY alma mobile app and synexizw.gr platform for metastatic breast cancer patients, the Remind Me digital prevention reminder service, the Pes Mas To podcast, Geumata Zois meal assistance, genetic counseling, and digital literacy training — alongside a regional association network and an annual membership program.

Underlying technology is minimal and conventional: a WordPress/WooCommerce website (almazois.gr), standard marketing and analytics integrations (Google Analytics, Facebook Pixel, DoubleClick, Jetpack), and a mobile app for metastatic patients. The organization licenses the Greece Race for the Cure® from Susan G. Komen and hosts it annually at Pedion Areos in Athens with nationwide remote participation. Business model is donation-based: revenues are sourced from individual donations, corporate CSR sponsorships (notably MEGA SA's 5% of EveryDay/Pom Pon sales at Lidl funding the Remind Me campaign, plus Pantene and AB Vassilopoulos for Harise Dynami), cause-marketing integrations (BAYA e-shop, YouBeHero), event revenue from the Race for the Cure®, and recurring membership subscriptions. Annual financial audits are conducted by Deloitte. The beneficiary base spans women with primary or metastatic breast cancer, their families and caregivers, and the broader Greek female public for prevention messaging; the corporate partner base spans consumer goods, retail, media, logistics, and donation-platform operators.

Name

Hellenic Association of Women with Breast Cancer, Alma Zois

Legal name

Πανελλήνιος Σύλλογος Γυναικών με Καρκίνο Μαστού Άλμα Ζωής

Website

https://almazois.gr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greek non-profit patient advocacy association providing peer support, psychosocial counseling, and breast cancer awareness programs nationwide, including the Greece Race for the Cure® and Harise Dynami wig-subsidy initiative, funded through donations, corporate CSR partnerships, and memberships.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Psychosocial Support Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Breast Oncology (HLAKAFAJ)

akta.pro secondary industries

Rare Disease & Special Needs Support Organizations (BPAGACAM), Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Breast cancer support
• Patient advocacy services
• Cancer awareness campaigns
• Psychosocial counseling
• Peer support networks

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Fundraising: The organization raises funds through individual donations, corporate sponsorships, and fundraising campaigns. Donations are accepted via the website, bank transfers, and during events.
2. Corporate Partnerships and Sponsorships: Companies sponsor the organization's programs, the Greece Race for the Cure® event, or specific initiatives like the Pink Ribbon Campaign. Corporate partners include MEGA SA, BAYA, and other companies that run cause-related marketing campaigns.
3. Event Revenue (Greece Race for the Cure®): The annual Greece Race for the Cure® event generates participation fees and sponsorships. Net revenues fund the organization's support programs and prevention initiatives.
4. Membership Fees: Regular membership subscriptions support the association. Supporting/associate members contribute financially to the organization's mission.
5. Commercial Collaborations: Programs like 'Harise Dynami' (hair donation for wigs) involve commercial partnerships with companies like Pantene and AB Vassilopoulos that contribute to wig provision costs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Alma Zois is a Greek non-profit patient advocacy association that delivers free psychosocial support, peer counseling, and breast cancer information services to women with breast cancer in Greece. Its portfolio includes the Reach to Recovery peer support program, a psychological support helpline, legal and nutritional advisory, the Harise Dynami hair donation and wig subsidy program, the Greece Race for the Cure® annual awareness event, the Remind Me screening reminder platform, and the MY alma mobile app for metastatic breast cancer patients. The association also runs awareness campaigns, educational seminars, regional associations, and a Patient Congress.

Product overview

Alma Zois operates as a multi-program patient advocacy and support organization rather than a single unified product. The core offering centers on three pillars: peer support through the Reach to Recovery program, breast cancer information and prevention campaigns, and psychosocial support including helpline, counseling, and support groups. These are supported by a portfolio of specialized programs including the Harise Dynami hair donation and wig subsidy program, the annual Greece Race for the Cure® fundraising event, the MY alma app and synexizw.gr website for metastatic breast cancer patients, the Remind Me prevention reminder platform, the Pes Mas To podcast series, Geumata Zois meal assistance, genetic counseling, lymphedema prevention, digital literacy support, and the Patient Congress. The organization also provides membership enrollment, regional association networks, legal counseling, and educational webinars under the 'Apofasizo Giati Gnorizo' brand. The main digital presence spans the primary website (almazois.gr) and greecerace.gr for the Race event.

Differentiator

Problem solved

Functional benefit

Brands

• Greece Race for the Cure: Annual awareness and fundraising event for breast cancer, held in Athens with nationwide remote participation
• Harise Dynami (Donate Strength)
• Reach to Recovery
• Myalma

Products and services

• Reach to Recovery Peer Support Program Organized peer support program connecting trained breast cancer survivor volunteers with newly diagnosed patients to provide emotional support and shared experience, based on the international Reach to Recovery model.
• Psychological Support Helpline (210 8 253 253) Telephone-based psychological support helpline operated by Alma Zois, providing confidential emotional support and guidance to breast cancer patients and their families.
• Psychosocial Support Programs Bundle of individual counseling, support groups, quality-of-life improvement groups, legal counseling, social services, and nutritional advice provided to women with breast cancer and their families.
• Harise Dynami Hair Donation and Wig Subsidy Program Hair donation program collecting ponytails from the public to subsidize the provision of wigs to women undergoing chemotherapy in Greece, with free shipping via ACS Courier and pickup/delivery to the Athens office.
• Greece Race for the Cure® Annual awareness and fundraising event organized at Pedion Areos in Athens with in-person and remote participation across Greece; net revenues fund the organization's support programs and prevention initiatives.
• Remind Me Screening Reminder Platform Digital reminder service that sends women personalized birthday reminders for preventive breast cancer screening check-ups based on user-submitted details.
• MY alma Metastatic Breast Cancer App Mobile application and digital resource providing information and support tools specifically tailored to women living with metastatic (advanced-stage) breast cancer.
• Pes Mas To Podcast Series Monthly podcast series hosted by Alma Zois discussing breast cancer topics, distributed on Spotify and the organization's website to provide informational content in audio format.
• synexizw.gr Metastatic Breast Cancer Website Dedicated informational website providing resources and content specifically for women living with metastatic breast cancer in Greece.
• Geumata Zois (Meals of Life) Food assistance program that provides nutritious meals to breast cancer patients undergoing treatment who face financial hardship, addressing food insecurity as part of holistic patient support.
• Apofasizo Giati Gnorizo Educational Webinars Educational webinar series titled 'I Decide Because I Know' that covers breast cancer topics to empower patients with knowledge for informed decision-making about their treatment and care.
• Genetic Testing and Counseling Genetic counseling service helping women understand hereditary breast cancer risk factors and make informed decisions about genetic testing and related healthcare.
• Patient Rights and Legal Counseling Legal advisory service informing breast cancer patients about their legal rights, public healthcare benefits, insurance coverage, and providing legal counseling for effective advocacy.
• Membership Program Membership enrollment program for breast cancer survivors enabling registration as regular members, with benefits including access to support services, peer networks, and educational resources.
• Regional Alma Zois Associations Network Network of regional Alma Zois breast cancer associations operating across Greece that extend the organization's reach and deliver community-based support services at the local level.
• Patient Congress Periodic patient congress bringing together stakeholders to discuss the state of breast cancer care in Greece, with the third edition titled 'Breast Cancer in Greece Today.'
• Lymphedema Prevention and Information Educational program providing prevention information and guidance about lymphedema, a common complication following breast cancer treatment and surgery.
• Healthcare Connection: Leros-Athens Program establishing healthcare service connections between remote regions (starting with Leros island) and centralized breast healthcare services in Athens, addressing geographic disparities in care access.
• Psifiako Alma (Digital Literacy Support) Digital literacy support service that helps breast cancer patients navigate online resources and access internet-based support services, addressing the digital divide for patients.

Quantifiable outcome

• Over 90% five-year survival rate when breast cancer is detected early (emphasizing importance of the organization's prevention mission)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• PantenecoreGTM or Marketing PartnerPantene collaborates with Alma Zois in the 'Harise Dynami' (Donate Strength) hair donation program, which has been running for over 9 years. Pantene supports the initiative that provides wigs to women undergoing chemotherapy. Together they have collected over 99,900 hair donations.
• AB VassilopouloscoreGTM or Marketing PartnerAB Vassilopoulos partners with Alma Zois for the 'Harise Dynami' hair donation program. The supermarket chain has been instrumental in promoting hair donations and supporting the wig provision initiative for women with cancer.
• MEGA SAmajorGTM or Marketing PartnerMEGA SA supports Alma Zois through their CSR Program 'Prevention = Life Attitude for Life'. From their campaign, 5% of sales of EveryDay and Pom Pon products at Lidl supermarkets are donated to Alma Zois, funding the 'Remind Me' prevention reminder campaign.
• BAYAsupportingGTM or Marketing PartnerBAYA supports Alma Zois by hosting a donation button on their e-shop checkout, allowing customers to make donations to the organization with each purchase.
• YouBeHerosupportingGTM or Marketing PartnerYouBeHero is a donation platform that allows users to select Alma Zois as their charity of choice. With each purchase from partner stores, YouBeHero donates a portion to Alma Zois at no cost to the consumer.
• ACS CouriersupportingChannel Partner/ Reseller/ DistributorACS Courier provides free shipping for hair donations to Alma Zois. Donors use billing code 2ΑΘ232738 to send hair donations to the organization's headquarters free of charge.
• DeloittecoreImplementation/ SI/ Consulting PartnerDeloitte conducts annual financial auditing for Alma Zois, providing transparency and accountability for all programs and activities including the wig-offering program 'Harise Dynami'.
• Reach to Recovery InternationalcoreStrategic or Co-development PartnerAlma Zois implements the international volunteer peer support program 'Reach to Recovery' in Greece, including training and supervision of volunteer peer supporters according to international principles.
• Susan G. KomencoreStrategic or Co-development PartnerAlma Zois organizes the Greece Race for the Cure® under license from Susan G. Komen, part of the global Race for the Cure initiative. Data may be exchanged with international organizers for this event.
• Regional Alma Zois AssociationscoreStrategic or Co-development PartnerAlma Zois collaborates with regional 'Άλμα Ζωής' associations throughout Greece as part of a national network. These local associations provide community-based support and implement programs at the regional level.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Breast Cancer Foundation (US): US-focused breast cancer nonprofit offering patient navigation, education, and early-detection programs structurally aligned with Alma Zois's prevention, education, and patient support portfolio.
• Living Beyond Breast Cancer: US nonprofit providing peer support, helpline-style services, and educational resources to breast cancer patients and survivors, directly mirroring Alma Zois's psychosocial support and peer-support model.
• Cancer Support Community: Global nonprofit providing psychosocial support, support groups, and educational resources to cancer patients, closely paralleling Alma Zois's support group, counseling, and educational seminar programs.
• Europa Donna - European Breast Cancer Coalition: Pan-European breast cancer advocacy coalition active in many of the same policy and awareness areas as Alma Zois, with affiliated national member organizations across Europe.
• Breast Cancer Now: UK-based breast cancer research and support charity offering helpline, peer support, and patient information services similar to Alma Zois's Reach to Recovery, helpline, and educational programs.
• Pink Ribbon Foundation: UK grant-making breast cancer charity funding awareness, education, and patient support initiatives, comparable to Alma Zois's role as a national-level convener and funder of breast cancer programs in Greece.

Broad incumbents

• Susan G. Komen: The largest US-based breast cancer nonprofit and global licensor of the Race for the Cure® series that Alma Zois operates in Greece. Directly comparable mission (breast cancer awareness, research, patient support) and program mix.
• American Cancer Society: Largest US cancer nonprofit offering patient support, research funding, and 24/7 helpline comparable to Alma Zois's helpline and counseling services, though operating at vastly larger scale and broader disease scope.

Regional players

• Hellenic Cancer Society (Elliniki Etairia Karkinou): Greek national cancer nonprofit competing for donations and awareness mindshare within Greece. Comparable country-specific cancer support organization but with broader cancer (not breast-specific) focus.

Emerging players

• Look Good Feel Better (UK & global affiliates): International nonprofit providing appearance and confidence support to cancer patients including wig guidance, conceptually adjacent to Alma Zois's Harise Dynami wig-subsidy program for chemotherapy patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlmaZois
• YouTubeyoutube.com/user/AlmaZois
• Facebookfacebook.com/almazois
• LinkedInlinkedin.com/company/almazois
• Instagraminstagram.com/almazois

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellenic Association of Women with Breast Cancer, Alma Zois