YouBeHero

Name

YouBeHero

Legal name

YouBeHero

Website

https://youbehero.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Giving Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate donation platform
• Cause marketing software
• Ecommerce giving infrastructure
• WooCommerce donation plugin
• Charitable shopping platform

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission (Take Rate): YouBeHero receives affiliate commissions from partner eshops when users complete purchases. The company retains 25% of commissions to fund platform development and operations, while 75% is donated to users' selected charitable organizations. Donation percentages vary by merchant (typically 1-10% or fixed amounts like 3 EUR).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

YouBeHero operates an affiliate-powered donation infrastructure that converts a portion of commissions from partner eshop purchases into donations for user-selected charitable organizations, at no additional cost to consumers. The platform provides a WooCommerce checkout widget, a custom API for merchant integration, and a browser extension that automates donation attribution, with 75% of affiliate commissions donated and 25% retained to fund operations.

Product overview

YouBeHero operates as a unified donation infrastructure platform for ecommerce, consisting of the core YouBeHero Platform that facilitates affiliate-powered donations and the Add Donation to Cart WooCommerce plugin for checkout integration. The ecosystem includes the YouBeHero browser extension (Heroic Reminder) for Chrome, Firefox, and Edge that automates the donation process, plus a Custom API for eshops requiring custom integration. The platform connects consumers with over 321 partner eshops and 160 charitable organizations, converting commercial affiliate commissions into donations at no extra cost. Planned roadmap features include embeddable donation forms for organizations and direct donation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Add Donation to Cart: WordPress/WooCommerce plugin enabling eshops to add a donation widget to their checkout page

Products and services

• YouBeHero Platform A donation infrastructure platform for ecommerce that enables consumers to support charitable organizations through online purchases at no additional cost. Operates as an affiliate network converting a portion of merchant commissions into donations to user-selected organizations.
• Add Donation to Cart (WooCommerce Plugin) A WooCommerce plugin that adds a discreet donation widget to the checkout page of eshops, allowing seamless donation collection during purchases without technical complexity.
• Heroic Reminder Browser Extension A browser extension for Chrome, Firefox, and Edge that automates the donation process by reminding users to shop through YouBeHero, ensuring they never miss a donation opportunity.
• Custom API Custom API solution for eshops to integrate donation functionality programmatically, enabling custom donation infrastructure implementations for partner merchants beyond the standard WooCommerce plugin.
• Affiliate-Powered Donations Core mechanism where a portion of commercial commissions from online purchases at 321+ partner eshops is converted into donations to user-selected charitable organizations, at no additional cost to the consumer, with 75% donated and 25% retained for platform operations.

Quantifiable outcome

• 19,500 donations generated totaling 37,378.41 EUR
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• 321+ Partner EshopscoreChannel Partner/ Reseller/ Distributor · 1 January 2019YouBeHero partners with over 321 eshops including major retailers like Answear, Aliexpress, Aegean Airlines, attica The Department Store, Sephora, Kotsovolos, FunkyBuddha, Cosmossport, and many more. When users shop through these eshops, a portion of the commission is donated to their selected charitable organization.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Easyfundraising: UK shopping-donation platform where members earn a donation for their chosen cause when shopping at partner retailers. Closest direct competitor in mechanism, with longer operating history and bigger UK merchant base.
• iGive.com: US-based online shopping donation platform that routes a portion of purchases from partner retailers to user-selected causes. Directly comparable affiliate-shopping-to-donation mechanism, though with older technology and US market focus.
• Give as You Live: UK-based affiliate-powered donation platform that converts online shopping commissions into donations for user-selected charities. Operates an almost identical model to YouBeHero with a substantially larger eshop catalog and user base.
• FlipGive: Canada-based team-based shopping donation platform where groups (sports teams, schools) raise funds through merchant purchases. Closely matches YouBeHero's team-based giving feature and the merchant-funded donation model.
• TheGivingMachine: UK charity-focused shopping platform that converts retailer affiliate commissions into donations for registered good causes. Mirrors YouBeHero's 75/25 donation split model and nonprofit focus.
• Pennies Foundation: UK-based digital charity donation technology that adds micro-donation prompts at ecommerce checkout. Highly comparable to YouBeHero's "Add Donation to Cart" WooCommerce plugin approach.

Broad incumbents

• Benevity: Major corporate CSR and employee giving platform serving enterprises with workplace giving, volunteering, and grant programs. Overlaps with YouBeHero's charitable-giving infrastructure mission but operates at enterprise scale rather than consumer shopping flow.
• Network for Good: US nonprofit fundraising and donor management platform serving charities with donation processing, CRM, and event tools. Adjacent to YouBeHero as charitable-giving infrastructure but focused on direct donations rather than shopping-affiliate channel.

Emerging players

• RaiseRight: Gift card-based fundraising platform where supporters buy merchant gift cards and a percentage goes to their organization. Functionally comparable as a shopping-driven donation infrastructure, though tied to gift cards rather than affiliate clicks.
• DonationMatch: Out-of-home advertising donation platform that converts billboard ad impressions into charitable donations. Shares the "everyday activity generates donation" philosophy but uses a different distribution mechanism (OOH ads vs ecommerce).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/youbehero

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouBeHero