Almira Trade

What Almira Trade does

Almira Trade SRL is a privately held Romanian family business founded in 2000, operating a self-service Cash & Carry wholesale and retail food store in Timișoara alongside a 13,000 m2 logistics center in Giarmata opened in 2020 through its wholly-owned subsidiary Almira Logistic. The company carries over 7,000 food SKUs sourced from major international brands (Bonduelle, Cris-Tim, Danone, Boromir, Heineken, Hochland, Chio) and local Romanian producers, supplemented by four registered private-label brands (Pogonici, Papila, Legumix, Juno). It serves two distinct segments: B2B merchants and retailers procuring wholesale food supply, and B2C individual consumers seeking wholesale-style pricing, with over 3,000 customers served monthly.

The business operates a hybrid distribution model combining a physical self-service storefront with a modern B2B online ordering platform at comenzi.almira.ro backed by a dedicated call center, plus a logistics arm capable of storing more than 10,000 pallets across refrigeration, freezing, and ambient zones. Revenue is generated transactionally through cash-and-carry wholesale and retail sales with weekly promotional campaigns, supplemented by recurring B2B platform ordering; no subscription or licensing model is in use. Pricing is wholesale/competitive retail on a pay-as-you-go basis and is not publicly disclosed.

Almira Trade is 100% Romanian-capital owned, employs over 130 people, and reports annual turnover exceeding €40M after 23 years of activity. Operations are concentrated in Timișoara/Giarmata with no confirmed geographic expansion beyond western Romania. The company is registered as SC Almira Trade SRL (fiscal code RO13479097, J35/1053/2000), with no institutional investors, PE/VC backers, or stock exchange listing disclosed.

Name

Almira Trade

Legal name

SC Almira Trade SRL

Website

https://almira.ro

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Almira Trade SRL is a Romanian family-owned Cash & Carry food wholesaler and retailer operating a self-service store in Timișoara and a 13,000 m2 logistics center in Giarmata, serving over 3,000 merchants and consumers monthly with 7,000+ SKUs across partner and own brands.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Wholesale food distribution
• Cash and carry retail
• B2B grocery platform
• Private label food
• Food wholesale logistics

Headquarters

HQ city

Timișoara

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Food Sales: Core business of wholesale food commerce serving merchants and retailers. The company operates a Cash & Carry self-service format where traders can purchase products at wholesale prices.
2. Retail Food Sales: Retail food sales to individual consumers at competitive wholesale-like prices. The company serves both B2B merchants and B2C consumers through its self-service format.
3. B2B Platform Services: Modern online ordering platform for business customers to place and manage wholesale orders digitally

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Almira Trade operates a self-service cash-and-carry wholesale and retail food store in Timișoara, Romania, offering over 7,000 food products sourced from local and international producers, including four own private-label brands (Pogonici, Papila, Legumix, Juno). The company complements its physical store with a dedicated B2B online ordering platform at comenzi.almira.ro for registered merchants, and supports its operations through a 13,000 m2 modern logistics center in Giarmata managed by subsidiary Almira Logistic.

Product overview

Almira Trade operates a multi-channel retail and wholesale business centered around its Almira Magazin En-Gross self-service cash-and-carry store with over 7,000 food products. The company supports merchants through its Platforma B2B online ordering system and manages logistics via its Centrul Logistic Almira facility. Almira also markets four private label brands—Pogonici, Papila, Legumix, and Juno—alongside partner brands including Bonduelle, Cris-Tim, Danone, Boromir, Heineken, Hochland, and Chio. The business serves both individual consumers seeking bulk food purchases and business customers requiring wholesale supply.

Differentiator

Problem solved

Functional benefit

Brands

• Pogonici: Own brand product
• papila
• legumix
• juno

Products and services

• Almira Magazin En-Gross A self-service cash-and-carry wholesale and retail store offering over 7,000 food products including meat, dairy, beverages, sweets, canned goods, and pet food at competitive wholesale-style prices, serving both SMB merchants/retailers and individual consumers in Timișoara.
• Platforma B2B (comenzi.almira.ro) Modern B2B online ordering platform enabling registered merchants and business customers to place wholesale orders digitally, manage business accounts, and streamline procurement, supported by a dedicated call center.
• Centrul Logistic Almira (Almira Logistic) Modern logistics and warehousing facility operated by subsidiary Almira Logistic, providing 13,000 m2 of storage with refrigeration, freezing, and ambient zones and a capacity exceeding 10,000 pallets to support supply chain operations.
• Pogonici (Own Brand) Registered private-label food brand sold exclusively through Almira Trade's wholesale and retail channels.
• Papila (Own Brand) Registered private-label food brand sold exclusively through Almira Trade's wholesale and retail channels.
• Legumix (Own Brand) Registered private-label food brand sold exclusively through Almira Trade's wholesale and retail channels.
• Juno (Own Brand) Registered private-label food brand sold exclusively through Almira Trade's wholesale and retail channels.

Quantifiable outcome

• Over 40 million EUR annual revenue after 23 years of operation
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• BonduellecoreChannel Partner/ Reseller/ DistributorMajor food brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• Cris-TimcoreChannel Partner/ Reseller/ DistributorMajor food brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• DanonecoreChannel Partner/ Reseller/ DistributorMajor food brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• BoromircoreChannel Partner/ Reseller/ DistributorMajor food brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• HeinekencoreChannel Partner/ Reseller/ DistributorMajor beverage brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• HochlandcoreChannel Partner/ Reseller/ DistributorMajor dairy brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• ChiocoreChannel Partner/ Reseller/ DistributorMajor snack brand partner providing products through Almira Trade's Cash & Carry and B2B channels
• Local ProducerscoreChannel Partner/ Reseller/ DistributorLocal Romanian producers supplying products to complement international brands, supporting the company's strategy to offer both local and international options
• International ProducerscoreChannel Partner/ Reseller/ DistributorInternational food producers supplying branded products through Almira Trade's distribution network

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Elan Prod: Regional Romanian cash-and-carry and wholesale operator based in western Romania. Overlaps with Almira geographically and in target customer, but operates with a smaller footprint and narrower assortment.

Direct peers

• Metro Cash & Carry Romania: Operates a national self-service cash-and-carry wholesale/retail format in Romania serving HoReCa, traders, and B2B customers. Directly competes with Almira's Magazin En-Gross in the same merchant and small-business segment with comparable product categories and pricing model.
• Selgros Cash & Carry Romania: National self-service wholesale/retail chain serving both trade customers and end consumers with a broad assortment of food and non-food products. Directly comparable to Almira's cash-and-carry B2B/B2C model in assortment, target customer, and operational format.

Broad incumbents

• Auchan Romania: Large hypermarket and supermarket operator in Romania with overlapping food retail and B2B capabilities. A broader incumbent that competes for the same consumer wallet and offers some wholesale/procurement services.
• Lidl Romania: Discount supermarket chain with strong penetration in Timișoara and across Romania. Competes with Almira's B2C side on price and assortment depth while raising the bar on private-label execution.
• Carrefour Romania: Major multi-format grocery retailer in Romania operating hypermarkets, supermarkets, and proximity stores. A broad incumbent with extensive assortment and pricing power that competes with Almira on both price and product variety.
• Kaufland Romania: One of the largest grocery retail chains in Romania, with a broad assortment of food products at competitive prices. Competes with Almira for value-seeking B2C consumers while also serving SMB customers through its store-based assortment.

Others

• Boromir: Major Romanian bakery and food producer that also supplies Almira. Relevant as a regional food producer with its own distribution reach and as a brand competing within the same assortment categories sold through cash-and-carry channels.
• Cris-Tim: One of the largest Romanian meat processing companies and a brand partner of Almira. Comparable as a local food producer/distributor serving retail channels and as a supplier that competes for shelf and consumer attention within cash-and-carry assortments.

Emerging players

• Penny Market Romania: Discount grocery chain active in western Romania, including Timișoara. Targets price-sensitive consumers and small merchants seeking competitive everyday pricing, overlapping with Almira's value-oriented positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AlmiraTrade
• Facebookfacebook.com/AlmiraTrade
• LinkedInlinkedin.com/company/almiratrade
• Instagraminstagram.com/almiratrade

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almira Trade