What Almost Ready Frozen does

Almost Ready Frozen B.V. is a privately held Dutch B2B wholesale distributor of frozen bake-off bakery and pastry products, headquartered in Amsterdam. The company sources its assortment from renowned European bakeries — including Bridor for pre-proofed viennoiserie — and resells four primary categories to professional buyers: bread (rustic, sourdough, world breads, gluten-free, vegan), viennoiserie (Danish pastries, pre-proved and baked, Bridor assortment), traiteur (savory croissants, snacks, French tarts, Pizzella), and patisserie (cakes, bars, brownies, diverse and single-serving pastries, vegan and dietary lines, cannoli, petits fours). The underlying technology is the bake-off system itself: deep-frozen products that customers finish on-site by oven heating, enabling fresh-quality output without dedicated baking infrastructure.

The company monetizes through B2B wholesale unit pricing on a quote-based, pay-as-you-go model, with no public price list. Its go-to-market is hybrid: dedicated regional account managers cover five Dutch territories (Midden NL, Zuid-Oost NL, Noord-Oost NL, West NL, Zuid-West NL), supported by an inside sales team (binnendienst) and a 24/7 self-serve website ordering platform. Customer segments span horeca (hospitality), grootverbruik (large-scale catering), institutional foodservice, and retail/bakeries. Named enterprise customers include Hilton Amsterdam Airport Schiphol, De Kort Catering, Sucré Salé (since 2015), and Kaashuis Tromp. The company holds ISO 22000 food safety management certification (obtained 2023) and operates under the TopBakkers umbrella, distributing the Happy Bakers gluten-free line. Leadership comprises Algemeen directeur Alfons Waldram and Commercieel directeur Marco Simons, with a headcount of 5 listed staff covering regional sales, inside sales, and quality assurance; revenue is not publicly disclosed.

Name

Almost Ready Frozen

Legal name

Almost Ready Frozen B.V.

Website

https://almostreadyfrozen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Almost Ready Frozen B.V. is a Dutch B2B wholesale distributor of frozen bake-off bakery and pastry products sourced from European bakeries, serving horeca, foodservice, large-scale catering, and retail customers across the Netherlands via regional account managers and a 24/7 ordering website.

Ownership category

akta.pro rank

Product category

Frozen Bakery Products

NAICS

Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Bakery Products (2050)

akta.pro primary industry

Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Frozen bakery products
• Bake-off bread pastries
• B2B foodservice distribution
• Commercial bakery wholesale
• European bakery sourcing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Bakery Product Sales: B2B wholesale distribution of frozen bake-off bread and pastry products to professional customers including hospitality, foodservice, catering, and retail establishments

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Almost Ready Frozen B.V. is a Dutch wholesale distributor of deep-frozen bake-off bread, viennoiserie, savory and patisserie products, supplying professional buyers in hospitality, foodservice, large-scale catering, and retail across the Netherlands. The assortment is sourced from renowned European bakeries and finished on-site by customers through a simple oven bake-off process, eliminating the need for in-house baking facilities.

Product overview

Almost Ready Frozen is a Dutch frozen bakery products supplier serving horeca, foodservice, bulk consumption, and retail sectors. Their product portfolio consists of four main categories: Brood (bread products including rustic sourdough bread, French bread, world breads, gluten-free bread, and vegan bread), Viennoiserie (Danish pastries, pre-proved and baked varieties including Bridor assortment), Traiteur (savory croissants, savory snacks, savory French tarts, and Pizzella), and Patisserie (sweet pastries, half-finished bakery products, French toast and muffins, cakes/bars/brownies, various cakes, vegan pastries, diet pastries, single-serving pastries/desserts, cannoli, and petits fours). The company sources products from Europe's most reputable bakeries and offers bake-off products that customers can easily prepare. Key products include Pain soleil (Mediterranean bread), various flatbreads (Lebanese flatbread with spinach and beetroot), Simit with sesame, croissants with almond filling, almond cannoli with pistachio and lemon cream, various cheesecakes (New York style, blueberry, strawberry, chocolate raspberry, and vegan raspberry), tiramisu cake, Black Forest cake, chocolate truffle cake, carrot cake, petit fours, éclairs, and an extensive range of mini pastries, cakes, and bars. They also offer special dietary options including gluten-free and lactose-free pastries, and a dedicated vegan pastry line. The company holds ISO 22000 certification for food safety management.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Bread (Brood) Assortment Wide assortment of frozen bake-off breads including grootbrood, rustic sourdough bread, breekbrood, stokbrood, luxury bread, world breads (Italian, Lebanese flatbreads, Turkish simit), small rolls, brioche/hamburger rolls, gluten-free bread, and vegan bread rolls. Sold wholesale to professional hospitality and food service buyers.
• Frozen Viennoiserie Assortment Frozen Danish pastries, pre-proofed and pre-baked viennoiserie items including the Bridor pre-proofed assortment, croissant fourré amandes, maple pecan Danish, and other sweet breakfast pastries for professional kitchens.
• Frozen Savory (Traiteur) Assortment Frozen savory bakery products including savory croissants, savory snacks (vegetarian mini roulés with pesto, cheese, and pizza), savory French tarts, and Pizzella items aimed at the hospitality and catering channel.
• Frozen Patisserie Assortment Broad frozen patisserie assortment including sweet snacks and coffee rolls, half-finished pastry products, French toast and muffins, cakes/bars/brownies, full-size cakes (cheesecake, Black Forest, chocolate truffle, carrot cake), single-serve patisserie and desserts, cannoli, and petits fours for hotels, restaurants and catering.
• Frozen Vegan Pastries (Vegan gebak) Dedicated frozen vegan pastry line including vegan raspberry cheesecake, vegan lemon and apple pastries, vegan banana-walnut tart, vegan strawberry dessert and vegan apple pie (24–26 cm) for professional buyers serving plant-based menus.
• Frozen Dietary Pastries (Dieet gebak) Gluten-free and lactose-reduced frozen pastry assortment including slagroomtruffels, mokka hazelino, caramel hazelino, gluten-free/lactose-reduced chocolate cake, blueberry cake and strawberry cake for allergen-conscious professional food service.
• Wholesale Distribution & Bake-off Supply Service B2B wholesale supply service with dedicated regional account managers (Midden, Zuid-Oost, Noord-Oost, West, Zuid-West Netherlands), inside-sales (binnendienst) support, and 24/7 website ordering platform for professional customers of any size.

Quantifiable outcome

• Products sourced from renowned European bakeries

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered parent, minor and core.

• TopBakkersparentOthersParent company/brand relationship. Almost Ready Frozen operates under the TopBakkers umbrella. Products include Happy Bakers gluten-free line available through Almost Ready Frozen.
• BridorminorOthersBridor is a supplier of pre-proofed (voorgerezen) viennoiserie products included in Almost Ready Frozen's assortment.
• European BakeriescoreOthersProducts sourced from the most renowned bakeries across Europe. The assortment is derived from top European bakeries, ensuring high quality standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vandemoortele: Belgian frozen bakery, margarines, and culinary products group serving retail and foodservice across Europe. Direct peer in frozen bakery manufacturing and distribution, with significant overlap in horeca/foodservice customers.
• Continental Bakeries: Dutch frozen and ambient bakery group producing cookies, bread, and bakery products for European retail and foodservice. Direct geographic peer in the Netherlands with overlap in horeca distribution and frozen bake-off products.
• Bridor: French premium frozen viennoiserie and bakery brand (Le Duff Group), explicitly listed as a supplier of pre-proofed products to Almost Ready Frozen. Highly comparable as a frozen bakery producer/supplier in the same horeca channel.
• La Lorraine Bakery Group: Belgian frozen and fresh bakery group producing bread, viennoiserie, and patisserie for retail and foodservice across Europe. Direct peer in frozen bake-off bakery manufacturing and supply to horeca/foodservice operators.
• Délifrance: French-origin frozen bakery and viennoiserie brand serving hospitality and foodservice with bake-off products across Europe. Highly comparable to Almost Ready Frozen in product category (frozen bake-off viennoiserie and patisserie) and target customer (horeca/foodservice).

Broad incumbents

• Bidfood: Major Dutch foodservice distributor (part of Bidcorp) supplying restaurants, hotels, and catering with broad food portfolios including frozen bakery. Comparable as a Dutch horeca/foodservice supplier where frozen bakery is one category among many.
• Aryzta: Swiss-headquartered global frozen bakery group with extensive foodservice and retail customer base. Operates at significantly larger scale but serves the same frozen bakery category with overlapping customer segments across Europe.
• Hanos: Large Dutch cash-and-carry and foodservice wholesaler serving horeca across the Netherlands with broad food and non-food assortment including frozen bakery. Comparable as a broadline horeca supplier competing for the same customer wallet.
• Lantmännen Schulstad: Nordic bakery division of Lantmännen producing fresh and frozen bread and pastries for retail and foodservice. Comparable in frozen bakery supply to horeca though primarily focused on Nordic geographies.
• Sligro Food Group: Dutch wholesale and foodservice group serving horeca, retail, and catering with food and non-food products. Comparable as a broadline Dutch foodservice supplier where frozen bakery competes within a larger assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/almostreadyfrozen
• LinkedInlinkedin.com/company/almost-ready-bake-off-products
• Instagraminstagram.com/almost_ready_frozen/?hl=nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almost Ready Frozen