Aloha Beach Camp INC

What Aloha Beach Camp INC does

Aloha Beach Camp INC is a privately held, family-owned summer day camp founded in 1999 by Eric and Teri Naftulin, operating at Zuma Beach in Malibu, California under permit with LA County Lifeguards. The company serves Los Angeles-area families with children ages 4-14 across three age-tiered core programs — Keiki Camp (ages 4-6), Kahuna Camp (ages 7-10), and Nalu Camp (ages 11-14) — supplemented by a Counselor-in-Training / Laulima leadership program for ages 14-16 and an Aloha Hawaii Sleepaway Camp at Camp Mokuleia on Oahu for ages 7-17. Service offerings include surfing, boogie boarding, kayaking, paddleboarding, and 220+ other beach activities, delivered with camper-to-counselor ratios as low as 3:1, CPR/First Aid certified staff, and on-site lifeguard supervision.

The company's technology stack is intentionally minimal: CampBrain serves as the third-party registration and staff-management platform, the website is built on Weebly, and Google Meet is used for prospective-family video chats. There is no proprietary technology platform, no mobile application, no public API, and no AI/ML capabilities disclosed. Operational technology is essentially off-the-shelf SaaS used for administration and customer communications.

Revenue is generated through per-day tuition ($198/child/day with no session minimums), the CIT program ($550/week), and the Hawaii sleepaway program ($2,400-$2,500 per week). Distribution is direct-to-consumer through online registration, supported by free bus transportation from 20+ pickup points across Los Angeles and a word-of-mouth referral channel built on a base of over 12,000 cumulative families served since inception. The business operates within a single 10-week summer window (mid-June through late August), with the remainder of the year focused on planning, registration, and recruiting seasonal counselors.

Name

Aloha Beach Camp INC

Legal name

Aloha Beach Camp Inc.

Website

https://alohabeachcamp.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Aloha Beach Camp INC is a family-owned beach and ocean adventure day camp founded in 1999, operating at Zuma Beach in Malibu and serving LA-area families with children ages 4-14 across age-tiered programs, plus a Hawaii sleepaway extension.

Ownership category

akta.pro rank

Product category

Summer Day Camp Services

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Beach day camp
• Summer day camp
• Surfing instruction
• Youth beach programs
• Ocean adventure camps

Headquarters

HQ city

West Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Day Camp Enrollment (Per-Day Tuition): Primary revenue stream from day camp enrollment at $198 per child per day. Families purchase individual days of attendance with no session requirements or minimums. Transportation is included in the daily rate. Additional discounts available through promo codes (ALOHA10 for 10% off, ALOHA25 for $25 off) and sibling savings.
2. Counselor-in-Training (CIT) Program: Three-level leadership program for teens ages 14-16 priced at $550 per one-week session. Includes Red Cross First Aid and CPR certification provided at no additional cost. Full payment required at application due to extremely limited availability.
3. Hawaii Sleepaway Camp (Overnight Program): Overnight summer camp program in Hawaii at Camp Mokuleia on Oahu's North Shore. Early bird rate of $2,400 for one-week session (before June 1), increasing to $2,500 after June 2. Program includes accommodation in gender-specific cabins, all meals, and activities. Program runs July 27 to August 8, 2026 (two weeks).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aloha Beach Camp INC operates a beach and ocean adventure summer day camp at Zuma Beach in Malibu, California, serving children ages 4-14 through three age-specific programs (Keiki Camp ages 4-6, Kahuna Camp ages 7-10, and Nalu Camp ages 11-14). The company also offers a Counselor-in-Training leadership program for ages 14-16 and a Hawaii Sleepaway Camp for ages 7-17 at Camp Mokuleia on Oahu's North Shore. Tuition is charged per day at $198/child with no session minimums, and free transportation is provided from pickup points across Los Angeles.

Product overview

Aloha Beach Camp INC operates a suite of age-specific beach and ocean adventure day camp programs at Zuma Beach in Malibu, California, supplemented by a Hawaii overnight camp program. The core portfolio consists of four named programs: Keiki Camp (ages 4–6), Kahuna Camp (ages 7–10), Nalu Camp (ages 11–14), and the Counselor-in-Training (CIT) / Laulima Program (ages 14–16). The company also offers an Aloha Hawaii Sleepaway Camp (ages 7–17) on the North Shore of Oahu. Value-add modules include free transportation on supervised bus routes across Los Angeles, flexible day-by-day enrollment (no sessions or minimums), a 100% money-back guarantee, and a recorded open house with live video chat access to leadership. The company was founded in 1999 and is family-run by Eric and Teri Naftulin.

Differentiator

Problem solved

Functional benefit

Brands

• Keiki Camp: Beach day camp program for children ages 4-6, featuring gentle introduction to beach, sand play, and safe ocean fun
• Kahuna Camp
• Nalu Camp
• Laulima (Counselor-in-Training Program)
• Aloha Hawaii Sleepaway

Products and services

• Keiki Camp

Quantifiable outcome

• 100% money-back guarantee if dissatisfied after first two days of attendance
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Camp MokuleiacoreOthersCamp Mokuleia is a 40-acre beachfront property on Oahu's North Shore that serves as the venue for Aloha Beach Camp's Hawaii Sleepaway Program. The partnership provides the physical location, cabins, and facilities for the overnight camp experience. Campers live in gender-specific cabins just steps from the ocean.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steve & Kate's Camp: National premium summer day-camp chain known for flexible drop-any-day enrollment and camper-directed scheduling. The closest functional analog to Aloha Beach Camp's "no sessions, no minimums" day-by-day enrollment model and premium pricing.
• Surf Diva School: Southern California-based surf school offering women's and kids' surf lessons and camps, including youth summer programs. Direct overlap with Aloha Beach Camp's surf-instruction core, with a similar age-segmented, female-friendly brand positioning.
• iD Tech: National STEM summer-camp operator with day and overnight programs for ages 7-17, including at UCLA and other LA-area university venues. Comparable as a similarly-priced, premium enrichment summer camp competing for the same LA-family summer discretionary budget.
• Skyhawks Sports Academy: Multi-sport youth summer-camp provider operating across hundreds of US locations including LA-area programs in soccer, basketball, and general athletics. Comparable as a youth summer sports-camp provider competing for the same age 4-14 family segment, though multi-sport rather than surf-specific.
• Camp Galileo: Bay Area-founded summer day-camp operator running multi-activity enrichment programs (arts, science, outdoor) for elementary-aged kids across multiple California markets. Comparable because it targets the same 'premium, parent-concierge' day-camp segment with age-tiered programming and flexible scheduling.
• Destination Science: LA-based STEM and science summer day-camp operator serving elementary-aged children with multi-week enrollment models. Comparable as a top-of-funnel competitor for parents searching for premium summer day camp options in the LA metro.

Others

• American Camp Association (ACA): National accreditation body for youth camps whose standards Aloha Beach Camp is the only beach day camp in LA to currently meet. Relevant as a regulatory/industry body whose accreditation Aloha leverages as its primary regulatory moat.
• American Red Cross Swimming & Water Safety: National water-safety certification body whose Learn-to-Swim and lifeguarding programs overlap with Aloha's ocean safety, CPR, and First-Aid certification offering for CIT participants. Relevant as an adjacent ecosystem participant setting safety standards Aloha aligns to.

Emerging players

• Aqua-Tots Swim Schools: Year-round swim instruction provider serving infants through adolescents with multiple Southern California locations. Comparable as a related ocean/water-safety instruction category, though operating year-round and focused on instructional swimming rather than day-camp programming.

Regional players

• Gold Medal Los Angeles (LA Galaxy Camps): LA Galaxy-affiliated youth soccer summer camps and clinics across Southern California. Comparable as a branded, premium-priced youth summer sports camp operating in the same LA market, though sport-specific rather than beach-ocean based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aloha-beach-camp-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloha Beach Camp INC