ID Tech
iD Tech is a privately held youth STEM education company founded in 1999 and headquartered in California, operating day and overnight summer camps, Teen Academies, virtual camps, and online private lessons for children and teens ages 7-18 at over 75 US university campuses, including MIT, Stanford, and UCLA.
- Company typePrivate
- Founded1999
- HeadquartersCampbell, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ID Tech does
iD Tech is a privately held youth STEM education company founded in 1999 and headquartered in California. The company runs day and overnight summer camps, multi-week Teen Academies, virtual camps, and year-round online private lessons for children and teens ages 7 through 18, delivered at over 75 prestigious US university campuses including MIT, Stanford, UC Berkeley, UCLA, NYU, Columbia, Carnegie Mellon, University of Michigan, and Rice. Curriculum spans coding, artificial intelligence and machine learning, robotics, game design using Unreal Engine 5 and Roblox, digital art and animation, 3D printing, and creative technology, organized into age-tiered tracks (7-9, 10-12, 13-19).
The company generates revenue primarily through tuition charged for on-campus and online programs, with payment plans starting at $375 and promotional discounts (GO2CAMP code, $50 sibling/course bundles, $25 refer-a-friend credits) layered on top of standard pricing. Distribution is direct-to-consumer via the idtech.com website, supplemented by a Program Specialist contact center and referral-driven acquisition. Curriculum is differentiated through branded partnerships with NVIDIA (AI/ML Academy), MIT RAISE (MIT App Inventor), VEX Robotics, BattleBots, and Unreal Engine.
The business is family-controlled, with Pete Ingram-Cauchi as CEO and co-founders Kathryn Ingram and Alexa Ingram-Cauchi involved in leadership. No external funding rounds, acquisitions, or parent company relationships are disclosed. The company claims to have served over 1 million parents since founding and is actively registering students for the 2026 summer season.
ID Tech firmographics
Firmographics- Name
- ID Tech
- Legal name
- iD Tech
- Website
- https://idtech.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- iD Tech is a privately held youth STEM education company founded in 1999 and headquartered in California, operating day and overnight summer camps, Teen Academies, virtual camps, and online private lessons for children and teens ages 7-18 at over 75 US university campuses, including MIT, Stanford, and UCLA.
- Ownership category
- akta.pro rank
ID Tech industry classification
Industry- Product category
- Youth STEM Education Services
- NAICS
- Computer Training (611420), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding, Game Design & Computer Science Camps (EDAMALAD)
- akta.pro secondary industries
- Robotics, Engineering & Makers Camps (EDAMALAE), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC)
Keywords
Where ID Tech is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Tech business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Summer Camp Tuition: iD Tech generates revenue primarily through tuition fees charged for on-campus and virtual summer camp programs, teen academies, and private online lessons. Programs range from weeklong camps to multi-week academies. Payment plans are available, and discounts are offered through promotional codes, bundle purchases, and referral programs.
- Academy Programs: Teen academies are multi-week intensive programs (e.g., NVIDIA AI and Machine Learning Academy, BattleBots Robotics Academy, Full-Stack Engineering & AI Academy) held at university campuses, generating tuition revenue at a higher price point than standard camps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | On-Campus Summer Camps |
| One time/ perpetual license | Pay-as-you-go | Teen Academies |
| One time/ perpetual license | Pay-as-you-go | Virtual Camps |
| One time/ perpetual license | Pay-as-you-go | Online Private Lessons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ID Tech product offering
Product offeringCore offering
iD Tech operates weeklong summer day and overnight technology camps for ages 7–17 at 75+ prestigious U.S. university campuses, plus multi-week Teen Academies and year-round online private lessons and virtual camps. Courses cover coding, AI/machine learning, robotics, game design, digital filmmaking, and 3D printing, delivered by instructors recruited from top universities and supported by branded curriculum partnerships (NVIDIA, MIT RAISE, VEX Robotics, BattleBots, Unreal Engine).
Product overview
ID Tech offers a product portfolio centered on two main areas: (1) an AI-enabled Learning Center platform providing machine-readable datasets, vendor directories, technology glossaries, and data cards for the digital identity and biometrics industry, and (2) an expanded RFID hardware portfolio featuring high-performance Near-Field and Far-Field Antennas for industrial applications. The Learning Center is supported by Innovatrics and all content is openly licensed under CC BY 4.0.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Tech Camps
- Teen Academies
- Virtual Tech Camps
- Online Private Lessons
Quantifiable outcome
- Over 1 million parents have trusted iD Tech for their children's technology education.
Companies that use ID Tech
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
ID Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
ID Tech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and moderate.
- NVIDIAcoreNVIDIA partners with iD Tech to power the NVIDIA AI and Machine Learning Academy, a Teen Academy program for ages 13–18 that teaches artificial intelligence and machine learning using NVIDIA's curriculum and technologies.
- MIT RAISE (MIT Research and Innovation)coreMIT RAISE partners with iD Tech to deliver the MIT App Inventor program, a Teen Academy for ages 13–17 where students learn app development powered by MIT RAISE's educational platform and methodology.
- VEX RoboticscoreVEX Robotics provides the robotics platform for multiple BattleBots camps and academies, including BattleBots Camp with VEX Robotics and BattleBots Robotics Academy. iD Tech uses VEX hardware and curriculum in its robotics programs.
- BattleBotscoreBattleBots is a branded content partner for iD Tech's robotics camps and academies. Multiple programs are branded BattleBots, including BattleBots Camp Junior, BattleBots Camp with VEX Robotics, BattleBots Robotics Academy, and BattleBots 3D Printing camps.
- Unreal Engine (Epic Games)coreEpic Games' Unreal Engine is used in iD Tech's Game Design 101 with Unreal Engine 5 and Game Design Academy programs, teaching teens ages 13–18 professional-grade game development tools.
- AdobemoderateAdobe software (including Adobe Animate) is used in Digital Art & Animation camps and Art & Animation Studio programs for ages 10–17, teaching digital creative skills.
- 75+ University CampusescorePrestigious universities including MIT, Stanford, UC Berkeley, UCLA, NYU, Columbia, Carnegie Mellon, University of Michigan, Rice, Caltech, Georgia Tech, and 65+ others host iD Tech camps on their campuses during summer. These partnerships provide iD Tech access to physical venues, campus credibility, and local student markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ID Tech competitors and assessment
Company assessmentDirect peers
- Code Ninjas: Code Ninjas operates a franchise-based network of in-person coding centers for kids, teaching programming through game-building curriculum. It is the closest direct competitor to iD Tech in the youth coding/STEM education space with a comparable target customer (parents of kids ages 7–14) and overlapping STEM subjects.
- CodeWizardsHQ: CodeWizardsHQ provides live, online coding classes for kids and teens ages 8–18, structured similarly to iD Tech's online private lessons and virtual camps. It competes with iD Tech's online offerings on curriculum (Python, JavaScript, web development) and direct-to-parent acquisition.
- Digital Media Academy: Digital Media Academy runs tech-focused summer camps and online courses for kids and teens at university campuses, with heavy emphasis on game design, coding, and creative tech. It overlaps directly with iD Tech's on-campus STEM summer camp model and age range.
- MakerKids: MakerKids offers in-person and online STEM programs (coding, robotics, Minecraft) for kids ages 6–13. It is a smaller direct competitor focused on the same hands-on, project-based learning model that iD Tech delivers in its summer camps and academies.
- Game Camp Nation: Game Camp Nation runs overnight and day summer camps for kids and teens focused on video game design, development, and programming at college campuses. It directly competes with iD Tech's game design and coding summer camp offerings for the same age group.
- KTBYTE: KTBYTE offers live online computer science classes and summer programs for kids K–12, with emphasis on competitive programming, AI, and college-prep pathways. It competes with iD Tech's Teen Academies and online private lessons, particularly for older students seeking advanced CS/AI depth.
Emerging players
- Galvanize: Galvanize (now Hack Reactor) operates coding bootcamps and immersive tech education primarily for adults, but represents an adjacent peer given shared category (STEM/coding education) and university-campus delivery heritage that overlaps with iD Tech's model.
- Outschool: Outschool is a marketplace for live online classes for kids that hosts coding, robotics, AI, and game design offerings. It competes with iD Tech's online private lessons and virtual camps through a broader, lower-priced, marketplace-driven alternative.
- Code.org: Code.org is the largest non-profit promoting K–12 computer science education, offering free curricula and the annual Hour of Code. While not a direct tuition-based competitor, it shapes parental demand for paid STEM programs like iD Tech and serves as the default free alternative that caps iD Tech's pricing power for introductory content.
- Carnegie Mellon Robotics Academy: Carnegie Mellon's Robotics Academy provides K–12 robotics and CS curricula and teacher training that compete with iD Tech's VEX/BattleBots robotics offerings at the curriculum and teacher-procurement level. As a university-based educator, it overlaps iD Tech's institutional positioning and STEM subject focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ID Tech social profiles
Digital presenceID Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Tech leadership team
Management profileNumber of profiles
Profiles3 records
ID Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Tech
What does ID Tech do?
iD Tech operates weeklong summer day and overnight technology camps for ages 7–17 at 75+ prestigious U.S. university campuses, plus multi-week Teen Academies and year-round online private lessons and virtual camps. Courses cover coding, AI/machine learning, robotics, game design, digital filmmaking, and 3D printing, delivered by instructors recruited from top universities and supported by branded curriculum partnerships (NVIDIA, MIT RAISE, VEX Robotics, BattleBots, Unreal Engine).
Is ID Tech a public or private company?
ID Tech is a private company. It is classified as family owned and is currently operating.
When was ID Tech founded?
ID Tech was founded in 1999. It employs 1,001 to 5,000 people.
Where is ID Tech based?
ID Tech is headquartered in Campbell, United States, in the North America region.
How does ID Tech make money?
Two revenue lines are on record. Summer Camp Tuition is the primary driver. The others are academy Programs.
Who are ID Tech's main competitors?
Direct peers on record are Code Ninjas, CodeWizardsHQ, Digital Media Academy, MakerKids, Game Camp Nation and KTBYTE. Emerging players are Galvanize, Outschool, Code.org and Carnegie Mellon Robotics Academy.
Does ID Tech have an API?
No public API is recorded for ID Tech.
What industry is ID Tech in?
ID Tech's product category is Youth STEM Education Services. Its primary akta.pro industry code is EDAMALAD, Coding, Game Design & Computer Science Camps, with a secondary code of EDAMALAE, Robotics, Engineering & Makers Camps. Its NAICS code is 611420 and its SIC code is 8200.