ALOT

What ALOT does

ALOT (legal name Alot Marketing e Soluções Ltda.) is a martech agency headquartered in Alphaville, Barueri (São Paulo), Brazil, operating as the dedicated marketing technology arm of corporate parent Deal Group. Founded in 2022 and operating with a 100% anywhere-office model, ALOT serves enterprise clients primarily in Brazil and Portugal through support offices in São Paulo, Curitiba, Lisbon, and Leiria, with named logos spanning financial services (Getnet, B3, Travelex, Authent), retail and e-commerce (Decathlon, Carrefour, Magalu, Shopee, Mercado Livre, Leroy Merlin, RD, Novomundo), healthcare (EMS Saúde, Apsen), consumer brands (Tempo), agriculture (Mosaic, TCP), and weather (Climatempo). The company claims 500+ partners served and positions itself as a strategic consultancy extension working from discovery through delivery. CEO Fabiano Cruz leads a team of approximately 20 employees, supported by Head of Strategy and Operations Adriano Sales and Media and Growth Manager Paula Klotz.

ALOT's core proprietary product is ALICE (ALOT Intelligence Conversational Experience), a conversational AI agent launched in 2024 that supports text and low-latency voice interactions, integrates with major LLMs including GPT-4o, Claude 4, Gemini 2.0+, Perplexity AI, Deepseek, AWS Bedrock/Nova, and Meta Llama, and supports custom models trained on client-specific data. ALICE covers 30+ languages and maintains SOC-II Type 2, GDPR, CCPA, LGPD, and PDPA compliance. The broader product portfolio includes Commerce 360 (headless e-commerce with integrations to Amazon, Mercado Livre, Magalu, Shopee, and Olist), Martech Studio (managed multidisciplinary teams for digital transformation), MediaOps Hub (programmatic media across Google, Amazon Ads, Meta, LinkedIn, Spotify, and Kwai), Strategic Design (6/12/20-week discovery cycles culminating in 40-day prototyping), and Phygital Analytics (Raspberry Pi-based offline-to-online measurement for trade marketing).

ALOT's revenue model combines professional services (Discovery and Strategy consulting, Commerce 360 implementation, Martech Studio managed teams), managed services (MediaOps Hub, tailored outsourcing), and subscription/recurring revenue (ALICE licensing). Pricing is quote-based with multi-year contract cadence and no public pricing. The go-to-market motion is sales-led and consultative, with dedicated managers overseeing client engagements from Brazil and Portugal. Reported client outcomes include a 32% reduction in omnichannel CAC and 1.2M+ monthly website visit increase for Getnet, a 35% conversion rate increase and 25% projected revenue lift for Commerce 360 clients, 70% reduction in development time through Strategic Design, and 95% client satisfaction when expectations are aligned upfront.

Name

ALOT

Legal name

Alot Marketing e Soluções Ltda.

Website

https://alot.ag

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ALOT is a Brazilian martech agency (part of Deal Group) that delivers AI-powered marketing, conversational AI (ALICE), e-commerce, and media operations for enterprise clients across financial services, retail, healthcare, and consumer brands in Brazil and Portugal.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Martech agency services
• Conversational AI platform
• E-commerce marketplace integration
• Digital marketing consulting
• Media operations management

Headquarters

HQ city

Alphaville, Barueri

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Martech Studio Services: Managed multidisciplinary squads dedicated to client brands for marketing and digital transformation actions. Two contracting models: managed teams or tailored outsourcing.
2. ALICE Conversational AI Agent: AI agent solution licensed or contracted for customer service, sales automation, and process automation with customization based on client-specific requirements.
3. Discovery and Strategy Consulting: Strategic consultancy services including Product Discovery, Market Research, Business Strategy, and Service Design with 40-day prototype and validation cycles.
4. Commerce 360 Implementation: E-commerce platform implementation, migration, and evolution services with headless commerce architecture and marketplace integration.
5. Media Operations: Media planning, programmatic advertising, creative assets, and growth hacking services with AI integration for campaign optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ALOT is a martech agency that delivers end-to-end marketing technology solutions to enterprises, combining strategic consulting, AI-powered conversational agents (ALICE), e-commerce and marketplace platforms (Commerce 360), media operations (MediaOps Hub), and multidisciplinary team augmentation (Martech Studio). The firm operates as a strategic consultancy extension from discovery through delivery, with a 40-day prototyping cycle, serving clients primarily in Brazil and Portugal across retail, financial services, healthcare, and consumer brand sectors.

Product overview

ALOT is a Martech agency offering a portfolio of integrated digital marketing and technology services. The core products include ALICE (conversational AI agent platform), Commerce 360 (e-commerce and marketplace solution), and four service offerings: Martech Studio (team augmentation), MediaOps Hub (media operations), Strategic Design (discovery and design), and Phygital Analytics (offline-to-online analytics). The ALICE platform serves as the AI-powered foundation, while Commerce 360 handles e-commerce operations, and the service offerings provide specialized expertise in strategy, media, and design that work together to deliver end-to-end marketing transformation.

Differentiator

Problem solved

Functional benefit

Brands

• ALICE: ALOT Intelligence Conversational Experience — a conversational AI agent solution with real-time low-latency voice capabilities, full customization, and scalability for customer service and sales. Supports integration with major LLMs and over 30 languages.

Products and services

• ALICE - Conversational AI Agent Conversational AI agent platform featuring real-time voice with low latency, full customization, and scalability for customer service and sales automation. Supports 30+ languages and integrates with major LLMs (GPT-4o, Claude 4, Gemini 2.0+) and custom models trained with client-specific data. Designed for enterprise customer service and sales teams seeking 24/7 automated engagement across websites, WhatsApp, and call centers.
• Commerce 360 E-commerce and marketplace solution offering platform, services, and innovation in synergy. Enables sales across local and foreign currencies with integrations to major marketplaces (Amazon, Mercado Livre, Magalu, Shopee, Olist) and headless commerce architecture for unlimited customizations. Built for enterprises seeking unified commerce operations across multiple sales channels with AI-powered personalization and automation.
• Martech Studio Multidisciplinary team augmentation service combining technology, creativity, and data to deliver relevant customer experiences. Offers managed teams or tailored outsourcing models for digital strategy, discovery, AI implementation, media, e-commerce, and digital journeys. Designed for enterprises needing flexible resourcing for marketing and digital transformation initiatives.
• MediaOps Hub Integrated hub for media performance and data insights combining specialist teams, AI-powered technological accelerators, and simplified contracts. Services include planning, creative assets, programmatic ads, data insights, and growth hacking across Google, Amazon Ads, Meta, LinkedIn, Spotify, and Kwai platforms. Built for enterprises seeking consolidated media operations with AI-driven optimization.
• Strategic Design Discovery and design strategy service offering three engagement models: Short Discovery (6 weeks), Main Discovery (12 weeks), and Full Discovery (20 weeks). Includes product discovery, market research, business strategy, and service design with AI-powered research accelerators. Designed for enterprises initiating digital transformation requiring structured discovery and validation cycles.
• Phygital Analytics Offline-to-online analytics solution using Raspberry Pi technology with HD cameras, WiFi antennas, and cloud processing (AWS) to measure device proximity, dwell time, and facial expressions for trade marketing insights. Designed for consumer brands and retailers seeking physical-location visitor analytics and behavioral measurement at events and stores.

Quantifiable outcome

• 32% reduction in omnichannel CAC
• +7 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Deal GroupcoreStrategic or Co-development PartnerALOT is a martech agency by Deal Group, operating as part of a corporate group with multiple specialized companies. Deal Group provides the parent structure enabling integrated offerings across companies.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CI&T: Brazil-founded digital transformation and martech services firm with global delivery (US, Europe, LATAM). Comparable to ALOT in offering end-to-end strategy, design, AI and commerce services to enterprise clients, and as a fellow Brazilian-rooted digital agency scaling into international markets.
• Rock Content: Brazilian digital marketing company combining content marketing, SEO, AI content tools (WriterAccess/Stage) and agency services. Comparable to ALOT in offering integrated content/marketing-tech and AI-powered services to mid-market and enterprise clients in LATAM.
• Resultados Digitais (RD Station): Brazilian martech company providing SaaS marketing/CRM platform (RD Station) plus agency services to SMBs and mid-market. Comparable to ALOT as a fellow Brazilian martech player combining platform technology with marketing services and serving Portuguese-speaking markets.

Emerging players

• Yellow.ai: Conversational AI platform offering multi-LLM-powered enterprise chatbots and voice agents across customer service and sales channels. Comparable to ALOT's ALICE product in the autonomous AI-agent category, including multi-LLM architecture and omnichannel deployment.
• VTEX: Brazilian-born headless commerce platform serving enterprise and marketplace commerce globally. Comparable to ALOT's Commerce 360 offering in providing multi-currency, multi-marketplace commerce capabilities, though VTEX is a pure SaaS platform while ALOT bundles services on top.

Broad incumbents

• Deloitte Digital: Global consulting-backed digital agency providing strategy, creative, technology and martech implementation for enterprise clients. Comparable to ALOT in delivering integrated strategy-to-scale marketing technology engagements and conversational AI solutions.
• Globant: Large LATAM-headquartered digital and cognitive transformation company combining consulting, design, AI engineering and martech platform development for global enterprises. Comparable to ALOT as a broader incumbent operating in adjacent space with overlapping capabilities in AI agents, e-commerce, and digital marketing services.
• WPP / VMLY&R: Global advertising holding company and agency network (including VMLY&R) offering brand, creative, commerce, and AI-enabled customer experience services. Comparable to ALOT as a broader incumbent competing for enterprise martech and commerce transformation budgets.
• Accenture Song: Global experience transformation arm of Accenture, offering creative, marketing, commerce and AI-driven customer engagement services. Directly comparable to ALOT in bundling strategy, design, martech platforms (including conversational AI) and media operations for enterprise marketing transformation.

Regional players

• Movile (iFood parent ecosystem): Brazilian mobile commerce and ecosystem company (iFood, Zoop, Sympla) historically operating across LATAM. Comparable to ALOT as a regional player combining marketplace commerce, payments, and digital marketing capabilities for enterprise clients in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alotag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALOT