Yellow.ai
Yellow.ai is a privately held enterprise agentic AI platform serving 1,300+ global brands and 600+ enterprises across BFSI, healthcare, utilities, retail, travel, BPO, logistics, and government, automating CX and EX interactions via its Nexus Universal Agentic Interface, Nexus Vox voice AI, and a 15+ LLM multi-model architecture.
- Company typePrivate
- Founded2016
- HeadquartersSan Mateo, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Yellow.ai does
Yellow.ai (operating as Bitonic Technology Labs Inc) is a privately held enterprise AI company founded in 2016 in Bangalore, India and headquartered in San Mateo, California. It builds an enterprise-grade agentic AI platform branded Nexus that automates customer experience (CX) and employee experience (EX) interactions for large enterprises across verticals including BFSI, healthcare, utilities, retail, travel, hospitality, BPO, logistics, and government. The company reports serving 1,300+ global brands and 600+ enterprises across 85 countries, with named customers such as Domino's, Sony India, Hyundai Motor India, Ferrellgas, VIPdesk, the City of Cape Coral, and several Fortune 500 deployments.
The platform is built around a multi-LLM architecture spanning 15+ models, the Nexus Universal Agentic Interface with multi-agent personas (Strategist, Architect, QA Engineer, Mechanic), the Nexus Vox single-runtime voice AI (supporting 500+ languages and dialects with sub-400ms latency and 10-second voice cloning), and an Agentic RAG-powered conversational knowledge base. The platform ships 150+ pre-built integrations (Salesforce, Zendesk, Genesys, NICE, ServiceNow, Microsoft Azure), supports 35+ channels and 135-500+ languages, and holds enterprise compliance certifications (SOC 2 Type II, ISO 27001:2022, ISO 27701:2019, HIPAA, PCI-DSS v4.0.1 Service Provider). Yellow.ai has raised approximately $104 million in cumulative funding, including a $78.15M Series C in August 2021 led by WestBridge Capital, and reports revenue in the tens of millions of USD at 70% CAGR with EBITDA-positive status as of 2026.
Revenue is generated primarily through utility-based and usage-based enterprise subscriptions aligned with interaction volume, supplemented by professional services for implementation, with self-serve trial available on the Nexus platform and procurement through AWS Marketplace. Distribution combines direct enterprise field sales, self-serve/PLG, AWS Marketplace, channel partners (e.g., Americom in telecom), and embedded OEM integrations. The company underwent two rounds of layoffs in 2025 (totaling roughly 30% of workforce) tied to a strategic pivot from conversational AI toward autonomous agentic AI, and has since launched Nexus (Feb 2026) and Nexus Vox (May 2026) as its flagship agentic AI products.
Yellow.ai firmographics
Firmographics- Name
- Yellow.ai
- Legal name
- Bitonic Technology Labs Inc
- Website
- https://yellow.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yellow.ai is a privately held enterprise agentic AI platform serving 1,300+ global brands and 600+ enterprises across BFSI, healthcare, utilities, retail, travel, BPO, logistics, and government, automating CX and EX interactions via its Nexus Universal Agentic Interface, Nexus Vox voice AI, and a 15+ LLM multi-model architecture.
- Ownership category
- akta.pro rank
Yellow.ai industry classification
Industry- Product category
- Conversational AI Platform / Agentic AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Yellow.ai is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Yellow.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Utility-based enterprise subscription pricing aligned with interaction volume: Growth attributed to utility-based pricing aligned with interaction volume, supporting a net revenue retention rate of 150-160% and serving 1,000+ customers across Asia-Pacific and North America. Projected $40-60M ARR run rate by 2023.
- Usage-based enterprise pricing: Reviewers highlight usage-based pricing as a key characteristic, with unpredictable per-interaction cost as a noted concern for enterprise customers. Pricing ranges from free tiers to custom enterprise quotes depending on deployment.
- Marketplace procurement via AWS Marketplace: Enterprise customers can procure Yellow.ai via the new AI Agents and Tools category on AWS Marketplace, enabling centralized purchasing, license management, and streamlined enterprise procurement cycles.
- Professional services / implementation (inferred): Enterprise deployments require dedicated technical resources and implementation support, implying professional services revenue alongside software subscription. Customer reviews mention implementation delays and need for dedicated technical staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing tailored to business needs with ROI calculator |
| Usage-based | Pay-as-you-go | Utility-based pricing aligned with interaction volume |
| Freemium | Pay-as-you-go | Free trial / self-serve signup on Nexus platform |
| Subscription | Annual | AWS Marketplace procurement option |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels13 records
Yellow.ai product offering
Product offeringCore offering
Yellow.ai sells an enterprise-grade agentic AI platform called Nexus (Universal Agentic Interface) that autonomously builds, deploys, and maintains customer experience (CX) and employee experience (EX) automation workflows via specialized AI personas and a multi-LLM architecture (15+ LLMs). On top of Nexus, it offers Nexus Vox, a single-runtime enterprise voice AI supporting 500+ languages and dialects with sub-400ms latency and 10-second voice cloning, distributed via direct enterprise sales, AWS Marketplace, and self-serve. The platform is sold to large global enterprises across BFSI, healthcare, utilities, retail, travel, BPO, and logistics for omnichannel customer service, ITSM, lead generation, and voice automation, with usage-based pricing aligned to interaction volume.
Product overview
Yellow.ai offers a single unified enterprise-grade Agentic AI platform branded Nexus (the industry's first Universal Agentic Interface), into which a portfolio of named modules and channels are integrated. The core is the Nexus Universal Agentic Interface, which orchestrates specialized AI personas (Strategist, Architect, QA Engineer, Mechanic) to autonomously build, deploy, and maintain automation workflows in natural language. Layered on top of Nexus are the voice module Nexus Vox (a single integrated system supporting 500+ languages with sub-400ms latency and 10-second voice cloning), AI Agent Builder 2.0 (no-code agent construction), Conversational Knowledge Base (Agentic RAG), AI Copilot, Automated Testing, Analyze (analytics), and Agent Assist (human-in-the-loop). Channel-level products include Voice & Calls, Text & Chat, Email Automation, and Omnichannel Orchestration with multi-modal (image/voice/document/video) support. Cross-cutting layers include Enterprise-grade Security (Safe AI) covering HIPAA, ISO 27001, ISO 27701, SOC 2 Type II, and PCI-DSS v4.0.1, plus 150+ pre-built integrations (Salesforce, Zendesk, Genesys, Nice, ServiceNow, etc.).
Differentiator
Problem solved
Functional benefit
Brands
- Nexus: Universal Agentic Interface (UAI) — agent-centric enterprise automation platform that shifts enterprise service from Software as a Service to Service as a Software, with specialized AI personas (Strategist, Architect, QA Engineer, Mechanic).
- Nexus Vox
- Yellow.ai Analyze
Products and services
- Nexus (Universal Agentic Interface) Yellow.ai's core enterprise-grade agentic AI platform — the industry's first Universal Agentic Interface — with a multi-agent architecture featuring specialized personas (Strategist, Architect, QA Engineer, Mechanic) that autonomously build, deploy, and maintain enterprise CX/EX automation workflows via natural language within enterprise-defined guardrails, built on a multi-LLM architecture supporting 15+ LLMs.
- Nexus Vox Enterprise voice AI built as a single integrated system on the Nexus platform; supports 500+ languages and dialects with sub-400ms end-to-end latency, 10-second voice cloning, zero-hop architecture, and real-time sentiment awareness — natively integrated with Sarvam AI's sovereign Indian language models.
Quantifiable outcome
- Up to 70% of customer interactions automated at VIPdesk in 6 weeks
- +9 more outcomes
Companies that use Yellow.ai
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles2 records
Yellow.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature9 records
Yellow.ai partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Sarvam AIflagshipNexus Vox is natively integrated with Sarvam AI's sovereign Indian language models, which were developed under the Government of India's IndiaAI Mission. The partnership gives Yellow.ai best-in-class Indian-language understanding and positions the product as 'forged in India for global deployment'.
- Amazon Web Services (AWS)flagshipYellow.ai announced availability of its enterprise-grade AI Agents for EX & CX in the new AI Agents and Tools category on AWS Marketplace. Solution offers omnichannel automation across 35+ channels in 135+ languages; customers can automate up to 70% of queries and up to 90% of interactions, boosting customer satisfaction by 40%.
- Salesforcecore150+ pre-built enterprise integrations include Salesforce for CX/EX automation. Salesforce Ventures also participated in Yellow.ai's Series C funding round, indicating a deeper strategic relationship.
- ZendeskcorePre-built integration with Zendesk for customer service automation; one of the highlighted 150+ enterprise integrations on the Yellow.ai platform.
- GenesyscorePre-built Genesys integration; Yellow.ai voice agents deploy inside Genesys-powered contact centers (e.g., Fortune 500 Consumer Health Giant and North American Energy Giant deployments), receiving employee metadata on call transfer and executing SIP transfers with AI-generated summaries.
- NICEcoreFeatured alongside Salesforce, Zendesk, and Genesys in Yellow.ai's 150+ pre-built enterprise integrations for contact center automation.
- AmericomcoreCo-marketed telecom AI automation webinar and joint go-to-market with Americom to deliver AI customer service solutions for telecom operators, promising up to 90% automation and 60% higher CSAT.
- ServiceNowflagshipYellow.ai voice agents connect to ServiceNow APIs for real-time authentication, ticket management, and post-call logging. Powers the Fortune 500 Consumer Health Giant's automated ITSM and HR resolution across 9 languages with context-rich handoffs.
- Microsoft (Azure / Microsoft 365)coreYellow.ai voice agents integrate with Microsoft Azure Graph APIs for O365 license management, password resets, and MFA workflows. Direct API integrations enable automated ITSM and HR resolution for enterprise customers.
- ElevenLabscoreYellow.ai's voice engine uses the ElevenLabs TTS engine to deliver high-fidelity, region-specific voice profiles. Voice profiles are selected through internal employee polling for high user acceptance.
Scale indicators22 records
Recent moves10 records
Expansion highlights6 records
Yellow.ai competitors and assessment
Company assessmentDirect peers
- Kore.ai: Kore.ai is a direct competitor offering an enterprise conversational AI and agentic AI platform with Experience Optimization (XO) and a multi-LLM approach, targeting the same CX/EX automation use cases across BFSI, healthcare, and telecom.
- Uniphore: Uniphore provides an enterprise conversational AI and contact-center AI platform spanning voice, chat, and agent-assist, directly competing with Yellow.ai in CX automation for large enterprises and recently pivoting into agentic AI.
- Cognigy: Cognigy offers an enterprise conversational and agentic AI platform with deep contact-center integrations (Genesys, Avaya, Zendesk) comparable to Yellow.ai's Genesys-led deployments, targeting similar multilingual CX use cases.
- Aisera: Aisera is a direct agentic AI competitor delivering enterprise AI agents for CX, EX, and ITSM, overlapping directly with Yellow.ai's Nexus UAI roadmap and ServiceNow/Azure Graph integrations.
- Amelia (SoundHound for Enterprise): Amelia, now part of SoundHound, provides enterprise conversational and agentic AI for CX and ITSM, competing with Yellow.ai in regulated industries with similar bank, healthcare, and insurance reference customers.
Emerging players
- Sierra AI: Sierra is an emerging agentic AI company building enterprise customer-experience AI agents; it competes in the same forward-looking agentic AI category Yellow.ai is targeting with Nexus, though with a narrower vertical focus today.
- Decagon: Decagon is an emerging agentic AI platform for enterprise customer support that competes directly with Yellow.ai's agentic AI thesis, focused on consumer-facing brands and complex multi-turn CX workflows.
Broad incumbents
- LivePerson: LivePerson is a broader incumbent in enterprise messaging and conversational AI for CX, competing with Yellow.ai across voice and digital channels but with a wider portfolio and legacy carrier/brand customers.
- Genesys: Genesys is a broad incumbent contact-center platform and a Yellow.ai technology integration partner that increasingly bundles its own conversational and agentic AI capabilities, competing indirectly with Nexus Vox inside the same enterprise deployments.
- Salesforce (Agentforce / Service Cloud): Salesforce is a broad incumbent CRM platform and Yellow.ai investor that competes with Yellow.ai via Agentforce and Einstein Bots, leveraging its installed base and bundled pricing to commoditize standalone conversational/agentic AI vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellow.ai social profiles
Digital presenceYellow.ai compliance and trust
Trust signalCompliance6 records
Yellow.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow.ai leadership team
Management profileNumber of profiles
Profiles4 records
Yellow.ai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow.ai M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow.ai
What does Yellow.ai do?
Yellow.ai sells an enterprise-grade agentic AI platform called Nexus (Universal Agentic Interface) that autonomously builds, deploys, and maintains customer experience (CX) and employee experience (EX) automation workflows via specialized AI personas and a multi-LLM architecture (15+ LLMs). On top of Nexus, it offers Nexus Vox, a single-runtime enterprise voice AI supporting 500+ languages and dialects with sub-400ms latency and 10-second voice cloning, distributed via direct enterprise sales, AWS Marketplace, and self-serve. The platform is sold to large global enterprises across BFSI, healthcare, utilities, retail, travel, BPO, and logistics for omnichannel customer service, ITSM, lead generation, and voice automation, with usage-based pricing aligned to interaction volume.
Is Yellow.ai a public or private company?
Yellow.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yellow.ai founded?
Yellow.ai was founded in 2016. It employs 501 to 1,000 people.
Where is Yellow.ai based?
Yellow.ai is headquartered in San Mateo, United States, in the North America region.
How does Yellow.ai make money?
Four revenue lines are on record. Utility-based enterprise subscription pricing aligned with interaction volume is the primary driver. The others are usage-based enterprise pricing, marketplace procurement via AWS Marketplace and professional services / implementation (inferred).
Who are Yellow.ai's main competitors?
Direct peers on record are Kore.ai, Uniphore, Cognigy, Aisera and Amelia (SoundHound for Enterprise). Emerging players are Sierra AI and Decagon. Broad incumbents are LivePerson, Genesys and Salesforce (Agentforce / Service Cloud).
Does Yellow.ai have an API?
Yes. Yellow.ai offers a public REST API and an OpenAPI spec for the Nexus agentic platform. The documentation covers auth, your first call, webhooks, events, and the OpenAPI spec. It also supports an Enterprise Integration section covering deployment, SSO/SAML, and authentication (OAuth). The platform additionally ships native SDKs for Android, iOS, React Native, and JavaScript to embed Yellow.ai chat/voice and inbox into mobile apps. A public sandbox is available at nexus.yellow.ai for free sign-up. Developer documentation is at docs.yellow.ai/api.
What industry is Yellow.ai in?
Yellow.ai's product category is Conversational AI Platform / Agentic AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 5132 and its SIC code is 7372.