Hotel Alpenhof

What Hotel Alpenhof does

Hotel Alpenhof Bad Tölz is a family-owned, 4-star boutique hotel operating 27 keys (2 single rooms, 21 double rooms, and 4 two-room suites) in Bad Tölz, Upper Bavaria, approximately 50 km south of Munich and at the gateway to the Isarwinkel and Karwendel mountain regions. The property is held by AlpenBlick Alpavista Tölz GmbH and operated under managing directors Sylvia Gundermann-Girgnhuber and Florian Gundermann, with the Ostermann family serving as the on-site host family. Target customers span active leisure travelers, families, business visitors, wellness seekers, and international tourists — the latter served through a multilingual website covering German, English, French, Italian, Spanish, and Russian.

The product is built around four apartment-style room categories — single rooms (24 sqm), "Wohlfühlzimmer" feeling-well doubles (30 sqm), "Komfortzimmer" comfort doubles (35 sqm), and Alpenhof Suites (60 sqm two-room apartments) — each with mini-kitchen, separate bathroom, and sitting area, plus DIN 18024/18025-compliant barrier-free rooms on the ground floor. Supporting infrastructure includes a 120 sqm wellness area with a 4x9m counter-current pool, massage pool, whirlpool, Finnish sauna, infrared cabins, and fitness equipment; an opulent breakfast buffet; Bett & Bike service for cyclists; curated 7-day sightseeing tours; and a 22 KW EV charging station with a complimentary first-charge bonus. The technology stack consists of standard hotel property-management and reservation systems, free WiFi, satellite TV, Google Maps/Analytics integration, Mailchimp email marketing, and embedded YouTube content — there are no disclosed AI/ML capabilities.

The business model is transaction-based per room-night, with breakfast included (rates EUR 85-140 per person per night as of March 2025 across categories), supplemented by optional half-board, family and 7-night savings packages, and ancillaries (garage EUR 8, carport EUR 4, EV charging EUR 0.50-0.70/kW, pets EUR 8, tourist tax EUR 2.30-3.00, optional linen change EUR 10). Distribution is hybrid: direct bookings via the hotel website and telephone hotline carry a Best-Price guarantee, while listings on Booking.com, HRS, and Expedia supplement volume. The hotel reports consistently top ratings across all major booking portals and ongoing year-over-year popularity gains.

Name

Hotel Alpenhof

Legal name

AlpenBlick Alpavista Tölz GmbH

Website

https://alpenhof-toelz.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alpenhof is a family-owned 4-star hotel with 27 apartment-style rooms in Bad Tölz, Upper Bavaria, serving active leisure travelers, families, and business guests with wellness facilities and regional tourism partnerships near Munich.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Hospitality Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Hotel accommodation services
• Boutique hotel lodging
• Wellness spa facilities
• Family friendly hotel
• Alpine tourism hospitality

Headquarters

HQ city

Bad Tölz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Bookings (Overnight Stays): The primary revenue stream is room rental for overnight stays. Rooms are booked on a per-night basis with breakfast included. Direct bookings from the hotel website or telephone yield the best price guarantee, while OTA bookings (Booking.com, HRS, Expedia) also contribute significant volume.
2. Half Board (Half Pension): Optional half-board (half pension) meal plan available upon request, offering dinner in addition to breakfast. Vegetarian and dietetic cuisine is available upon request.
3. Ancillary Services: Revenue from ancillary services including garage parking (8 EUR), carport (4 EUR), E-charging (0.50-0.70 EUR/kW), pet accommodation (8 EUR), tourist tax (2.30-3.00 EUR), and optional daily linen change (10 EUR).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Alpenhof Bad Tölz is a 4-star family-owned hotel providing overnight accommodation in 27 rooms (single rooms, double rooms, comfort rooms, and two-room suites) including barrier-free options, along with a 120 sqm wellness area (pool, sauna, infrared cabins, fitness), breakfast buffet, and curated regional activities for leisure and business travelers in Upper Bavaria. The hotel is operated by AlpenBlick Alpavista Tölz GmbH and managed by the Ostermann family as owners.

Product overview

Hotel Alpenhof Bad Tölz is a four-star family-owned hotel in Upper Bavaria offering a portfolio of accommodation products and wellness services. The core offering consists of room categories: Single Rooms (24 sqm), Feeling-Well Double Rooms (30 sqm), Comfort Rooms (35 sqm), and Alpenhof Suites (60 sqm two-room apartments). All rooms feature apartment-style amenities including mini-kitchens, satellite TV, and free Wi-Fi. Barrier-free rooms compliant with DIN standards are also available. The wellness infrastructure spans approximately 120 sqm with swimming pool, massage pools, sauna, and fitness area. Additional services include breakfast buffet, Bett & Bike service for cyclists, curated sightseeing tours, and electric vehicle charging. The hotel positions itself as a 'pampering hotel' (Verwöhn-Hotel) focused on active leisure travelers visiting the Isarwinkel and Karwendel regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Rooms (Einzelzimmer) Single occupancy rooms approximately 24 sqm with mini-kitchen, plasma TV, and private bathroom facilities. No balcony included. Targeted at solo travelers seeking compact accommodation.
• Feeling-Well Double Rooms (Wohlfühlzimmer) Double rooms approximately 30 sqm featuring room dividers, seating area with sofa and armchair, rotatable plasma TV, and balcony. Targeted at couples and small households seeking apartment-style comfort.
• Comfort Double Rooms (Komfortzimmer) Double rooms approximately 35 sqm with generous seating area, extra-large balcony, and optional extra-long beds (210 x 90 cm). Can serve as family rooms with extra bed. Targeted at couples and families seeking spacious accommodation.
• Alpenhof Suites Two-room apartments approximately 60 sqm in the attic with separate bedroom, large living room, small kitchen, and large private balcony. Targeted at families and travelers seeking premium apartment-style accommodation.
• Barrier-Free Rooms Ground floor accessible rooms (Room 2 and Room 4) compliant with DIN 18024 and DIN 18025 standards, featuring wheelchair-friendly bathrooms and barrier-free access from parking to all hotel areas. Targeted at mobility-impaired and older guests.
• Balance & Wellness Area Wellness facility spanning approximately 120 sqm featuring indoor pool with counter-current system (4x9m), separate massage pool (~29°C), whirlpool (~36°C), Finnish sauna, infrared heat cabins, and fitness room with ergonomic equipment. Free access for hotel guests.
• Breakfast Buffet Service Opulent breakfast buffet featuring fresh bread rolls, sausages, cheeses, eggs, vegetarian and vegan options, fruit, yogurts, muesli, and hot beverages. Included in all room rates; also offered as optional half-board (half pension) with dinner for an additional fee.
• Bett & Bike Service Bicycle-friendly service offering bike storage, repair facilities, and curated tour suggestions for cycling, mountain biking, and motorcycle routes in the Isarwinkel region. Targeted at cycling and motorcycle tourists.
• 7-Day Sightseeing Tours Package Curated self-driving tour packages including routes through Upper Bavaria, Tyrol, Karwendel, and various Alpine lakes and castles, with approximately 200 km distances. Targeted at guests seeking structured regional exploration.
• Electric Vehicle Charging Service Eco-bonus service offering complimentary first charging session at high-performance chargers (22 KW) for electric vehicle guests, with additional charging available at €0.50-0.70/kW. Targeted at EV-owning travelers.

Quantifiable outcome

• Rooms rated top consistently across all major booking portals for multiple years

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Kristall-Therme trimini (Kochel am See)minorStrategic or Co-development Partner · 1 January 2017Kristall-Therme trimini in Kochel am See is a nearby wellness facility recommended by Hotel Alpenhof. The hotel provides daily vouchers for guests at reception. The therme was reopened in 2017 after a fundamental reconstruction and is described as a 'wellness temple' meeting the highest standards. This partnership enhances the hotel's wellness offering for overnight guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hotel Schloss Elmau: Luxury mountain resort and wellness retreat in Upper Bavaria offering year-round Alpine leisure. Comparable Bad Tölz / Karwendel geography and wellness-led proposition but at a far larger scale and luxury price point.
• Seehotel Überfahrt: Upscale 5-star resort on Lake Tegernsee in Upper Bavaria offering wellness, family, and active-leisure stays. Comparable geographic and segment overlap but operates at a significantly higher price and scale tier.

Direct peers

• Hotel Alpenrose: Family-run Bavarian hotel offering apartment-style rooms with wellness amenities. Very close match on 'feel-good apartment' room concept, owner-management model, and Upper Bavaria leisure customer base.
• Hotel Bayerischer Hof: Family-operated 4-star hotel in Bad Reichenhall, Upper Bavaria. Comparable independent Bavarian wellness and leisure hotel serving active travelers and families in the Alps-adjacent region.
• Hotel St. Georg: Family-owned 4-star wellness hotel in Bad Aibling, Upper Bavaria, similar in scale, segment (active leisure, families, wellness), and Bavarian Alpine positioning. Comparable owner-managed independent hotel serving Munich-adjacent leisure demand.
• Posthotel Achenkirch: Family-run 4-star superior mountain resort in Tyrol, Austria, serving hiking, skiing, and wellness guests year-round. Comparable Alpine full-service hotel with wellness infrastructure and similar mid-market luxury positioning.
• Romantik Hotel Rindenmühle: Independent family-owned German country hotel with wellness and active-leisure positioning. Comparable owner-managed, mid-scale independent with similar target customer (couples, hikers, families) and regional resort profile.
• Gästehaus am Hohen Bogen: Small family-run guesthouse/hotel in the Bavarian Alps serving active leisure guests (hiking, skiing). Comparable smaller-scale independent hotel targeting the same Upper Bavaria/Isarwinkel-style outdoor traveler.
• Wellnesshotel Kendler: Family-run 4-star wellness hotel in the Austrian Alps focused on active holidays and spa. Comparable Alpine independent with strong wellness component and similar mid-market price band.

Others

• Tölzer Tourismus: Regional tourism board for Bad Tölz and Isarwinkel. Not a competitor but a distribution and demand-generation partner via the MVV guest card system and regional tourism marketing that drives bookings for Hotel Alpenhof.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-alpenhof

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpenhof