Hotel Alpenrose GmbH

What Hotel Alpenrose GmbH does

Hotel Alpenrose GmbH operates a 4-star sports and wellness hotel in Zauchensee, Austria, within the Ski amadé resort network in the Salzburg Sportwelt region. The property is family-run by the Rettenwender family in its third generation of ownership and sits in a ski-in ski-out position directly adjacent to the Zauchensee-Flachauwinkl lifts, the highest ski area in Ski amadé. Core offerings comprise 12 categories of rooms and suites, a 1,000 m² four-level wellness facility branded wada (pools, saunas, relaxation rooms, treatments, fitness), and ¾-board or full-board Alpine cuisine. The product is packaged seasonally into bundled ski packages (Advent Ski & Wellness, SKI POWDER, Ski Firn, Ski Easter) including multi-day Ski amadé passes, and summer packages (Magic Mountains Club Village family programme, Alpine Escape Week, Alpine Hiking Escape, AktivZeit) including cable car rides and guided hikes, with a new Alpine Infinity Pool scheduled to open December 2026.

The underlying technology is a conventional hospitality digital stack: a bilingual (German/English) marketing and information website built and hosted by Zeppelin Hotel Tech, integrated with the officialbookings.com third-party booking engine for real-time reservations and payment, Incert.at for online gift voucher issuance, and standard analytics and social integrations (Google Analytics, Hotjar, Facebook, Instagram, YouTube, Vimeo, Twitter). No proprietary software, mobile app, AI/ML components, or API platform is disclosed. All commercial logic sits on the booking engine and the seasonal package structure defined on the website.

The business model is direct-to-consumer hospitality: revenue is generated from per-person-per-night room rates with seasonal pricing, F&B margins on ¾ or full board, wellness and spa treatments, markups on bundled ski passes and lift access, ancillary revenues from equipment rental and excursions, and a small but high-margin gift voucher stream. Go-to-market is direct booking via the hotel website (with a best-price guarantee), supplemented by phone reservations and listings on regional tourism platforms (SalzburgerLand, Zauchensee, Ski amadé, holidaypearls, pistenhotels, skiresort.de). Target customers are ski-in ski-out winter sports enthusiasts, families with children seeking all-inclusive summer mountain holidays, and wellness and nature-seeking adults; the company does not disclose any enterprise, corporate, or group-segment revenue.

Name

Hotel Alpenrose GmbH

Legal name

Hotel Alpenrose GmbH

Website

https://hotel-alpenrose.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alpenrose GmbH operates a family-run, 4-star sports and wellness hotel in Zauchensee, Austria, offering ski-in ski-out access to Ski amadé, 1,000 m² of wellness facilities, ¾ or full board dining, and seasonal ski and summer family packages for leisure travelers.

Ownership category

akta.pro rank

Product category

Alpine Resort Hotel

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Adventure All-Inclusive Resorts (THAGAKAH), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Alpine wellness hotel
• Ski resort accommodation
• Mountain hospitality services
• Family spa retreats
• Alpine gourmet dining

Headquarters

HQ city

Altenmarkt im Pongau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Room rentals with ¾ board in winter and full board in summer. Multiple room categories from single rooms to suites, priced per person per night with seasonal variations.
2. Spa and Wellness Services: Beauty and vitality treatments, massages, and cosmetic services in the wada-Wellness area
3. Package Deals: Bundled offerings including accommodation, ski passes (Ski amadé), guided activities, and wellness access
4. Gift Vouchers: Online voucher sales via Incert.at voucher system for print-at-home and personalized gifting

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Alpenrose GmbH operates a 4-star sports and wellness hotel in Zauchensee, Austria, providing alpine accommodation across multiple room categories with ¾ or full board, a four-level wada-Wellness facility with spa treatments, and seasonal package holidays combining accommodation with ski passes (Ski amadé) or summer family activities (Magic Mountains Club Village). The hotel also sells gift vouchers and offers year-round alpine activities including skiing, freeride, hiking, and mountain biking.

Product overview

Hotel Alpenrose GmbH operates a 4-star sports and wellness hotel in Zauchensee, Austria, offering a comprehensive portfolio of hospitality services. The core offerings include accommodation across 12 room categories ranging from single rooms to premium suites, the wada Wellness facility spanning four levels with pools, saunas, and treatments, and full dining services with ¾ or full board. The product portfolio is organized into seasonal packages including ski packages (SKI POWDER, Ski Firn, Ski Easter, Advent Ski & Wellness) and summer packages (Magic Mountains Club Village, Alpine Hiking Escape, AktivZeit). A major upcoming addition is the Alpine Infinity Pool launching December 2026. Additional services include hiking and mountain biking activities, winter sports facilities, and a voucher system for gift purchases. The hotel utilizes OfficialBookings.com for online reservations and Incert.at for voucher technology.

Differentiator

Problem solved

Functional benefit

Brands

• wada - Wellness: The hotel's wellness area brand name, featuring a four-level wellness facility with outdoor whirlpool, saunas, pools, relaxation rooms, sun terrace, and beauty/vitality treatments.

Products and services

• Rooms & Suites

Quantifiable outcome

• Ski passes for 5 ski areas and 860 km of pistes included in packages
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Zeppelin Hotel TechcoreTechnology or IntegrationWebsite design, concept, realization, and hosting partner for hotel-alpenrose.at. Zeppelin Hotel Tech provides the technical infrastructure and online marketing platform for the hotel's digital presence.
• Ski amadécoreStrategic or Co-development PartnerSki resort network partnership providing bundled ski pass packages. Hotel offers packages including ski passes for Austria's largest ski resort with 5 connected areas and 860 km of pistes.
• Bergbahnen ZauchenseecoreStrategic or Co-development PartnerLocal ski lift operator providing cable car access and summer gondola rides included in guest packages. Enables ski-in ski-out access.
• Magic MountainscoreStrategic or Co-development PartnerAll-inclusive summer entertainment programme for families including children's activities, sports, and guided adventures. Specialised children's and youth programme from age 3.
• Erlebnistherme AmadéminorOthersNearby thermal spa in Altenmarkt (~10km) recommended for guests seeking additional water activities. Partner tourism attraction for inclement weather days.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sonnenalp Resort: Five-star family-run Alpine resort in Ofterschwang, Bavaria, with ski-in ski-out access, large wellness/spa, and family programmes. Highly comparable in operating model (family-run, multi-generational, all-season).
• Hotel Zauchenseehof: 4-star hotel located directly in Zauchensee and integrated into the Ski amadé network, offering similar ski-in ski-out access, family-friendly amenities, and ski package bundles. It is the most direct geographic competitor to Hotel Alpenrose.
• Hotel Sportwelt: A 4-star family-run hotel in the Altenmarkt-Zauchensee region of Salzburg Sportwelt. Targets the same ski + summer family wellness guest and competes for the same Ski amadé package demand.
• Hotel Alpenrose Lermoos: 4-star family-run Alpine wellness hotel in the Tiroler Zugspitz Arena offering ski-in ski-out access, wellness, and family packages. Comparable size, segment, and product mix to Hotel Alpenrose Zauchensee.

Broad incumbents

• Falkensteiner Hotels & Residences: Austrian hotel group with multiple Alpine family and wellness resorts. Competes for the same Austrian Alps ski/wellness guest segment but at greater scale and with a stronger brand/distribution footprint.
• Familux Resorts: Austrian group operating multiple premium family-focused Alpine resorts with all-inclusive children's programmes. Competes for the same multi-generational family ski/wellness guest at a portfolio scale Hotel Alpenrose cannot match.
• Travel Charme Hotels & Resorts: Operates upscale 4-star and 5-star Alpine resorts in Austria with strong wellness and family offerings. Comparable in product quality, target guest, and pricing tier to Hotel Alpenrose.
• Leading Family Hotels & Resorts: Cooperative of upscale family-run Alpine hotels across Austria/Germany/Italy. The Alpenrose's Magic Mountains Club Village and family positioning are directly comparable to member properties' family programming.

Emerging players

• A-ROSA Resorts: German group of family-friendly wellness resorts in Alpine destinations (e.g., Kitzbühel, Scharmützelsee). Comparable wellness and family positioning though broader leisure (not strictly ski) focus.

Regional players

• ErzbergAlpin Resort / Ski amadé regional hotels: Aggregates ski-in ski-out hotels across the Ski amadé region (including Zauchensee, Flachau, Wagrain, Schladming). These regional hotels share the same ski pass network and compete for the same package-booking guest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-alpenrose-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpenrose GmbH