What Trackfy does

Trackfy is a Brazilian industrial intelligence company that builds an IoT platform for real-time worker safety and operational tracking in hazardous industrial environments. Its core stack combines proprietary hardware — smart badges and helmets branded EPI Digital that require no charging, training, or smartphone — with Wirepas-based low-power mesh networking, gateways, and a 100% SaaS cloud layer delivering geolocation, dashboards, alerts, and digital document management through TRACKFY Docs. The platform serves large industrial operators and construction firms, with a roster spanning Petrobras, Braskem, Vale, Cargill, Saudi Aramco, NEOM, Qiddiya, Hyundai, Bayer, Dow, and other multinationals, and is deployed across 20+ industrial units simultaneously monitoring roughly 25,000 workers.

The business runs as a 100% SaaS subscription, with hardware provided under commodato (free-loan) arrangements so that devices remain the company's asset while clients pay a recurring service fee tailored to facility size and monitored headcount. GTM is exclusively enterprise direct sales: dedicated account managers and field engineers engage with EHS, operations, and maintenance decision-makers at major accounts; ROI is qualified through a public ROI calculator citing savings in evacuation time, productivity, and compliance. The company holds ABIMAQ and Cubo Itaú affiliations, is LGPD- and GDPR-compliant, and participates in sector events such as Bahia Oil & Gas Energy.

In November 2025 Trackfy was acquired by Saudi Arabia-based WakeCap Technologies, which holds complementary hardware and construction-megaproject expertise. Trackfy was rebranded TRACKFY | WAKECAP and repositioned as WakeCap's global industrial vertical, integrating construction, commissioning, maintenance, and operations data within a single platform. A forthcoming Connected Harness product (announced for 2026) will extend the EPI Digital product line into fall/height safety, and the company has disclosed plans to introduce AI agents that surface operational recommendations on top of the existing data layer.

Name

Trackfy

Legal name

TRACKFY

Website

https://trackfyapp.com.br

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Trackfy is a Brazilian IoT platform provider that equips industrial and construction sites with smart PPE hardware, mesh-based geolocation, and a SaaS analytics layer for real-time worker safety, productivity, and compliance management, serving enterprise clients such as Petrobras, Saudi Aramco, NEOM, Vale and Braskem.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Services-Computer Programming Services (7371)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Metrics, Time-Series Monitoring & Alerting (HDABAJAE)

Keywords

• Industrial IoT monitoring
• Workforce safety solutions
• Digital PPE tracking
• Real-time geolocation
• Connected worker platform

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: The company operates on a 100% SaaS model. The cloud platform is delivered as a subscription service with dashboards, analytics, alerts, and compliance tools. Hardware (IoT sensors, smart badges, helmets) is provided via comodato (free loan/bailment), bundled into the service fee rather than sold separately. Pricing is quote-based and tailored to facility size and number of monitored workers.
2. IoT Hardware (Comodato / Bundled): Proprietary IoT hardware (EPI Digital badges and helmets, gateways, infrastructure) is supplied to clients in comodato (free loan arrangement), with the cost embedded in the overall service contract. This ensures hardware remains the company's asset while clients pay a recurring service fee.
3. Professional Services & Command Centers: Trackfy offers optional managed services where the company's own team operates monitoring command centers for clients, integrating data from vehicles, cameras, and planning systems. This extends the revenue relationship beyond software delivery to ongoing operational support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trackfy provides an integrated industrial intelligence platform combining proprietary IoT hardware (EPI Digital smart helmets and badges), real-time geolocation, and a 100% SaaS cloud platform to monitor workers, assets, and field operations in industrial and construction environments. The platform delivers real-time tracking, safety alerts, productivity analytics, ESG and labor compliance reporting, and digital document management (TRACKFY Docs). Hardware is supplied via comodato (free loan), bundled into recurring subscription contracts with enterprise industrial operators.

Product overview

TRACKFY is an integrated industrial intelligence platform combining proprietary IoT hardware (EPI Digital sensors in helmets and badges), a 100% SaaS cloud platform with real-time analytics and dashboards, and modular applications including TRACKFY Docs for digital document approval. The ecosystem connects workers through IoT wearables (EPI Digital/Connected Worker), enables digital construction site management (Canteiro Digital), and will soon include AI-powered harness monitoring (Connected Harness). The platform transforms field data into real-time insights for safety, productivity, and compliance management in industrial and construction operations.

Differentiator

Problem solved

Functional benefit

Products and services

• TRACKFY Platform A 100% SaaS cloud platform providing real-time data analytics, dashboards, customizable reports, and automated alerts for monitoring industrial workers, assets, and field operations. For enterprise industrial operators and construction firms.
• EPI Digital (Digital PPE) Digital Personal Protective Equipment combining IoT-enabled badges and helmets with embedded sensors for real-time worker tracking, geolocation, and safety monitoring in industrial environments, validated for use in classified (explosive) zones. Provided to clients in comodato (free loan).
• TRACKFY Docs Digital document approval software enabling automatic generation or manual entry of work permits and operational documents with digital signature and compliance tracking capabilities. Integrated with the Trackfy platform for enterprise industrial and construction operations.
• Canteiro Digital (Digital Construction Site) Digital construction site solution integrating worker, asset, and process monitoring into a unified platform with real-time visibility for field managers across construction and industrial operations.
• Connected Harness AI-powered safety harness monitoring solution for real-time tracking of height-related risk situations in industrial and construction environments, extending the EPI Digital product line with fall prevention monitoring.
• Connected Worker (Trabalhador Conectado) Connected worker solution enabling monitored, protected, and digitally integrated field workers through wearable IoT technology that captures operational data without requiring apps or extensive training.
• Managed Command Center Services Optional managed service where Trackfy's team operates monitoring command centers for clients, integrating data from vehicles, cameras, and planning systems to extend the platform into ongoing operational support.

Quantifiable outcome

• 50% reduction in emergency evacuation time
• +11 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• ABIMAQ (Associação Brasileira da Indústria de Máquinas e Equipamentos)coreStrategic or Co-development PartnerTrackfy announced its affiliation/membership to ABIMAQ as a strategic move to participate in industry forums and decisions shaping the Brazilian machinery and equipment industry. The partnership consolidates Trackfy's institutional presence in Brazil and aligns the company with the national industrial innovation agenda. João Barbosa, director of Trackfy, stated that the membership represents a direct participation in discussions influencing the direction of Brazilian industry.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Others

• Quuppa: Provider of Bluetooth-based real-time location systems (RTLS) and indoor positioning infrastructure serving industrial, healthcare, and logistics customers. Enables comparable geolocation accuracy to Trackfy's Wirepas mesh and is a technology enabler/competitor in the underlying location layer.

Emerging players

• RealWear: Industrial head-mounted wearables (smart helmets) for hands-free worker enablement in oil & gas, manufacturing, and field service. While focused more on assisted reality than worker safety, its hardware form factor and industrial customer base overlap meaningfully with Trackfy's EPI Digital smart helmets.
• Guardhat: Connected worker solution combining wearables, indoor positioning, and analytics focused on industrial worker safety, situational awareness, and gas/heat alerts — adjacent to Trackfy's EPI Digital and emergency evacuation use cases.
• Wearin' (by Proxfinity): Swiss wearable safety technology for construction and industrial workers with location, SOS, and evacuation features. Emerging player with similar smart-badge/vest wearable approach to Trackfy's EPI Digital and an explicit construction-and-industrial safety focus.

Direct peers

• Blackline Safety: Canada-based connected worker safety platform offering wearables with gas detection, lone-worker monitoring, SOS/panic buttons, and cloud analytics for industrial sites. Comparable in targeting distributed industrial workforces with hardware + SaaS subscriptions, and similarly positioned on safety alert outcomes.
• WakeCap Technologies: Saudi Arabia-headquartered parent of Trackfy with comparable IoT-powered worker tracking for construction megaprojects (NEOM, Qiddiya, Aramco). Now rebranded together as TRACKFY | WAKECAP, WakeCap is the most direct functional twin, covering construction-phase workforce visibility that complements Trackfy's operations-phase stack.
• Triax Technologies: US-based provider of IoT wearables (Spot-r) and mesh-network hubs for real-time worker tracking and alert/evacuation management on construction and industrial sites. Direct competitor to Trackfy's EPI Digital and Connected Worker offerings, with overlapping use cases in zone access control, man-down alerts, and contractor visibility.

Broad incumbents

• Honeywell (Connected Plant / Safety): Industrial conglomerate with connected worker, gas detection, lone-worker monitoring, and PPE integrations used across oil & gas, chemicals, and heavy industry that compete for the same enterprise safety budget as Trackfy, though Honeywell operates as a broad incumbent across many product lines.
• Hexagon (HxGN SDI / PPM): Global industrial technology group offering worker safety, project controls, asset tracking, and digital twin platforms (HxGN SDI, PAS, j5) across oil & gas, construction, and heavy industry. Overlaps with Trackfy's Canteiro Digital and Connected Worker platforms but as one of many offerings inside a much broader portfolio.
• Zebra Technologies (Workforce Connect / MotionWorks): Enterprise location, RFID, and workforce tracking platform provider with strong presence in industrial asset tracking and worker visibility. Comparable in delivering high-accuracy geolocation and analytics for industrial environments but offers a much broader portfolio of hardware and software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trackfyapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackfy