Hero Digital
Hero Digital is a customer experience and digital transformation consultancy serving enterprise clients across brand strategy, design, technology, marketing, and AI-enabled commerce, assembled through acquisitions including Avionos and Huge Inc.
- Company typePrivate
- Founded1999
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Hero Digital does
Hero Digital is a customer experience and digital transformation consultancy founded in 2014 and headquartered in Chicago, with 251-500 employees and a horizontal go-to-market targeting enterprise clients. Through eight acquisitions over seven years — most recently Avionos (Aug 2023) and Huge Inc. (Dec 2024, acquired from IPG with AEA backing) — the firm has assembled an integrated offering across six service pillars: brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience, and AI activation. Hero Digital operates as a professional services firm on enterprise B2B terms, generating revenue primarily through bespoke consulting, design, technology implementation, and managed marketing engagements with Fortune-tier clients including Google, McDonald's, NBCU, Android, Hublot, Planet Fitness, LPGA, and UNC Health.
The inherited technology base centers on LIVE (Living Intelligence Value Engine), a proprietary AI platform positioned to analyze billions of data points for real-time, culture-driven personalization and insights across the firm's client work. Pricing is not publicly disclosed, consistent with custom enterprise contracts, and the firm does not appear to monetize LIVE as a standalone SaaS product; rather, it is embedded within service delivery. The customer experience offering spans digital and physical channels, with stated emphasis on sales, retention, and loyalty outcomes.
Hero Digital sells through direct enterprise field sales supported by referral and industry-publication channels, and is now led by Katie Comerford (EVP Marketing & Media), Brandon Rozelle (EVP Strategy), and Mark Patten (Managing Director), with Lauren DeGeorge joining as Chief Client Officer in November 2025. Following the AEA-backed acquisition of Huge, the combined entity positions itself as an AI-native agency, though public disclosure of financials, headcount growth, and AI capability depth remains limited.
Hero Digital firmographics
Firmographics- Name
- Hero Digital
- Legal name
- Huge Inc.
- Website
- https://herodigital.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hero Digital is a customer experience and digital transformation consultancy serving enterprise clients across brand strategy, design, technology, marketing, and AI-enabled commerce, assembled through acquisitions including Avionos and Huge Inc.
- Ownership category
- akta.pro rank
Hero Digital industry classification
Industry- Product category
- Digital Experience Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- AI/ML Engineering & Model Development Services (BPAEAHAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Hero Digital is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hero Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services: Hero Digital generates revenue through digital consultancy and customer experience services, integrating strategic and technological capabilities for enterprise clients following its merger with Avionos.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hero Digital product offering
Product offeringCore offering
Hero Digital provides integrated strategy, design, technology, marketing, and data services to enterprise clients, covering brand strategy, products and platforms, composable commerce, customer experience, and AI activation. Following its merger with Avionos in 2023 and acquisition of Huge in December 2024, the firm offers end-to-end digital customer experience capabilities powered by its proprietary LIVE AI platform that analyzes billions of data points to generate actionable insights across paid, owned, and earned media.
Product overview
Huge is a design and technology agency that operates as a unified platform offering rather than discrete products. The core offering centers on six integrated service areas: Brand Strategy & Design, Marketing & Content, Products & Platforms, Composable Commerce, Customer Experience, and AI Activation. Central to the offering is LIVE (Living Intelligence Value Engine), a proprietary AI platform that powers data-driven personalization and insights across all service areas. The agency combines strategy, design, engineering, and AI capabilities to deliver end-to-end digital transformation for clients including Google, McDonald's, NBCU, Android, Hublot, Planet Fitness, and UNC Health.
Differentiator
Problem solved
Functional benefit
Brands
- LIVE (Living Intelligence Value Engine): Huge's proprietary AI platform that analyzes billions of data points to deliver real-time, culture-driven insights that power personalized and growth-accelerating experiences.
Products and services
- LIVE (Living Intelligence Value Engine)
Companies that use Hero Digital
Customer profileSegments1 record
Ideal customer profiles1 record
Hero Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hero Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvionoscoreDigital technology consultancy Avionos merged with customer experience firm Hero Digital. The combined entity operates as Hero Digital, focused on integrating strategic and technological capabilities for enhanced client solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hero Digital competitors and assessment
Company assessmentDirect peers
- SERVICEPLAN Group: Largest independent agency group in Europe, offering integrated brand, digital, technology and commerce services. Comparable to Hero Digital on integrated digital and commerce capabilities for enterprise brands, though with a more marketing-led heritage.
- Valtech: Global digital agency specializing in customer experience, commerce, data and platform engineering for enterprise brands. Comparable to Hero Digital on the composable commerce, customer experience and AI/data integration capabilities.
- R/GA: Global design and technology agency offering brand, product, marketing and AI-driven experience services to enterprise clients. Closely comparable to Hero Digital in service mix, target buyer (Fortune 500 CMOs/CTOs) and integrated strategy-to-engineering delivery model.
Broad incumbents
- Accenture Song (formerly Accenture Interactive): The digital experience arm of Accenture, offering strategy, design, technology, marketing and commerce services to the world's largest enterprises. Competes with Hero Digital for the same enterprise transformation RFPs but with vastly greater scale and global delivery.
- Publicis Sapient: Digital transformation consultancy within Publicis Groupe focused on strategy, product, experience, engineering and data for enterprise clients. Highly comparable in service stack and target buyer to Hero Digital, though materially larger.
- Slalom: Consultancy delivering strategy, customer experience, technology and data services to enterprise clients. Comparable to Hero Digital on enterprise transformation, customer experience and data/AI service offerings.
- Deloitte Digital: Digital transformation practice of Deloitte that combines creative, technology and consulting services for enterprise clients. Directly comparable to Hero Digital on the enterprise customer experience and digital strategy/engineering axis.
- Merkle: Dentsu-owned customer experience management consultancy combining data, analytics, technology and marketing services for enterprise clients. Comparable to Hero Digital on data-driven personalization, customer experience and enterprise platform delivery.
- IBM iX (IBM Consulting Experience Design): IBM's digital experience and design consultancy providing strategy, design, technology and AI services to enterprise clients. Comparable on enterprise customer experience and AI activation service lines.
- Wunderman Thompson: WPP-owned creative, technology and data agency serving enterprise clients globally. Comparable to Hero Digital on integrated brand, marketing, technology and customer experience service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hero Digital social profiles
Digital presenceHero Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero Digital leadership team
Management profileNumber of profiles
Profiles4 records
Hero Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero Digital M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero Digital
What does Hero Digital do?
Hero Digital provides integrated strategy, design, technology, marketing, and data services to enterprise clients, covering brand strategy, products and platforms, composable commerce, customer experience, and AI activation. Following its merger with Avionos in 2023 and acquisition of Huge in December 2024, the firm offers end-to-end digital customer experience capabilities powered by its proprietary LIVE AI platform that analyzes billions of data points to generate actionable insights across paid, owned, and earned media.
Is Hero Digital a public or private company?
Hero Digital is a private company. It is classified as unknown and is currently operating.
When was Hero Digital founded?
Hero Digital was founded in 1999. It employs 251 to 500 people.
Where is Hero Digital based?
Hero Digital is headquartered in Chicago, United States, in the North America region.
How does Hero Digital make money?
One revenue line is on record: professional Services.
Who are Hero Digital's main competitors?
Direct peers on record are SERVICEPLAN Group, Valtech and R/GA. Broad incumbents are Accenture Song (formerly Accenture Interactive), Publicis Sapient, Slalom, Deloitte Digital, Merkle, IBM iX (IBM Consulting Experience Design) and Wunderman Thompson.
Does Hero Digital have an API?
No public API is recorded for Hero Digital.
What industry is Hero Digital in?
Hero Digital's product category is Digital Experience Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 541810 and its SIC code is 7311.