Merkle
- Company typePrivate
- Founded1993
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Merkle firmographics
Firmographics- Name
- Merkle
- Legal name
- Merkle
- Website
- https://merklechina.cn
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Merkle industry classification
Industry- Product category
- Customer Experience Management Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
- akta.pro secondary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
Keywords
Where Merkle is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Merkle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Consulting and implementation services for CX transformation, including strategy, technology implementation, analytics, and ongoing optimization.
- Managed Services: Ongoing managed services for platform operations, loyalty program management, and continuous optimization.
- Technology Platform Subscriptions: SaaS subscriptions for LoyaltyPlus and Merkury platforms with usage-based and per-engagement components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise pricing varies by scope, scale, and service requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Merkle product offering
Product offeringCore offering
Merkle provides customer experience management services combining data, technology, and creativity for enterprise brands. Its core offerings include the LoyaltyPlus™ cloud loyalty platform, the Merkury person-based identity resolution platform, analytics and insights services backed by 4,500+ analysts, and consulting, design, engineering, and engagement capabilities delivered across 30+ countries.
Product overview
Merkle is a customer experience management (CXM) company that operates as a platform-plus-services model, combining proprietary technology products with managed services. The core product portfolio includes LoyaltyPlus™ (cloud-based loyalty management platform supporting 300M+ members, 50 live programs across 19 countries) and Merkury for Enterprise (person-based identity resolution platform covering 270M households and 700M email addresses). These platforms are complemented by dentsu.Composable (Snowflake Native App for marketing intelligence) and service capabilities spanning Consulting & Business Operations, Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, and Analytics & Insights (with 4,500+ analysts and data scientists). Merkle also publishes research including the annual Loyalty Barometer Report and CX Imperatives series, and offers the AI Business Value Canvas framework for AI planning. The Decisioning Graph serves as an underlying technology ontology enabling multi-agent orchestration for customer decisioning.
Differentiator
Problem solved
Functional benefit
Brands
- LoyaltyPlus™: Global cloud platform for building data-rich, engagement-led loyalty programs.
- Merkury
- Human Loyalty®
Products and services
- LoyaltyPlus™ Global cloud loyalty management platform enabling brands to build data-rich, engagement-led loyalty programs, supporting 300M+ loyalty members across 50 live programs in 19 countries and processing 7.5B+ transactions annually.
- Merkury for Enterprise Person-based identity resolution platform that unifies known and unknown customer records to a single persistent person ID, with coverage of nearly 270 million households and 700 million email addresses; provides identity resolution, real-time personalization, and clean room capabilities.
- Consulting & Business Operations Business transformation and operational consulting services helping brands manage tensions between current operations and future strategy across customer experience initiatives.
- Experience & Product Design Design and creative services for customer experience transformation, including service design, product design, and connected commerce experiences for enterprise brands.
- Engagement & Loyalty Services Customer engagement programs including loyalty and promotions, CRM messaging, and brand engagement strategies for enterprise clients.
- Platforms & Engineering Technology implementation and engineering services for enterprise platforms, commerce, and digital transformation initiatives.
- Analytics & Insights Analytics solutions including market research, commerce reporting, data and AI, marketing measurement, and customer experience intelligence, backed by 4,500+ analysts and data scientists.
- dentsu.Composable Snowflake Native App for marketing intelligence with composable architecture, enabling real-time insights, precision targeting, and privacy-first activation within the Snowflake data cloud.
Quantifiable outcome
- 650M+ active loyalty members managed globally
- +7 more outcomes
Companies that use Merkle
Customer profileNamed customers25 records
Segments10 records
Ideal customer profiles2 records
Merkle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature5 records
Merkle partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- AdobecorePremier partner for Adobe Experience Cloud. Merkle announced new industry-specific CX solutions powered by Adobe Experience Cloud. Deep integration with Adobe Commerce, Adobe Experience Platform, and Adobe Journey Optimizer. Merkury identity resolution seamlessly integrates with Adobe platforms.
- SalesforcecoreMajor technology partner for CRM, customer data, and commerce solutions. Partner ecosystem page dedicated to Salesforce integration capabilities.
- SnowflakecoreLaunch partner for Snowflake Intelligence. dentsu.Composable native app on Snowflake Marketplace. Deep partnership for data activation and AI capabilities.
- AWScoreMajor cloud infrastructure partner supporting Merkury and analytics platforms. Case study references transforming customer data ecosystems on AWS.
- GooglecoreTechnology partner for analytics, media, and cloud solutions. 1,000+ Google Marketing Platform certified professionals. Partner ecosystem page dedicated to Google integrations.
- BrazeflagshipCustomer engagement platform partnership for cross-channel messaging and personalization.
- ContentfulflagshipHeadless content platform partnership for content management and delivery.
- FigmaflagshipDesign platform partnership for experience and product design capabilities.
- MiraklflagshipEnterprise marketplace platform partnership for marketplace commerce solutions.
- PegaflagshipCRM and customer engagement platform partnership for enterprise customer management.
- QualtricsflagshipExperience management platform partnership for customer insights and survey capabilities.
- ShopifyflagshipMerkle and Shopify partnership to deliver end-to-end CX, identity, and loyalty as a service for enterprise commerce.
- SitecoreflagshipContent management and digital experience platform partnership.
- dentsucoreMerkle is a dentsu company and serves as dentsu's CXM (Customer Experience Management) practice. Part of integrated dentsu offering with media, creative, and CXM capabilities.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Merkle competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Merkle social profiles
Digital presenceMerkle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merkle leadership team
Management profileNumber of profiles
Profiles26 records
Merkle subsidiaries and ownership
Company hierarchySubsidiaries4 records
Merkle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merkle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merkle
What does Merkle do?
Merkle provides customer experience management services combining data, technology, and creativity for enterprise brands. Its core offerings include the LoyaltyPlus™ cloud loyalty platform, the Merkury person-based identity resolution platform, analytics and insights services backed by 4,500+ analysts, and consulting, design, engineering, and engagement capabilities delivered across 30+ countries.
Is Merkle a public or private company?
Merkle is a private company. It is classified as corporate owned and is currently operating.
When was Merkle founded?
Merkle was founded in 1993. It employs 5,001 to 10,000 people.
Where is Merkle based?
Merkle is headquartered in New York, United States, in the North America region.
How does Merkle make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are managed Services and technology Platform Subscriptions.
Does Merkle have an API?
No public API is recorded for Merkle.
What industry is Merkle in?
Merkle's product category is Customer Experience Management Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of CRAOAOAB, Retail Merchandising Execution & Field Marketing Services. Its NAICS code is 5418 and its SIC code is 7311.