Hero Digital

What Hero Digital does

Hero Digital is a customer experience and digital transformation consultancy founded in 2014 and headquartered in Chicago, with 251-500 employees and a horizontal go-to-market targeting enterprise clients. Through eight acquisitions over seven years — most recently Avionos (Aug 2023) and Huge Inc. (Dec 2024, acquired from IPG with AEA backing) — the firm has assembled an integrated offering across six service pillars: brand strategy and design, marketing and content, products and platforms, composable commerce, customer experience, and AI activation. Hero Digital operates as a professional services firm on enterprise B2B terms, generating revenue primarily through bespoke consulting, design, technology implementation, and managed marketing engagements with Fortune-tier clients including Google, McDonald's, NBCU, Android, Hublot, Planet Fitness, LPGA, and UNC Health.

The inherited technology base centers on LIVE (Living Intelligence Value Engine), a proprietary AI platform positioned to analyze billions of data points for real-time, culture-driven personalization and insights across the firm's client work. Pricing is not publicly disclosed, consistent with custom enterprise contracts, and the firm does not appear to monetize LIVE as a standalone SaaS product; rather, it is embedded within service delivery. The customer experience offering spans digital and physical channels, with stated emphasis on sales, retention, and loyalty outcomes.

Hero Digital sells through direct enterprise field sales supported by referral and industry-publication channels, and is now led by Katie Comerford (EVP Marketing & Media), Brandon Rozelle (EVP Strategy), and Mark Patten (Managing Director), with Lauren DeGeorge joining as Chief Client Officer in November 2025. Following the AEA-backed acquisition of Huge, the combined entity positions itself as an AI-native agency, though public disclosure of financials, headcount growth, and AI capability depth remains limited.

Name

Hero Digital

Legal name

Huge Inc.

Website

https://herodigital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Hero Digital is a customer experience and digital transformation consultancy serving enterprise clients across brand strategy, design, technology, marketing, and AI-enabled commerce, assembled through acquisitions including Avionos and Huge Inc.

Ownership category

akta.pro rank

Product category

Digital Experience Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Digital experience consulting
• Customer experience design
• Brand strategy services
• Composable commerce solutions
• Data and AI services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Hero Digital generates revenue through digital consultancy and customer experience services, integrating strategic and technological capabilities for enterprise clients following its merger with Avionos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hero Digital provides integrated strategy, design, technology, marketing, and data services to enterprise clients, covering brand strategy, products and platforms, composable commerce, customer experience, and AI activation. Following its merger with Avionos in 2023 and acquisition of Huge in December 2024, the firm offers end-to-end digital customer experience capabilities powered by its proprietary LIVE AI platform that analyzes billions of data points to generate actionable insights across paid, owned, and earned media.

Product overview

Huge is a design and technology agency that operates as a unified platform offering rather than discrete products. The core offering centers on six integrated service areas: Brand Strategy & Design, Marketing & Content, Products & Platforms, Composable Commerce, Customer Experience, and AI Activation. Central to the offering is LIVE (Living Intelligence Value Engine), a proprietary AI platform that powers data-driven personalization and insights across all service areas. The agency combines strategy, design, engineering, and AI capabilities to deliver end-to-end digital transformation for clients including Google, McDonald's, NBCU, Android, Hublot, Planet Fitness, and UNC Health.

Differentiator

Problem solved

Functional benefit

Brands

• LIVE (Living Intelligence Value Engine): Huge's proprietary AI platform that analyzes billions of data points to deliver real-time, culture-driven insights that power personalized and growth-accelerating experiences.

Products and services

• LIVE (Living Intelligence Value Engine)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AvionoscoreStrategic or Co-development Partner · 14 August 2023Digital technology consultancy Avionos merged with customer experience firm Hero Digital. The combined entity operates as Hero Digital, focused on integrating strategic and technological capabilities for enhanced client solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SERVICEPLAN Group: Largest independent agency group in Europe, offering integrated brand, digital, technology and commerce services. Comparable to Hero Digital on integrated digital and commerce capabilities for enterprise brands, though with a more marketing-led heritage.
• Valtech: Global digital agency specializing in customer experience, commerce, data and platform engineering for enterprise brands. Comparable to Hero Digital on the composable commerce, customer experience and AI/data integration capabilities.
• R/GA: Global design and technology agency offering brand, product, marketing and AI-driven experience services to enterprise clients. Closely comparable to Hero Digital in service mix, target buyer (Fortune 500 CMOs/CTOs) and integrated strategy-to-engineering delivery model.

Broad incumbents

• Accenture Song (formerly Accenture Interactive): The digital experience arm of Accenture, offering strategy, design, technology, marketing and commerce services to the world's largest enterprises. Competes with Hero Digital for the same enterprise transformation RFPs but with vastly greater scale and global delivery.
• Publicis Sapient: Digital transformation consultancy within Publicis Groupe focused on strategy, product, experience, engineering and data for enterprise clients. Highly comparable in service stack and target buyer to Hero Digital, though materially larger.
• Slalom: Consultancy delivering strategy, customer experience, technology and data services to enterprise clients. Comparable to Hero Digital on enterprise transformation, customer experience and data/AI service offerings.
• Deloitte Digital: Digital transformation practice of Deloitte that combines creative, technology and consulting services for enterprise clients. Directly comparable to Hero Digital on the enterprise customer experience and digital strategy/engineering axis.
• Merkle: Dentsu-owned customer experience management consultancy combining data, analytics, technology and marketing services for enterprise clients. Comparable to Hero Digital on data-driven personalization, customer experience and enterprise platform delivery.
• IBM iX (IBM Consulting Experience Design): IBM's digital experience and design consultancy providing strategy, design, technology and AI services to enterprise clients. Comparable on enterprise customer experience and AI activation service lines.
• Wunderman Thompson: WPP-owned creative, technology and data agency serving enterprise clients globally. Comparable to Hero Digital on integrated brand, marketing, technology and customer experience service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/herodigitalhq
• LinkedInlinkedin.com/company/hugeinc
• Instagraminstagram.com/hugeinc
• Facebookfacebook.com/herodigitalhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Digital