Alpha Deutschland e.V.
Alpha Deutschland e.V. is a German non-profit organization, founded in 1994, that runs the free 11-week Alpha Christian faith-exploration course through a network of local churches, supported by the MyAlpha digital platform, donations, and content licensed from Alpha International.
- Company typePrivate
- Founded1994
- HeadquartersKassel, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alpha Deutschland e.V. does
Alpha Deutschland e.V. is a German registered non-profit association (eingetragener Verein) founded in 1994, headquartered in Kassel, and operating as the German national office of the global Alpha Christian faith-exploration course. The organization runs an 11-week course structured around three elements per session — shared meal, video or live talk input, and small-group discussion — delivered through a network of local churches and Christian communities. Its core technology platform is MyAlpha (starte.alphakurs.de), which handles course registration, host training, and materials distribution, supplemented by the Alpha Filmserie video library, a course-finder on alphakurs.de, and a donation portal. The product portfolio extends beyond the flagship course to include Alpha Youth (youth-focused version), Bibel in Einem Jahr (Bible in One Year daily devotional with app, podcast, and email formats), Ehe- und Elternkurse (marriage and parenting courses), and an online shop for printed materials.
The business model is donation-driven, with the organization operating as an eingetragener Verein under German law and a board chaired by Tobias Graf von Bernstorff. Courses and digital materials are provided free of charge to participants, while printed guest booklets and video USB sticks are sold through a shop operated in partnership with Gerth Medien GmbH. Alpha International, the originating London-based organization founded at Holy Trinity Brompton, retains copyright over all course materials and is represented on the German board, supplying content, films, and global coordination. Customers are not commercial buyers but rather local churches acting as host organizations and individual seekers participating in courses; supporting segments include youth groups, couples, and families.
Go-to-market is community-led and event-driven: marketing is executed through the organization's website, Facebook, Instagram, YouTube, and WhatsApp channels, supported by email newsletters, regional events, training sessions, and the 30th anniversary campaign in 2024. The 7-person staff coordinates a network of volunteer-hosted courses across Germany, with partner relationships in Austria (alpha.at) and Switzerland (alphalive.ch) for DACH-region coordination. Operational infrastructure includes Salesforce, ActiveCampaign, CampaignMonitor, Twingle for donations, Zoom and Microsoft Teams for online courses, and Google Analytics for web measurement.
Alpha Deutschland e.V. firmographics
Firmographics- Name
- Alpha Deutschland e.V.
- Legal name
- Alpha Deutschland e.V.
- Website
- https://alphakurs.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpha Deutschland e.V. is a German non-profit organization, founded in 1994, that runs the free 11-week Alpha Christian faith-exploration course through a network of local churches, supported by the MyAlpha digital platform, donations, and content licensed from Alpha International.
- Ownership category
- akta.pro rank
Alpha Deutschland e.V. industry classification
Industry- Product category
- Religious Education Programs
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where Alpha Deutschland e.V. is headquartered
LocationHeadquarters
- HQ city
- Kassel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Alpha Deutschland e.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Donations/Spenden: Alpha Deutschland e.V. operates primarily through donations from supporters. The organization has a dedicated donations portal and bank account for contributions.
- Shop Sales - Printed Materials: While digital course materials are free, printed guest booklets and videos on USB sticks are sold through their online shop (shop.alphakurs.de). The shop is operated in partnership with Gerth Medien GmbH.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free course attendance for all participants |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Alpha Deutschland e.V. product offering
Product offeringCore offering
Alpha Deutschland e.V. coordinates and promotes the Alpha Course, an 11-week series of meetings that introduces participants to the Christian faith through a three-part format (food/social time, video or live talk, and small-group discussion). The organization provides free digital course materials, video content (Filmserie), and the MyAlpha platform for course hosts to register courses and access resources. Printed materials and USB video sticks are sold through the Alpha online shop. Additional offerings include youth-specific courses, marriage and parenting courses, and the Bibel in Einem Jahr daily devotional program.
Product overview
Alpha Deutschland e.V. operates a platform-plus-modules product architecture centered on the Alpha course—a free, globally-offered Christian faith exploration program spanning 11 weeks with meetings featuring food, video/live talks, and group discussions. The core platform includes MyAlpha, an online portal for course hosts to register courses and access materials, supplemented by the Alpha-Shop for printed resources. The portfolio extends to specialized programs including Alpha Youth for younger audiences, the Bible reading program "Bibel in Einem Jahr" (available in Classic and Express digital formats), and relationship courses through Ehe- und Elternkurse. Training modules support hosts through in-person and online sessions, while the course is available in multiple formats including online delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Alpha Youth: Youth-focused Alpha program for young people
- Alpha Youth Series
- Bibel in Einem Jahr
Products and services
- Alpha Course An 11-week series of meetings exploring the foundations of the Christian faith, with each week addressing different questions about faith. Each meeting consists of arrival/food, an input (video or live talk), and small-group discussion time. Targeted at individuals curious about Christianity.
- MyAlpha Platform
Quantifiable outcome
- Free access to all course materials
- +2 more outcomes
Companies that use Alpha Deutschland e.V.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Alpha Deutschland e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature3 records
Alpha Deutschland e.V. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- Gerth Medien GmbH (SCM Verlagsgruppe)coreGerth Medien GmbH operates the Alpha shop for course materials. They handle the distribution and sale of printed Alpha materials, guest booklets, and USB sticks containing video content.
- Alpha InternationalflagshipAlpha Deutschland e.V. is the German national office of Alpha, which originated at Holy Trinity Brompton church in London. Alpha International provides course materials, films, training resources, and global coordination. The organization is represented on the German board by Jaïr Sagström from Alpha International.
- Alpha Austria (alpha.at)minorAustrian national Alpha organization, sister organization to Alpha Deutschland.
- Alphalive Switzerland (alphalive.ch)minorSwiss national Alpha organization, operates under the name 'Alphalive' but is part of the global Alpha network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Alpha Deutschland e.V. competitors and assessment
Company assessmentRegional players
- Willow Creek Deutschland: German arm of Willow Creek Association, offering church leadership and discipleship training programs. Comparable as a faith formation and church training provider in the German-speaking market.
Direct peers
- ProChrist: German evangelistic initiative (originating from ProChrist movements) running large-scale outreach events and follow-up courses. Comparable as a competing faith-exploration program in the German-speaking Christian market.
- Christianity Explored: UK-originated Christian introduction course also widely run in German churches. Closely comparable as a competing structured, multi-week evangelism course targeting the same seeker audience.
- Alphalive Switzerland: Swiss national Alpha organization operating under the Alphalive brand. A direct peer running the same Alpha course content in another DACH market with comparable structure.
- Campus für Christus: German branch of Cru (formerly Campus Crusade for Christ), running evangelism and discipleship programs targeting students and young adults. Comparable as a Christian outreach and formation organization operating in Germany.
- Alpha Austria: Austrian sister organization of Alpha running the same Alpha course format in German-speaking territory. Highly comparable as a near-identical national license model serving a DACH neighbor market.
Emerging players
- YouVersion (Life.Church): Global Bible app with millions of users, providing daily reading plans and devotional content. Comparable to Bibel in Einem Jahr as a digital Bible reading and devotional platform with reach into German-speaking audiences.
Broad incumbents
- Evangelische Kirche in Deutschland (EKD): Umbrella organization of German Protestant churches that hosts many Alpha courses and runs credentialed faith formation programs (Katechumenat, Taufunterricht). Comparable as a large incumbent German faith education provider.
- Alpha International: Global parent organization of the Alpha course network, originating from Holy Trinity Brompton. Directly comparable because Alpha Deutschland is the German licensee of Alpha International's content, curriculum, and brand — same course, different geography.
Others
- Gerth Medien GmbH (SCM Verlagsgruppe): Christian publisher that operates the Alpha Deutschland online shop and distributes printed Alpha materials. A commercial partner and adjacent ecosystem player in the German Christian content market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpha Deutschland e.V. social profiles
Digital presenceAlpha Deutschland e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Deutschland e.V. leadership team
Management profileNumber of profiles
Profiles6 records
Alpha Deutschland e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Deutschland e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Deutschland e.V.
What does Alpha Deutschland e.V. do?
Alpha Deutschland e.V. coordinates and promotes the Alpha Course, an 11-week series of meetings that introduces participants to the Christian faith through a three-part format (food/social time, video or live talk, and small-group discussion). The organization provides free digital course materials, video content (Filmserie), and the MyAlpha platform for course hosts to register courses and access resources. Printed materials and USB video sticks are sold through the Alpha online shop. Additional offerings include youth-specific courses, marriage and parenting courses, and the Bibel in Einem Jahr daily devotional program.
Is Alpha Deutschland e.V. a public or private company?
Alpha Deutschland e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alpha Deutschland e.V. founded?
Alpha Deutschland e.V. was founded in 1994. It employs 1 to 10 people.
Where is Alpha Deutschland e.V. based?
Alpha Deutschland e.V. is headquartered in Kassel, Germany, in the Europe region.
How does Alpha Deutschland e.V. make money?
Two revenue lines are on record. Donations/Spenden is the primary driver. The others are shop Sales - Printed Materials.
Who are Alpha Deutschland e.V.'s main competitors?
Willow Creek Deutschland is listed as a regional player. Direct peers are ProChrist, Christianity Explored, Alphalive Switzerland, Campus für Christus and Alpha Austria. YouVersion (Life.Church) is listed as an emerging player. Broad incumbents are Evangelische Kirche in Deutschland (EKD) and Alpha International. Gerth Medien GmbH (SCM Verlagsgruppe) is listed as an others.
Does Alpha Deutschland e.V. have an API?
No public API is recorded for Alpha Deutschland e.V..
What industry is Alpha Deutschland e.V. in?
Alpha Deutschland e.V.'s product category is Religious Education Programs. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 813 and its SIC code is 8600.