Alphega Pharmacie

What Alphega Pharmacie does

Alphega Pharmacie is a French société anonyme headquartered in Gennevilliers, operating since 2001 as a branded network and services platform for independent community pharmacies across Europe. The company reports 9,600+ member pharmacies in 10 countries (700 in France, including 300 on Diamond contracts), collectively serving roughly 1 million patients weekly and generating 1.5 billion EUR in combined member turnover. The corporate entity is small (44 direct employees, 17 Point-of-Sale Consultants) and sits inside Alliance Healthcare France SA, which is in turn part of Cencora; Alphega functions as the brand, services, and network orchestration layer for independent pharmacy members rather than as a pharmacy operator itself.

The product surface spans B2B services for member pharmacies and B2C services for patients. B2B offerings include DirectLog centralized purchasing with 5,400+ SKUs and 72-hour delivery, MyAlliance Academy e-learning (delivered with Alliance Healthcare Formation under DPC and QUALIOPI certifications), the Faks trade marketing platform, the Alvita private label, and an AI clinical-decision-support integration with Posos. B2C offerings include Click & Collect, online prescription submission, appointment booking, in-pharmacy teleconsultation, vaccination, rapid testing/screening, health consultations, and the Mon Club Alphega loyalty program (1 EUR = 1 point, 100 points = 5 EUR voucher).

The revenue model blends subscription/recurring membership fees with transaction-based income from negotiated laboratory rebates (200+ laboratory partners, including category captains) and centralized procurement margins, plus professional services income from health-service enablement. The go-to-market is enterprise field sales targeted at independent pharmacy owners, with documented member outcomes of +22,000 EUR margin uplift for Diamond contracts and +40,000 EUR cash-flow improvement from Cencora logistics. Marketing combines a consumer website, Alphega M@gazine editorial, LinkedIn presence, national health campaigns, and a 17-strong field-sales overlay providing monthly pharmacy visits.

Name

Alphega Pharmacie

Legal name

ALPHEGA

Website

https://alphega-pharmacie.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Alphega Pharmacie is a European network and services platform for independent community pharmacies, serving 9,600+ member pharmacies across 10 countries (700 in France) with centralized purchasing, training, digital tools, loyalty, and health services under the Alliance Healthcare France SA / Cencora umbrella.

Ownership category

akta.pro rank

Product category

Pharmacy Retail Network

NAICS

Pharmacies and Drug Retailers (456110), Offices of Physicians (62111), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)

Keywords

• Independent pharmacy network
• Pharmacy retail services
• Centralized pharmaceutical purchasing
• Pharmacy loyalty programs
• Pharmacy training platform

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Pharmacy Membership/Network Fees: Independent pharmacies pay membership fees to join the Alphega network, receiving in return access to purchasing power, training, marketing support, and digital services. The network generates revenue through negotiated commercial conditions with laboratories and wholesalers that benefit member pharmacies.
2. Commercial Margins from Laboratory Agreements: Alphega negotiates exclusive commercial conditions with 200+ laboratories and category captains, generating margin advantages for member pharmacies. The network receives rebates and preferential terms through framework agreements with Alliance Healthcare.
3. Centralized Purchasing (DirectLog): Member pharmacies access 5,400+ product references through the DirectLog central purchasing system, generating volume-based discounts and commercial margins.
4. Health Services Support: The network supports member pharmacies in deploying health services (vaccination, testing, teleconsultation) that generate additional revenue streams for pharmacies while contributing to public health objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Alphega Pharmacie operates the first European network of independent pharmacies, bringing together 9,600+ member pharmacies across 10 countries (700+ in France) under a unified brand. The company sells membership services to pharmacy owners including centralized purchasing through DirectLog, digital training via MyAlliance Academy, negotiated commercial conditions with 200+ laboratories, marketing support, and a digital patient services platform (loyalty program, Click & Collect, prescription submission, teleconsultation, vaccination, and screening services).

Product overview

Alphega Pharmacie operates as a network of independent pharmacies offering a comprehensive patient-facing service platform alongside B2B pharmacy support services. The consumer-facing offerings include Mon club Alphega (loyalty program), Click & Collect, Envoi d'ordonnance (prescription sending), Prise de rendez-vous (appointment booking), Rendez-vous santé (health consultations), Téléconsultation en pharmacie (telehealth), Vaccination en pharmacie, and Tests et dépistages (diagnostic testing). The B2B portfolio includes Alphega Academy (training platform), the Alvita private label brand, MyDirectLog (procurement platform), and Faks (trade marketing platform). The network comprises over 9,600 member pharmacies across 10 European countries, with 700 pharmacies in France serving approximately 1 million patients weekly.

Differentiator

Problem solved

Functional benefit

Brands

• Alvita: Own brand of Alphega Pharmacie for health and wellness products.
• Mon club Alphega

Products and services

• Mon Club Alphega

Quantifiable outcome

• Margin gain of +22,000 EUR for Diamond contract members
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CencoracoreTechnology or IntegrationGlobal pharmaceutical solutions provider (formerly AmerisourceBergen) providing logistics and supply chain solutions to Alphega member pharmacies. Generates +40,000 EUR cash flow improvement through optimized stock management.
• 200+ LaboratoriescoreStrategic or Co-development PartnerExtensive network of laboratory partners including category captains providing exclusive commercial conditions. Partners include major pharmaceutical, OTC, parapharmacy, veterinary, and medical device companies.
• Alliance Healthcare FormationcoreImplementation/ SI/ Consulting PartnerTraining organization partner providing DPC-certified and QUALIOPI-certified training programs for Alphega member pharmacy teams. Offers customized support and personalized attention for training needs.
• DirectLogcoreChannel Partner/ Reseller/ DistributorCentral purchasing platform with 5,400+ product references. Enables member pharmacies to order products with performance discounts for small quantities. Delivers in 72 hours. Accessible via Pharma-ML or Mydirectlog platform.
• FaksminorChannel Partner/ Reseller/ DistributorTrade marketing platform for promotional offers tracking. Enables compensated trade follow-up, poster displays, dynamic digital signage content, and promotional campaign management.
• ThuasneminorStrategic or Co-development PartnerMedical device manufacturer partnership featuring ADAPT knee brace product lines (GenuPro Adapt, GenuPro Ligastrap Adapt) featured in health content on the platform.
• CyclamedminorOthersNational medication disposal system approved by public authorities. Organizes collection in pharmacies, transport, and destruction of unused medications in specialized centers with energy recovery.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Customer concentration

• LinkedInlinkedin.com/company/alphega-pharmacie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphega Pharmacie