Alphega Pharmacie
Alphega Pharmacie is a European network and services platform for independent community pharmacies, serving 9,600+ member pharmacies across 10 countries (700 in France) with centralized purchasing, training, digital tools, loyalty, and health services under the Alliance Healthcare France SA / Cencora umbrella.
- Company typePrivate
- Founded2001
- HeadquartersGennevilliers, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alphega Pharmacie does
Alphega Pharmacie is a French société anonyme headquartered in Gennevilliers, operating since 2001 as a branded network and services platform for independent community pharmacies across Europe. The company reports 9,600+ member pharmacies in 10 countries (700 in France, including 300 on Diamond contracts), collectively serving roughly 1 million patients weekly and generating 1.5 billion EUR in combined member turnover. The corporate entity is small (44 direct employees, 17 Point-of-Sale Consultants) and sits inside Alliance Healthcare France SA, which is in turn part of Cencora; Alphega functions as the brand, services, and network orchestration layer for independent pharmacy members rather than as a pharmacy operator itself.
The product surface spans B2B services for member pharmacies and B2C services for patients. B2B offerings include DirectLog centralized purchasing with 5,400+ SKUs and 72-hour delivery, MyAlliance Academy e-learning (delivered with Alliance Healthcare Formation under DPC and QUALIOPI certifications), the Faks trade marketing platform, the Alvita private label, and an AI clinical-decision-support integration with Posos. B2C offerings include Click & Collect, online prescription submission, appointment booking, in-pharmacy teleconsultation, vaccination, rapid testing/screening, health consultations, and the Mon Club Alphega loyalty program (1 EUR = 1 point, 100 points = 5 EUR voucher).
The revenue model blends subscription/recurring membership fees with transaction-based income from negotiated laboratory rebates (200+ laboratory partners, including category captains) and centralized procurement margins, plus professional services income from health-service enablement. The go-to-market is enterprise field sales targeted at independent pharmacy owners, with documented member outcomes of +22,000 EUR margin uplift for Diamond contracts and +40,000 EUR cash-flow improvement from Cencora logistics. Marketing combines a consumer website, Alphega M@gazine editorial, LinkedIn presence, national health campaigns, and a 17-strong field-sales overlay providing monthly pharmacy visits.
Alphega Pharmacie firmographics
Firmographics- Name
- Alphega Pharmacie
- Legal name
- ALPHEGA
- Website
- https://alphega-pharmacie.fr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alphega Pharmacie is a European network and services platform for independent community pharmacies, serving 9,600+ member pharmacies across 10 countries (700 in France) with centralized purchasing, training, digital tools, loyalty, and health services under the Alliance Healthcare France SA / Cencora umbrella.
- Ownership category
- akta.pro rank
Alphega Pharmacie industry classification
Industry- Product category
- Pharmacy Retail Network
- NAICS
- Pharmacies and Drug Retailers (456110), Offices of Physicians (62111), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Health & Pharmacy Omnichannel (CRAFAEAK), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)
Keywords
Where Alphega Pharmacie is headquartered
LocationHeadquarters
- HQ city
- Gennevilliers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Alphega Pharmacie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Pharmacy Membership/Network Fees: Independent pharmacies pay membership fees to join the Alphega network, receiving in return access to purchasing power, training, marketing support, and digital services. The network generates revenue through negotiated commercial conditions with laboratories and wholesalers that benefit member pharmacies.
- Commercial Margins from Laboratory Agreements: Alphega negotiates exclusive commercial conditions with 200+ laboratories and category captains, generating margin advantages for member pharmacies. The network receives rebates and preferential terms through framework agreements with Alliance Healthcare.
- Centralized Purchasing (DirectLog): Member pharmacies access 5,400+ product references through the DirectLog central purchasing system, generating volume-based discounts and commercial margins.
- Health Services Support: The network supports member pharmacies in deploying health services (vaccination, testing, teleconsultation) that generate additional revenue streams for pharmacies while contributing to public health objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Loyalty program: 1€ spent = 1 point, 100 points = 5€ voucher |
| Outcome Based/ Performance | Multi-year contract | Pharmacy installation financing: Apport X2 capped at 200K€ |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Alphega Pharmacie product offering
Product offeringCore offering
Alphega Pharmacie operates the first European network of independent pharmacies, bringing together 9,600+ member pharmacies across 10 countries (700+ in France) under a unified brand. The company sells membership services to pharmacy owners including centralized purchasing through DirectLog, digital training via MyAlliance Academy, negotiated commercial conditions with 200+ laboratories, marketing support, and a digital patient services platform (loyalty program, Click & Collect, prescription submission, teleconsultation, vaccination, and screening services).
Product overview
Alphega Pharmacie operates as a network of independent pharmacies offering a comprehensive patient-facing service platform alongside B2B pharmacy support services. The consumer-facing offerings include Mon club Alphega (loyalty program), Click & Collect, Envoi d'ordonnance (prescription sending), Prise de rendez-vous (appointment booking), Rendez-vous santé (health consultations), Téléconsultation en pharmacie (telehealth), Vaccination en pharmacie, and Tests et dépistages (diagnostic testing). The B2B portfolio includes Alphega Academy (training platform), the Alvita private label brand, MyDirectLog (procurement platform), and Faks (trade marketing platform). The network comprises over 9,600 member pharmacies across 10 European countries, with 700 pharmacies in France serving approximately 1 million patients weekly.
Differentiator
Problem solved
Functional benefit
Brands
- Alvita: Own brand of Alphega Pharmacie for health and wellness products.
- Mon club Alphega
Products and services
- Mon Club Alphega
Quantifiable outcome
- Margin gain of +22,000 EUR for Diamond contract members
- +4 more outcomes
Companies that use Alphega Pharmacie
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Alphega Pharmacie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Alphega Pharmacie partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CencoracoreGlobal pharmaceutical solutions provider (formerly AmerisourceBergen) providing logistics and supply chain solutions to Alphega member pharmacies. Generates +40,000 EUR cash flow improvement through optimized stock management.
- 200+ LaboratoriescoreExtensive network of laboratory partners including category captains providing exclusive commercial conditions. Partners include major pharmaceutical, OTC, parapharmacy, veterinary, and medical device companies.
- Alliance Healthcare FormationcoreTraining organization partner providing DPC-certified and QUALIOPI-certified training programs for Alphega member pharmacy teams. Offers customized support and personalized attention for training needs.
- DirectLogcoreCentral purchasing platform with 5,400+ product references. Enables member pharmacies to order products with performance discounts for small quantities. Delivers in 72 hours. Accessible via Pharma-ML or Mydirectlog platform.
- FaksminorTrade marketing platform for promotional offers tracking. Enables compensated trade follow-up, poster displays, dynamic digital signage content, and promotional campaign management.
- ThuasneminorMedical device manufacturer partnership featuring ADAPT knee brace product lines (GenuPro Adapt, GenuPro Ligastrap Adapt) featured in health content on the platform.
- CyclamedminorNational medication disposal system approved by public authorities. Organizes collection in pharmacies, transport, and destruction of unused medications in specialized centers with energy recovery.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Alphega Pharmacie competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
Alphega Pharmacie social profiles
Digital presenceAlphega Pharmacie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphega Pharmacie leadership team
Management profileNumber of profiles
Profiles2 records
Alphega Pharmacie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphega Pharmacie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphega Pharmacie
What does Alphega Pharmacie do?
Alphega Pharmacie operates the first European network of independent pharmacies, bringing together 9,600+ member pharmacies across 10 countries (700+ in France) under a unified brand. The company sells membership services to pharmacy owners including centralized purchasing through DirectLog, digital training via MyAlliance Academy, negotiated commercial conditions with 200+ laboratories, marketing support, and a digital patient services platform (loyalty program, Click & Collect, prescription submission, teleconsultation, vaccination, and screening services).
Is Alphega Pharmacie a public or private company?
Alphega Pharmacie is a private company. It is classified as corporate owned and is currently operating.
When was Alphega Pharmacie founded?
Alphega Pharmacie was founded in 2001. It employs 11 to 50 people.
Where is Alphega Pharmacie based?
Alphega Pharmacie is headquartered in Gennevilliers, France, in the Europe region.
How does Alphega Pharmacie make money?
Four revenue lines are on record. Pharmacy Membership/Network Fees are the primary driver. The others are commercial Margins from Laboratory Agreements, centralized Purchasing (DirectLog) and health Services Support.
Does Alphega Pharmacie have an API?
No public API is recorded for Alphega Pharmacie.
What industry is Alphega Pharmacie in?
Alphega Pharmacie's product category is Pharmacy Retail Network. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 456110 and its SIC code is 5912.