Alpine Shooting Range

What Alpine Shooting Range does

Alpine Shooting Range is an independently owned firearms retailer and multi-discipline shooting range facility located at 5482 Shelby Road, approximately 16 miles south of downtown Fort Worth, Texas. Operating continuously since 1968, the company serves individual recreational shooters, hunters, firearms collectors, and law enforcement/military personnel. The physical facility includes 30, 50, and 100 yard rifle ranges, more than 60 pistol shooting lanes, steel target bays, a license to carry training bay, and clay-shooting venues (sporting clays, skeet, trap, 5-stand) with overhead baffle safety systems on all rifle and handgun ranges.

The retail operation carries 3,600+ firearms from over 100 manufacturers plus 7,100+ accessories and parts, spanning handguns, rifles, shotguns, ammunition, magazines, silencers, optics, reloading equipment and components, knives, hunting clothes, scents, blinds, decoys, gun safes, and tactical equipment. Distribution is via the Fort Worth storefront and an e-commerce site at alpinerange.com / alpinerange.orchidnow.com, with restricted shipping to California under CA AB-1263 compliance.

Revenue is generated through usage-based range access fees, one-time firearm sales, ammunition sales, accessory sales, and professional instruction services including license-to-carry training. The company's go-to-market is direct-to-consumer via walk-in retail and online ordering, supported by organic channels (website, Facebook, email newsletter). No revenue figures, ownership structure, headcount, or funding history are publicly disclosed; the business appears to operate as a privately held small entity with no disclosed institutional investors or parent company.

Name

Alpine Shooting Range

Legal name

Alpine Shooting Range

Website

https://alpinerange.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpine Shooting Range is an independently owned, Fort Worth-based firearms retailer and multi-discipline shooting range, operating since 1968. It serves target shooters, hunters, collectors, and law enforcement personnel through a single location offering rifle/pistol ranges, clay sports, training, and retail firearms and accessories.

Ownership category

akta.pro rank

Product category

Shooting Range and Firearms Retail

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Shooting range facility
• Firearms retail
• Ammunition sales
• Firearm instruction
• Clay shooting sports

Headquarters

HQ city

Fort Worth, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Shooting Range Access: Revenue from customers paying to use the shooting facilities including rifle ranges (30, 50, 100 yard), pistol lanes (60+), steel target bays, and training bays.
2. Firearm Sales: Retail sales of firearms including rifles, shotguns, handguns, and collector items. Carries products from over 100 manufacturers.
3. Ammunition Sales: Retail sales of ammunition for various calibers and gauges.
4. Accessories and Supplies: Sales of optics, magazines, silencers, reloading supplies, knives, hunting accessories, gun safes, hunting clothes, scents, blinds, decoys, and tactical equipment.
5. Instruction and Training: Firearm instruction services including license to carry training bay that can be reserved by instructors or groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alpine Shooting Range operates a multi-discipline shooting range facility (rifle ranges at 30, 50, and 100 yards, more than 60 pistol lanes, steel target bays, a license-to-carry training bay, and clay shooting sports including sporting clays, skeet, trap, and 5-stand) combined with a full-line retail store selling firearms, ammunition, magazines, silencers, reloading equipment and components, knives, optics, firearm parts, and hunting accessories from over 100 manufacturers. The company also offers firearm instruction services including license-to-carry training and a calendar of events and courses.

Product overview

Alpine Shooting Range is a firearms retailer and shooting range facility located in Fort Worth, Texas, operating since 1968. The company operates as both an e-commerce storefront and a physical retail location offering firearms (handguns, rifles, shotguns), ammunition, magazines, silencers, reloading equipment and components, knives, optics, hunting accessories, and firearm parts. The product portfolio also includes tactical supplies and equipment for law enforcement and military personnel. In addition to retail products, Alpine offers shooting range facilities including rifle ranges (30, 50, and 100 yards), pistol lanes (60+ lanes), and clay shooting sports (sporting clays, skeet, trap, 5-stand). The company also provides firearm instruction services including license to carry training.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Retail sale of handguns, rifles, and shotguns from manufacturers including Smith & Wesson, Ruger, Colt, Sig Sauer, Glock, Browning, Winchester, Henry, and others, including vintage and collectible firearms such as pre-64 Winchesters and century-old Mausers.
• Ammunition Retail sale of ammunition across various calibers and types for rifles, pistols, and shotguns.
• Magazines Retail sale of firearm magazines in various capacities and calibers from multiple manufacturers.
• Silencers Retail sale of suppressors and silencer accessories for various firearms.
• Reloading Equipment and Components Retail sale of reloading presses, dies, primers, reloading bullets, brass, and accessories for handloading ammunition.
• Knives Retail sale of hunting knives, folding knives, fixed blade knives, and knife sharpeners from brands including Cold Steel, Kershaw, Spyderco, and Ka-Bar.
• Optics Retail sale of scopes, red dot sights, binoculars, and other optical accessories for firearms.
• Firearm Parts Retail sale of firearm parts, accessories, triggers, barrels, and replacement components from numerous manufacturers.
• Hunting Accessories Retail sale of hunting clothes, scents, blinds, decoys, game cameras, and outdoor equipment for hunters, plus trophy mounting and game processing products.
• Target Shooting Facilities Shooting range access including 30, 50, and 100 yard rifle ranges, more than 60 pistol shooting lanes, steel target bays, and a license-to-carry training bay that can be reserved by instructors or groups.
• Clay Shooting Clay shooting activities including sporting clays, skeet, trap, and 5-stand.
• Firearm Instruction Firearm training courses including license-to-carry training and instructor certification, delivered using the on-site training bay.
• Events and Courses Upcoming shooting events and training courses hosted at the Alpine Shooting Range facility.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Range USA: Multi-location indoor/outdoor shooting range and retail operator offering range access, firearms, ammunition, and instruction — the closest direct comparable to Alpine's range-plus-retail model, just at greater scale and across multiple states.
• Midway USA: Direct-to-consumer retailer of firearms, ammunition, reloading supplies, and shooting accessories — a strong comparable for Alpine's e-commerce and reloading-equipment categories, but without a physical range operation.
• Sportsman's Warehouse: Specialty retailer focused on hunting, shooting, fishing, and outdoor gear with firearms, ammo, and accessories as core categories — a close peer in assortment and customer profile, scaled nationally versus Alpine's single site.
• GrabAGun: Online firearms retailer carrying rifles, shotguns, handguns, ammunition, and accessories — direct competitor for Alpine's e-commerce channel with similar product breadth but no physical range.

Others

• NSSF (National Shooting Sports Foundation): Industry trade association for the firearms, ammunition, and hunting/shooting sports industry — relevant ecosystem peer for understanding addressable market dynamics and regulatory environment affecting Alpine.
• GunBroker: Online marketplace for firearms, accessories, and collectibles — relevant comparable for Alpine's e-commerce and collector-firearms efforts, though operates as a marketplace rather than a retailer.

Broad incumbents

• Bass Pro Shops: National outdoor recreation retailer carrying firearms, ammunition, hunting gear, and shooting accessories across dozens of large-format stores — overlapping Alpine's retail assortment at significantly greater scale.
• Academy Sports + Outdoors: Large sporting goods chain with strong Texas and DFW-area presence carrying firearms, ammunition, and hunting/outdoor equipment — directly competes with Alpine's retail assortment and has a meaningful regional footprint.
• Cabela's: Iconic hunting, fishing, and shooting sports retailer (now under Bass Pro) carrying firearms, ammo, optics, and hunting gear — broad overlap with Alpine's hunting and shooting assortment.
• Scheels: Large sporting goods chain with firearms, hunting, and outdoor departments across multiple U.S. states — a regional-peer comparable for Alpine's broader hunting and shooting retail mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alpineshootingrange
• LinkedInlinkedin.com/company/alpine-shooting-range

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Shooting Range