Association of Lodging Professionals

What Association of Lodging Professionals does

The Association of Lodging Professionals (ALP) is a U.S.-based nonprofit professional association headquartered at PO Box 622, Berlin, New Jersey, serving owners and operators of independent lodging properties including bed and breakfasts, inns, boutique hotels, cabins, cottages, glamping properties, short-term rentals, and property managers, along with allied vendors serving these operators. ALP's product surface is built around tiered membership subscriptions, an annual ALP Unlocked conference, and the quarterly ALP Academy learning labs, with member-only resources spanning a resource library, webinar archive, Innovation Magazine, mentorship program, Hospitality Huddles peer discussions, Mastermind Meetups, job board, scholarships, and advocacy toolkits covering ADA compliance, short-term rentals, and human trafficking prevention. The technology stack is anchored on the GrowthZone association management platform, which powers membership applications, directory listings, event registration, and member communications. The business model is recurring subscription revenue from membership dues across 13 published tiers (ranging from $179/year for Individual Members up to $5,000/year for Visionary Lodging Professional and Visionary Allied Partner), supplemented by conference registrations, exhibit and sponsorship sales, and educational programming fees; the alliance with the American Hotel & Lodging Association adds free AHLA membership as a value-add for Plus tier and above. Distribution is direct-to-consumer via the ALP website and GrowthZone portal, supplemented by annual conference and channel partnerships with Texas Bed & Breakfast Association, Midwest Association of Independent Inns, Select Registry, and Inn Advisors.

Name

Association of Lodging Professionals

Legal name

Association of Lodging Professionals

Website

https://alplodging.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of Lodging Professionals is a U.S. nonprofit trade association providing tiered membership, annual conferences, and educational resources to independent lodging operators (B&Bs, inns, boutique hotels, short-term rentals, glamping) and allied vendor partners.

Ownership category

akta.pro rank

Product category

Professional Association Services (Independent Lodging/Hospitality)

NAICS

Business Associations (813910), Professional Organizations (81392), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional association services
• Independent lodging industry
• Hospitality membership programs
• Lodging education and advocacy
• Bed and breakfast association

Headquarters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly subscription fees from lodging professional and allied partner memberships at multiple tier levels (Digital, Plus, Premium, Innovator, Visionary). Monthly payment options available with annual billing as the default.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Association of Lodging Professionals (ALP) is a nonprofit professional association that sells tiered membership subscriptions to independent lodging property owners and operators (B&Bs, boutique hotels, inns, short-term rentals, glamping, cabins) and allied partner vendors. Core paid offerings include the Lodging Professional and Allied Partner membership programs, the annual ALP Unlocked conference and marketplace, and the quarterly ALP Academy virtual learning labs, supplemented by mentorship, advocacy resources, and publications.

Product overview

The Association of Lodging Professionals (ALP) is a membership-based professional association for the independent lodging industry. The core offerings include tiered membership programs (Lodging Professional and Allied Partner), the annual ALP Unlocked conference and marketplace, and the quarterly ALP Academy virtual learning labs. Members access peer networking through Hospitality Huddles and Mastermind Meetups, professional development via the Mentorship Program and Resource Library, advocacy resources (ADA compliance, short-term rentals), job postings, scholarships, and publications including Innovation Magazine. The membership tiers range from Digital ($30/mo) to Visionary ($417/mo) for lodging professionals, and Small Business ($32/mo) to Visionary Partner ($420/mo) for allied partners.

Differentiator

Problem solved

Functional benefit

Brands

• ALP Unlocked: Annual conference and marketplace for independent lodging professionals featuring education sessions, networking, and exhibits
• ALP Academy
• Hospitality Huddles

Quantifiable outcome

• Members gain access to tools and resources that help them gain control of their business, increase guest satisfaction, and grow their bottom line

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Hotel & Lodging Association (AHLA)coreGTM or Marketing PartnerALP provides free American Hotel & Lodging Association (AHLA) membership to its Lodging Professional Plus and higher tier members. This partnership enhances the value proposition for ALP members by providing access to AHLA resources, advocacy efforts, and industry standards.
• GrowthZonecoreTechnology or IntegrationGrowthZone provides the association management software platform powering ALP's website, membership management, event registration, directory listings, and member communications.
• Select RegistryminorStrategic or Co-development PartnerSelect Registry is listed as an Association Partner, indicating a collaborative relationship to serve the independent lodging community.
• Texas Bed & Breakfast AssociationminorChannel Partner/ Reseller/ DistributorState-level association partnership for serving members in Texas. ALP hosts their conference events on its platform and promotes their activities to members.
• Midwest Association of Independent Inns (MWInns)minorChannel Partner/ Reseller/ DistributorRegional association partnership for the Midwest. ALP hosts their conference events on its platform and promotes their activities to members.
• Inn AdvisorsminorStrategic or Co-development PartnerInn Advisors provides educational content and instructors for ALP programming, including the 'Hospitality from the Ground Up' seminar and ALP Academy culinary programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asian American Hotel Owners Association (AAHOA): A large U.S. trade association representing hotel owners with a focus on entrepreneurship, advocacy, and education. Comparable in serving a defined lodging-owner segment with tiered membership, events, and education offerings.
• American Hotel & Lodging Association (AHLA): The largest national trade association for the U.S. lodging industry, representing hotels of all sizes. AHLA is both ALP's strategic partner (bundled into ALP's top tiers) and a broader-scope competitor that overlaps in advocacy and education.

Regional players

• Florida Bed and Breakfast Inns (FLBB): A regional innkeepers' association serving Florida's independent B&Bs and inns. Comparable in member base (independent lodging operators), tiered membership, and event programming.
• Texas Bed & Breakfast Association: A state-level association serving Texas B&Bs and inns. ALP has an active channel partnership with them; comparable in mission, member type, and event programming but limited to one state.
• Midwest Association of Independent Inns (MWInns): A regional association serving independent inns across the Midwest U.S. ALP hosts their conference events; comparable in serving independent lodging owners with education, advocacy, and networking.
• California Association of Boutique & Breakfast Inns (CABBI): A California-based association for boutique and B&B inns. Comparable in mission (serving independent lodging professionals) and offerings (advocacy, education, member benefits), though geographically narrower than ALP.

Emerging players

• Hostaway: A vacation rental software/PMSaS provider for short-term rental managers and hosts. Adjacent to ALP's short-term rental member segment — same end-customers but software rather than association.
• BnBFinder: A marketing and directory platform that connects B&B and inn guests with properties. Comparable in serving the same independent lodging operators with marketing and visibility tools.

Direct peers

• Select Registry: A membership-based collection of distinctive independent lodging properties. Already a listed ALP Association Partner; comparable in curating and supporting independent lodging through directory and standards.
• Vacation Rental Management Association (VRMA): The leading professional association for vacation rental managers and hosts. Directly comparable in serving independent short-term rental operators with tiered membership, education, advocacy, and an annual conference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ALPLodging
• Facebookfacebook.com/alplodgingorg
• LinkedInlinkedin.com/company/associationoflodgingprofessionals
• Instagraminstagram.com/alplodgingorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Lodging Professionals